Handout KOM116 EMPLOYEE RELATIONS
EMPLOYEE RELATIONS
Pengantar Public Relations – KOM 116
Program Studi Ilmu Komunikasi
Dosen Pengampu
Prida Ariani Ambar Astuti, S.Sos., M.Si.
Help employees become well
informed about their
organizations
Encourage them to express their
views to management
Creates & maintains
internal systems of
communication
between employers
& employees
Effective Employee
Communication
Pengantar Public Relations
The Results
Satisfied & productive employee
Improved achievement of organizational
goals
Improved customer, community & investor
relations
(Lattimore, Baskin, Heiman & Toth, 2009)
Worker’s Preferred
Information Sources
Pengantar Public Relations
Immediate
supervisor
Small group
meetings
Top executive
Annual report
to employees
Orientation
program
Regular local
employee
publication
Regular general
employee
publication
Bulletin board
Upward
communication
programs
Mass meetings
Audiovisual
programs
Unions
Grapevine
Mass Media
(Lattimore, Baskin, Heiman & Toth, 2009)
Internal Media
Pengantar Public Relations
Objectives of Internal Media
Employees’ Understanding of Their Role in the
Organization
Clarification of Management Policies
Employee Well-Being & Safety
Recognition of Employee Achievements
(Lattimore, Baskin, Heiman & Toth, 2009)
Subjects of Interest to
Employees
Pengantar Public Relations
Organizational
plans for the
future
Job
advancement
opportunities
Job-related
“how-to”
information
Productivity
improvement
Personnel
policies &
practices
How we’re doing
vs. the
competition
How my job fits
into the
organization
How external
events affect my
job
How profits are
used
Financial results
Advertising &
promotional
plans
Operations
outside of my
department
Personnel
changes &
promotions
Organizational
stand on current
issues
Organizational
community
involvement
Human interest
stories about
other employees
(Lattimore, Baskin, Heiman & Toth, 2009)
Types of Internal Media
Pengantar Public Relations
Leaflets, Inserts & Enclosures
Booklets & Manuals
Printed Speeches & Reprints
Message Displays
Bulletin Boards
Posters & Billboards
Information Racks
Exhibits, Banners & Displays
Electronic Media
(Lattimore, Baskin, Heiman & Toth, 2009)
Terima kasih
Pengantar Public Relations – KOM 116
Program Studi Ilmu Komunikasi
Dosen Pengampu
Prida Ariani Ambar Astuti, S.Sos., M.Si.
Help employees become well
informed about their
organizations
Encourage them to express their
views to management
Creates & maintains
internal systems of
communication
between employers
& employees
Effective Employee
Communication
Pengantar Public Relations
The Results
Satisfied & productive employee
Improved achievement of organizational
goals
Improved customer, community & investor
relations
(Lattimore, Baskin, Heiman & Toth, 2009)
Worker’s Preferred
Information Sources
Pengantar Public Relations
Immediate
supervisor
Small group
meetings
Top executive
Annual report
to employees
Orientation
program
Regular local
employee
publication
Regular general
employee
publication
Bulletin board
Upward
communication
programs
Mass meetings
Audiovisual
programs
Unions
Grapevine
Mass Media
(Lattimore, Baskin, Heiman & Toth, 2009)
Internal Media
Pengantar Public Relations
Objectives of Internal Media
Employees’ Understanding of Their Role in the
Organization
Clarification of Management Policies
Employee Well-Being & Safety
Recognition of Employee Achievements
(Lattimore, Baskin, Heiman & Toth, 2009)
Subjects of Interest to
Employees
Pengantar Public Relations
Organizational
plans for the
future
Job
advancement
opportunities
Job-related
“how-to”
information
Productivity
improvement
Personnel
policies &
practices
How we’re doing
vs. the
competition
How my job fits
into the
organization
How external
events affect my
job
How profits are
used
Financial results
Advertising &
promotional
plans
Operations
outside of my
department
Personnel
changes &
promotions
Organizational
stand on current
issues
Organizational
community
involvement
Human interest
stories about
other employees
(Lattimore, Baskin, Heiman & Toth, 2009)
Types of Internal Media
Pengantar Public Relations
Leaflets, Inserts & Enclosures
Booklets & Manuals
Printed Speeches & Reprints
Message Displays
Bulletin Boards
Posters & Billboards
Information Racks
Exhibits, Banners & Displays
Electronic Media
(Lattimore, Baskin, Heiman & Toth, 2009)
Terima kasih