THE PROMOTION STRATEGIES OF SPEEDY AT PT. TELKOM KANDATEL JAKARTA SELATAN - UDiNus Repository
CIIAPTER I
INTRODUCTION
l.l
Reasonfor Choosingthe Title
ideas and feelingsor
Communicationis an activity of expressing;
acrivity of giving people information.We can senciimportantmessages,
goocl or bad news and gives any infonnation to everybody,by using
communication. When time, distance and cost become the problem,
internetcan be a good problemto solveit becausewe can use it everytime
and it is very easeto use.
lntemet grows fastestand it influericesindividual pattern,global
tinance, and marketing strate.gy.A comparr' will need it to expand its
clf internet,it will be
business If a company don't take any aCvantages
hard to expand and it will lose the competition.,f hil condition makes
companiesimprovetr- O-O"ct. To facethe hard
manytelecommunication
telecommunication business competition on this globahzation era, a
telecommunicationcompany must have & specialquality of products,in
.rr,ierto introducethe company'sproductandto persuadethe customersto
-
1 :
-
i
t l
l t
A good promotion strategiescan be the best solution and practice
= rnuoduceinternetto public. Beside that, it can increasethe company's
.:-:.:me To face the hard businesscompetition,PT. Telkom Kandatel
.:r.rj
Selatanusesseveralpromotionstratcfiiesin orclerto succeedthe
:romcrtionand the companycanreachits goal.
-\ccording to
-
Cravens (19987')
protnotiott strategy is
? : -.,:cirnuan, implernentasidon pengendoltunkomunilcusitlari suatu
-;-:,:--.,:.iilrepada part
konsurnendan sa,.caranlainnyo."(Planning,
-:::iementation and communicationhandling frorn the organizationto the
,.:-iumers anclthe othertarget).
Basedon the reasonabove.the writer choosesthe title Promotion
S:=:egies of Speedy at PT. TelekomuniliasiIndonesia,Tbk Kandatel
----r-:rii Selatan.
Ssetement of the Problem
According to the reason fol choosiirg the title above,the statement
:: :-: problem is what are the promotion strategiesof Speedy at PT.
--i..m
Kandatel Jakarta Selatan?
Limitation of the Problem
Promotionhas variousproblem and there aremany topics that can
--e;iscussed.To avoid mistakefrom the main problem statedabove,this
l+er is limited'on promotion strategiesof PT. Telkom KandatelJakarta
S:^.:ten.that is the productpromotion.
of the Study
In promoting its product, PT. Telkcm Kandatel Jakarta Selatan
-veral
strategies and media. They carry out in order to attract
as many as possibleto buy the protluct. Basedon the statement
|he objective of this study is to describethe promotion strategiesof
Speedyused at PT. Telkom Kandatel .lakartaSelatan.
of the Study
The significancethat could be taken from the results of this study
writer:
futre
During the study, the writer gets knowledge above promotion
dftrity
at PT. Telkom Kandatel Jakarta Selatan.
klhe
company
With this paper the company will get sugg"rti*
nOm the writer
-d
promotion activity at PT. Telkom KandatelJakartaSelatan,so
f+
it becomesa positiveinput to increasethepromotionactivityin the
he.
Tufrerhiversity:
This paper can be used as references and knowledge of the
aboutpromotionactivityandhopefuilythis paperwill be useful
fubdents
who are interestedin broadening this study.
of the Study
To arrangethis paper,the writer did the study at PT. Telkom
Jakarta Selatan. The study was held for a month (l
28
, 2007).The writer startedto do the job training at PT. Telkom
JakartaSelatanon Mondayto Thursdayfrom 08.00am to 04.00
m Fridayfrom 08.00am to 03.00pm, while the activitiesthatthe
dd duringthat studyareasfollows :
Kandatel
Studying the product
J akartaSelatan knowledge.
Dharmawangsa a. Visiting Speedyexhibition.
Square
b. Distributing leaflets.
PlasaTelkom
Ciledug
PlasaTelkom
Bintaro
Kandatel
Helpingto makeselling
JakartaSelatan recapitulation
of Speedy.
Servingpasswordrequestfrom
1 3- 1 5
BintaroPool
February,
PlazaBintaro
the securityat Bintaropool
2007
PlasaTelkom
to make exhibition stand.
Bintaro
a. /rsking for permitionfiom
b. Asking for permitionto
distributeleafletsat Plaza
Bintaro.
c. ,rtsking sellingrecapitulation
of Speedyon Bintaro area.
l6 Fcbruary,
I(anclatcl
Mailingernotcof urcctingby
t007
Jakarla Selatan
pl'o're( PERMATA ) about
eventon March.
1 9- 2 1
Kandatel
Taking a call from the
February,
JakartaSelatan
customers.
.
_,,]_
Servingthe salesforce
who ask leafletsand files
for the customers.
Kandatel
--;l:-;:\
Cirlling customerto ask when
JakartaSclatan the iechniciancan install and
set Speedy(activation).
- ; - F ' 2 n .
- ! ! r e g ! .
GrahaPersada Hclping the exhibitionof
Halim Perdana Speedy.
Kusuma
J:karraTimur
26-28
Kandatel
February,
JakartaSelatan
a. Monitoring selling
recapitulationfi om Mirror
on - line.
2007
b . Servingpasswordrequest
fiom the customers.
1.1Tableof Field Activities
\l.thod of Data Ciollection
To rvrite this paper,the writer rned scveraldata,while the method
-:.:- .:--;,rllectinethe dataareas follows :
---: -:*-:-g to Hadi (1987 :193), interview is"Metoclepengumpulan
_':.irt
a
Tatrya jawab
sepihok yang dikerjakan clengan
berdasarkan pada tujuan peny,zlidikan."( A method of data
: -.-;,-:ionwith one side interview,which is systernatically
and basedon
-:t -.:-dr In this case,the
writer interviewed the managerassistant,team
).
=:: -: :nd some officers of Data and InternetSalesand Promotion about
:--=::--:totion strategyof Speedy.
:
,:sen.ation
-\ccording to Kartono (1990:157) observation is " Studi yang
- ---j-._.---:
t dan sistematistentangfenomenasocial dan gejala-gejalaalam
-.: -_:--.;.'--:!enpengametan."(The intentionaily and systematicallystudy
j'. -: -= --:'.-:aland nature phenomenaby observation).By using this
mrtro4 the writer directly observedthe promotion activities at PT.
Tdkom KandatelJakartaSelatan.
3- Library Research
According to Nasir (1983:13), library research is "Metode
l4Unptlan
data dengan menggunakan bulw-bulat literatur yang
fufusan
denganpenelitian."( A methodof collectingdataby using
books relatedto the study). This method is usedby the writer to collect
-out
promotion activity from some books and websites related to
in this paper.
Organization
The paperorganizationsin this paperare :
Chapter I is Introduction. This chapter consists of reason for
the title, statement of the problen,
-\ . ': -,,.;' ."
objective of the study,
of the study, implementation of the study, method of data
pryer organization.
d
OilCr
tr is Literature Review. This chapter consists of
d
sfiatery, the importance of the strategy, definition of
fu
compon€ntsof promotion, objective of promotion,
ttp6 of hryers' behavior and definition of Speedy.
ILIh
Promotion Strategiesof Speedy at PT. Telkom
This ch4ter consrsisof history of PT. Telkom
visim
atd m'ssion of PT. Telkom, the
rr€Bnizationstructure,job clescription,and promotion strategiesof Speedy
.r PT. Telkom JakartaSelatan.
Chapter IV is Conclusionand Suggestion.This chapterconsistsof
.aa-Ltsi on and suggestion.
INTRODUCTION
l.l
Reasonfor Choosingthe Title
ideas and feelingsor
Communicationis an activity of expressing;
acrivity of giving people information.We can senciimportantmessages,
goocl or bad news and gives any infonnation to everybody,by using
communication. When time, distance and cost become the problem,
internetcan be a good problemto solveit becausewe can use it everytime
and it is very easeto use.
lntemet grows fastestand it influericesindividual pattern,global
tinance, and marketing strate.gy.A comparr' will need it to expand its
clf internet,it will be
business If a company don't take any aCvantages
hard to expand and it will lose the competition.,f hil condition makes
companiesimprovetr- O-O"ct. To facethe hard
manytelecommunication
telecommunication business competition on this globahzation era, a
telecommunicationcompany must have & specialquality of products,in
.rr,ierto introducethe company'sproductandto persuadethe customersto
-
1 :
-
i
t l
l t
A good promotion strategiescan be the best solution and practice
= rnuoduceinternetto public. Beside that, it can increasethe company's
.:-:.:me To face the hard businesscompetition,PT. Telkom Kandatel
.:r.rj
Selatanusesseveralpromotionstratcfiiesin orclerto succeedthe
:romcrtionand the companycanreachits goal.
-\ccording to
-
Cravens (19987')
protnotiott strategy is
? : -.,:cirnuan, implernentasidon pengendoltunkomunilcusitlari suatu
-;-:,:--.,:.iilrepada part
konsurnendan sa,.caranlainnyo."(Planning,
-:::iementation and communicationhandling frorn the organizationto the
,.:-iumers anclthe othertarget).
Basedon the reasonabove.the writer choosesthe title Promotion
S:=:egies of Speedy at PT. TelekomuniliasiIndonesia,Tbk Kandatel
----r-:rii Selatan.
Ssetement of the Problem
According to the reason fol choosiirg the title above,the statement
:: :-: problem is what are the promotion strategiesof Speedy at PT.
--i..m
Kandatel Jakarta Selatan?
Limitation of the Problem
Promotionhas variousproblem and there aremany topics that can
--e;iscussed.To avoid mistakefrom the main problem statedabove,this
l+er is limited'on promotion strategiesof PT. Telkom KandatelJakarta
S:^.:ten.that is the productpromotion.
of the Study
In promoting its product, PT. Telkcm Kandatel Jakarta Selatan
-veral
strategies and media. They carry out in order to attract
as many as possibleto buy the protluct. Basedon the statement
|he objective of this study is to describethe promotion strategiesof
Speedyused at PT. Telkom Kandatel .lakartaSelatan.
of the Study
The significancethat could be taken from the results of this study
writer:
futre
During the study, the writer gets knowledge above promotion
dftrity
at PT. Telkom Kandatel Jakarta Selatan.
klhe
company
With this paper the company will get sugg"rti*
nOm the writer
-d
promotion activity at PT. Telkom KandatelJakartaSelatan,so
f+
it becomesa positiveinput to increasethepromotionactivityin the
he.
Tufrerhiversity:
This paper can be used as references and knowledge of the
aboutpromotionactivityandhopefuilythis paperwill be useful
fubdents
who are interestedin broadening this study.
of the Study
To arrangethis paper,the writer did the study at PT. Telkom
Jakarta Selatan. The study was held for a month (l
28
, 2007).The writer startedto do the job training at PT. Telkom
JakartaSelatanon Mondayto Thursdayfrom 08.00am to 04.00
m Fridayfrom 08.00am to 03.00pm, while the activitiesthatthe
dd duringthat studyareasfollows :
Kandatel
Studying the product
J akartaSelatan knowledge.
Dharmawangsa a. Visiting Speedyexhibition.
Square
b. Distributing leaflets.
PlasaTelkom
Ciledug
PlasaTelkom
Bintaro
Kandatel
Helpingto makeselling
JakartaSelatan recapitulation
of Speedy.
Servingpasswordrequestfrom
1 3- 1 5
BintaroPool
February,
PlazaBintaro
the securityat Bintaropool
2007
PlasaTelkom
to make exhibition stand.
Bintaro
a. /rsking for permitionfiom
b. Asking for permitionto
distributeleafletsat Plaza
Bintaro.
c. ,rtsking sellingrecapitulation
of Speedyon Bintaro area.
l6 Fcbruary,
I(anclatcl
Mailingernotcof urcctingby
t007
Jakarla Selatan
pl'o're( PERMATA ) about
eventon March.
1 9- 2 1
Kandatel
Taking a call from the
February,
JakartaSelatan
customers.
.
_,,]_
Servingthe salesforce
who ask leafletsand files
for the customers.
Kandatel
--;l:-;:\
Cirlling customerto ask when
JakartaSclatan the iechniciancan install and
set Speedy(activation).
- ; - F ' 2 n .
- ! ! r e g ! .
GrahaPersada Hclping the exhibitionof
Halim Perdana Speedy.
Kusuma
J:karraTimur
26-28
Kandatel
February,
JakartaSelatan
a. Monitoring selling
recapitulationfi om Mirror
on - line.
2007
b . Servingpasswordrequest
fiom the customers.
1.1Tableof Field Activities
\l.thod of Data Ciollection
To rvrite this paper,the writer rned scveraldata,while the method
-:.:- .:--;,rllectinethe dataareas follows :
---: -:*-:-g to Hadi (1987 :193), interview is"Metoclepengumpulan
_':.irt
a
Tatrya jawab
sepihok yang dikerjakan clengan
berdasarkan pada tujuan peny,zlidikan."( A method of data
: -.-;,-:ionwith one side interview,which is systernatically
and basedon
-:t -.:-dr In this case,the
writer interviewed the managerassistant,team
).
=:: -: :nd some officers of Data and InternetSalesand Promotion about
:--=::--:totion strategyof Speedy.
:
,:sen.ation
-\ccording to Kartono (1990:157) observation is " Studi yang
- ---j-._.---:
t dan sistematistentangfenomenasocial dan gejala-gejalaalam
-.: -_:--.;.'--:!enpengametan."(The intentionaily and systematicallystudy
j'. -: -= --:'.-:aland nature phenomenaby observation).By using this
mrtro4 the writer directly observedthe promotion activities at PT.
Tdkom KandatelJakartaSelatan.
3- Library Research
According to Nasir (1983:13), library research is "Metode
l4Unptlan
data dengan menggunakan bulw-bulat literatur yang
fufusan
denganpenelitian."( A methodof collectingdataby using
books relatedto the study). This method is usedby the writer to collect
-out
promotion activity from some books and websites related to
in this paper.
Organization
The paperorganizationsin this paperare :
Chapter I is Introduction. This chapter consists of reason for
the title, statement of the problen,
-\ . ': -,,.;' ."
objective of the study,
of the study, implementation of the study, method of data
pryer organization.
d
OilCr
tr is Literature Review. This chapter consists of
d
sfiatery, the importance of the strategy, definition of
fu
compon€ntsof promotion, objective of promotion,
ttp6 of hryers' behavior and definition of Speedy.
ILIh
Promotion Strategiesof Speedy at PT. Telkom
This ch4ter consrsisof history of PT. Telkom
visim
atd m'ssion of PT. Telkom, the
rr€Bnizationstructure,job clescription,and promotion strategiesof Speedy
.r PT. Telkom JakartaSelatan.
Chapter IV is Conclusionand Suggestion.This chapterconsistsof
.aa-Ltsi on and suggestion.