Handout KOM116 MEDIA RELATIONS

MEDIA RELATIONS
Pengantar Public Relations – KOM 116
Program Studi Ilmu Komunikasi
Dosen Pengampu

Prida Ariani Ambar Astuti, S.Sos., M.Si.

Journalist
Interested in news report that accurate,
fair & balanced

Public’s eyes & ears

Being watchdogs
(Lattimore, Baskin, Heiman & Toth, 2009)

Public Relations
Wants the story to make
a lasting impression

Be seen in a positive

light
(Lattimore, Baskin, Heiman & Toth, 2009)

Journalist vs Public Relations
Mutual dependence

Building positive
relationships
(Lattimore, Baskin, Heiman & Toth, 2009)

TYPES OF MEDIA
Pengantar Public Relations

Print Media
Broadcast Media
Online Media

(Lattimore, Baskin, Heiman & Toth, 2009)

MEDIA RELATIONS PROGRAM

ELEMENTS
Pengantar Public Relations

The Print Media

A release

A
discussion

News
conference
(Lattimore, Baskin, Heiman & Toth, 2009)

Broadcast Media
Video News Release

Satellite Interview

Satellite media

tours

Public Service
Announcements
(PSA for non-profit
organizations)

(Lattimore, Baskin, Heiman & Toth, 2009)

Social Media
Blogs

Podcasts

RSS

Wiki

Intranet

Extranets

Websites
(Lattimore, Baskin, Heiman & Toth, 2009)

Terima kasih