S IKOM 1202519 Bibliography
DAFTAR PUSTAKA
A. Sumber Buku
:
Ardianto, Elvinaro. (2011). Metode Penelitian untuk Public Relations
Kuantitatif dan Kualitatif. Bandung: Simbiosa Rekatama Media.
Arikunto, Suharsimi (2010). Prosedur Penelitian: Suatu Pendekatan Praktek.
Jakarta: Rineka Cipta.
Arikunto, Suharsimi (2013). Prosedur Penelitian: Suatu Pendekatan Praktek.
Jakarta: Rineka Cipta.
Azwar, Sarifuddin. (1995). Sikap Manusia Teori dan Pengukurannya.
Yogyakarta: Pustaka Pelajar.
Belch, George&Michael A. Belch. (2003). Advertising and Promotion: An
Marketing Communications Perpectives Sixth Edition. Tim
McGraw-Hill Companies.
Brehm, Sharon S. & Kassin, Saul M. (1990). Social Psychology. Houghton
Mifflin.
Griffin, Em. (2011). A First Look at Communication Theory. New
York:McGraw- Hill.
Hamel, Gary & C.K. Pralahad. (1994). Comepetiting For The Future. USA:
Harvard Business School Press.
Hoyer, Wayne D, Deborah Macinnis & Rik Pieters. (2012). Consumer
Behavior. South Weston: Cengage Learning.
Kriyantono, Rachmat. (2009). Teknik Praktis Riset Komunikasi. Jakarta :
Kencana.
Moleong, Lexy J. (2007). Metode Penelitian Kualitatif. Bandung: Remaja
Rosdakarya.
Liliweri, Alo. (1992). Dasar-Dasar Komunikasi Periklanan. Bandung: PT
Citra Aditya Bakti.
Misbahuddin & Hasan, I. (2013). Analisis Data Penelitian dengan Statistik.
Jakarta: Bumi Aksara.
Riduwan. (2004). Metode & Teknik Menyusun Tesis. Bandung: Alfabeta.
Rakhmat,
Jalaludin.
(2008).
Psikologi
Komunikasi.
Bandung:
PT.
RemajaRosdakarya.
Citra Meidyna Budhipradipta, 2016
PENGARUH DAYA TARIK IKLAN POND’S MEN POLLUTION OUT TERHADAP CITRA MEREK POND’S
MEN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Shimp, Terence A. (2003). Advertising Promotion and Supplemental Aspect of
Integrated Marketing Communications, 5th Ed. South Western:
Cengage Learning.
Sudjana. (1996). Statistik untuk Ekonomi dan Niaga. Edisi kelima. Bandung:
Tarsito.
Sugiyono, (2010). Metode Penelitian Administrasi dilengkapi dengan Metode
R&D. Bandung: Penerbit Alfabeta.
Sugiyono, (2011). Metode Penelitian Kuantitatif dan R & D. Bandung:
Alfabeta.
Sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatif dan R&D.
Bandung: Alfabeta.
Sukardi. (2008). Metode Penelitian Pendidikan: Kompetensi dan Praktiknya.
Jakarta: Bumi Aksara.
B. Sumber Online :
Aaker, Jennifer L. (1997). Journal of Marketing Research. Dimensions of
Brand Personality vol. 34, hlm. 347-356.
Ahmed, Shumaila & Ayesha Ashfaq. (2013). Global Media Journal:Pakistan
Edition. Impact of Advertising on Consumers Buying Behavior Through
Persuasiveness, Brand Image, and Celebrity Endorsement vol. 6 Issue 2,
hlm. 149-157.
Bhutada, Brent Rollins Nilesh. (2014). International Journal of Pharmaceutical
and Healthcare Marketing. Impact of celebrity endorsements in diseasespecific direct-toconsumer (DTC) advertisements vol. 8 Iss 2, hlm. 164 –
177.
Brexendorf, Tim & Kernstock, Joachim. (2007). Journal of Brand
Management. Corporate Behaviour vs Brand Behaviour: Towards an
Integrated View, vol.15 No. 1, hlm. 32-40.
Gerber, C., Terblanche- Smit, M. & Crommelin, T. (2014). Acta Commercii.
Brand Recognition in Television Advertising: The Influence of Brand
Presence and Brand Introduction Vol. 14(1), Art. #182, Hlm. 1-8.
Ngwese, Ekuh Roger & Min Zhang. (2007). Brand Reputation in International
Marketing. (Disertasi). University of HALMSTAD, Swedia.
Hemamalini & Kurup, Shree Kala. (2014). International Journal of Innovative
Research in Science, Engineering and Technology. Effectiveness of
Citra Meidyna Budhipradipta, 2016
PENGARUH DAYA TARIK IKLAN POND’S MEN POLLUTION OUT TERHADAP CITRA MEREK POND’S
MEN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Television Advertisement on Purchase Intention, vol.3 issue, hlm. 94169422
Keller, Kevin Lane. (1993). The Journal of Marketing. Conceptualizing,
Measuring, And Managing Customer-Based Brand Equity, vol. 57 no. 1,
hlm. 1-22.
Meenaghan, Tom. (1995). Journal of Product & Brand Management. The Role
of Advertising in Brand Image Development, vol.4 issue 4, hlm. 23-34.
Olson, Erik. L & Tjømøe, Hans Mathias. (2003). European Journal of
Marketing. Effects of Peripheral Exposure to Information on Brand
Preference, vol. 31, hlm. 243-245.
Petty, Richard & Cacioppo, John. T. (1983) . Journal of Consumer Research.
Central and Peripheral Routes to Advertising Effectiveness: The
Moderating Role of Involvement, vol. 10, hlm. 135-146.
Plummer, Joseph T. (1985). Journal of Advertising Research. How Personality
Makes a Difference vol. 24 no. 6, hlm. 79-84.
Wijaya, Bambang Sukma. (2013). European Journal of Business and
Management. Dimensions of Brand Image: A Conceptual
Review
from the Perspective of Brand Communication, vol. 5, hlm. 55-65.
http://www.ponds.co.id/article/detail/1050266/sejarah-ponds
http://www.pikiran-rakyat.com/bandung-raya/2011/11/22/166531/bataswilayah-di-kawasan-bandung-utara-ditetapkan
https://www.unilever.co.id/news/press-releases/2013/ponds-meluncurkaninovasi-khusus-untuk-kulit-wajah-pria.html
Citra Meidyna Budhipradipta, 2016
PENGARUH DAYA TARIK IKLAN POND’S MEN POLLUTION OUT TERHADAP CITRA MEREK POND’S
MEN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
A. Sumber Buku
:
Ardianto, Elvinaro. (2011). Metode Penelitian untuk Public Relations
Kuantitatif dan Kualitatif. Bandung: Simbiosa Rekatama Media.
Arikunto, Suharsimi (2010). Prosedur Penelitian: Suatu Pendekatan Praktek.
Jakarta: Rineka Cipta.
Arikunto, Suharsimi (2013). Prosedur Penelitian: Suatu Pendekatan Praktek.
Jakarta: Rineka Cipta.
Azwar, Sarifuddin. (1995). Sikap Manusia Teori dan Pengukurannya.
Yogyakarta: Pustaka Pelajar.
Belch, George&Michael A. Belch. (2003). Advertising and Promotion: An
Marketing Communications Perpectives Sixth Edition. Tim
McGraw-Hill Companies.
Brehm, Sharon S. & Kassin, Saul M. (1990). Social Psychology. Houghton
Mifflin.
Griffin, Em. (2011). A First Look at Communication Theory. New
York:McGraw- Hill.
Hamel, Gary & C.K. Pralahad. (1994). Comepetiting For The Future. USA:
Harvard Business School Press.
Hoyer, Wayne D, Deborah Macinnis & Rik Pieters. (2012). Consumer
Behavior. South Weston: Cengage Learning.
Kriyantono, Rachmat. (2009). Teknik Praktis Riset Komunikasi. Jakarta :
Kencana.
Moleong, Lexy J. (2007). Metode Penelitian Kualitatif. Bandung: Remaja
Rosdakarya.
Liliweri, Alo. (1992). Dasar-Dasar Komunikasi Periklanan. Bandung: PT
Citra Aditya Bakti.
Misbahuddin & Hasan, I. (2013). Analisis Data Penelitian dengan Statistik.
Jakarta: Bumi Aksara.
Riduwan. (2004). Metode & Teknik Menyusun Tesis. Bandung: Alfabeta.
Rakhmat,
Jalaludin.
(2008).
Psikologi
Komunikasi.
Bandung:
PT.
RemajaRosdakarya.
Citra Meidyna Budhipradipta, 2016
PENGARUH DAYA TARIK IKLAN POND’S MEN POLLUTION OUT TERHADAP CITRA MEREK POND’S
MEN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Shimp, Terence A. (2003). Advertising Promotion and Supplemental Aspect of
Integrated Marketing Communications, 5th Ed. South Western:
Cengage Learning.
Sudjana. (1996). Statistik untuk Ekonomi dan Niaga. Edisi kelima. Bandung:
Tarsito.
Sugiyono, (2010). Metode Penelitian Administrasi dilengkapi dengan Metode
R&D. Bandung: Penerbit Alfabeta.
Sugiyono, (2011). Metode Penelitian Kuantitatif dan R & D. Bandung:
Alfabeta.
Sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatif dan R&D.
Bandung: Alfabeta.
Sukardi. (2008). Metode Penelitian Pendidikan: Kompetensi dan Praktiknya.
Jakarta: Bumi Aksara.
B. Sumber Online :
Aaker, Jennifer L. (1997). Journal of Marketing Research. Dimensions of
Brand Personality vol. 34, hlm. 347-356.
Ahmed, Shumaila & Ayesha Ashfaq. (2013). Global Media Journal:Pakistan
Edition. Impact of Advertising on Consumers Buying Behavior Through
Persuasiveness, Brand Image, and Celebrity Endorsement vol. 6 Issue 2,
hlm. 149-157.
Bhutada, Brent Rollins Nilesh. (2014). International Journal of Pharmaceutical
and Healthcare Marketing. Impact of celebrity endorsements in diseasespecific direct-toconsumer (DTC) advertisements vol. 8 Iss 2, hlm. 164 –
177.
Brexendorf, Tim & Kernstock, Joachim. (2007). Journal of Brand
Management. Corporate Behaviour vs Brand Behaviour: Towards an
Integrated View, vol.15 No. 1, hlm. 32-40.
Gerber, C., Terblanche- Smit, M. & Crommelin, T. (2014). Acta Commercii.
Brand Recognition in Television Advertising: The Influence of Brand
Presence and Brand Introduction Vol. 14(1), Art. #182, Hlm. 1-8.
Ngwese, Ekuh Roger & Min Zhang. (2007). Brand Reputation in International
Marketing. (Disertasi). University of HALMSTAD, Swedia.
Hemamalini & Kurup, Shree Kala. (2014). International Journal of Innovative
Research in Science, Engineering and Technology. Effectiveness of
Citra Meidyna Budhipradipta, 2016
PENGARUH DAYA TARIK IKLAN POND’S MEN POLLUTION OUT TERHADAP CITRA MEREK POND’S
MEN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Television Advertisement on Purchase Intention, vol.3 issue, hlm. 94169422
Keller, Kevin Lane. (1993). The Journal of Marketing. Conceptualizing,
Measuring, And Managing Customer-Based Brand Equity, vol. 57 no. 1,
hlm. 1-22.
Meenaghan, Tom. (1995). Journal of Product & Brand Management. The Role
of Advertising in Brand Image Development, vol.4 issue 4, hlm. 23-34.
Olson, Erik. L & Tjømøe, Hans Mathias. (2003). European Journal of
Marketing. Effects of Peripheral Exposure to Information on Brand
Preference, vol. 31, hlm. 243-245.
Petty, Richard & Cacioppo, John. T. (1983) . Journal of Consumer Research.
Central and Peripheral Routes to Advertising Effectiveness: The
Moderating Role of Involvement, vol. 10, hlm. 135-146.
Plummer, Joseph T. (1985). Journal of Advertising Research. How Personality
Makes a Difference vol. 24 no. 6, hlm. 79-84.
Wijaya, Bambang Sukma. (2013). European Journal of Business and
Management. Dimensions of Brand Image: A Conceptual
Review
from the Perspective of Brand Communication, vol. 5, hlm. 55-65.
http://www.ponds.co.id/article/detail/1050266/sejarah-ponds
http://www.pikiran-rakyat.com/bandung-raya/2011/11/22/166531/bataswilayah-di-kawasan-bandung-utara-ditetapkan
https://www.unilever.co.id/news/press-releases/2013/ponds-meluncurkaninovasi-khusus-untuk-kulit-wajah-pria.html
Citra Meidyna Budhipradipta, 2016
PENGARUH DAYA TARIK IKLAN POND’S MEN POLLUTION OUT TERHADAP CITRA MEREK POND’S
MEN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu