Index of /enm/images/dokumen

THE HARD FACTS
• The Indonesian Music Industry began in 1955 with the birth of
LOKANANTA in Solo
• The first product came into market in 1958 through RRI
• The industry established trade association, ASIRI in 1977
• The industry reached its peak in late 1980’s, with sales exceeding
12,000,000 units per month
• The promise of an industry encased with glamour, fame and fortune,
has created a continuous growth of outstanding talents
• The Indonesian Music Industry became legitimate in 1988 by bilateral
agreement with US and European Community

THE GROWING PAINS
• The consistent decline of sales starting 1996 mainly due to the piracy
• The protection of IPR is not rooted in the Indonesian culture
• In Indonesia the violation of IPR is still considered a minor crime
• The birth of new media has significantly knocked out the music
industry

LEGITIMATE vs PIRATED

• 1996 – 2006, sale of LEGAL products in units decreased by almost 70%
• 1996 – 2006, sale of PIRATED products in units increased by 1,572%

LEGITIMATE SALES (by product type)
1996:
2006:

Tapes
98.99%
71.04%

CD
0.95%
18%

VCD
0.05%
10.95%

CD

0.16%
0.48%

VCD
n/a
94.49%

PIRATED SALES (by product type)
1996:
2006:

Tapes
99.84%
5.03%

LOSS TO NATIONAL INCOME DUE TO PIRACY
Tapes

CD

1996:

99.68%

0.32%

2006:

2.09%

0.64%

VCD

Rp.

n/a

14.4 bio

97.27%

974 bio

LOSS TO MUSIC INDUSTRY INCOME DUE TO PIRACY
Tapes

CD

1996:

99.44%

0.56%

2006:

3.27%

1.04%

VCD

Rp.

n/a

231 bio

95.69%

13.3 tri

COMPARISON OF LEGITIMATE LOCAL vs INTERNATIONAL
PRODUCTS SALES (in units)
Local

International

Total Units

1996:

84.69%

15.31%

77.552.008

2006:

82.56%

17.44%

23.736.355

LAWS AND REGULATIONS
• Copyright

Regulation No. 19, 2002, compatible with Bern
Convention (rewritten copyright regulation will enter into
force in 2008)

• Optical Disc regulation
• Statement from the Council of Indonesian Moslem Ulamas
(MUI) in 2003 declaring pirated products as “haram”

PREVENTIVE ACTIONS
• Permanent teacher at the Center of Criminal Research at the National
Police Headquarters as of 2002
• Regular seminars on Intellectual Property Rights, conducted internally
and even with other bodies
• Public Service Ad regarding Anti-Piracy on radio and television
• Public campaign and rallies, including artists, on anti-piracy in 2003
• Introduction and socializing of the anti-piracy logo on all recorded
products

REPRESIVE ACTIONS
• Consistent anti-piracy raids in cooperation with the National Police

• Destruction of products collected at the above raids

DRAWBACKS
• No concrete follow up from the appropriate law enforcement agencies,
resulting in only 20% of the cases being brought to court
• No common perception amongst law enforcement agencies (police,
attorneys and judges) on the conclusion of cases

CONCLUSION
The need for political WILL and ACTION from the
government to combat Piracy