STRATEGI EKSTENSIFIKASI KANTOR PELAYANAN PAJAK (KPP) PRATAMA DALAM MENINGKATKAN JUMLAH PEMILIK NOMOR POKOK WAJIB PAJAK (NPWP) DI KARANGANYAR.
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STRATEGI EKSTENSIFIKASI KANTOR PELAYANAN PAJAK (KPP)
PRATAMA DALAM MENINGKATKAN JUMLAH
PEMILIK NOMOR POKOK WAJIB PAJAK (NPWP) DI
KARANGANYAR
TUGAS AKHIR
Disusun Untuk Memenuhi Sebagian Persyaratan
Mencapai derajat Ahli Madya Program Studi Diploma III Manajemen Pemasaran
Oleh :
RIO FEBRI HERJUNO
F3209090
PROGRAM STUDI DIPLOMA III MANAJEMEN PEMASARAN
FAKULTAS EKONOMI
UNIVERSITAS SEBELAS MARET
SURAKARTA
2013
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DAFTAR ISI
HALAMAN JUDUL...................................................................................
i
HALAMAN ABSTRAK .............................................................................
ii
HALAMAN PERSETUJUAN ...................................................................
iii
HALAMAN PENGESAHAN.....................................................................
iv
HALAMAN MOTTO .................................................................................
v
HALAMAN PERSEMBAHAN .................................................................
vi
KATA PENGANTAR ................................................................................
vii
DAFTAR ISI ...............................................................................................
ix
DAFTAR TABEL .......................................................................................
xiii
DAFTAR DIAGRAM ................................................................................
xiv
DAFTAR GAMBAR ..................................................................................
xv
DAFTAR LAMPIRAN .............................................................. ................
xvi
BAB
I.
PENDAHULUAN
A. Latar Belakang Masalah ......................................................
1
B. Rumusan Masalah ..............................................................
4
C. Tujuan Penelitian ................................................................
4
D. Manfaat Penelitian .............................................................
5
1. Bagi Penulis ....................................................................
5
2. Bagi Perusahaan ............................................................
5
3. Bagi Mahasiswa dan Pembaca Lainnya ........................
5
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BAB
BAB
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E. Metode Penelitian .............................................................
5
1. Desain Penelitian ..........................................................
5
2. Obyek Penelitian............................................................
6
3. Jenis dan Metode Pengumpulan Data ..........................
6
4. Prosedur Sampling .......................................................
7
5. Teknik Pengumpulan Data ...........................................
8
6. Metode Analisis ............................................................
9
II.TINJAUAN PUSTAKA
A. Pengertian Jasa .................................................................
11
B. Segmentasi ........................................................................
11
1) Pengertian segmentasi pasar .........................................
11
2) Langkah dalam segmentasi pasar .................................
12
3) Manfaat segmentasi ......................................................
12
4) Variabel-variabel segmentasi .......................................
12
C. Pengertian Pasar dan Pemasaran .......................................
16
1) Pengertian pasar ...........................................................
16
2) Pengertian pemasaran ...................................................
16
3) Pengertian Pasar Sasaran ..............................................
17
4) Evaluasi Segmen ..........................................................
19
5) Kerangka Pemikiran .....................................................
20
III.PEMBAHASAN
A. Gambaran Umum Koperasi Serba Usaha Mekar Surya ...
22
to userKSU Mekar Surya .........
1. Visi, Misi dancommit
Motto Usaha
22
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2. Filosofi dan Nilai Dasar KSU Mekar Surya ...............
23
3. Jenis Usaha KSU Mekar Surya ..................................
24
4. Penghargaan yang diperoleh .......................................
24
5. Kerjasama dengan Instansi lain ..................................
25
6. Prospek Pengembangan KSU Mekar Surya ...............
26
7. Kendala yang Dihadapi KSU Mekar Surya ................
26
8. Peran KSU Mekar Surya ............................................
26
9. Organisasi KSU Mekar Surya ....................................
27
10. Gambaran Koperasi Simpan Pinjam Mekar Surya
Cabang Bekonang .......................................................
40
B. Laporan Magang ...............................................................
40
C. Pembahasan Masalah .......................................................
43
1. Deskripsi Identitas Responden ...................................
43
a. Karakteristik Responden Berdasarkan
Jenis Kelamin .........................................................
43
b. Karakteristik Responden Berdasarkan Usia ...........
44
c. Karakteristik Responden Berdasarkan
Status Pernikahan ...................................................
46
d. Karakteristik Responden Berdasarkan
Tingkat Pendidikan ................................................
47
e. Karakteristik Responden Berdasarkan
Jenis Pekerjaan .......................................................
f. Karakteristik Responden Berdasarkan
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48
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Tingkat Penghasilan ................................................
50
g. Karakteristik Responden Berdasarkan
Daerah Tempat Tinggal...........................................
51
h. Karakteristik Responden Berdasarkan
Tingkat Pengeluaran ...............................................
53
i. Karakteristik Responden Berdasarkan
Penilaian Citra Produk Jasa Pinjaman ....................
54
j. Karakteristik Responden Berdasarkan
Keperluan Melakukan Pinjaman ............................
56
k. Karakteristik Responden Berdasarkan
Besar Pinjaman........................................................
57
2. Evaluasi Pasar .............................................................
58
a. Ukuran dan pertumbuhan segmen ..........................
59
b. Daya tarik struktural segmen ..................................
61
c. Tujuan dan sumber daya perusahaan ......................
62
3. Penetapan Strategi Pasar Sasaran Produk Jasa Pinjaman
Koperasi Mekar Surya Cabang Bekonang ..................
BAB
63
IV. PENUTUP
A. Kesimpulan ......................................................................
65
B. Saran ..................................................................................
67
DAFTAR PUSTAKA
LAMPIRAN
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ABSTRACT
STRATEGI EKSTENSIFIKASI KANTOR PELAYANAN PAJAK (KPP)
PRATAMA KARANGANYAR DALAM MENINGKATKAN
NOMOR POKOK WAJIB PAJAK (NPWP)
RIO FEBRI HERJUNO
F3209090
The purpose of this research is to know the effort and the results of
extending the tax payers by Karanganyar District Tax Office in order to increase
tax revenue.
The step of this research is done by comparing between theory and
practices occured in the field in terms of tax revenue.
The result of the research are based on survey results revealed that the
realization of income tax revenue in KPP Karanganyar set by the Government of
Karanganyar District experienced an increase in its budget each year. The increase
was not only within its target for the year 2004 but until in 2008 has been
amended its tax revenue.
The conclusion of this research are the extensive efforts undertaken by
the Tax Office (KPP) Karanganyar city, we can conclude that basically extending
the efforts undertaken by the Tax Office (KPP) Karanganyar city consists of 3
(three) attempts, namely extensive efforts through data collection or sweeping,
effort extending through socialization or education and effort extending through
the MoU or cooperation with related government agencies.
Based on the result of research, the researcher give some suggestion
for KKP Karanganyar, should continue to conduct extensive efforts, because the
results are then registered taxpayer has increased so that the government increase
taxes in the sector also increased. Extensive efforts undertaken, among others, is
to perform data collectin on a reguler basis, where the data is known of the
potential that taxpayers could still be improved.
commit to user
digilib.uns.ac.id
STRATEGI EKSTENSIFIKASI KANTOR PELAYANAN PAJAK (KPP)
PRATAMA DALAM MENINGKATKAN JUMLAH
PEMILIK NOMOR POKOK WAJIB PAJAK (NPWP) DI
KARANGANYAR
TUGAS AKHIR
Disusun Untuk Memenuhi Sebagian Persyaratan
Mencapai derajat Ahli Madya Program Studi Diploma III Manajemen Pemasaran
Oleh :
RIO FEBRI HERJUNO
F3209090
PROGRAM STUDI DIPLOMA III MANAJEMEN PEMASARAN
FAKULTAS EKONOMI
UNIVERSITAS SEBELAS MARET
SURAKARTA
2013
commit
to user
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
perpustakaan.uns.ac.id
digilib.uns.ac.id
DAFTAR ISI
HALAMAN JUDUL...................................................................................
i
HALAMAN ABSTRAK .............................................................................
ii
HALAMAN PERSETUJUAN ...................................................................
iii
HALAMAN PENGESAHAN.....................................................................
iv
HALAMAN MOTTO .................................................................................
v
HALAMAN PERSEMBAHAN .................................................................
vi
KATA PENGANTAR ................................................................................
vii
DAFTAR ISI ...............................................................................................
ix
DAFTAR TABEL .......................................................................................
xiii
DAFTAR DIAGRAM ................................................................................
xiv
DAFTAR GAMBAR ..................................................................................
xv
DAFTAR LAMPIRAN .............................................................. ................
xvi
BAB
I.
PENDAHULUAN
A. Latar Belakang Masalah ......................................................
1
B. Rumusan Masalah ..............................................................
4
C. Tujuan Penelitian ................................................................
4
D. Manfaat Penelitian .............................................................
5
1. Bagi Penulis ....................................................................
5
2. Bagi Perusahaan ............................................................
5
3. Bagi Mahasiswa dan Pembaca Lainnya ........................
5
commit to user
perpustakaan.uns.ac.id
BAB
BAB
digilib.uns.ac.id
E. Metode Penelitian .............................................................
5
1. Desain Penelitian ..........................................................
5
2. Obyek Penelitian............................................................
6
3. Jenis dan Metode Pengumpulan Data ..........................
6
4. Prosedur Sampling .......................................................
7
5. Teknik Pengumpulan Data ...........................................
8
6. Metode Analisis ............................................................
9
II.TINJAUAN PUSTAKA
A. Pengertian Jasa .................................................................
11
B. Segmentasi ........................................................................
11
1) Pengertian segmentasi pasar .........................................
11
2) Langkah dalam segmentasi pasar .................................
12
3) Manfaat segmentasi ......................................................
12
4) Variabel-variabel segmentasi .......................................
12
C. Pengertian Pasar dan Pemasaran .......................................
16
1) Pengertian pasar ...........................................................
16
2) Pengertian pemasaran ...................................................
16
3) Pengertian Pasar Sasaran ..............................................
17
4) Evaluasi Segmen ..........................................................
19
5) Kerangka Pemikiran .....................................................
20
III.PEMBAHASAN
A. Gambaran Umum Koperasi Serba Usaha Mekar Surya ...
22
to userKSU Mekar Surya .........
1. Visi, Misi dancommit
Motto Usaha
22
perpustakaan.uns.ac.id
digilib.uns.ac.id
2. Filosofi dan Nilai Dasar KSU Mekar Surya ...............
23
3. Jenis Usaha KSU Mekar Surya ..................................
24
4. Penghargaan yang diperoleh .......................................
24
5. Kerjasama dengan Instansi lain ..................................
25
6. Prospek Pengembangan KSU Mekar Surya ...............
26
7. Kendala yang Dihadapi KSU Mekar Surya ................
26
8. Peran KSU Mekar Surya ............................................
26
9. Organisasi KSU Mekar Surya ....................................
27
10. Gambaran Koperasi Simpan Pinjam Mekar Surya
Cabang Bekonang .......................................................
40
B. Laporan Magang ...............................................................
40
C. Pembahasan Masalah .......................................................
43
1. Deskripsi Identitas Responden ...................................
43
a. Karakteristik Responden Berdasarkan
Jenis Kelamin .........................................................
43
b. Karakteristik Responden Berdasarkan Usia ...........
44
c. Karakteristik Responden Berdasarkan
Status Pernikahan ...................................................
46
d. Karakteristik Responden Berdasarkan
Tingkat Pendidikan ................................................
47
e. Karakteristik Responden Berdasarkan
Jenis Pekerjaan .......................................................
f. Karakteristik Responden Berdasarkan
commit to user
48
perpustakaan.uns.ac.id
digilib.uns.ac.id
Tingkat Penghasilan ................................................
50
g. Karakteristik Responden Berdasarkan
Daerah Tempat Tinggal...........................................
51
h. Karakteristik Responden Berdasarkan
Tingkat Pengeluaran ...............................................
53
i. Karakteristik Responden Berdasarkan
Penilaian Citra Produk Jasa Pinjaman ....................
54
j. Karakteristik Responden Berdasarkan
Keperluan Melakukan Pinjaman ............................
56
k. Karakteristik Responden Berdasarkan
Besar Pinjaman........................................................
57
2. Evaluasi Pasar .............................................................
58
a. Ukuran dan pertumbuhan segmen ..........................
59
b. Daya tarik struktural segmen ..................................
61
c. Tujuan dan sumber daya perusahaan ......................
62
3. Penetapan Strategi Pasar Sasaran Produk Jasa Pinjaman
Koperasi Mekar Surya Cabang Bekonang ..................
BAB
63
IV. PENUTUP
A. Kesimpulan ......................................................................
65
B. Saran ..................................................................................
67
DAFTAR PUSTAKA
LAMPIRAN
commit to user
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ABSTRACT
STRATEGI EKSTENSIFIKASI KANTOR PELAYANAN PAJAK (KPP)
PRATAMA KARANGANYAR DALAM MENINGKATKAN
NOMOR POKOK WAJIB PAJAK (NPWP)
RIO FEBRI HERJUNO
F3209090
The purpose of this research is to know the effort and the results of
extending the tax payers by Karanganyar District Tax Office in order to increase
tax revenue.
The step of this research is done by comparing between theory and
practices occured in the field in terms of tax revenue.
The result of the research are based on survey results revealed that the
realization of income tax revenue in KPP Karanganyar set by the Government of
Karanganyar District experienced an increase in its budget each year. The increase
was not only within its target for the year 2004 but until in 2008 has been
amended its tax revenue.
The conclusion of this research are the extensive efforts undertaken by
the Tax Office (KPP) Karanganyar city, we can conclude that basically extending
the efforts undertaken by the Tax Office (KPP) Karanganyar city consists of 3
(three) attempts, namely extensive efforts through data collection or sweeping,
effort extending through socialization or education and effort extending through
the MoU or cooperation with related government agencies.
Based on the result of research, the researcher give some suggestion
for KKP Karanganyar, should continue to conduct extensive efforts, because the
results are then registered taxpayer has increased so that the government increase
taxes in the sector also increased. Extensive efforts undertaken, among others, is
to perform data collectin on a reguler basis, where the data is known of the
potential that taxpayers could still be improved.
commit to user