Handling My Difficulties in Giving Presentations to Foreign Clients at Submarine Creative Agency in Bandung.

ABSTRACT

Tujuan Tugas Akhir ini adalah untuk membahas masalah yang saya
hadapi saat melakukan kegiatan magang di Submarine Creative Agency.
Masalah yang saya hadapi adalah kesulitan dalam menyampaikan presentasi
terhadap klien asing di Submarine Creative Agency.
Dalam Tugas Akhir ini juga dianalisis sebab dan akibat dari masalah
yang saya hadapi, yaitu karena saya tidak mempunyai pengetahuan yang
cukup tentang persiapan presentasi terhadap klien asing, memberikan terlalu
banyak informasi yang kurang efektif, dan merasa khawatir saat melakukan
presentasi terhadap klien asing. Sedangkan dampak dari masalah saya adalah
klien tidak percaya informasi yang saya sampaikan, klien tidak tertarik dengan
presentasi saya, dan saya gagal membuat perjanjian dengan klien.
Berdasarkan penelitian, saya mendapatkan tiga solusi yang berpotensi
mengatasi masalah saya. Solusi pertama adalah saya akan menggunakan
humor dalam melakukan presentasi agar membuat klien lebih tenang. Solusi
kedua, saya akan memakai catatan dalam presentasi, yang dapat berguna
untuk membantu saya dalam menyampaikan pesan yang harus saya
sampaikan kepada klien asing. Solusi ketiga, saya akan berlatih sebelum
melakukan presentasi.
Pada akhir makalah, saya memilih ketiga solusi yang telah saya berikan

sebagai pilihan solusi untuk mengatasi masalah saya. Akhir kata, kesimpulan
yang saya ambil adalah ketiga gabungan solusi tersebut sangat efektif dan
sangat membantu untuk mengatasi masalah presentasi, karena untuk
mengatasi presentasi diperlukan persiapan yang matang sebelum dan saat
presentasi sedang berlangsung.

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TABLE OF CONTENTS

ABSTRACT……..…………………………………………………………….....i
DECLARATION OF ORIGINALITY ……………………………………….....ii
ACKNOWLEDGEMENTS…………………………………………………….iii
TABLE OF CONTENTS……………………………………………………….iv
CHAPTER I. INTRODUCTION...................................................................1
A. Background of the Study
B. Identification of the Problem
C. Objectives and Benefits of the Study
D. Description of the Institution

E. Method of the Study
F. Limitation of the Study
G. Organization of the Term Paper
CHAPTER II. PROBLEM ANALYSIS…………………………………………6
CHAPTER III. POTENTIAL SOLUTIONS…………………………………...10
CHAPTER IV. CONCLUSION……………………………………………......16
BIBILIOGRAPHY
APPENDICES:
A. FLOWCHART
B. INTERVIEW TRANSCRIPT
C. COMPANY PROFILE
D. INTERNSHIP JOURNALS
E. EXAMPLE OF HUMOR

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CHAPTER I
INTRODUCTION


A. Background of the Study
Presentation is important in business because presentation is the
way to provide the clients with specific information and to persuade the
clients to buy the products or use the services that a company offers. Any
kinds of business, including event organizers use presentations in order to
win clients. Event organizers staff do many presentations to the clients
before the clients make a deal with the organizers to run their events.
I did my internship in an CV Natarana Bahtera, Submarine Creative
Agency (henceforth: SCA). I worked as a business development staff
starting from 12 January 2015 until 12 March 2015. My main duty is
meeting the clients and persuading the clients by giving presentations
about the services and products that the company offers, such as events
and weddings organizer, birthday parties, client’s product promotion.
However, I found it difficult to do presentations, especially when I had to
deal with clients. SCA sometimes had clients from Australia, Germany and
United States of America. As I am a student of an English program, I was
always sent by SCA to meet the client in the cafe or restaurant and do

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presentations in English to the foreigners. I was always nervous and my
presentations did not run well.
In this paper, I want to discuss my difficulties in giving presentations
to foreign clients. I will analyze the causes and the effects of my problem.
In addition, I will try to find the solutions to solve this problem. I will analyze
this problem systematically and thoroughly in the subsequent chapters.

B. Identification of the Problem
The problem is I had difficulties in giving presentations to foreign
clients during my internship in SCA. The research questions are
formulated in the following:
1. Why was it difficult for me to handle the foreign clients in presentations?
2. How did the problem affect me as business development staff at SCA?
3. How should I handle my difficulties?

C. Objectives and Benefits of the Study
The objectives of this final paper is to find the causes of the
problem and to describe the effects of the problem. I would also like to find
the best solutions to overcome the problem which I had during my

internship at SCA.

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The benefits of reading this paper are to help every business
development staff who has a similar problem. Additionally, this paper can
also provide some information to SCA, which becomes the object of my
research. Hopefully, I can present the solutions which can solve my
difficulties in giving presentations. Last but not least, for me as the writer of
this paper, I will get knowledge on how to handle presentations to foreign
clients.

D. Description of the Institution
Based on the historical information that I got from an interview (11
February 2015) with the founder Mr Ferry Herdiana, Submarine was
established independently by Mr Ferry Herdiana in 2012 under the
auspices of the CV Natarana Bahtera. Starting from a freelance event
activity that involved Mr. Ferry since he was in high school in 2004, Mr.
Ferry later decided to build his own event organizer.

SCA was finally legally established in 2014. The location of
Submarine is in a residential area in South Cimahi, on Jalan Muara Takus
Raya A6 No. 7. SCA was first engaged as the event organizer of some
school events by providing logistical needs, with the aim of supporting
several aspects such as artist, MC, setting of the stage and themes. In
2013, SCA began to spread to other events, such as weddings, birthdays,
school performing arts, graduation and parties. The initial goals of SCA
was to hold events that are in accordance with the needs and wants of the

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clients, and to make events which have a soul, in the sense that they
achieve customer satisfaction.


Vision: Developing the business in multimedia, design and
entertainment for clients’ satisfaction.




Mission: Advancing the world of entertainment, especially in
Bandung. Expanding and providing the best services,
showing a firm Submarine principle in every job.

E. Method of the Study
The data used in this paper were collected during my internship
from January 12 until March 12, 2015 at Submarine Creative Agency. The
process of collecting the data was by a direct interview and direct
observation. The observation data were recorded in my internship journal.
In addition, I did library research to find theories from articles and books.
The theories were used to analyze the causes, effects, and potential
solutions of the problem.

F. Limitation of the Study
The subject of the study is myself during my internship as one of
the member of business development staff at SCA from January 12 until
March 12, 2015. I focus my discussion on my difficulty in giving
presentations to two Australian and one Germany clients.


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G. Organization of the Term Paper
This term paper is divided into five parts. The first part is Chapter
One. It contains the Introduction, which discusses the Background of the
Study, Identification of the Problem, Objectives and Benefits of the Study,
Description of the Institution, Method of the study, Limitation of the Study,
and Organization of the Term Paper. The second part is Chapter Two,
Problem Analysis. In this chapter, I discuss the causes and the effects of
the problem. The third part is Chapter Three, which contains the Potential
Solutions of the Problem. The fourth part is Chapter Four, which discusses
the Conclusion. In this chapter, I will explain the best solutions that I
choose, including the reasons why I choose the solutions. The paper ends
with the Bibliography and Appendices.

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CHAPTER IV

CONCLUSION

In this chapter, I would like to present the chosen solutions to
overcome my problem. My problem is handling difficulties in giving
presentations to foreign clients during my internship in SCA. The first
cause of my problem is I was lacking in preparation before giving the
presentations. The second cause of my problem is I put too many facts in
my presentations. The third cause is I felt worried during the
presentations.The problem creates three effects, they are: the clients did
not trust what I said, the clients were not interested with my presentations
and I failed to make a deal with the client. I propose three potential
solutions to overcome my problem: I will use humour in giving
presentations, I will use notes during my presentations and I will do a
rehearsal before presenting.
Having analyzed the potential solutions, I choose to combine all
three of my potential solutions to be the best solution to handle my
difficulty in giving presentations to foreign clients. There are some reasons
why I choose the three potential solutions. First, I will use humour in giving
presentations. By using humour in my presentation, I will be able to deliver
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the information more interestingly and impressively for the clients. Second,
I will use notes during my presentations. This will be very helpful to avoid
making mistakes in presentations and to remember what I want to deliver
in the presentations. Third, I will do a rehearsalbefore presenting. By doing
rehearsal before presenting, I will be more confident when doing the
presentations.
I choose all three potential solutions because those solutions
support one another. If I choose using humour in giving presentations
without using notes during the presentations and practising to deliver the
presentation, the result will not be optimal. Using notes without practising
the real speaking can tempt me to read the notes during the presentation.
This will not be good as the audience will not be interested in my
presentations. Therefore, I can conclude that the three potential solutions
need to be combined to achieve a maximum result.
At the end of this term paper, I would like to suggest everyone who
wants to do an internship as an event organizer to prepare himself/herself
well when asked to do presentations. My internship experience shows that
no event organizer can succeed in getting clients when the initial

presentation given is not satisfying.

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CHAPTER IV
CONCLUSION

In this chapter, I would like to present the chosen solutions to
overcome my problem. My problem is handling difficulties in giving
presentations to foreign clients during my internship in SCA. The first
cause of my problem is I was lacking in preparation before giving the
presentations. The second cause of my problem is I put too many facts in
my presentations. The third cause is I felt worried during the
presentations.The problem creates three effects, they are: the clients did
not trust what I said, the clients were not interested with my presentations
and I failed to make a deal with the client. I propose three potential
solutions to overcome my problem: I will use humour in giving
presentations, I will use notes during my presentations and I will do a
rehearsal before presenting.
Having analyzed the potential solutions, I choose to combine all
three of my potential solutions to be the best solution to handle my
difficulty in giving presentations to foreign clients. There are some reasons
why I choose the three potential solutions. First, I will use humour in giving
presentations. By using humour in my presentation, I will be able to deliver
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the information more interestingly and impressively for the clients. Second,
I will use notes during my presentations. This will be very helpful to avoid
making mistakes in presentations and to remember what I want to deliver
in the presentations. Third, I will do a rehearsalbefore presenting. By doing
rehearsal before presenting, I will be more confident when doing the
presentations.
I choose all three potential solutions because those solutions
support one another. If I choose using humour in giving presentations
without using notes during the presentations and practising to deliver the
presentation, the result will not be optimal. Using notes without practising
the real speaking can tempt me to read the notes during the presentation.
This will not be good as the audience will not be interested in my
presentations. Therefore, I can conclude that the three potential solutions
need to be combined to achieve a maximum result.
At the end of this term paper, I would like to suggest everyone who
wants to do an internship as an event organizer to prepare himself/herself
well when asked to do presentations. My internship experience shows that
no event organizer can succeed in getting clients when the initial
presentation given is not satisfying.

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BIBLIOGRAPHY
Printed Sources
Emden Joan van and Lucinda Becker. Presentation Skills for Students. New
York : Palgrave Macmillan, 2004
Gulas, Charles S, and Weinberger, Marc G. Humor in Advertising : A
Comprehensive Analysis. M.E. Sharpe. Inc New York: Armonk, 2006.
Stuart, Jo Sprague and Douglas Stuart, The Speaker’s Handbook, Seventh
Edition. Singapore : Wadsworth, 2007.
Weissman, Jerry. Presenting to Win: The Art of Telling Your Story. New
Jersey : Prentice Hall, 2003.

Electronic Sources
American Evaluation Association. “Tips from the top presenters from the
American Evaluation Association”. Potent Presentations. 14 March 2015
.

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Barbara. “Ingin Presentasi Anda Sukses Dan Berjalan Lancar?” My life My
Taste. 5 August 2004. 25 February 2015.
.
Chiviendacz, Michael. “Getting Your Point Across: Presentation Skills”.
Skycrapr. December 2007. 12 March 2015
.
Dlugan, Andrew. ”Speech Preparation #1: How to Prepare a Presentation”.
Sixminutes.dlugan.com 23 August 2013. 14 March 2015
.
Gunawan, Agus. “Cara–cara mudah mengatasi kegugupan saat presentasi”.
JobsDB. 30 July 2014. 26 February 2015.
.
Hidy, Julian. “Using Humor in Your Professional Speaking Gig”. Speaker
succes online.com 6 August 2010. 4 April, 2015.
.
ITIP team. The University of Hong Kong. “Oral Presentation – Using Notes.”
19 May 2015.


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Kerr, Michael. (2011). Speaking of Humor – Why Your Talk Needs More
Humor. April 4, 2015.
.
Rosenthal, Bill. Forbes. “The Only Way To Prepare To Give A Presentation”.
19 June 2013. 19 May 2015.
.
Robinson. “Gain confidence in your presentations by following these tips”. 23
May 2006. 12 March 2015.
.
Smart. Peter Smart. Getting Clients : Approaching The Company. Smashing
magazine. 9 November 2009. 14 March 2015.
.

Interview
Herdiana, Ferry. Personal interview. 11 February, 2015.

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