The Marketing Strategies of PT.Mekar Cargo Semarang - UDiNus Repository

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PAGE OF'APPROVAL

This paperhas be€napproyodby the Board of Examiners,Diploma trI Study
EnglishProgram,Facultyof Languages
andLetters,Dian NuswantoroUniversity
on Aqgust19,2003.
i

Bomd of Exmriners

Cbairperson

Advistr

ACKI\OIVLEDG NTEN'I"

At this happiestmoment,I wish a prayerto the Almightyrvhohasblessed
rneduringthewntingof thispaper.
I wouldlike, fi.rrthennore,

to express
my sincerethanksto:
l. The Dean of Faculty of Langrragesand Letters of Dian Nuswantoro
LJniversity,
who gavepennission
to me to conductthis study.
2. Ms. Ardini SuryoArdiany,S.S.,the PaperCoordinatorof DiplomaIII Study
Prograntof English Latguage,Faculty of Languagesand I-effers,Dial
NuswattoroUniversity,who gavepennission
to rneto conductthis study.
3. Mr.AhrnadBasari,S.S.,ttty adviser.for his continousand valuablegridance,
adviceandencouragelnent
in cornpleting
this paper.
1. All lecturersat the EnglishDepartmentof Faculqvof Langga.ges
and Lettorsof
Dian NttswatttoroLhiversity,who havetaught,rnotivatecl,and givenguil*..
during the writingof thispaper.

.:

- . a.

5. Mr.Jalil,the GeneralManagerof PT MekarCargoSemarang,
andhis Stafffor
their givingme tlte opporturrity
and valuablehelpsto conducttle field.study
at thecompany.
6. The librariatsof,the Centralt,ibrarr,'of Dian Nuswautoro[Jniversit_v
for their
pennissionfor rneto usesotnevaluatrlerefercnces
in rvritingthis paper.
7. IVIycloseli'ielldsNtlvita,Nikett,I:rn1,'.
lilr tlreirrntrtual
c:ooper2ligp
duripgtlie
implementation
of thefield studyat pT'lvlekarCargoSernararg.
8. lu{yclassrnates,
Lina and D-vahlvho gaveme everything.

1tl

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9. The last but not least,my family who havesupported
me for my study.
Finally, I do realize that due to my limited ability,
tii, pupo must have
shortcomings.For this, I welcomeany suggestionand
criticisms.

Semarang,August lg, 2003

Arsiati

iv

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ABSTRACT

This pap€r, e,ntitled" The Ma

The dataof this gtudywerecollectedby interview,observation,
and library
researchmethods.The interview mettrod conductedto jei inrormation
about the
i Marketing Sffategies in the company.
The observition method aimed at
.'understandingthe activites of export marketing
sffategy in the compary- The
-markffi
library reseach method aimed to leam the
rt ut"gy from book
refere,nces.
From study it can be concludedthat the Marketing Strategies pT.
of
Mekar
Cargo Se,rnarang
includes:
t. Service Strategies which consists of

Service Network md
Professional
Staff
2. Pricing Strategy

TABLE OF CONTENT

PAGEOF TITLE ....

i

PAGEOF APPROVAL

t1

ACKNOWLEDGEMEN'|

iii

ABSI'RACT..

v

TABLE OF CONTENT

vi

LIST OF FIGURES

vlll

LIST OF APPENDICES
CHAPTERI.

IX

INTRODUCTION

I

1.1Reasonfor Choosingthe litle.

I

1.2Staternent
of the problem

2

I .3 Objecriveof the Study

2

1.4Significance
of the Study

z

1.5Implementation
of the Stuily

j.
.........

3

1.6Methodof DataCollectron.....

3

I .7 PaperOrganization..

4

CHAPTERII. LITERATUREREVIEW

6

2.I Definitionof ShippingLine

"'i"
,"

2.2De{\tririon
of Markering
.

" ".".:

" i': "

.....

"

:

-: "':

. .:..

,
"

6

"

..

7

2.3 Definitiotrof Strategy..

7

2.4 Definitionof Export......

g

2.5 Definitionof MarketingStratetry
.

9

2 5.1 Definitionof fv{arlceting
l\,lir.

l0

2.5.2I\{arketing
Mix TheoryConccpt
2 . 5 . 2I p r o c l u c t . . . . . .

l0
l0

2 S 2.2price
2.5.2 3 place
2.5.2.4promotioll.....
2.6 palment-lenn

VI

n
.

n
13

.

j4

\ ' a

2.7 PromotionMethods

A

2.8 CommercialTerm

15
CHAPTER III . THE MARKETING STRATEGIES OF PT. MEKAR CARGO

sEMArt{1{c........

16

3.I Historyof PT. MekarCargoSemarang....
........

16

3.2 ArgamzationalStructure

n

3.3JobDescription..........

lg

3.4 The Marketing strategiesof pr. Mekar cargo Semarang 2l
CHAPTERIV. CONCLUSIONAND SUGGESTION....
23
4.1 Conclusion

23

4.2 Suggestion....

23

BIBLIOGRAPHY

2s

APPENDICES.

26

a:
ib'

vll

LIST OF F'IGURE

LIST OF APPENDICES