The Costs of Production

  C H A P T E R

13 The Costs of Production

  The Costs of Production P R I N C I P L E S O F P R I N C I P L E S O F conomics

  E N. Gregory N. Gregory Mankiw Mankiw

  Premium PowerPoint Slides © 2009 South-Western, a part of Cengage Learning, all rights reserved by Ron Cronovich

  1 A C T I V E L E A R N I N G A C T I V E L E A R N I N G Brainstorming costs Brainstorming costs You run General Motors.

  1

  § List 3 different costs you have. § List 3 different business decisions that are affected by your costs.

1 In this chapter, In this chapter,

  look for the answers to these questions: look for the answers to these questions: § What is a production function? What is marginal product? How are they related?

  § What are the various costs, and how are they related to each other and to output? § How are costs different in the short run vs. the long run?

  § What are “economies of scale”?

  2

  § We assume that the firm’s goal is

  Profit = Total revenueTotal cost the amount a firm receives from the sale of its output

THE COSTS OF PRODUCTION

3 Total Revenue, Total Cost, Profit

THE COSTS OF PRODUCTION

4 Costs: Explicit vs. Implicit

  In both cases,

  Case 2: use $40,000 of your savings, borrow the other $60,000 § explicit cost = $3000 (5%) interest on the loan § implicit cost =

  § explicit cost = §

  § Case 1: borrow $100,000

  The interest rate is 5%.

  § This is true whether the costs are implicit or explicit. Both matter for firms’ decisions.

  The cost of something is what you give up to get it.

  § Remember one of the Ten Principles:

  § Implicit costs

  § Explicit costs require an outlay of money, e.g., paying wages to workers.

THE COSTS OF PRODUCTION

5 Explicit vs. Implicit Costs: An Example You need $100,000 to start your business.

  § Accounting profit = total revenue minus

  § Economic profit

  = total revenue minus § Accounting profit ignores implicit costs, so it’s higher than economic profit.

THE COSTS OF PRODUCTION

6 Economic Profit vs. Accounting Profit

  The equilibrium rent on office space has just increased by $500/month. Compare the effects on accounting profit and economic profit if a. you rent your office space

  b. you own your office space A C T I V E L E A R N I N G A C T I V E L E A R N I N G

  2

  2 Economic profit vs. accounting profit Economic profit vs. accounting profit

  7 THE COSTS OF PRODUCTION

  9 The Production Function §

  A production function §

  It can be represented by a table, equation, or graph.

  § Example 1: § Farmer Jack grows wheat.

  § He has 5 acres of land. § He can hire as many workers as he wants.

  Example 1: Farmer Jack’s Production Function L Q

  3,000

  (no. of (bushels

  2,500

  workers) of wheat)

  ut tp u o 2,000 f o ty

  1,500

  1 1000

  ti n a u 1,000

  2 1800

  Q 500

  3 2400 4 2800

  1

  2

  3

  4

  5

  5 3000

  No. of workers

  10 THE COSTS OF PRODUCTION M arginal Product

  § If Jack hires one more worker, his output rises by the marginal product of labor.

  The marginal product of any input is §

  Notation: §

  Examples: Q = Marginal product of labor (MPL) =

  §

  11 THE COSTS OF PRODUCTION EXAM PLE 1: Total & M arginal Product

  L Q

  (no. of (bushels

  MPL

  workers) of wheat) 1000

  L = 1 Q = 1000

  1 1000 2 1800 3 2400 4 2800 5 3000

  12 THE COSTS OF PRODUCTION

  13 MPL equals the slope of the production function.

  1000

  § Diminishing marginal product :

  § In general, MPL diminishes as L rises

  § As Jack adds workers,

  § Farmer Jack’s output rises by a smaller and smaller amount for each additional worker. Why?

  § Comparing them helps Jack decide whether he would benefit from hiring the worker.

  § When Farmer Jack

  § Recall one of the Ten Principles: Rational people think at the margin.

  (no. of workers)

  L

  (bushels of wheat)

  MPL Q

  Notice that MPL diminishes as L increases. This explains why the production function gets flatter as L increases.

  1 1000

  2 800

  5 No. of workers Q u a n ti ty o f o u tp ut EXAM PLE 1: M PL = Slope of Prod Function

  500 1,000 1,500 2,000 2,500 3,000

  1

  2

  3

  1800

  4

  3000

  5 200

  2800

  4 400

  2400

  3 600

THE COSTS OF PRODUCTION

THE COSTS OF PRODUCTION

14 W hy M PL Is Important

THE COSTS OF PRODUCTION

15 W hy M PL Diminishes

  § Farmer Jack must pay $1000 per month for the land, regardless of how much wheat he grows. § The market wage for a farm worker is $2000 per month. §

THE COSTS OF PRODUCTION

16 EXAM PLE 1: Farmer Jack’s Costs

  (bushels of wheat)

  Quantity of wheat T o ta l c o st

  1000 2000 3000

  $12,000

  $0 $2,000 $4,000 $6,000 $8,000 $10,000

  $1,000 1000 $3,000 1800 $5,000 2400 $7,000 2800 $9,000 3000 $11,000

  (bushels of wheat) Total Cost

  Q

  (no. of workers)

  So Farmer Jack’s costs are related to how much wheat he produces….

  L

  Q

  Cost of labor Cost of land

  $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

  $8,000 $6,000 $4,000 $2,000

  1 $10,000

  2 1000

  3 1800

  4 2400

  5 2800

  3000

  Total Cost

  $11,000 $9,000 $7,000 $5,000 $3,000 $1,000

THE COSTS OF PRODUCTION

17 EXAM PLE 1: Farmer Jack’s Costs

THE COSTS OF PRODUCTION

18 EXAM PLE 1: Farmer Jack’s Total Cost Curve

  M arginal Cost § Marginal Cost (MC)

  19 THE COSTS OF PRODUCTION EXAM PLE 1: Total and M arginal Cost

  Q

  Total Marginal (bushels

  Cost Cost (MC) of wheat) $1,000

  $2.00

  Q = 1000 ∆TC = $2000

  1000 $3,000 1800 $5,000 2400 $7,000 2800 $9,000 3000 $11,000

  20 THE COSTS OF PRODUCTION EXAM PLE 1: The M arginal Cost Curve

  $12 Q

  (bushels TC MC

  $10 MC usually rises

  of wheat)

  as Q rises, ($)

  $8 t as in this example.

  $1,000 s

  o

  $2.00 C

  l $6 a

  1000 $3,000

  in

  $2.50

  rg $4 a

  1800 $5,000

  M

  $3.33

  $2

  2400 $7,000 $5.00 2800 $9,000

  $0

  $10.00

  1,000 2,000 3,000

  3000 $11,000

  Q

  21 THE COSTS OF PRODUCTION

  W hy M C Is Important Farmer Jack is rational and wants to maximize

  § his profit. To increase profit, should he produce more or less wheat? To find the answer, Farmer Jack needs to

  § “think at the margin.”

  22 THE COSTS OF PRODUCTION Fixed and Variable Costs

  § Fixed costs (FC) § For Farmer Jack, § Other examples:

  § Variable costs (VC) For Farmer Jack, VC =

  § § Other example: § Total cost (TC) =

  23 THE COSTS OF PRODUCTION EXAM PLE 2 Our second example is more general,

  § applies to any type of firm producing any good with any types of inputs.

  24 THE COSTS OF PRODUCTION

  EXAM PLE 2: Costs $800

  FC Q FC

VC TC

  VC $700

  TC

  $100 $0 $100

  $600

  1 100 70 170

  $500 ts

  2 100 120 220

  s $400 o C

  3 100 160 260

  $300

  4 100 210 310

  $200

  5 100 280 380

  $100

  6 100 380 480

  $0

  7 100 520 620

  1

  2

  3

  4

  5

  6

  7 Q

  25 THE COSTS OF PRODUCTION EXAM PLE 2: M arginal Cost

  $200

  Q TC MC Recall, Marginal Cost (MC)

  $175

  is the change in total cost from

  $100 $70 producing one more unit: $150 1 170

  $125 TC

  50

  ts MC = s

  2 220

  o $100 Q

  40 C 3 260 Usually, MC rises as Q rises, due $75

  50 to diminishing marginal product. 4 310 $50

70 Sometimes (as here), MC falls

  $25 5 380 100 before rising.

  $0 6 480 140 (In other examples, MC may be

  1

  2

  3

  4

  5

  6

  7 7 620

  constant.) Q

26 THE COSTS OF PRODUCTION

  EXAM PLE 2: A verage Fixed Cost

  $200

  Q FC AFC Average fixed cost (AFC) is fixed cost divided by the $175

  $100 n/a

  quantity of output:

  $150 1 100 $100

  AFC = FC/Q

  $125

  ts

  2 100

  50

  s o

  $100

  C

  3 100

33.33 Notice that AFC falls as Q rises:

  $75 4 100

25 The firm is spreading its fixed

  $50

  costs over a larger and larger

  5 100

  20 $25 number of units.

  6 100

  16.67 $0

  1

  2

  3

  4

  5

  6

  14.29 Q

  7 7 100

27 THE COSTS OF PRODUCTION

  A verage Variable Cost

THE COSTS OF PRODUCTION

28 EXAM PLE 2:

  33.33

  2

  1

  $100 $125 $150 $175 $200

  $0 $25 $50 $75

  AVC AFC TC Q Average total cost (ATC) Also,

  50 $70 $100 n/a n/a

  60

  25

  53.33

  4

  52.50

  20

  56.00

  16.67

  63.33

  14.29

  74.29

  3

  6

  5

  7 480

  TC Q

  1 $100

  2 170

  3 220

  4 260

  5 310

  6 380

  620

  2 170

  ATC

  $170 n/a

  86.67 110

  77.50

  76

  80

  88.57

  7 Q C o s ts EXAM PLE 2: A verage Total Cost

  520

  1 $100

  3 220

  63.33

  AVC = VC/Q As Q rises, AVC may fall initially.

  VC Q Average variable cost (AVC) is variable cost divided by the quantity of output:

  AVC

  $0 n/a

  60 $70

  53.33

  52.50

  56.00

  74.29

  $0 $25 $50 $75

  1

  70

  2

  3 120

  4 160

  5 210

  6 280

  7 380

  4 260

  In most cases, AVC will eventually rise as output rises.

  $100 $125 $150 $175 $200

  76

  5 310

  6 380

  7 480

  620

  ATC

  $170 n/a

  86.67 110

  1

  77.50

  80

  88.57

  C o s ts

  7 Q

  6

  5

  4

  3

  2

THE COSTS OF PRODUCTION

29 EXAM PLE 2: A verage Total Cost

THE COSTS OF PRODUCTION

30 Usually, as in this example, the ATC curve is U-shaped.

  The Various Cost Curves Together EXAM PLE 2: $200 $175 $150

  ATC $125 ts

  AVC s o

  $100 AFC C

  $75 MC

  $50 $25 $0

  1

  2

  3

  4

  5

  6

  7 Q

  31 THE COSTS OF PRODUCTION

3 A C T I V E L E A R N I N G A C T I V E L E A R N I N G

  3

  Calculating costs Calculating costs Fill in the blank spaces of this table.

  Q

VC TC AFC AVC ATC MC

  $50 n/a n/a n/a $10 1 10 $10 $60.00

  2

  30

  80

  30

  3

  16.67

  20

  36.67 4 100 150

  12.50

  37.50 5 150

  30

  60 6 210 260

  8.33

  35

  43.33

32 EXAM PLE 2:

  W hy ATC Is Usually U-Shaped As Q rises:

  $200 Initially,

  $175 $150 $125 ts

  Eventually, s o $100 C

  $75 $50 $25

  Efficient scale : $0

  1

  2

  3

  4

  5

  6

  7 Q

  34 THE COSTS OF PRODUCTION

  EXAM PLE 2: A TC and MC When MC < ATC,

  ATC $200

  MC $175 $150

  When MC > ATC, $125 ts s o

  $100 C

  $75 The MC curve

  $50 crosses the ATC curve at $25

  $0

  1

  2

  3

  4

  5

  6

  7 Q

  35 THE COSTS OF PRODUCTION Costs in the Short Run & Long Run

  Short run: §

  Long run: §

  In the long run, § (e.g., the factory size with the lowest ATC).

  36 THE COSTS OF PRODUCTION EXAM PLE 3: LRA TC with 3 factory Sizes

  Firm can choose Avg from 3 factory Total sizes: S, M, L.

  Cost Each size has its own SRATC curve.

  Q

  37 THE COSTS OF PRODUCTION

  LRA TC with 3 factory Sizes ATC S ATC M ATC L Q

  Avg Total Cost

THE COSTS OF PRODUCTION

38 EXAM PLE 3:

  LRATC

  40 Q ATC How ATC Changes as the Scale of Production Changes Economies of scale : Constant returns to scale : Diseconomies of scale :

  So a typical LRATC curve looks like this:

  Q ATC In the real world, factories come in many sizes, each with its own SRATC curve.

  , firm will choose

  To produce more than Q B

  B , firm will choose

  To produce between Q A and Q

  A , firm will choose

  Q A Q B To produce less than Q

THE COSTS OF PRODUCTION

39 A Typical LRA TC Curve

THE COSTS OF PRODUCTION

  How ATC Changes as the Scale of Production Changes Economies of scale occur when

  § Diseconomies of scale are due to

  §

  41 THE COSTS OF PRODUCTION CONCLUSION Costs are critically important to many business

  § decisions, including production, pricing, and hiring.

  § This chapter has introduced the various cost concepts.

  The following chapters will show how firms use § these concepts to maximize profits in various market structures.