PERAN ACCOUNT EXECUTIVE DI BIRO IKLAN PT. MITRAGUNA ADIKRIYA (MACS909) DALAM PEMBUATAN KAMPANYE IKLAN TOYOTA ETIOS VALCO.
ABSTRAK
Rahadian Lucky Ashshidiq, 210303100020, 2013, "Peran Account
Executive Di Biro Iklan PT. Mitraguna Adikriya (MACS909) Dalam
Pembuatan Kampanye Iklan Toyota Etios Valco," di bawah bimbingan Aat
Ruchiyat Nugraha, S.Sos., M.Si. Program Diploma III Fakultas Ilmu
Komunikasi Pendidikan Ahli Komunikasi Terapan (PAKT) Sub Program Studi
Periklanan Universitas Padjadjaran.
Penulisan ini bertujuan untuk mengetahui gambaran mengenai
perencanaan, pelaksanaan dan evaluasi Peran Account Executive Di Biro Iklan PT.
Mitraguna Adikriya (MACS909) Dalam Pembuatan Kampanye Iklan Toyoti Etios
Valco.
Metode pendekatan yang di gunakan adalah metode deskriptif dengan
teknik pengumpulan data melalui observasi, wawancara, dan studi kepustakaan
sebagai referensi yang relevan dengan kegiatan pengamatan.
Hasil pengamatan bahwa Peran Account Executive melalui beberapa
tahapan. Dalam tahap perencanaan Account Executive melakukan Identifikasi
brief dari klien, membuat Creative brief, presentasi kepada tim, pembagian tugas
kerja melalui job brief, presentasi terhadap klien, setelah itu melakukan tahapan
pelaksanaan Account Executive membuatkan time planning, mengawasi kegiatan
kerja, Melakukan report , serta memberikan alternatif pemecahan masalah pada
saat evaluasi.
Account Executive di PT. Mitraguna Adikriya (MACS909) menjalankan
seluruh tahap kerja dengan baik seluruh kegiatan kampanye iklan brand Toyoti
Etios Valco tidak ada kendala yang cukup berarti, hanya saja melakukan revisi
hingga berulang - ulang dan menyita waktu yang cukup lama.
i
ABSTRACT
Rahadian Lucky Ashs hidiq, 210303100020, 2013, "The role of Account
Executive in Advertising Agency PT. Mitraguna Adikriya (MACS909) In Ad
Campaign Making of Toyota Etios Valco," under the guidance of Aat
Ruchiyat Nugraha, S. Sos., M.Si. Diploma Programme Faculty of Applied
Communication Education Communication Expert (PAKT) Sub Advertising
Padjadjaran University Studies Program.
This research a ims to determine the description of the planning,
implementation and evaluation Account Executive Role In Advertising Bur eau PT.
Mitraguna Adikriya (MACS909) In Ad Campaign Making Toyota Etios Valco.
The approach used is descriptive method with data collection through
observation, interviews, and the study of literature as a relevant reference to the
activities of the observation.
The observation that the role of Account Executive through several stages.
Account Executive in the planning stages of doing brief identification of the client,
making Creative briefs, presentations to the team, the division of labor through
job briefs and presentations to clients, after the conduct phase of the Account
Executive make time planning, overseeing the work activities, Conduct report, as
well as providing a lternative solutions to the problem at the time of evaluation.
Account Executive at PT. Mitraguna Adikriya (MACS909) run across the
stage with a good work around the brand advertising campaign Toyota Valco
Etios no significant obstacles, just revised up over and over - and over and seized
a long time.
ii
Rahadian Lucky Ashshidiq, 210303100020, 2013, "Peran Account
Executive Di Biro Iklan PT. Mitraguna Adikriya (MACS909) Dalam
Pembuatan Kampanye Iklan Toyota Etios Valco," di bawah bimbingan Aat
Ruchiyat Nugraha, S.Sos., M.Si. Program Diploma III Fakultas Ilmu
Komunikasi Pendidikan Ahli Komunikasi Terapan (PAKT) Sub Program Studi
Periklanan Universitas Padjadjaran.
Penulisan ini bertujuan untuk mengetahui gambaran mengenai
perencanaan, pelaksanaan dan evaluasi Peran Account Executive Di Biro Iklan PT.
Mitraguna Adikriya (MACS909) Dalam Pembuatan Kampanye Iklan Toyoti Etios
Valco.
Metode pendekatan yang di gunakan adalah metode deskriptif dengan
teknik pengumpulan data melalui observasi, wawancara, dan studi kepustakaan
sebagai referensi yang relevan dengan kegiatan pengamatan.
Hasil pengamatan bahwa Peran Account Executive melalui beberapa
tahapan. Dalam tahap perencanaan Account Executive melakukan Identifikasi
brief dari klien, membuat Creative brief, presentasi kepada tim, pembagian tugas
kerja melalui job brief, presentasi terhadap klien, setelah itu melakukan tahapan
pelaksanaan Account Executive membuatkan time planning, mengawasi kegiatan
kerja, Melakukan report , serta memberikan alternatif pemecahan masalah pada
saat evaluasi.
Account Executive di PT. Mitraguna Adikriya (MACS909) menjalankan
seluruh tahap kerja dengan baik seluruh kegiatan kampanye iklan brand Toyoti
Etios Valco tidak ada kendala yang cukup berarti, hanya saja melakukan revisi
hingga berulang - ulang dan menyita waktu yang cukup lama.
i
ABSTRACT
Rahadian Lucky Ashs hidiq, 210303100020, 2013, "The role of Account
Executive in Advertising Agency PT. Mitraguna Adikriya (MACS909) In Ad
Campaign Making of Toyota Etios Valco," under the guidance of Aat
Ruchiyat Nugraha, S. Sos., M.Si. Diploma Programme Faculty of Applied
Communication Education Communication Expert (PAKT) Sub Advertising
Padjadjaran University Studies Program.
This research a ims to determine the description of the planning,
implementation and evaluation Account Executive Role In Advertising Bur eau PT.
Mitraguna Adikriya (MACS909) In Ad Campaign Making Toyota Etios Valco.
The approach used is descriptive method with data collection through
observation, interviews, and the study of literature as a relevant reference to the
activities of the observation.
The observation that the role of Account Executive through several stages.
Account Executive in the planning stages of doing brief identification of the client,
making Creative briefs, presentations to the team, the division of labor through
job briefs and presentations to clients, after the conduct phase of the Account
Executive make time planning, overseeing the work activities, Conduct report, as
well as providing a lternative solutions to the problem at the time of evaluation.
Account Executive at PT. Mitraguna Adikriya (MACS909) run across the
stage with a good work around the brand advertising campaign Toyota Valco
Etios no significant obstacles, just revised up over and over - and over and seized
a long time.
ii