1. Home
  2. Lainnya

Pengaruh Brand Relationship pada Perilaku Pembelian Produk: High Involvement & Low-Involvement.

!

"# "

$

%
$ $$
' ( )*

+&

&
,-

$
%

%
%
+


/0 $

.
%

.
+
1

(2

Universitas Kristen Maranatha

!

"

#$$
'(!'


-

% &
)

'
* **
,

#+ $$
. +$$/0

,
1

2

5
8


6

7

## 34 )

8

-

Universitas Kristen Maranatha

!

"

#

'


()(

*

+

(

*

,
/

(

1

$ -


$

$

%

&

-

.

(0

.
( $

2
!


($ %

!!

- $

!'

(

'
,
- $

3 4"( 5

&

Universitas Kristen Maranatha


!+

!!

!,

(

$

!/

3

"

!1

6 ((


!&

(%

!/
( 7% $

"

"

(

!*

!,

4 $% 0

(


4 $% 0

(

4

!*

4"(

%8

4

-

4 $(-

"


"

%

-9

(%

! .

5

4 $% 0
-9

'

4"(


4:8

4

4 $(-

'

4"

'!

$

'+

;
'
'!

40( $ "

''

4"

-9

'+

4"

(-0(

',

) <

"

',

'/

'1
'&

-0

'+
-0

',
'/

$

'*

4"

4 # - 4=

74

=$ $

'*

',!

$

) <

"

$

4"(

4

+.

','

$

) <

"

$

4"(

>

+'

)

9

$

'/

$

#

$ ;0
4"

)

+/
9

$4
$$

"

$

+&
( (

<

9

,.
,

Universitas Kristen Maranatha

<
+

$

$04 "

+
+

!

+

'

+!

,'

$

$04 "

" $

$

$04 "

" $

$

()

$04 "

04 $ $ "

2

$
$

" $

-9 % $

-

,'
,+

" 0

,,
,/

+!

-9 % $

$

()

04 $ $ 3 5

,1

+!!

-9 % $

$

()

04 $ $ 3!5

/

+'

-9 % $

++

9 "

,

$ -0(

$
"

/,
" %( (

1

<

,!
,'
,+

-0

1'

$
9

)
$

1,
1,
1,

Universitas Kristen Maranatha

9

'

;6

9

'!

9

''

$

9

'+

;6

9

',

9

'/

9

'1

$

)

9

$ 4

+&

9

'&

$

)

9

$ >

+*

9

'*

#

9

+

$

$04 "

" $

9

+!

$

$04 "

" $

9

+'

9

++

9

+,

4

?$

$

4

+

" 4-04

4

$

) <
?$

"

$

$

$ ;0

) <

)

$ 4

+'

"

++
3 5 >

+,

$ >

+/

$4

$
$

+!

>

" 4-04
$

3 5 4

,.

$04 "
4

$

2

$

-

$

" $

,+
" 0

,,

4
$

,&
"

4 $% 0

"

( 7% $

4
9

+/

9

+1

+&

%

4

,*
$

)

4

$

>
$

/
"

4 $% 0

>
9

,'

$

"

( 7% $

%
/'

")($ "

@(

>

/+

Universitas Kristen Maranatha

4

9

+*

$

$

()

$ ( (%

04 $ $

1!

Universitas Kristen Maranatha

-9

-

.

-9

!

4"

'!

-9

+

4"

,/

Universitas Kristen Maranatha

-0

( $4

-0

!

$

) <

-0

'

$

)

-0

+

-0

,

"

$6

$

)

9

$

$
$

$04 "

2(

Universitas Kristen Maranatha

!" !#$
%

$

&

''(" ($
&

)

*

+$

,

Universitas Kristen Maranatha

#" ( -$

$

.

/

!"+'$
/

,

)

$

)

" 0 $

,

.

,

Universitas Kristen Maranatha

1

,
,

.
,

'(!$

!"

$

!" $

.

$
!" 0$

.

!" #$
.

!

Universitas Kristen Maranatha

*

+$

,

)
3

* 4

''

''+$2

,

0$2

!$

+$

)

''("

$

1

/

0

Universitas Kristen Maranatha

%
789

$

3

*

* 5

* 4

''-$ &

+$$

+$

,

%

''%

6 *

3
''-$

*4

,

+$

3

* 4

+$
,

/
,

, ,
%

3

*4

''-

+$

#

Universitas Kristen Maranatha

%

5

* 4

''-$

&

6

789

$

3

+$

.

%
& ) :

2&

''-2 9

6 * 789

''-2
3

*4

+$
&

%

''-$

3

* 4

+$

/

;

.

,,

*

0$$

<

)

'' * ''($2

+

''!$

Universitas Kristen Maranatha

3

*4

+$

$
1
=
)>?)

? ;

&
+#@

=

=

A

9

A

=
! 0@
.

+#

&

A

($

+ @ .

! #@ .

3

+ -@
=

A

=
=
( @
(

(

Universitas Kristen Maranatha

)>?) 1
)>?) B

C

-- )

.

A

)>?)
D

)>?)

!0

)>?)
A
)>?)

A
1

7

" E/3=9)C?
!" #$% &'$( /) ) /3CA4) ? /3&134A)= /C7 ?

'$)' $ *%"*!+! # , "%- $ *%"*!+! #.

1
"
)
F
)
F

-

Universitas Kristen Maranatha

G

"
?

?

!

"
/
?

?

/G =

,
=

!

/G )>?)

,

'

Universitas Kristen Maranatha

)>?)

0

/

4
,

#

"

$

% $&

'

(

)

/
,

Universitas Kristen Maranatha

=
? ;

)>?) /

&
=
)>?)

/

;

=

)>?)

.
3

* 4

+$
*

*

+

$

)
"
,
1

,
,

,
1

Universitas Kristen Maranatha

/

,

-

1
;
;

,
;
.,

$&

1

.,"

$)

+

1

Universitas Kristen Maranatha

!

"#$
"##

% $

&
&

'

(

)
'

'*(
(%

'+(

Universitas Kristen Maranatha

&
%

&

,

'

(

)

%

.

&

,

"" $/ 0

%

&

,

'

( )

1

%

%

2 3

%
4

56

'7##8(

,
'

$

Universitas Kristen Maranatha

(

0
&

!
(

"##
&

%

&

%

"

0

,
'

(
4

'7##8(

5 6

,

8

Universitas Kristen Maranatha

-

0

'
(

&

Universitas Kristen Maranatha

"

( )&

(

"

*++
( )&

(

,#

-. / (
0 %#
6 (

-&

"

:&
2

2 &

1

2

!

" #

$

% &

'

!

" #

$

% &

'

2 & ) *++!
7 33 # #&
8 - &

%&(

3
3& &
9 +8

;,- ) &&

4 5
7& #

6

*+++

)&

*++

!

!

"

#
%

7
7&

- &

,

.
#

"

=

1
3
7 ( "

4

<
%
<

8

#
,

'

=D%

%

,

%%

> #

%
1

7

7&

'
/

4

*++

/
77

%

7

(

- *++

% *++*
< 7&

%

- &

&
,

(
%

%

>

7&
)

%

2

%

<
)

8

;
,

((

Universitas Kristen Maranatha

Dokumen yang terkait

Parents' involvement and its influence on student English achievement : (a correlation study at MTSN Tangerang II Pamulang)

1 9 61

The influence of good corporate governance and family involvement towards firm performance in family firm in Indonesia stock exchange

0 14 119

Pengaruh Fashion Involvement dan In-Store Shopping Environment terhadap Pembelian Impulsif

0 17 132

Analisis Pengaruh Hedonic Comsumption Tendency, Fashion Involvement dan Visual Merchandising Terhadap Consumer Buying Decision pada Zoya Fashion

1 7 161

The Relationship between parents' involvement and student's English learning achievement

1 7 106

PENGARUH GAYA HIDUP BERBELANJA DAN FASHION INVOLVEMENT TERHADAP PERILAKU PEMBELIAN IMPULSIF PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA

0 11 88

CONSUMER CONFUSION IN LOW INVOLVEMENT PRODUCTS: CONSUMER CONFUSION IN LOW INVOLVEMENT PRODUCT AN EMPIRICAL STUDY AMONG UNIVERSITY STUDENTS IN D.I. YOGYAKARTA.

0 4 14

Pengaruh Loyalty Programs pada Value Perception, Program Loyalty, dan Brand Loyalty: Involvement sebagai Variabel Moderasi.

0 2 23

PENGARUH BRAND IMAGE, PRODUCT KNOWLEDGE DAN PRODUCT INVOLVEMENT TERHADAP PURCHASE INTENTION.

1 0 16

Pengaruh Brand Image, Product Knowledge dan Product Involvement terhadap Purchase Intention IMG 20151123 0001

0 0 1