The Marketing Strategies of PT.Mekar Cargo Semarang - UDiNus Repository

CHAPTER IV
CONCLUSTONAND SUGGESTION

4.1Conclusion
From the dataanalysisof the paperentitled" the Marketing
Strategiesof pT
Mekar Cargo Semarang",the writer concludesthat it consists
of rrvo
strategies.The first are servicestrategies.Wheresenricestrategies
consistof
servicenetwork and professionalstaff. ServiceNetwork, it means
that the
companyemploys servicenetwork of all countriesin the world
such as
Europe,United states,Asia, Australia,and Africa. This is different
from the
othercompaties-Usually,servicenetworkof the cornpariesonly fivo
country.
While for professionalstaff, it meansthat the companvernploys
foreign
rvorkerfrom China and fuab. The secondis pricing stra tery.

Every once a
tnounth,the staff of this companyvisits other exporteragent
to comparethe
productprinceswhichwill be soldto foreigpcounfries,I-ftJreproclucts
in otlrer
companiesare qualifiedand have the samefonn as this conrpany
so tle
companywill give cheaper
princesthanthe othercompanies.

4.2 Suggestion
Dun'ng field study that the writer conducted,,
there are solne things which
deserveto be considered.Herearesomesuggestions
that the writer would like
to grve:

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l ' The Compmy should not only concenrrate
on its export dcfivid

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also on import activities.
2' The cqmy

should consider the location, for the prment
locatim is

not easilyreached.
3' The Companyshould havebEtterhtrman
resources.For that reason,the
writer .'Qtrts that the compailrymust recruit
nerv mrployees wi&
bettercapabititiesnot just recruit good looking

ones.
4' The Company shoutd not only recruits
foreign worker but also local
.worker.

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