Karya Ilmiah Pengusaha dan Teknologi inf
ABSTRACT
Brenda Melly T Chitra (10114112). 2017. Pengusaha dan Teknologi Informasi.
Karya Ilmiah. Jurusan Teknik Informatika. Fakultas Teknik dan Ilmu Komputer.
Universitas Komputer Indonesia.
In the current era of information technology, the Internet has played an important role as a
medium of advertising. Misalya ads posted on websites, news portals, blogs, intermercial.
The advantage of the internet as an advertising medium is its ability to exchange two-way
information with consumers in an updated and real time.
With the existence of information technology such as Advertising, Internet, Social Media can
help or alleviate the work of entrepreneurs in all matters that include the agency being
employed by an entrepreneur.
Table Of Contents
CHAPTER I INTRODUCTION................................................................................................3
1.1. Background......................................................................................................................3
1.2. Formulation of the problem.............................................................................................3
1.3. Objectives and benefits....................................................................................................4
CHAPTER 2 Theoretical Foundation........................................................................................4
CHAPTER 3 Processes and Results..........................................................................................5
3.1. Information Technology..................................................................................................5
3.1.1. Benefits Information technology..............................................................................6
3.1.2. Utilizing Information Technology............................................................................7
3.1.3. Building an Effective System...................................................................................7
3.2. Internet.............................................................................................................................8
3.2.1. The Importance Of The Internet In The Business World..........................................9
3.2.2. Building a Website / Website....................................................................................9
3.2.3. Advertise in Online World..........................................................................................12
3.2.3.1. Advantages of Advertising Through the Internet.................................................13
3.2.4. E-Commerce...............................................................................................................14
3.2.4.1. Success in the Company with E-Commerce........................................................15
3.2.5. Internet Marketing......................................................................................................15
3.2.5.1. Internet Marketing For Sources Of Income.........................................................16
3.2.5.2 Slide Into Online Marketing.................................................................................16
3.2.5.3. Ad Type................................................................................................................16
Chapter 4. Conclusions............................................................................................................28
CHAPTER I INTRODUCTION
1.1. Background
Today's human life is already affected by technology, even laypeople have been able to use
the technology today, and also this has become affected to the business field, people are very
eager to shop via online, so entrepreneurs can make information technology as an opportunity
Which is very good to be able to expand our business with the wesbsite, applications, and
others.
The influence of information technology today can not be underestimated, because this age
that continues to make our way of thinking as a businessman, as well as behavior in the
competition in the world of business or organization. Every organization or business that we
live began to develop in a darstis because of information technology that has taken a very big
influence on the business we run.
Now many business organizations are beginning to develop effective information systems.
This effective information system if run well, can provide great benefits for the business
organization we are living. An effective information system is designed and created to
address and support the various functions that exist in our business.
Information technology without business, the technology can not run optimally that hamper
the development of the era as well as business without information technology, the business
will die because of very tight competition. Jdi influence of this information technology on the
activities and behavior of our organization is very necessary. And of course to support our
information system in order to run well and in accordance with what we need.
1.2. Formulation of the problem
Problems to be discussed Among others:
1. The importance of information technology.
2. Build the site and its benefits.
3. Benefits of Marketing on the internet.
4. Do not recognize e-commerce.
5. E-commerce market competition.
6. Less attractive enthusiasts with existing features.
7. The role of technology in business
1.3. Objectives and benefits
Objectives and benefits of the discussed Among others:
1. Utilizing information technology for business.
2. Simplify the user with the existence of e-commerce.
3. Accelerate the process of transactions between users and entrepreneurs (e-commerce).
4. Opening job opportunities with entrepreneurs in the field of information technology (ecommerce).
CHAPTER 2 Theoretical Foundation
Everyone's communication is no longer limited by the State, nationalism or ethnicity but has
become One State. (Euntrepreneurship Become a Proficient Businessman (revised edition of
Dr.Ir Eddy Soeryanto Soegoto) p. 502: 2014).
The Internet makes it easy for everyone to find the information they need, the means of
accessing science and technology appropriately, easily and inexpensively, improving the
efficiency, effectiveness and productivity of organizational performance, the media for the
creative software industry and hardware, the tools for political communication, Manage good
organization. . (Euntrepreneurship Become a Proficient Businessman (revised edition of Dr.Ir
Eddy Soeryanto Soegoto) p. 506-507: 2014).
Site can be the first point in relationship with consumers and it becomes very important to
reflect the description of our business. It would be better if the creation of the site involves a
professional Web Designer because he knows the tricks that will improve the look of the site,
enter the domain names, update so as to attract potential customers. (Euntrepreneurship
Become a Proficient Businessman (revised edition of Dr.Ir Eddy Soeryanto Soegoto) p. 508:
2014).
Utilizing the right IT will make a business effort speed up the process and focus on core skills
and abilities that set it apart from its competitors in the market. Failure to embrace
opportunities offered by IT can lead to business failure.
Personal Benefits
• IT helps us work smarter and not harder.
• IT allows us to work away from the office.
• IT keeps us informed even on the way.
Benefits For Business
• IT can get us closer to the consumer.
• IT can help us to lower costs.
• IT can help us to be more efficient.
(Euntrepreneurship Become a Proficient Businessman (revised edition of Dr.Ir Eddy
Soeryanto Soegoto) p. 504-505 2014).
CHAPTER 3 Processes and Results
3.1. Information Technology
According to ITTA (Information Technology Association of America), Understanding
Information Technology as we know is a study, design, implementation, development,
support or management of computer-based information systems, especially on computer
hardware and software applications. Information technology utilizes electronic computers and
computer software to be able to safely modify, store, process, protect, and obtain information.
Informsai technology becomes something important in an effort krna information technology
itself can support the business we are running
. Information Technology is done for the management of information which is currently one
of the important parts because:
(1) the increasing complexity of management tasks,
(2) the influence of international economy (globalization),
(3) the need for faster response time,
(4) the pressures resulting from business competition.
3.1.1. Benefits Information technology
Benefits of information technology in the development of our day to day life is very much,
one example for education, industry, internet, and various businesses. Information technology
has a very important role especially for the business world. Businesses that do not take
advantage of information tencology will usually become incomplete and threatened with
bankruptcy. Many business people are already switching to utilize technology in order to
support the sustainability and increase the profit of the entrepreneurs themselves.
The benefits of information technology in building a business we are very big impact.
Evidenced by the existence of information technology can change our business grow and
progress for us can be achieved easily.
By utilizing information technology for the business we live will have a huge impact for the
sustainability of our own efforts. Here are some important benefits of information technology
for our business.
1. can expand our business.
2. can improve our operational efficiency and our time.
3. bosses reduce production and operational costs.
4. can provide a competitive advantage.
5. can provide new business opportunities.
Utilization of information technology to support the various needs and development of our
business will certainly bring something positive. But we need to know information
technology can make us become a more meaningful businessman by utilizing it for positive
things. The benefits of information technology for the positive will certainly get a lot of
support from various circles.
3.1.2. Utilizing Information Technology
Utilization of information technology should be done very wisely and in Indonesia itself is
governed by laws and regulations that already apply to the Law on ITE. The development of
one information technology products, such as the Internet makes us have to be more vigilant
again. The benefits of the Internet is big enough for our business field, but there are also used
by people who are not responsible, with beigut us as pengusha must be more hatu-hati again
in order not to become one of the koban of people who are not responsible.
Make sure we also use information technology for positive things and never try to abuse the
advantages we have about technology to harm or harm others. Use and use wisely for our
future and daily life.
3.1.3. Building an Effective System
In order for information available in our information system to be useful for its users, that is
business, it needs a system analysis to know the information requirement according to the
activities in each level (level) of business. The purpose of information system in business is
to provide information for business bsnis Which can be used for decision making or decision
making, both routine decisions and strategic decisions.
Some functions / benefits of information tencology functions are:
1. Ensure the availability of quality, the quality of the information generated, and skillfully
utilize information systems critically.
2. Identify the needs for information systems support skills.
3. Anticipate and understand the economic consequences of new information systems and
technologies.
4. Organizations use information systems to process transactions, reduce costs and generate
revenue as one of our products or services.
5. Information Systems for Decision Supporters.
A decision system, the model of the system by which decisions are taken, may be closed or
open. A closed decision system considers that the decision is separated from unknown entries
from the environment. In this system the decision maker is considered to know all alternative
devices and all the consequences or results of each.
6. Information Systems For Operational Control. Operational control is a consolidation
process for operational activities to be carried out effectively and efficiently. Operational
control uses predetermined procedures and decision rules. Most decisions can be
programmed.
7. Information Systems For Business Control. Business control information is required to
measure work, decide on control measures, formulate new decision rules for applied
operational personnel, and allocate resources.
8. Information Systems For Strategic Planning. The purpose of strategic planning is to
develop a strategy whereby a business is run will be able to achieve its goals. Time for
strategic planning tends to be long, so that fundamental changes in business can be held.
One example of a successful business enterprise using a management information system is
PT Astra Honda Motor. With the management information system, PT Astra has a
comprehensive knowledge about the needs of motorcycle users in Indonesia so that the
Honda brand is superior.
Thus, information systems are part of a business that can be a competitive advantage. A true
and effective information system can provide useful information for management in decision
making that can later be used to compete with other competitors.
3.2. Internet
Understanding the Internet (interconnection networking) itself is an open communication
network and connect millions and even billions of computer networks with various types and
types, using communication types such as telephone, satellite and so forth.
Initially the Internet was originally a computer network established by the US Department of
Defense in 1969 through a project called the ARPANET.
The initial mission of the project was initially only for military purposes, but over time it
continued to grow and can be enjoyed by all circles.
The creation of the internet has brought significant changes in various aspects of human life.
In addition, the internet has also created a new world that has patterns, patterns as well as
characteristics that are different from the real world.
3.2.1. The Importance Of The Internet In The Business World
As we know the internet can be utilized in all areas including in the field of business, so not a
few entrepreneurs use the internet to help businesses running business. In fact there is also
called an online business where the role of the Internet that became its center.
3.2.2. Building a Website / Website
Website has become part that can not be separated with the development of business today.
The existence of the website has been proven to shorten the distance between business and
customers. So as to enable a good relationship that provides many advantages in both.
Especially one advantage that is very utilized by the business is unlimited jangakauannya,
except areas that can not receive Internet network.
The problem is there are many business people who already have ideas to develop business in
this realm, but have not found the right path. Especially when faced with the design needs of
a website. Well before thinking far about what kind of design, it is important for us to
understand the purpose of a website.
Things to consider when building a site:
1. Never change the size of the user's browser window. Because users do not really like
websites that automatically resize their browser.
2. In making a website is not recommended if the website displays the page "Home" in a popup or open a new page. This is because the user's interest in the website is determined within
seconds including loading time.
3. A website should not be based on flash animation alone. A website that only uses flash can
not enter search engines, because there is nothing that can be indexed by search engine
robots.
4. Use a navigation system that has been widely used. If we use a navigation system that we
make ourselves, it is feared will make users confused.
5. Keep the website built can be displayed on various browsers known by the community. If
the website built can only be accessed by Internet Explorer then the users of Mozilla Firefox
or Opera will not be able to view or open the website optimally.
6. Do not equate website design with print-ad design. Because the process of making a
website like the process of building a house, requires more thought and energy.
7. Make our website more contained with writings, not just with pictures only. Because the
website that sells also requires an explanation of the product being sold, not just pictures
only.
8. Strive to minimize the use of pop-ups. Sometimes pop-ups make users lazy to access
websites that use a lot of pop-ups.
9. If your website uses music, make a button to stop the music. Not all users like the music of
our choice, and not all users have excessive bandwidth to play the music files.
10. For navigation it is better to use writing compared to using image. This is because the
website prioritizes the content compared to the design.
11. Design a neat website structure, and avoid using drop-downs on the site-map.
12. Enter the facility "search" used to search the contents of our website. So we do not just
rely on the facilities of search engines, but we also have an internal search facility.
13. Use appropriate words and words on the target. Do not use figurative words that can be
misinterpreted by the user.
Site benefits for companies or businesses
Site can be used to:
1. Product Selling Means
If we have a product or service that wants to be marketed on the internet, then we must
have a website. Website that its function is as a tool to introduce our products to the
internet world. With so many Internet users, we have the opportunity to get a prospective
buyer with a number of quite a lot too.
2. Simplify Communication
Through the website, we can communicate easily. Whether it's with our clients, with our
friends, with prospective customers and so on. The modern website comes with various
communication features that allow us to talk to the website manager.
The existence of a comment box on the website, the form of contact is a small part of the
way communication through the website.
3. Introducing Company Profile
The more dikenall profile will be more famous profile. A company or organization would
want if the profile is widely known. For that choosing a website as a media publication
company profile is one good way.
4. Bringing Potential Consumers
A website can also be used as a means to bring in potential buyers. Many business
businesses can attract clients from outside the region or even abroad through the websites
they own. As we know, the number of website visitors not only from Indonesia, but from
abroad. Even this blog alone often get visits from abroad, as evidenced by the many
foreign comments coming into this blog.
5. Being Official Company Publication Facilities
Through the website, our company can make it as a means of official publication. For
example our company held a lottery with prizes, then information about these activities
can be displayed through the website owned. In fact, almost all companies are required to
have a website.
6. Branding
Building branding is also very important for the company. Well the role of building
branding can also be done through the website. Many websites are designed specifically
and have its own characteristics of a company. For that branding through the website is
also necessary.
7. Ease of Information
By having a website, our company will be easy to update the latest information. Such as
activity schedule, latest news, and so forth. With the website, consumers and prospective
customers can still find out the latest development of our company even though the
distance is very far.
In addition, consumers will generally prefer to interact with customer service companies
through a website because of its practicality.
8. Ease of Polling
Polling is also a means to determine the circumstances and desires of consumers or
potential customers today. Through the website, we can create a poll with ease and
practical but can be maximized. On the internet there are many service providers making
polling form that we can display on our website. With this ease, of course polling can also
be done through our website.
9. Making Professional Impression
A company that has a website, will definitely get more attention from companies that do
not yet have a website. Consumers and prospective customers will definitely see first to
companies that already have a website. That is why companies should have a website.
10. Looking for a New Partner
Many companies sometimes require partners to work together. By publishing our
company through an optimized website, more and more people will know about the
existence and existence of our company. From there it may be that our company can find
a suitable and profitable business partner.
3.2.3. Advertise in Online World
The development of Internet technology also brings benefits in the business world, especially
in terms of business. From year to year the number of internet users in Indonesia is increasing
as well with the increasing number of goods and services trading business through the
internet media. It could be several years ahead there will be a very high spike in buying and
selling transactions on the internet.
For beginners who are just learning to do business in cyberspace, it is very important to learn
to understand the process of selling and also the buying process before plunging into the
online world. All we need to know is in the internet world is not all good people. Both sellers
and buyers can be bad people who can harm others.
One of the important things we need to learn before making a sale on the internet is how to
introduce our products to the internet. If no one knows our business on the internet is
certainly no one will be buying goods products or services we offer.
3.2.3.1. Advantages of Advertising Through the Internet
Possessing online advertising through internet media rather than offline gives its own
advantages as it is dirsakan by entrepreneurs. Every entrepreneur who does business and
advertises online type of business has more advantages than those who do not. Online
advertising provides more opportunities in terms of time, so we can do other activities that
are more important also in support kta business.
Here are other benefits we get by doing online advertising:
1. advance and develop our business with a relatively short time,
2. covers a wide spectrum,
3. unlimited time,
4. save transaction costs,
5. giving a lot of contribution to business profits,
6. be safe in the confrontation with viral,
7. covering a broader, more international market,
8. business more secure,
9. businessman or businessman who has business in the ad is more satisfied,
10. attract more new customers,
11. help increase the selling power,
12. build customer loyalty,
13. These types of ads tend to be quick response or faster response from manufacturers,
14. more consumer product warning.
3.2.4. E-Commerce
E-Commerce or can also called electronic commerce is a process associated with the
purchase, sale, marketing of goods or services by utilizing information technology such as
intermet or computer network.
E-Commerce also involves processes associated with electronic transaction processing such
as electronic funds transfer, electronic data exchange, inventory data processing system is
done with computer systems or computer networks and others.
In e-commerce information technology we can also categorize as part of e-business where ebusiness yng have wider coverage, both in terms of activity or types of activities that
dilakukkannya. Here are some jenuis E-Commerce, namely:
1. E-Commerce Business to Business (B2B)
2. E-Commerce Business to Costumer (B2C)
3. E-Commerce C2C
4. E-Commerce Consumer to Business (C2B)
3.2.4.1. Success in the Company with E-Commerce
Era Kity Hawk said, In 1997, the overall volume of sales of business transactions conducted
online. Forrester research in the company that e-Commerce will explode $ 327 billion in
2000 with an increase of 233% from 1997, because e-Commerce can affect the progress of
trade and both for consumers and the business world. There are several criteria in using ecommerce, namely:
1. Convenience, based on the latest Forrester research survey that shopping on line will be
more convenient.
2. Savings, the existing big business world like Dell Computer Corporation and General
Electric uses the internet to connect suppliers, manufacturers, dealers and customers online.
3. Choice of selection, the boundary of business is the same as the web limit because it is not
limited by physical boundaries.
4. Personalization, The ability of computers in choosing information to capture the web
business world in order to personalize our sales punsak and even our products.
The success of the business we live in is largely determined by advertising activities to
support the sales effort that determines industry viability, job creation and also the rewarding
results of all the money generated. This has been proved by the fact that the world's top
entrepreneurs are always accompanied by huge advertising activities.
3.2.5. Internet Marketing
Perhaps during our understanding of internet marketing it is selling via the internet. Actually
it is not wrong because if viewed from the understanding, internet marketing it is marketing
online via the internet. However, if we've talked marketing, it means not just sales but also
including promotion, branding, and foster customer relationships (customer service) is done
online.
We as a businessman, whether it is offline business owners and online business owners,
surely sangt want to increase sales results kiya or want to make our brand more famous again.
The Internet is one of the excellent media to provide information to internet users about our
business, and also as a medium to sell the products we have.
Forms internet marketing that we can divide into 2 parts, namely as Source of Income, and
Way of Promotion. What is done in internet marketing is actually only two of it, but the type
of business is very much.
3.2.5.1. Internet Marketing For Sources Of Income
Currently, the Internet has become one of the lifestyle of people in Indonesia, especially for
those of us who have gadgets with the latest technologies such as, smartphones, tablets, and
laptops.
Running internet marketing to earn money can be done with several types of business,
including PPC (Pay Per Click), PPS (Pay Per Sale), PPL (Pay Per Lead), sell their own
products, and online auction business.
3.2.5.2 Slide Into Online Marketing
Online promotion is one form of internet marketing. No matter what product or business we
are going to promote, the internet is one of the most effective medium for building brand and
making our business website known by many people.
There are many ways to promote your business through internet media, such as through SEO
(Search Engine Optimization), through PPC Advertising (PPC Advertising), Email
Marketing, Mobile Advertising, and Social Media Marketing.
3.2.5.3. Ad Type
Online advertising is an advertisement that is promoted through the Internet network, while
online shop is arana where to buy and sell shopping in which contains ads that offer products
and services. Website is one of the places used as an online store.
Here are 12 types of online advertising:
1. Direct Advertising
Advertisers and media owners deal directly and sign contracts to show ads or other
promotional initiatives.
2. Self-service Advertising
A new ad approach in which ad creatives, ad placements, views and text are self-made by
advertisers through self-made process methods in Online. Examples: Blogads and Google
AdWords
3. Ad Networks
An ad network that links and mediates between the advertiser and the website owner. Such ad
networks typically target campaigns that do not have a specific audience target, but target as
many people as possible who see ads for the lowest possible cost. Example: ValueClickMedia
and Tribal Fusion.
4. Contextual Advertising
Ads targeted to content. Ads are not displayed randomly, but have been automatically
selected by the system according to the content relevant to the ad. Example: Google AdSense
and Yahoo Publisher Network.
5. Twitter Advertising
Ads that serve as tweets from advertisers, short keyword-based ads, distributed to users who
read content that matches the selected keywords. Example: Magpie and Twittad
6. In-Text Advertising
The in-text advertising system automatically connects certain words within the website with
related ad content. Example: Kontera and Vibrant in-Text Ad
The in-text advertising system automatically connects certain words within the website with
related ad content.
7. Ad Network Optimization
This ad optimization service evaluates and selects the most paying ads to display in a web
page by evaluating all the best ad choices and sizes, and their visual characteristics. Example:
PubMatic and YieldBuild
8. Rep. Ad Agencies
An advertising agency that represents certain blogs and websites and mediates our sales for
major campaigns by big brands or large advertising agencies. Example: Federated Media and
Tribal Fusion
9. Social Advertising
Ads for social media. Unlike traditional ads, this ad format utilizes the dynamics of social
influences such as the influence of peer groups, word of mouth, viral marketing and
recommendations directly from friends to friends. Example: VideoEgg and Meebo
10. Video Advertising
A form of advertising targeted to video content. Various formats are available, including
dynamic ads that can appear before, after, or during the video content display. Example:
Voxant and AdSense for Video.
11. RSS Advertising
These ads are displayed in the RSS Feed, which can be customized to the context of the RSS
feed content or manually targeted to specific promotional needs. Example: Pheedo and
Feedvertising
12. Sponsorship
Forms of financial aid or can be in the form of products / services in exchange for promotion
of a brand. Online sponsorship is an alternative strategy that is widely used and considered
more effective than banner-shaped online advertising
3.2.6. E-Commerce Site
Our website is taking us in front of the internet and its desig should reflect that we
have something to sell online. An e-commerce site needs careful attention to structure,
design and fill its contents in order to succeed. As we plan to open an e-commerce
site, remember that we must offer convenience, savings, and added value if we want
to attract and keep customers. Most importantly, we must fulfill orders quickly. This
requires efficient back-end operations to address the order level.
Attention to other e-commerce efforts closely to learn what works. Use savings from
online sales to lower prices.
3.2.6.1. Form of e-commerce in Indonesia
If asked about e commerce business, maybe most of us will only reply that
ecommerce business is a business of buying and selling online. But more than that
actually ecommerce business can be divided into several different types based on how
the services provided by the ecommerce. As well as some big ecommerce company
names TokoBagus, Kaskus FJB, until Lazada has a form of ecommerce business
different from each other.
In general, ecommerce business in Indonesia can be divided into 5 different forms.
And for those of us who are active in the field of ecommerce or may want to know
more about this online business field, here are 5 forms of e-commerce business in
Indonesia are:
1. Classifieds / list of classified ads
The first form of business is classifieds or a list of classified ads. This form of
business is the simplest form of existing e-commerce business. That's because this
form of business has a characteristic where e-commerce service providers are not
directly involved in the buying and selling process that occurs. In the form of this
business, the business enterprise e-commerce is only a medium that brings together
the seller and buyer in one place.
The characteristics of a business classifieds or classified ads list is that the web ecommerce service provider is in no way involved or directly facilitate ongoing online
sale and purchase transactions. The second feature is in utilizing e-commerce services,
anyone who wants to sell goods that are free to do it anytime and anywhere online.
Another feature of this form is the e-commerce side benefited from the premium ads
installed on the website.
E-commerce service providers in Indonesia that use this form of business are
Berniaga, TokoBagus and OLX. In general, this type of e-commerce is more likely to
be used by sellers who want to sell used or limited quantities.
1. Marketplace C2C (Customer to Customer)
What distinguishes between this form of business with the form of classifieds is in
addition to offering a place as a promotional media merchandise, the e-commerce also
provides payment methods of online transactions made. It is also a key feature of the C2C
Marketplace e-commerce business form. Generally, e-commerce will provide Escrow service
or third party account.
The function of the Escrow is as a bridge between the seller, the buyer and the ecommerce party. If a purchase agreement has occurred, the buyer must transfer the funds to
the escrow. Only after the funds are confirmed into escrow, the seller can send the goods to
the buyers. And once the buyer confirm the arrival of the goods, then the escrow will give his
money to the seller. In addition to more secure, by using escrow services if a sudden trouble
with the goods, funds will be returned to the buyer immediately. On the FJB Kaskus website
(forum of buying and selling), escrow services better known by the name of Rekber or joint
account.
E-commerce companies that adopt this form of business, among others, Tokopedia
and Lamido. The company will benefit from the premium advertising system and also the
commission of escrow services. For us the sellers who have goods with a number of quite a
lot, can try to be a seller of e-commerce business form this one.
2. Shopping Mall
Forms business e-commerce Shopping Mall, all processes and services more or less
the same as the form of C2C Marketplace business that distinguishes between keduannya is
the existing seller in the e-commerce. Parties who can enter to become sellers in e-commerce
are just big brands that have a name in the local or international market.
To sign in requires a verification process that is not easy. In terms of profit, the
ecommerce can attract commissions from sellers who notabenenya big brands. With so
earnings can be greater. Until now, in Indonesia this new business form applied by one ecommerce that is Blibli.
3. B2C Online Store (Business to customer)
Basically this form of business is more focused on the sale of goods or products
belonging to e-commerce business business itself. So all profits from the sale of pure
products are owned by e-commerce business and are not shared with other parties.
This type of business is one of the most developed forms in Indonesia, but in the
development of this business form is also not easy. In addition to the huge capital required,
the availability of supply of goods and sales systems should all be handled by e-commerce
itself.
Some businesses that implement e-commerce business forms are Lazada, Bhineka,
and Berry Benka. But just like Lazada also each has a system like C2C Marketplace that can
accept independent sellers who have enough goods and guaranteed ketersediannya.
1. Social Media Shop
The last form of e-commerce business is social media shop. This form can be said to emerge
as the social media developments are increasingly uphill. The potential of social media is now
used directly by e-commerce companies by building a business based on the social media.
Currently social media that became the main land of this form of business development is
still dominated by Facebook, but with the social media trend that has been happening lately
has also opened up new competitors such as Instagram and Twitter.
E-commerce in Indonesia that provides this form of business is Onigi. The advantage of this
form is in terms of utilization of the number of consumers derived from the social media and
also the ease of making it.
With more familiar form of ecommerce business, can be an additional information, especially
for those of us who intend to become an online seller. Choosing the right type of ecommerce
will help the business we run grow more rapidly and ultimately bring greater benefits of
course.
3.3. Social networking
In this era of technology, from children to adults who do not know social networking. Social
networking is very diverse. Users of each social network was also a lot.
Social networking is originally a social structure in which there is a set of social actors, that
is, a particular individual or organization and and a set of relations between the actors.
But the more here the sense of social networking becomes a little shifting. The current social
network is associated with virtual communities and networks. Social networking is an
interaction that exists within virtual communities and networks, whether it is creating,
sharing, or exchanging information and ideas.
3.3.1. Benefits of Social Networking
1. Adaptability
Social networking can improve adaptability. Because we can get to know new friends and
strengthen networking to our old friends. By using social networking, one will learn to
understand what people are talking about. And we also learn to respond to what is said.
Discussion forums are not rare because of social networking. There we will find many points
of view from many people, of course your ability beradapatasimu will be more honed.
2. Expansion of Friendship Network
Social networking allows you to make friends with anyone. Not only in Indonesia alone, we
can even make friends with people around the world.
It's because social networking makes it easy for you to meet many people without having to
meet directly with him. We can learn a lot or communicate with people in other countries.
3. Motivated
Social networking also allows people to share information and work, whether it be text,
photos, or videos that we can create and see directly.
Of course, because each other is connected, creating interactions with each other, such as
commenting on each other or input on what we others make. That's what makes a person
more motivated to make a better work.
4. Increased Concern
Using social networking is also useful for raising awareness. Greetings with friends can
stimulate the attention and empathy of fellow friends.
In addition there are many emerging groups and actions that can finally collect its members to
act real action and certainly care for others are still awake.
That's Social Networking Definition and Social Networking Benefits, that the notion of social
networking now refers to the community or virtual network.
Social networks also have benefits, such as adaptability, expansion of friendship networks,
motivation, and increased awareness. It is certainly a good thing for its users. But the benefits
of social networking will be felt if people are able to use it too well.
If social networking is misused for negative things, of course there will be no benefit and
even make people who use it or others get injured, such as cases of fraud under the guise of
social networking.
3.4. Cyber Crime
Cyber crime is a new form of crime that uses the internet as a medium to commit a crime by
the emergence of the Internet era. Any criminal activity committed on the internet or through
the internet network, commonly referred to as Internet crime.
The types and violations of cyber crime vary greatly as a result of the application of
technology. Cyber crime can be tapping and misuse of information or data in electronic or
electronically transferred form, electronic data theft, pornography, child abuse as an object
against the law, internet fraud, internet gambling, website destruction, besides destruction of
the system through viruses, Trojan horses , Signal grounding and others.
3.4.1. Cyber Crime Actors
We need to know cybercrime actors are people who have high expertise in computer science,
cybercrime actors generally master the algorithm and computer programming to create
script / malware code, they can analyze the workings of computer systems and networks, and
able to find the gap pasa system which will then Use these weaknesses to be able to enter so
that crime actions such as data theft can be successfully done.
3.4.2. Types of Cyber Crime
There are several types of crime on cyber crime that we can classify based on the activities it
does as described below which are summarized from various sources.
1. Unauthorized Aces
It is a crime that occurs when a person enters or infiltrate into an unauthorized computer
network system, without permission, or without the knowledge of the owner of the computer
network system it enters. Examples of these crimes are Probing and port.
2. Illegal Contents
It is a crime committed by entering data or information to the internet about a thing that is
untrue, unethical, and can be regarded as unlawful or disturbing public order, for example,
the spread of pornography or untrue news.
3. Viral spread intentionally
The spread of the virus is generally done by using an email. Often people whose email
system is exposed to a virus do not realize this. The virus is then sent to another place via
email.
4. Cyber Espionage, Sabotage, and Extortion
Cyber Espionage is a crime by way of exploiting the internet network to conduct spying on
other parties, by entering the target computer network system. Sabotage and Extortion is a
type of crime committed by making interference, destruction or destruction of a data,
computer program or computer network system connected to the internet.
5. Carding
Carding is a crime committed to steal credit card numbers belonging to others and used in
trade transactions on the internet.
6. Hacking and Cracker
The term hacker usually refers to someone who has a great interest to learn the computer
system in detail and how to improve its capabilities. Cracking activity on the internet has a
very wide scope, ranging from piracy of other people's accounts, website hijacking, probing,
spreading the virus, to the disabling of the target. The latter act is referred to as DoS (Denial
Of Service).
Dos attack is an attack aimed at paralyzing the target (hangs, crashes) so it can not provide
services.
7. Cybersquatting and Typosquatting
Cybersquatting is a crime committed by registering the domain name of another company's
company and then trying to sell it to the company with a more expensive price. The
typosquatting is a crime by creating a plesetan domain that is a domain similar to someone
else's domain name.
8. Cyber Terrorism
Cybercrime actions include cyber terrorism if it threatens government or citizens, including
cracking into government or military sites.
3.4.3. Examples of Cyber Crime cases that occurred in Indonesia
1. Theft and use of someone else's Internet account. One of the difficulties of an ISP (Internet
Service Provider) is the presence of their customer accounts being stolen and used illegally.
Unlike the theft that is done physically, account theft is enough to catch the userid and
password only. Only information is stolen. Meanwhile the stolen person does not feel the loss
of the stolen object. New theft feels the effect if this information is used by unauthorized
ones. As a result of this theft, the user is charged the cost of using the acocunt. This case is
common in ISPs. But what ever lifted is the use of stolen account by two cafe in Bandung.
2. Hijack the website. One of the most frequent activities by crackers is changing web pages,
known as deface. Piracy can be done by exploiting a security hole. About 4 months ago,
statistics in Indonesia showed one website being hijacked every day.
3. Denial of Service (DoS) and Distributed DoS (DDos) attack. DoS attack is an attack that
aims to paralyze the target (hangs, crashes) so that he can not provide services. This attack
does not do theft, tapping, or data forgery. But with the loss of service, the target can not
serve so there is a financial loss. Imagine if someone can make a bank ATM becomes nonfunctional. As a result, bank customers can not conduct transactions and banks (and
customers) can suffer financial losses. DoS attack can be addressed to the server (computer)
and can also be targeted to the network (spend bandwidth). Tools to do this are widely spread
on the Internet. DDoS attack increases to the attack by doing it from berberapa (tens,
hundreds, and even thousands of) computers simultaneously. The resulting effect is more
powerful than DoS attacks only.
4. Crimes associated with domain names. Domain name (domain name) is used to identify
companies and trademarks. But many people are trying to make a profit by registering the
domain name of another company's company and then trying to sell it at a more expensive
price. This job is similar to ticket brokers. The most commonly used term is cybersquatting.
Another problem is using a rival company's domain name to harm other companies. (Case:
mustika-ratu.com) Another crime associated with a domain name is to create a plesetan
domain, a domain similar to someone else's domain name. (As in the case of klikbca.com)
The term used today is typosquatting.
5. IDCERT (Indonesia Computer Emergency Response Team). One way to ease the handling
of security issues is to set up a unit to report security cases. This security problem abroad
began to be recognized by the emergence of the sendmail worm (circa 1988) that stopped the
Internet mail system at that time. Then formed a Computer Emergency Response Team
(CERT). Since then in other countries began also established CERT to be a point of contact
for people to report security issues. IDCERT is CERT Indonesia.
6. Security device certification. Devices used to cope with security should have a quality
rating. Devices used for personal use are of course different from those used for military
purposes. But until now there is no institution that handles the problem of evaluation of
security devices in Indonesia. In Korea this is handled by Korea Information Security
Agency.
3.5. The Role of Technology in Business
According to G.R. Terry there are 5 fundamental roles of information technology in business:
1. Operational Function
Will make the organizational structure becomes leaner has been taken over its function by the
technology nformasi Due to the nature of its users that spread throughout the organisai
function, the unit associated with information technology management will perform its
function as a supporting agency where information technology is considered as a firm
infrastructure.
2. Monitoring and Controling Function
It means that the existence of information technology will be an integral part of the activity at
the managerial level embedded within each manager function, so that the organizational
structure of the associated unit must be able to have span of control or peer relationsho that
allows effective interaction with managers in the related company .
3. Planning and Decision Function
Raising information technology to a more strategic role Because of its existence as an enabler
of the company's business plan and is a generator's knowledge for corporate leaders faced
with the reality of taking on a number of important day-to-day decisions. Not infrequently
companies who ultimately choose to put the unit of information technology as part of the
function of planning funds tau corporate development Because of these strategic functions.
4. Communication Function
In principle, including into the firm infrastructure in the era of modern organization dmana
information technology placed its position as a means or media individual companies in
communicating, collaborating, cooperative, and interact.
5. Interorganisatonal Function
A unique role Because driven by the spirit of globalization that memkuk company to do
collaboration or establish relationships with a number of other companies. The concept of
strategic partnership or partnerships based on information technology such as the
implementation of supplu chain management or enterprise resource planning make the
company make some important breakthrough in designing the organizational structure for
information technology. In fact, it is not uncommon to find companies that tend to conduct
activities of cultivating or outsourching a number of business processes related to the
management of information technology to others for the smoothness of its business.
3.5.1 Impact of Information Technology Development
•
Positive impact
The emergence of a new business model that we usually call e-business and e-commerce
The number of interests from various companies to expand the scope of bsnisnya in
cyberspace. Bring up new jobs, namely the jsa of website creation and hosting services.
The ease of starting a business with the emergence of forums buying and selling and media
friendship. Because the promotion becomes cheaper and network marketing more widely
even abroad
•
Negative impact
Easily transacting on the internet will also facilitate transactions that are prohibited as
smuggling of transactions or illegal transactions.
With the technological sophistication of the times, information and communication
technology has led to many cases of
Brenda Melly T Chitra (10114112). 2017. Pengusaha dan Teknologi Informasi.
Karya Ilmiah. Jurusan Teknik Informatika. Fakultas Teknik dan Ilmu Komputer.
Universitas Komputer Indonesia.
In the current era of information technology, the Internet has played an important role as a
medium of advertising. Misalya ads posted on websites, news portals, blogs, intermercial.
The advantage of the internet as an advertising medium is its ability to exchange two-way
information with consumers in an updated and real time.
With the existence of information technology such as Advertising, Internet, Social Media can
help or alleviate the work of entrepreneurs in all matters that include the agency being
employed by an entrepreneur.
Table Of Contents
CHAPTER I INTRODUCTION................................................................................................3
1.1. Background......................................................................................................................3
1.2. Formulation of the problem.............................................................................................3
1.3. Objectives and benefits....................................................................................................4
CHAPTER 2 Theoretical Foundation........................................................................................4
CHAPTER 3 Processes and Results..........................................................................................5
3.1. Information Technology..................................................................................................5
3.1.1. Benefits Information technology..............................................................................6
3.1.2. Utilizing Information Technology............................................................................7
3.1.3. Building an Effective System...................................................................................7
3.2. Internet.............................................................................................................................8
3.2.1. The Importance Of The Internet In The Business World..........................................9
3.2.2. Building a Website / Website....................................................................................9
3.2.3. Advertise in Online World..........................................................................................12
3.2.3.1. Advantages of Advertising Through the Internet.................................................13
3.2.4. E-Commerce...............................................................................................................14
3.2.4.1. Success in the Company with E-Commerce........................................................15
3.2.5. Internet Marketing......................................................................................................15
3.2.5.1. Internet Marketing For Sources Of Income.........................................................16
3.2.5.2 Slide Into Online Marketing.................................................................................16
3.2.5.3. Ad Type................................................................................................................16
Chapter 4. Conclusions............................................................................................................28
CHAPTER I INTRODUCTION
1.1. Background
Today's human life is already affected by technology, even laypeople have been able to use
the technology today, and also this has become affected to the business field, people are very
eager to shop via online, so entrepreneurs can make information technology as an opportunity
Which is very good to be able to expand our business with the wesbsite, applications, and
others.
The influence of information technology today can not be underestimated, because this age
that continues to make our way of thinking as a businessman, as well as behavior in the
competition in the world of business or organization. Every organization or business that we
live began to develop in a darstis because of information technology that has taken a very big
influence on the business we run.
Now many business organizations are beginning to develop effective information systems.
This effective information system if run well, can provide great benefits for the business
organization we are living. An effective information system is designed and created to
address and support the various functions that exist in our business.
Information technology without business, the technology can not run optimally that hamper
the development of the era as well as business without information technology, the business
will die because of very tight competition. Jdi influence of this information technology on the
activities and behavior of our organization is very necessary. And of course to support our
information system in order to run well and in accordance with what we need.
1.2. Formulation of the problem
Problems to be discussed Among others:
1. The importance of information technology.
2. Build the site and its benefits.
3. Benefits of Marketing on the internet.
4. Do not recognize e-commerce.
5. E-commerce market competition.
6. Less attractive enthusiasts with existing features.
7. The role of technology in business
1.3. Objectives and benefits
Objectives and benefits of the discussed Among others:
1. Utilizing information technology for business.
2. Simplify the user with the existence of e-commerce.
3. Accelerate the process of transactions between users and entrepreneurs (e-commerce).
4. Opening job opportunities with entrepreneurs in the field of information technology (ecommerce).
CHAPTER 2 Theoretical Foundation
Everyone's communication is no longer limited by the State, nationalism or ethnicity but has
become One State. (Euntrepreneurship Become a Proficient Businessman (revised edition of
Dr.Ir Eddy Soeryanto Soegoto) p. 502: 2014).
The Internet makes it easy for everyone to find the information they need, the means of
accessing science and technology appropriately, easily and inexpensively, improving the
efficiency, effectiveness and productivity of organizational performance, the media for the
creative software industry and hardware, the tools for political communication, Manage good
organization. . (Euntrepreneurship Become a Proficient Businessman (revised edition of Dr.Ir
Eddy Soeryanto Soegoto) p. 506-507: 2014).
Site can be the first point in relationship with consumers and it becomes very important to
reflect the description of our business. It would be better if the creation of the site involves a
professional Web Designer because he knows the tricks that will improve the look of the site,
enter the domain names, update so as to attract potential customers. (Euntrepreneurship
Become a Proficient Businessman (revised edition of Dr.Ir Eddy Soeryanto Soegoto) p. 508:
2014).
Utilizing the right IT will make a business effort speed up the process and focus on core skills
and abilities that set it apart from its competitors in the market. Failure to embrace
opportunities offered by IT can lead to business failure.
Personal Benefits
• IT helps us work smarter and not harder.
• IT allows us to work away from the office.
• IT keeps us informed even on the way.
Benefits For Business
• IT can get us closer to the consumer.
• IT can help us to lower costs.
• IT can help us to be more efficient.
(Euntrepreneurship Become a Proficient Businessman (revised edition of Dr.Ir Eddy
Soeryanto Soegoto) p. 504-505 2014).
CHAPTER 3 Processes and Results
3.1. Information Technology
According to ITTA (Information Technology Association of America), Understanding
Information Technology as we know is a study, design, implementation, development,
support or management of computer-based information systems, especially on computer
hardware and software applications. Information technology utilizes electronic computers and
computer software to be able to safely modify, store, process, protect, and obtain information.
Informsai technology becomes something important in an effort krna information technology
itself can support the business we are running
. Information Technology is done for the management of information which is currently one
of the important parts because:
(1) the increasing complexity of management tasks,
(2) the influence of international economy (globalization),
(3) the need for faster response time,
(4) the pressures resulting from business competition.
3.1.1. Benefits Information technology
Benefits of information technology in the development of our day to day life is very much,
one example for education, industry, internet, and various businesses. Information technology
has a very important role especially for the business world. Businesses that do not take
advantage of information tencology will usually become incomplete and threatened with
bankruptcy. Many business people are already switching to utilize technology in order to
support the sustainability and increase the profit of the entrepreneurs themselves.
The benefits of information technology in building a business we are very big impact.
Evidenced by the existence of information technology can change our business grow and
progress for us can be achieved easily.
By utilizing information technology for the business we live will have a huge impact for the
sustainability of our own efforts. Here are some important benefits of information technology
for our business.
1. can expand our business.
2. can improve our operational efficiency and our time.
3. bosses reduce production and operational costs.
4. can provide a competitive advantage.
5. can provide new business opportunities.
Utilization of information technology to support the various needs and development of our
business will certainly bring something positive. But we need to know information
technology can make us become a more meaningful businessman by utilizing it for positive
things. The benefits of information technology for the positive will certainly get a lot of
support from various circles.
3.1.2. Utilizing Information Technology
Utilization of information technology should be done very wisely and in Indonesia itself is
governed by laws and regulations that already apply to the Law on ITE. The development of
one information technology products, such as the Internet makes us have to be more vigilant
again. The benefits of the Internet is big enough for our business field, but there are also used
by people who are not responsible, with beigut us as pengusha must be more hatu-hati again
in order not to become one of the koban of people who are not responsible.
Make sure we also use information technology for positive things and never try to abuse the
advantages we have about technology to harm or harm others. Use and use wisely for our
future and daily life.
3.1.3. Building an Effective System
In order for information available in our information system to be useful for its users, that is
business, it needs a system analysis to know the information requirement according to the
activities in each level (level) of business. The purpose of information system in business is
to provide information for business bsnis Which can be used for decision making or decision
making, both routine decisions and strategic decisions.
Some functions / benefits of information tencology functions are:
1. Ensure the availability of quality, the quality of the information generated, and skillfully
utilize information systems critically.
2. Identify the needs for information systems support skills.
3. Anticipate and understand the economic consequences of new information systems and
technologies.
4. Organizations use information systems to process transactions, reduce costs and generate
revenue as one of our products or services.
5. Information Systems for Decision Supporters.
A decision system, the model of the system by which decisions are taken, may be closed or
open. A closed decision system considers that the decision is separated from unknown entries
from the environment. In this system the decision maker is considered to know all alternative
devices and all the consequences or results of each.
6. Information Systems For Operational Control. Operational control is a consolidation
process for operational activities to be carried out effectively and efficiently. Operational
control uses predetermined procedures and decision rules. Most decisions can be
programmed.
7. Information Systems For Business Control. Business control information is required to
measure work, decide on control measures, formulate new decision rules for applied
operational personnel, and allocate resources.
8. Information Systems For Strategic Planning. The purpose of strategic planning is to
develop a strategy whereby a business is run will be able to achieve its goals. Time for
strategic planning tends to be long, so that fundamental changes in business can be held.
One example of a successful business enterprise using a management information system is
PT Astra Honda Motor. With the management information system, PT Astra has a
comprehensive knowledge about the needs of motorcycle users in Indonesia so that the
Honda brand is superior.
Thus, information systems are part of a business that can be a competitive advantage. A true
and effective information system can provide useful information for management in decision
making that can later be used to compete with other competitors.
3.2. Internet
Understanding the Internet (interconnection networking) itself is an open communication
network and connect millions and even billions of computer networks with various types and
types, using communication types such as telephone, satellite and so forth.
Initially the Internet was originally a computer network established by the US Department of
Defense in 1969 through a project called the ARPANET.
The initial mission of the project was initially only for military purposes, but over time it
continued to grow and can be enjoyed by all circles.
The creation of the internet has brought significant changes in various aspects of human life.
In addition, the internet has also created a new world that has patterns, patterns as well as
characteristics that are different from the real world.
3.2.1. The Importance Of The Internet In The Business World
As we know the internet can be utilized in all areas including in the field of business, so not a
few entrepreneurs use the internet to help businesses running business. In fact there is also
called an online business where the role of the Internet that became its center.
3.2.2. Building a Website / Website
Website has become part that can not be separated with the development of business today.
The existence of the website has been proven to shorten the distance between business and
customers. So as to enable a good relationship that provides many advantages in both.
Especially one advantage that is very utilized by the business is unlimited jangakauannya,
except areas that can not receive Internet network.
The problem is there are many business people who already have ideas to develop business in
this realm, but have not found the right path. Especially when faced with the design needs of
a website. Well before thinking far about what kind of design, it is important for us to
understand the purpose of a website.
Things to consider when building a site:
1. Never change the size of the user's browser window. Because users do not really like
websites that automatically resize their browser.
2. In making a website is not recommended if the website displays the page "Home" in a popup or open a new page. This is because the user's interest in the website is determined within
seconds including loading time.
3. A website should not be based on flash animation alone. A website that only uses flash can
not enter search engines, because there is nothing that can be indexed by search engine
robots.
4. Use a navigation system that has been widely used. If we use a navigation system that we
make ourselves, it is feared will make users confused.
5. Keep the website built can be displayed on various browsers known by the community. If
the website built can only be accessed by Internet Explorer then the users of Mozilla Firefox
or Opera will not be able to view or open the website optimally.
6. Do not equate website design with print-ad design. Because the process of making a
website like the process of building a house, requires more thought and energy.
7. Make our website more contained with writings, not just with pictures only. Because the
website that sells also requires an explanation of the product being sold, not just pictures
only.
8. Strive to minimize the use of pop-ups. Sometimes pop-ups make users lazy to access
websites that use a lot of pop-ups.
9. If your website uses music, make a button to stop the music. Not all users like the music of
our choice, and not all users have excessive bandwidth to play the music files.
10. For navigation it is better to use writing compared to using image. This is because the
website prioritizes the content compared to the design.
11. Design a neat website structure, and avoid using drop-downs on the site-map.
12. Enter the facility "search" used to search the contents of our website. So we do not just
rely on the facilities of search engines, but we also have an internal search facility.
13. Use appropriate words and words on the target. Do not use figurative words that can be
misinterpreted by the user.
Site benefits for companies or businesses
Site can be used to:
1. Product Selling Means
If we have a product or service that wants to be marketed on the internet, then we must
have a website. Website that its function is as a tool to introduce our products to the
internet world. With so many Internet users, we have the opportunity to get a prospective
buyer with a number of quite a lot too.
2. Simplify Communication
Through the website, we can communicate easily. Whether it's with our clients, with our
friends, with prospective customers and so on. The modern website comes with various
communication features that allow us to talk to the website manager.
The existence of a comment box on the website, the form of contact is a small part of the
way communication through the website.
3. Introducing Company Profile
The more dikenall profile will be more famous profile. A company or organization would
want if the profile is widely known. For that choosing a website as a media publication
company profile is one good way.
4. Bringing Potential Consumers
A website can also be used as a means to bring in potential buyers. Many business
businesses can attract clients from outside the region or even abroad through the websites
they own. As we know, the number of website visitors not only from Indonesia, but from
abroad. Even this blog alone often get visits from abroad, as evidenced by the many
foreign comments coming into this blog.
5. Being Official Company Publication Facilities
Through the website, our company can make it as a means of official publication. For
example our company held a lottery with prizes, then information about these activities
can be displayed through the website owned. In fact, almost all companies are required to
have a website.
6. Branding
Building branding is also very important for the company. Well the role of building
branding can also be done through the website. Many websites are designed specifically
and have its own characteristics of a company. For that branding through the website is
also necessary.
7. Ease of Information
By having a website, our company will be easy to update the latest information. Such as
activity schedule, latest news, and so forth. With the website, consumers and prospective
customers can still find out the latest development of our company even though the
distance is very far.
In addition, consumers will generally prefer to interact with customer service companies
through a website because of its practicality.
8. Ease of Polling
Polling is also a means to determine the circumstances and desires of consumers or
potential customers today. Through the website, we can create a poll with ease and
practical but can be maximized. On the internet there are many service providers making
polling form that we can display on our website. With this ease, of course polling can also
be done through our website.
9. Making Professional Impression
A company that has a website, will definitely get more attention from companies that do
not yet have a website. Consumers and prospective customers will definitely see first to
companies that already have a website. That is why companies should have a website.
10. Looking for a New Partner
Many companies sometimes require partners to work together. By publishing our
company through an optimized website, more and more people will know about the
existence and existence of our company. From there it may be that our company can find
a suitable and profitable business partner.
3.2.3. Advertise in Online World
The development of Internet technology also brings benefits in the business world, especially
in terms of business. From year to year the number of internet users in Indonesia is increasing
as well with the increasing number of goods and services trading business through the
internet media. It could be several years ahead there will be a very high spike in buying and
selling transactions on the internet.
For beginners who are just learning to do business in cyberspace, it is very important to learn
to understand the process of selling and also the buying process before plunging into the
online world. All we need to know is in the internet world is not all good people. Both sellers
and buyers can be bad people who can harm others.
One of the important things we need to learn before making a sale on the internet is how to
introduce our products to the internet. If no one knows our business on the internet is
certainly no one will be buying goods products or services we offer.
3.2.3.1. Advantages of Advertising Through the Internet
Possessing online advertising through internet media rather than offline gives its own
advantages as it is dirsakan by entrepreneurs. Every entrepreneur who does business and
advertises online type of business has more advantages than those who do not. Online
advertising provides more opportunities in terms of time, so we can do other activities that
are more important also in support kta business.
Here are other benefits we get by doing online advertising:
1. advance and develop our business with a relatively short time,
2. covers a wide spectrum,
3. unlimited time,
4. save transaction costs,
5. giving a lot of contribution to business profits,
6. be safe in the confrontation with viral,
7. covering a broader, more international market,
8. business more secure,
9. businessman or businessman who has business in the ad is more satisfied,
10. attract more new customers,
11. help increase the selling power,
12. build customer loyalty,
13. These types of ads tend to be quick response or faster response from manufacturers,
14. more consumer product warning.
3.2.4. E-Commerce
E-Commerce or can also called electronic commerce is a process associated with the
purchase, sale, marketing of goods or services by utilizing information technology such as
intermet or computer network.
E-Commerce also involves processes associated with electronic transaction processing such
as electronic funds transfer, electronic data exchange, inventory data processing system is
done with computer systems or computer networks and others.
In e-commerce information technology we can also categorize as part of e-business where ebusiness yng have wider coverage, both in terms of activity or types of activities that
dilakukkannya. Here are some jenuis E-Commerce, namely:
1. E-Commerce Business to Business (B2B)
2. E-Commerce Business to Costumer (B2C)
3. E-Commerce C2C
4. E-Commerce Consumer to Business (C2B)
3.2.4.1. Success in the Company with E-Commerce
Era Kity Hawk said, In 1997, the overall volume of sales of business transactions conducted
online. Forrester research in the company that e-Commerce will explode $ 327 billion in
2000 with an increase of 233% from 1997, because e-Commerce can affect the progress of
trade and both for consumers and the business world. There are several criteria in using ecommerce, namely:
1. Convenience, based on the latest Forrester research survey that shopping on line will be
more convenient.
2. Savings, the existing big business world like Dell Computer Corporation and General
Electric uses the internet to connect suppliers, manufacturers, dealers and customers online.
3. Choice of selection, the boundary of business is the same as the web limit because it is not
limited by physical boundaries.
4. Personalization, The ability of computers in choosing information to capture the web
business world in order to personalize our sales punsak and even our products.
The success of the business we live in is largely determined by advertising activities to
support the sales effort that determines industry viability, job creation and also the rewarding
results of all the money generated. This has been proved by the fact that the world's top
entrepreneurs are always accompanied by huge advertising activities.
3.2.5. Internet Marketing
Perhaps during our understanding of internet marketing it is selling via the internet. Actually
it is not wrong because if viewed from the understanding, internet marketing it is marketing
online via the internet. However, if we've talked marketing, it means not just sales but also
including promotion, branding, and foster customer relationships (customer service) is done
online.
We as a businessman, whether it is offline business owners and online business owners,
surely sangt want to increase sales results kiya or want to make our brand more famous again.
The Internet is one of the excellent media to provide information to internet users about our
business, and also as a medium to sell the products we have.
Forms internet marketing that we can divide into 2 parts, namely as Source of Income, and
Way of Promotion. What is done in internet marketing is actually only two of it, but the type
of business is very much.
3.2.5.1. Internet Marketing For Sources Of Income
Currently, the Internet has become one of the lifestyle of people in Indonesia, especially for
those of us who have gadgets with the latest technologies such as, smartphones, tablets, and
laptops.
Running internet marketing to earn money can be done with several types of business,
including PPC (Pay Per Click), PPS (Pay Per Sale), PPL (Pay Per Lead), sell their own
products, and online auction business.
3.2.5.2 Slide Into Online Marketing
Online promotion is one form of internet marketing. No matter what product or business we
are going to promote, the internet is one of the most effective medium for building brand and
making our business website known by many people.
There are many ways to promote your business through internet media, such as through SEO
(Search Engine Optimization), through PPC Advertising (PPC Advertising), Email
Marketing, Mobile Advertising, and Social Media Marketing.
3.2.5.3. Ad Type
Online advertising is an advertisement that is promoted through the Internet network, while
online shop is arana where to buy and sell shopping in which contains ads that offer products
and services. Website is one of the places used as an online store.
Here are 12 types of online advertising:
1. Direct Advertising
Advertisers and media owners deal directly and sign contracts to show ads or other
promotional initiatives.
2. Self-service Advertising
A new ad approach in which ad creatives, ad placements, views and text are self-made by
advertisers through self-made process methods in Online. Examples: Blogads and Google
AdWords
3. Ad Networks
An ad network that links and mediates between the advertiser and the website owner. Such ad
networks typically target campaigns that do not have a specific audience target, but target as
many people as possible who see ads for the lowest possible cost. Example: ValueClickMedia
and Tribal Fusion.
4. Contextual Advertising
Ads targeted to content. Ads are not displayed randomly, but have been automatically
selected by the system according to the content relevant to the ad. Example: Google AdSense
and Yahoo Publisher Network.
5. Twitter Advertising
Ads that serve as tweets from advertisers, short keyword-based ads, distributed to users who
read content that matches the selected keywords. Example: Magpie and Twittad
6. In-Text Advertising
The in-text advertising system automatically connects certain words within the website with
related ad content. Example: Kontera and Vibrant in-Text Ad
The in-text advertising system automatically connects certain words within the website with
related ad content.
7. Ad Network Optimization
This ad optimization service evaluates and selects the most paying ads to display in a web
page by evaluating all the best ad choices and sizes, and their visual characteristics. Example:
PubMatic and YieldBuild
8. Rep. Ad Agencies
An advertising agency that represents certain blogs and websites and mediates our sales for
major campaigns by big brands or large advertising agencies. Example: Federated Media and
Tribal Fusion
9. Social Advertising
Ads for social media. Unlike traditional ads, this ad format utilizes the dynamics of social
influences such as the influence of peer groups, word of mouth, viral marketing and
recommendations directly from friends to friends. Example: VideoEgg and Meebo
10. Video Advertising
A form of advertising targeted to video content. Various formats are available, including
dynamic ads that can appear before, after, or during the video content display. Example:
Voxant and AdSense for Video.
11. RSS Advertising
These ads are displayed in the RSS Feed, which can be customized to the context of the RSS
feed content or manually targeted to specific promotional needs. Example: Pheedo and
Feedvertising
12. Sponsorship
Forms of financial aid or can be in the form of products / services in exchange for promotion
of a brand. Online sponsorship is an alternative strategy that is widely used and considered
more effective than banner-shaped online advertising
3.2.6. E-Commerce Site
Our website is taking us in front of the internet and its desig should reflect that we
have something to sell online. An e-commerce site needs careful attention to structure,
design and fill its contents in order to succeed. As we plan to open an e-commerce
site, remember that we must offer convenience, savings, and added value if we want
to attract and keep customers. Most importantly, we must fulfill orders quickly. This
requires efficient back-end operations to address the order level.
Attention to other e-commerce efforts closely to learn what works. Use savings from
online sales to lower prices.
3.2.6.1. Form of e-commerce in Indonesia
If asked about e commerce business, maybe most of us will only reply that
ecommerce business is a business of buying and selling online. But more than that
actually ecommerce business can be divided into several different types based on how
the services provided by the ecommerce. As well as some big ecommerce company
names TokoBagus, Kaskus FJB, until Lazada has a form of ecommerce business
different from each other.
In general, ecommerce business in Indonesia can be divided into 5 different forms.
And for those of us who are active in the field of ecommerce or may want to know
more about this online business field, here are 5 forms of e-commerce business in
Indonesia are:
1. Classifieds / list of classified ads
The first form of business is classifieds or a list of classified ads. This form of
business is the simplest form of existing e-commerce business. That's because this
form of business has a characteristic where e-commerce service providers are not
directly involved in the buying and selling process that occurs. In the form of this
business, the business enterprise e-commerce is only a medium that brings together
the seller and buyer in one place.
The characteristics of a business classifieds or classified ads list is that the web ecommerce service provider is in no way involved or directly facilitate ongoing online
sale and purchase transactions. The second feature is in utilizing e-commerce services,
anyone who wants to sell goods that are free to do it anytime and anywhere online.
Another feature of this form is the e-commerce side benefited from the premium ads
installed on the website.
E-commerce service providers in Indonesia that use this form of business are
Berniaga, TokoBagus and OLX. In general, this type of e-commerce is more likely to
be used by sellers who want to sell used or limited quantities.
1. Marketplace C2C (Customer to Customer)
What distinguishes between this form of business with the form of classifieds is in
addition to offering a place as a promotional media merchandise, the e-commerce also
provides payment methods of online transactions made. It is also a key feature of the C2C
Marketplace e-commerce business form. Generally, e-commerce will provide Escrow service
or third party account.
The function of the Escrow is as a bridge between the seller, the buyer and the ecommerce party. If a purchase agreement has occurred, the buyer must transfer the funds to
the escrow. Only after the funds are confirmed into escrow, the seller can send the goods to
the buyers. And once the buyer confirm the arrival of the goods, then the escrow will give his
money to the seller. In addition to more secure, by using escrow services if a sudden trouble
with the goods, funds will be returned to the buyer immediately. On the FJB Kaskus website
(forum of buying and selling), escrow services better known by the name of Rekber or joint
account.
E-commerce companies that adopt this form of business, among others, Tokopedia
and Lamido. The company will benefit from the premium advertising system and also the
commission of escrow services. For us the sellers who have goods with a number of quite a
lot, can try to be a seller of e-commerce business form this one.
2. Shopping Mall
Forms business e-commerce Shopping Mall, all processes and services more or less
the same as the form of C2C Marketplace business that distinguishes between keduannya is
the existing seller in the e-commerce. Parties who can enter to become sellers in e-commerce
are just big brands that have a name in the local or international market.
To sign in requires a verification process that is not easy. In terms of profit, the
ecommerce can attract commissions from sellers who notabenenya big brands. With so
earnings can be greater. Until now, in Indonesia this new business form applied by one ecommerce that is Blibli.
3. B2C Online Store (Business to customer)
Basically this form of business is more focused on the sale of goods or products
belonging to e-commerce business business itself. So all profits from the sale of pure
products are owned by e-commerce business and are not shared with other parties.
This type of business is one of the most developed forms in Indonesia, but in the
development of this business form is also not easy. In addition to the huge capital required,
the availability of supply of goods and sales systems should all be handled by e-commerce
itself.
Some businesses that implement e-commerce business forms are Lazada, Bhineka,
and Berry Benka. But just like Lazada also each has a system like C2C Marketplace that can
accept independent sellers who have enough goods and guaranteed ketersediannya.
1. Social Media Shop
The last form of e-commerce business is social media shop. This form can be said to emerge
as the social media developments are increasingly uphill. The potential of social media is now
used directly by e-commerce companies by building a business based on the social media.
Currently social media that became the main land of this form of business development is
still dominated by Facebook, but with the social media trend that has been happening lately
has also opened up new competitors such as Instagram and Twitter.
E-commerce in Indonesia that provides this form of business is Onigi. The advantage of this
form is in terms of utilization of the number of consumers derived from the social media and
also the ease of making it.
With more familiar form of ecommerce business, can be an additional information, especially
for those of us who intend to become an online seller. Choosing the right type of ecommerce
will help the business we run grow more rapidly and ultimately bring greater benefits of
course.
3.3. Social networking
In this era of technology, from children to adults who do not know social networking. Social
networking is very diverse. Users of each social network was also a lot.
Social networking is originally a social structure in which there is a set of social actors, that
is, a particular individual or organization and and a set of relations between the actors.
But the more here the sense of social networking becomes a little shifting. The current social
network is associated with virtual communities and networks. Social networking is an
interaction that exists within virtual communities and networks, whether it is creating,
sharing, or exchanging information and ideas.
3.3.1. Benefits of Social Networking
1. Adaptability
Social networking can improve adaptability. Because we can get to know new friends and
strengthen networking to our old friends. By using social networking, one will learn to
understand what people are talking about. And we also learn to respond to what is said.
Discussion forums are not rare because of social networking. There we will find many points
of view from many people, of course your ability beradapatasimu will be more honed.
2. Expansion of Friendship Network
Social networking allows you to make friends with anyone. Not only in Indonesia alone, we
can even make friends with people around the world.
It's because social networking makes it easy for you to meet many people without having to
meet directly with him. We can learn a lot or communicate with people in other countries.
3. Motivated
Social networking also allows people to share information and work, whether it be text,
photos, or videos that we can create and see directly.
Of course, because each other is connected, creating interactions with each other, such as
commenting on each other or input on what we others make. That's what makes a person
more motivated to make a better work.
4. Increased Concern
Using social networking is also useful for raising awareness. Greetings with friends can
stimulate the attention and empathy of fellow friends.
In addition there are many emerging groups and actions that can finally collect its members to
act real action and certainly care for others are still awake.
That's Social Networking Definition and Social Networking Benefits, that the notion of social
networking now refers to the community or virtual network.
Social networks also have benefits, such as adaptability, expansion of friendship networks,
motivation, and increased awareness. It is certainly a good thing for its users. But the benefits
of social networking will be felt if people are able to use it too well.
If social networking is misused for negative things, of course there will be no benefit and
even make people who use it or others get injured, such as cases of fraud under the guise of
social networking.
3.4. Cyber Crime
Cyber crime is a new form of crime that uses the internet as a medium to commit a crime by
the emergence of the Internet era. Any criminal activity committed on the internet or through
the internet network, commonly referred to as Internet crime.
The types and violations of cyber crime vary greatly as a result of the application of
technology. Cyber crime can be tapping and misuse of information or data in electronic or
electronically transferred form, electronic data theft, pornography, child abuse as an object
against the law, internet fraud, internet gambling, website destruction, besides destruction of
the system through viruses, Trojan horses , Signal grounding and others.
3.4.1. Cyber Crime Actors
We need to know cybercrime actors are people who have high expertise in computer science,
cybercrime actors generally master the algorithm and computer programming to create
script / malware code, they can analyze the workings of computer systems and networks, and
able to find the gap pasa system which will then Use these weaknesses to be able to enter so
that crime actions such as data theft can be successfully done.
3.4.2. Types of Cyber Crime
There are several types of crime on cyber crime that we can classify based on the activities it
does as described below which are summarized from various sources.
1. Unauthorized Aces
It is a crime that occurs when a person enters or infiltrate into an unauthorized computer
network system, without permission, or without the knowledge of the owner of the computer
network system it enters. Examples of these crimes are Probing and port.
2. Illegal Contents
It is a crime committed by entering data or information to the internet about a thing that is
untrue, unethical, and can be regarded as unlawful or disturbing public order, for example,
the spread of pornography or untrue news.
3. Viral spread intentionally
The spread of the virus is generally done by using an email. Often people whose email
system is exposed to a virus do not realize this. The virus is then sent to another place via
email.
4. Cyber Espionage, Sabotage, and Extortion
Cyber Espionage is a crime by way of exploiting the internet network to conduct spying on
other parties, by entering the target computer network system. Sabotage and Extortion is a
type of crime committed by making interference, destruction or destruction of a data,
computer program or computer network system connected to the internet.
5. Carding
Carding is a crime committed to steal credit card numbers belonging to others and used in
trade transactions on the internet.
6. Hacking and Cracker
The term hacker usually refers to someone who has a great interest to learn the computer
system in detail and how to improve its capabilities. Cracking activity on the internet has a
very wide scope, ranging from piracy of other people's accounts, website hijacking, probing,
spreading the virus, to the disabling of the target. The latter act is referred to as DoS (Denial
Of Service).
Dos attack is an attack aimed at paralyzing the target (hangs, crashes) so it can not provide
services.
7. Cybersquatting and Typosquatting
Cybersquatting is a crime committed by registering the domain name of another company's
company and then trying to sell it to the company with a more expensive price. The
typosquatting is a crime by creating a plesetan domain that is a domain similar to someone
else's domain name.
8. Cyber Terrorism
Cybercrime actions include cyber terrorism if it threatens government or citizens, including
cracking into government or military sites.
3.4.3. Examples of Cyber Crime cases that occurred in Indonesia
1. Theft and use of someone else's Internet account. One of the difficulties of an ISP (Internet
Service Provider) is the presence of their customer accounts being stolen and used illegally.
Unlike the theft that is done physically, account theft is enough to catch the userid and
password only. Only information is stolen. Meanwhile the stolen person does not feel the loss
of the stolen object. New theft feels the effect if this information is used by unauthorized
ones. As a result of this theft, the user is charged the cost of using the acocunt. This case is
common in ISPs. But what ever lifted is the use of stolen account by two cafe in Bandung.
2. Hijack the website. One of the most frequent activities by crackers is changing web pages,
known as deface. Piracy can be done by exploiting a security hole. About 4 months ago,
statistics in Indonesia showed one website being hijacked every day.
3. Denial of Service (DoS) and Distributed DoS (DDos) attack. DoS attack is an attack that
aims to paralyze the target (hangs, crashes) so that he can not provide services. This attack
does not do theft, tapping, or data forgery. But with the loss of service, the target can not
serve so there is a financial loss. Imagine if someone can make a bank ATM becomes nonfunctional. As a result, bank customers can not conduct transactions and banks (and
customers) can suffer financial losses. DoS attack can be addressed to the server (computer)
and can also be targeted to the network (spend bandwidth). Tools to do this are widely spread
on the Internet. DDoS attack increases to the attack by doing it from berberapa (tens,
hundreds, and even thousands of) computers simultaneously. The resulting effect is more
powerful than DoS attacks only.
4. Crimes associated with domain names. Domain name (domain name) is used to identify
companies and trademarks. But many people are trying to make a profit by registering the
domain name of another company's company and then trying to sell it at a more expensive
price. This job is similar to ticket brokers. The most commonly used term is cybersquatting.
Another problem is using a rival company's domain name to harm other companies. (Case:
mustika-ratu.com) Another crime associated with a domain name is to create a plesetan
domain, a domain similar to someone else's domain name. (As in the case of klikbca.com)
The term used today is typosquatting.
5. IDCERT (Indonesia Computer Emergency Response Team). One way to ease the handling
of security issues is to set up a unit to report security cases. This security problem abroad
began to be recognized by the emergence of the sendmail worm (circa 1988) that stopped the
Internet mail system at that time. Then formed a Computer Emergency Response Team
(CERT). Since then in other countries began also established CERT to be a point of contact
for people to report security issues. IDCERT is CERT Indonesia.
6. Security device certification. Devices used to cope with security should have a quality
rating. Devices used for personal use are of course different from those used for military
purposes. But until now there is no institution that handles the problem of evaluation of
security devices in Indonesia. In Korea this is handled by Korea Information Security
Agency.
3.5. The Role of Technology in Business
According to G.R. Terry there are 5 fundamental roles of information technology in business:
1. Operational Function
Will make the organizational structure becomes leaner has been taken over its function by the
technology nformasi Due to the nature of its users that spread throughout the organisai
function, the unit associated with information technology management will perform its
function as a supporting agency where information technology is considered as a firm
infrastructure.
2. Monitoring and Controling Function
It means that the existence of information technology will be an integral part of the activity at
the managerial level embedded within each manager function, so that the organizational
structure of the associated unit must be able to have span of control or peer relationsho that
allows effective interaction with managers in the related company .
3. Planning and Decision Function
Raising information technology to a more strategic role Because of its existence as an enabler
of the company's business plan and is a generator's knowledge for corporate leaders faced
with the reality of taking on a number of important day-to-day decisions. Not infrequently
companies who ultimately choose to put the unit of information technology as part of the
function of planning funds tau corporate development Because of these strategic functions.
4. Communication Function
In principle, including into the firm infrastructure in the era of modern organization dmana
information technology placed its position as a means or media individual companies in
communicating, collaborating, cooperative, and interact.
5. Interorganisatonal Function
A unique role Because driven by the spirit of globalization that memkuk company to do
collaboration or establish relationships with a number of other companies. The concept of
strategic partnership or partnerships based on information technology such as the
implementation of supplu chain management or enterprise resource planning make the
company make some important breakthrough in designing the organizational structure for
information technology. In fact, it is not uncommon to find companies that tend to conduct
activities of cultivating or outsourching a number of business processes related to the
management of information technology to others for the smoothness of its business.
3.5.1 Impact of Information Technology Development
•
Positive impact
The emergence of a new business model that we usually call e-business and e-commerce
The number of interests from various companies to expand the scope of bsnisnya in
cyberspace. Bring up new jobs, namely the jsa of website creation and hosting services.
The ease of starting a business with the emergence of forums buying and selling and media
friendship. Because the promotion becomes cheaper and network marketing more widely
even abroad
•
Negative impact
Easily transacting on the internet will also facilitate transactions that are prohibited as
smuggling of transactions or illegal transactions.
With the technological sophistication of the times, information and communication
technology has led to many cases of