PENGARUH INTERNET MARKETING DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen Online PT Hooligans Indonesia)

DAFTAR TABEL

1.1 Jumlah Kunjungan Wisatawan di Kota Bandung .................................. 1
1.2 Data Penjualan PT Hooligans ................................................................ 7
1.3 Kajian Penelitian sebelumnya ............................................................... 7
3.l Operasional Variabel ............................................................................. 39
3.2 Uji Validitas .......................................................................................... 42
3.3 Uji Reablitas ......................................................................................... 44
4.1 Responden Berdasarkan Jenis Kelamin ................................................ 51
4.2 Responden Berdasarkan Jenis Usia ...................................................... 52
4.3 Penilaian Konsumen terhadap Pertanyaan 1 X1 .................................... 54
4.4 Penilaian Konsumen terhadap Pertanyaan 2 X1 .................................... 55
4.5 Penilaian Konsumen terhadap Pertanyaan 3 X1 .................................... 55
4.6 Penilaian Konsumen terhadap Pertanyaan 4 X1 .................................... 55
4.7 Tanggapan Konsumen terhadap Variabel X1 ........................................ 57
4.8 Penilaian Konsumen terhadap Pertanyaan 1 X2 .................................... 58
4.9 Penilaian Konsumen terhadap Pertanyaan 2 X2 .................................... 58
4.10 Penilaian Konsumen terhadap Pertanyaan 3 X2 .................................. 59
4.11 Penilaian Konsumen terhadap Pertanyaan 4 X2 .................................. 59
4.12 Penilaian Konsumen terhadap Pertanyaan 5 X2 .................................. 60
4.13 Tanggapan Konsumen terhadap Variabel X 2 ..................................... 60

4.14 Penilaian Konsumen terhadap Pertanyaan 1 Y .................................... 61
4.15 Penilaian Konsumen terhadap Pertanyaan 2 Y .................................... 62
4.16 Penilaian Konsumen terhadap Pertanyaan 3 Y .................................... 62
4.17 Penilaian Konsumen terhadap Pertanyaan 4 Y .................................... 63
4.18 Penilaian Konsumen terhadap Pertanyaan 5 Y .................................... 63
4.19 Tanggapan Konsumen terhadap Variabel Y ........................................ 64
4.20 Uji Validitas X1 ....................................................................................65
4.21 Uji Validitas X2 ..................................................................................... 66
4.22 Uji Validitas Y ....................................................................................... 67

4.23 Uji Reabilitas ......................................................................................... 67
4.24 MSI Variabel X1 ................................................................................... 68
4.25 MSI Variabel X2 .................................................................................... 69
4.26 MSI Variabel Y ...................................................................................... 70
4.27 Uji Kolmogorov-Smirnov ...................................................................... 71
4.28 Uji Multikolinieritas............................................................................... 72
4.29 Uji Regresi Linear Berganda.................................................................. 74
4.30 Uji t ...................................................................................................... 75
4.31 Uji F ....................................................................................................... 77
4.32 Koefisien Determinasi............................................................................ 78