Handout KOM116 COMMUNITY RELATIONS
COMMUNITY RELATIONS
Pengantar Public Relations – KOM 116
Program Studi Ilmu Komunikasi
Dosen Pengampu
Prida Ariani Ambar Astuti, S.Sos., M.Si.
Depend on recognizing the interdependence of
institutions with their communities
A mutually beneficial partnership
Organizations & their community develop a mutual
interest in each other’s successful & effective operations
(Lattimore, Baskin, Heiman & Toth, 2009)
Good community relations
aids in securing what the
organization needs from
the community &
providing what the
community expects
(Lattimore, Baskin, Heiman & Toth, 2009)
It helps to protect organizational investment
Increase sales of products & stock
Improve the general operating climate
Reduce costs of dealing with government agencies
Affect worker productivity
(Lattimore, Baskin, Heiman & Toth, 2009)
DEFINITION
W. J. Peak
An institution’s planned,
active & continuing
participation with & within
a community to maintain &
enhance its environment
to the benefit of both the
institution & the community
(Lattimore, Baskin, Heiman & Toth, 2009)
Determining Objectives
The most important criteria
The need of local community
The concern of the employees
To reach the community is through employee
communication
Employees usually live in the local community
(Lattimore, Baskin, Heiman & Toth, 2009)
Knowing the Community
Community Relations
Demographic, ethic, historical, geographic & economic data
Engage survey research to determine community
knowledge, attitudes & perceptions
Close contact with community leaders is an extremely
important source of information
Has no single audience
(Lattimore, Baskin, Heiman & Toth, 2009)
Channels of Communication
Community Relations
Informal chat
Advertisement
In-house
publication
Brochure
Annual reports
Newsletter
Open house
Company
tours
(Lattimore, Baskin, Heiman & Toth, 2009)
SPECIFIC FUNCTIONS
Community Relations
When an organization moves
Local Government & Political Action
Corporate Social Responsibility &
Philanthropy
(Lattimore, Baskin, Heiman & Toth, 2009)
AREAS
Community Relations
Education
Urban
renewal
Health &
human
services
The arts
Causerelated
marketing
(Lattimore, Baskin, Heiman & Toth, 2009)
“To build a
community you
have to
participate in
communities”
(Lattimore, Baskin, Heiman & Toth, 2009)
Terima kasih
Pengantar Public Relations – KOM 116
Program Studi Ilmu Komunikasi
Dosen Pengampu
Prida Ariani Ambar Astuti, S.Sos., M.Si.
Depend on recognizing the interdependence of
institutions with their communities
A mutually beneficial partnership
Organizations & their community develop a mutual
interest in each other’s successful & effective operations
(Lattimore, Baskin, Heiman & Toth, 2009)
Good community relations
aids in securing what the
organization needs from
the community &
providing what the
community expects
(Lattimore, Baskin, Heiman & Toth, 2009)
It helps to protect organizational investment
Increase sales of products & stock
Improve the general operating climate
Reduce costs of dealing with government agencies
Affect worker productivity
(Lattimore, Baskin, Heiman & Toth, 2009)
DEFINITION
W. J. Peak
An institution’s planned,
active & continuing
participation with & within
a community to maintain &
enhance its environment
to the benefit of both the
institution & the community
(Lattimore, Baskin, Heiman & Toth, 2009)
Determining Objectives
The most important criteria
The need of local community
The concern of the employees
To reach the community is through employee
communication
Employees usually live in the local community
(Lattimore, Baskin, Heiman & Toth, 2009)
Knowing the Community
Community Relations
Demographic, ethic, historical, geographic & economic data
Engage survey research to determine community
knowledge, attitudes & perceptions
Close contact with community leaders is an extremely
important source of information
Has no single audience
(Lattimore, Baskin, Heiman & Toth, 2009)
Channels of Communication
Community Relations
Informal chat
Advertisement
In-house
publication
Brochure
Annual reports
Newsletter
Open house
Company
tours
(Lattimore, Baskin, Heiman & Toth, 2009)
SPECIFIC FUNCTIONS
Community Relations
When an organization moves
Local Government & Political Action
Corporate Social Responsibility &
Philanthropy
(Lattimore, Baskin, Heiman & Toth, 2009)
AREAS
Community Relations
Education
Urban
renewal
Health &
human
services
The arts
Causerelated
marketing
(Lattimore, Baskin, Heiman & Toth, 2009)
“To build a
community you
have to
participate in
communities”
(Lattimore, Baskin, Heiman & Toth, 2009)
Terima kasih