Index of /enm/images/dokumen
ADVOCACY WORKSHOP
Effective Business Advocacy
for Kadin and Its Industry
Associations
Defining the Case to be
Advocated
Surabaya, Indonesia
December 4-5, 2007
1
Defining the Case to be
Advocated
•
•
•
•
•
Issue Identification
Prioritization of Issues
Issue Goals
Research
Development of Advocacy
Materials
2
Issue Identification
“Cast a Wide Net”
Membership Surveys
Focus Groups
Long Term / Short Term Issues
Proactive vs “watch dog”
Issues
• Coalition Issues
•
•
•
•
•
3
Prioritization of Issues
• Importance to members
• Structural issues vs isolated incidents
• Specific laws & regulations to be
changed
• Promotion of market-oriented reform
• Clearly definable solutions
• Timeliness – Reasonable chance of
success
• Public support
• Political acceptability
4
Advocacy Goals
• Focus on feasible Goals
- short term vs long term
• Assign responsibilities
• Establish time-lines
• Establish success
measurement criteria
5
Research
Identify information resources
Do opposition research
Assess public opinion
Assess the political
environment
• Assign research
responsibilities
•
•
•
•
6
Develop Advocacy Materials
• For each relevant target audience
• Base on research & polling data
• Expert and “effected person” case
studies
• Positive/ negative impact studies
• Issue papers, fact sheets,
question/ answer papers,
speeches, newspaper opinion
letters, press kits, brochures
7
Materi 2
ADVOCACY WORKSHOP
Effective Business Advocacy
for Kadin and its Industry
Associations
Strategic Delivery of the Advocacy
Message
Surabaya, Indonesia. December 4-5th, 2007
8
Strategic Delivery of the
Advocacy Message
•
•
•
•
•
•
•
Developing the Message
Advocacy Materials
The Messenger
Multiply Your Messengers
Launching the Advocacy Agenda
Working with the Media
Working with Coalitions
9
Developing the Message
• Adapt for each relevant target audience
• Based on research & polling data
• Expert and “effected person” case
studies
• Positive / negative impact studies
• Issue papers, fact sheets,
question/answer papers, speeches,
newspaper opinion letters, press kits,
brochures
• Draft the law or regulation
10
The Messenger
•
•
•
•
•
The expert
The “effected person”
The association spokesperson
The “ally”
The coalition partner
11
Multiplying Your Advocates
• Educate your members, their
shareholders, employees, suppliers
and customers
- on the issues
- on the law-making process
• Mobilize activists – what/ why/ how
• Establish and “advisory group”
• Use them to educate others
12
Public Launch of the Advocacy
Agenda
• Presentation to law-makers and
government officials
• Media event
• Press release
• Speakers / briefing sessions
• Appoint an official spokesperson
• Use technical experts/ “effected
persons”
13
Working with the Media
Establish a media relations program
Identify media targets
“Earned media” vs paid media
Create media activities
Create media materials – fact sheets,
background information, press kit
• Use an advertising firm experience in
advocacy
•
•
•
•
•
14
Media (continued)
• Base ads on survey findings
• General vs. specific audiences
• Create third party and coalition ads
15
Working with Coalitions
•
•
•
•
•
Size is important !
Broad support = credibility
Choose your partners carefully
Close coordination necessary
Active support vs endorsement
“Much can be accomplished if you don’t
care who gets the credit”
16
Materi 3
ADVOCACY WORKSHOP
Effective Business Advocacy
for Kadin and Its Industry
Associations
Defining the Case to be Advocated
Surabaya, Indonesia. December 4-5th , 2007
Defining the Case to be
Advocated
•
•
•
•
•
Issue Identification
Prioritization of Issues
Issue Goals
Research
Development of Advocacy
Materials
18
Develop Advocacy Materials
• For each relevant target audience
• Base on research & polling data
• Expert and “effected person” case
studies
• Positive/ negative impact studies
• Issue papers, fact sheets, question/
answer papers, speeches, newspaper
opinion letters, press kits, brochures
• Draft the law or regulation
Issue Identification
“Cast a Wide Net”
Membership Surveys
Focus Groups
Long Term / Short Term Issues
Proactive vs “watch dog”
Issues
• Coalition Issues
•
•
•
•
•
Prioritization of Issues
•
•
•
•
•
•
•
•
•
Importance to members
Structural issues vs isolated incidents
Specific laws & regulations to be changed
Promotion of market-oriented reform
Clearly definable solutions
Timeliness – Reasonable chance of success
Public support
Political acceptability
Board support
Advocacy Goals
• Focus on feasible Goals
- short term vs long term
• Assign responsibilities
• Establish time-lines
• Establish success
measurement criteria
Research
Identify information resources
Do opposition research
Assess public opinion
Assess the political
environment
• Assign research
responsibilities
•
•
•
•
Para peserta Workshop advokasi Bisnis yang efektif
di Surabaya
Foto lainnya dari acara ini, dapat didownload dari
www.eastjavabiz.org
Effective Business Advocacy
for Kadin and Its Industry
Associations
Defining the Case to be
Advocated
Surabaya, Indonesia
December 4-5, 2007
1
Defining the Case to be
Advocated
•
•
•
•
•
Issue Identification
Prioritization of Issues
Issue Goals
Research
Development of Advocacy
Materials
2
Issue Identification
“Cast a Wide Net”
Membership Surveys
Focus Groups
Long Term / Short Term Issues
Proactive vs “watch dog”
Issues
• Coalition Issues
•
•
•
•
•
3
Prioritization of Issues
• Importance to members
• Structural issues vs isolated incidents
• Specific laws & regulations to be
changed
• Promotion of market-oriented reform
• Clearly definable solutions
• Timeliness – Reasonable chance of
success
• Public support
• Political acceptability
4
Advocacy Goals
• Focus on feasible Goals
- short term vs long term
• Assign responsibilities
• Establish time-lines
• Establish success
measurement criteria
5
Research
Identify information resources
Do opposition research
Assess public opinion
Assess the political
environment
• Assign research
responsibilities
•
•
•
•
6
Develop Advocacy Materials
• For each relevant target audience
• Base on research & polling data
• Expert and “effected person” case
studies
• Positive/ negative impact studies
• Issue papers, fact sheets,
question/ answer papers,
speeches, newspaper opinion
letters, press kits, brochures
7
Materi 2
ADVOCACY WORKSHOP
Effective Business Advocacy
for Kadin and its Industry
Associations
Strategic Delivery of the Advocacy
Message
Surabaya, Indonesia. December 4-5th, 2007
8
Strategic Delivery of the
Advocacy Message
•
•
•
•
•
•
•
Developing the Message
Advocacy Materials
The Messenger
Multiply Your Messengers
Launching the Advocacy Agenda
Working with the Media
Working with Coalitions
9
Developing the Message
• Adapt for each relevant target audience
• Based on research & polling data
• Expert and “effected person” case
studies
• Positive / negative impact studies
• Issue papers, fact sheets,
question/answer papers, speeches,
newspaper opinion letters, press kits,
brochures
• Draft the law or regulation
10
The Messenger
•
•
•
•
•
The expert
The “effected person”
The association spokesperson
The “ally”
The coalition partner
11
Multiplying Your Advocates
• Educate your members, their
shareholders, employees, suppliers
and customers
- on the issues
- on the law-making process
• Mobilize activists – what/ why/ how
• Establish and “advisory group”
• Use them to educate others
12
Public Launch of the Advocacy
Agenda
• Presentation to law-makers and
government officials
• Media event
• Press release
• Speakers / briefing sessions
• Appoint an official spokesperson
• Use technical experts/ “effected
persons”
13
Working with the Media
Establish a media relations program
Identify media targets
“Earned media” vs paid media
Create media activities
Create media materials – fact sheets,
background information, press kit
• Use an advertising firm experience in
advocacy
•
•
•
•
•
14
Media (continued)
• Base ads on survey findings
• General vs. specific audiences
• Create third party and coalition ads
15
Working with Coalitions
•
•
•
•
•
Size is important !
Broad support = credibility
Choose your partners carefully
Close coordination necessary
Active support vs endorsement
“Much can be accomplished if you don’t
care who gets the credit”
16
Materi 3
ADVOCACY WORKSHOP
Effective Business Advocacy
for Kadin and Its Industry
Associations
Defining the Case to be Advocated
Surabaya, Indonesia. December 4-5th , 2007
Defining the Case to be
Advocated
•
•
•
•
•
Issue Identification
Prioritization of Issues
Issue Goals
Research
Development of Advocacy
Materials
18
Develop Advocacy Materials
• For each relevant target audience
• Base on research & polling data
• Expert and “effected person” case
studies
• Positive/ negative impact studies
• Issue papers, fact sheets, question/
answer papers, speeches, newspaper
opinion letters, press kits, brochures
• Draft the law or regulation
Issue Identification
“Cast a Wide Net”
Membership Surveys
Focus Groups
Long Term / Short Term Issues
Proactive vs “watch dog”
Issues
• Coalition Issues
•
•
•
•
•
Prioritization of Issues
•
•
•
•
•
•
•
•
•
Importance to members
Structural issues vs isolated incidents
Specific laws & regulations to be changed
Promotion of market-oriented reform
Clearly definable solutions
Timeliness – Reasonable chance of success
Public support
Political acceptability
Board support
Advocacy Goals
• Focus on feasible Goals
- short term vs long term
• Assign responsibilities
• Establish time-lines
• Establish success
measurement criteria
Research
Identify information resources
Do opposition research
Assess public opinion
Assess the political
environment
• Assign research
responsibilities
•
•
•
•
Para peserta Workshop advokasi Bisnis yang efektif
di Surabaya
Foto lainnya dari acara ini, dapat didownload dari
www.eastjavabiz.org