s pem 0809289 bibliography

DAFTAR PUSTAKA

Kotler, Phillip & Gary Armstrong. Principles of Marketing 14th Edition. New
Jersey : Prentice Hall, 2012.
Kotler, Philip & Kevin Lane Keller. Marketing Management 14th Edition. New
Jersey : Prentice Hall, 2012.
Lovelock, Christoper & Wirtz Jochen. Service Marketing: People, Technology,
Strategy. 7th Edition. New Jersey: Pearson, 2011.

Baran, Roger J, Galka, Robert J, dan Strunk, Daniel P. Principles of Customer
Relationship Management. United States of America: South-Western,

2009.
Lucas, Robert W. Customer Service, Skills for Success 4th Edition. New York: Mc
Graw Hill, 2009.
Oliver, Richard L. Satisfaction, A Behavioral Perspective on the Consumer
International Edition. New York: McGraw Hill, 2008.

Gaffar, Vanessa. CRM dan MPR Hotel (Customer Relationship Management dan
Marketing Public Relations). Bandung: CV. Alfabeta, 2007.


Foster, Bob. Manajemen Ritel. Bandung: CV.Alfabeta, 2008.
Nurul, Zuriah. Metodologi Penelitian Sosial dan Pendidikan. Jakarta: Bumi
Aksara, 2009.
Gujarati, N.Damodar. Basic Econometric 4th edition. NewYork: McGraw-Hill.Inc,
2003.
Arikunto, Suharsimi. Prosedur Penelitian : Suatu Pendekatan Praktik. Jakarta :
PT Rineka Cipta, 2006.
Umar, Husein. Metode Penelitian untuk Skripsi dan Tesis Bisnis. Jakarta:
Gramedia Pustaka Utama, 2002.
Riduwan. Metode dan Teknik Menyusun Proposal Penelitian . Bandung: CV.
Alfabeta, 2008.
Sugiyono. Metode Penelitian Pendidikan. Bandung : Penerbit Alfabeta, 2007.
Sudjana. Metoda Statistika . Bandung: Penerbit Tarsito, 2000.
Ali, Moch. Strategi Penelitian Pendidikan. Bandung: Penerbit Angkasa. 1985.
Azrin Dhaniar Aprilia, 2012
Pengaruh Customer Relationship Management (CRM) Terhadap Loyalitas Pelanggan Susu Anak
Enfagrow A+
Universitas Pendidikan Indonesia | repository.upi.edu

Hermawan, Asep. Penelitian Bisnis Paradigma Kuantitatif. Jakarta: PT.Gramedia

Widia Sarana Indonesia, 2006.
Kurniawan, Albert. Belajar Mudah SPSS Untuk Pemula. Yogyakarta: Penerbit
Mediakom. 2010.
Sugiyono. Metode Penelitian Pendidikan. Bandung : Penerbit Alfabeta, 2006.
Djuharie, O. Setiawan, Pedoman Penulisan Skripsi, Tesis, Disertasi. Bandung:
Yrama Widya, 2005.

Sumber Majalah dan Internet
Kontan magazine

Departemen Riset IFT 2012
www.riskesdas.litbang.depkes.go.id/2010
www.meadjohnson.co.id/our-brands/enfa/enfagrow-a-

www.foodreview.biz.login/preview
www.acnielsen.co.id/news/index.shtml.

Azrin Dhaniar Aprilia, 2012
Pengaruh Customer Relationship Management (CRM) Terhadap Loyalitas Pelanggan Susu Anak
Enfagrow A+

Universitas Pendidikan Indonesia | repository.upi.edu