ANALISIS PERSEPSI KONSUMEN MENGENAI KUALITAS PELAYANAN DAN STORE ATMOSPHERE, SERTA PENGARUHNYA TERHADAP LOYALITAS KONSUMEN (Studi Kasus : Restoran Tokyo Connection Bandung)

DAFTAR GAMBAR
Halaman.
Gambar 2.1. Fungsi Manajemen Pemasaran....................................................... 14
Gambar 2.2. Model Perilaku Pembelian ............................................................. 15
Gambar 2.3. Peta Persepsi .................................................................................. 21
Gambar 2.4. Hubungan Persepsi Konsumen mengenai Kualitas Pelayanan
terhadap Loyalitas Konsumen ....................................................... 37
Gambar 2.5. Hubungan Persepsi Konsumen mengenai Store Atmospher
terhadap Loyalitas Konsumen ....................................................... 38
Gambar 2.6. Paradigma Penelitian...................................................................... 39
Gambar 3.1. Struktur Organisasi ........................................................................ 42