AA PRAGM Pragmatics Analysis Of Persuasive Expressions Of Advertisement Of The Jakarta Post February 10-16 2014.
A PRAGM
MATICS AN
NALYSIS O
OF PERSUA
ASIVE EXPR
RESSIONS
S OF
A
ADVERTISE
EMENT OF
F THE JAK
KARTA PO
OST FEBRU
UARY 10-16
6 2014
RESEAR
RCH PAPE
ER
Sub
bmitted as a Partial Fu
ulfillment off the Requirrements
for Gettting Bachelor Degree of
o Education
n
in English
h Departmeent
by
PRIA ADII BYANTARA
A 3220100067
SCHO
OOL OF TE
EACHER TRAINING
T
G AND EDU
UCATION
MU
UHAMMAD
DIYAH UNIIVERSITY OF SURAK
KARTA
2014
MOTTO
YOU’LL NEVER WALK ALONE
LFC
(The writer)
v
DEDICATION
This research paper is dedicated to:
¾ My beloved mother and father,
¾ My beloved brother sisters, and
¾ All of my friends who always support me.
vi
ACKNOWLEDGEMENT
Assalamu’alaikumWarahmatullaahiWabarakaatuh.
The writer whishes to express his greatest gratitude to almighty Allah
SWT for His blessing and His guidance, so he can finish his research paper. The
writer realized that without the help of others, it is impossible to express his
gratitude to the following person:
1. Prof. Dr. Harun Joko Prayitno, M. Hum, as Dean of School of Teacher
Training and Education of Muhammadiyah University of Surakarta,
2. Mauly Halwat Hikmat, Ph. D, as Chief of English Department,
3. Dra. Malikatul Laila, M.Hum, as the first consultant for her valuable
guidance, contributed ideas, patience, ant helpful encouragement until
completing this research paper,
4. Drs. Siti Zuhriah Ariatmi, M.Hum, as the second consultant for her
wisdom, correction, guidance, patience, help and kindness from beginning
until completing this research paper,
5. All lecturers at English Department of Muhammadiyah University of
Surakarta, thank you so muchfor the useful knowledge and wisdom,
6. His beloved parents, IbuDarwanti, S. Pd and BapakMulyono, S. Sos.
MM who are always give their love, support, and motivation to the writer,
7. His beloved brother and sisters, Mahera Sunaryoga, Monik Enggar
Wahyutri and Tulus Landung Kiranti, thanks for the support.
vii
8. All of his friends in English Department 2010, especially to B class thank
you so much,
9. His good friends: Dwi Rulianto, Febbi Kusuma Nugroho, Andrevian Ari
Wibowo, Fadhillah Akbar, Dwika Agus Febrian, Arif Agung Laksono,
Dedy Priyanto,Arifah Pratikayani, Sobri Kartikasari, Wulandari,
Musabani Yati Solekah, Yohana Aprilia.Thanks for the friendship and
always be the strength when the writer was weak,
10. His boarding house friends: BektiSunyoto, Amir Hidayah, Yusuf Sabila
Rosyada, Yusuf Nur Afandi, Arif Nor Fauzan, Fayan Sabilassalam,
Fergian Pratama, Kholis, Gani Ismu Nambar, Faqih Hidayat, Septian
Eko Cahyono, Iwan Barokah, Hirdiyanto Wibowo, and
11. All of his families, friends, and teachers that can not be mentioned one by
one.
The writer realizes that this research paper is still far from being perfect. So,
the writer needs many suggestion and supportive criticism to make this research
paper better and useful to the others.
Wassalamu’alaikumWarahmatullaahiWabarakaatuh.
Surakarta,
PRIA ADI BYANTARA
viii
December 2014
TABLE OF CONTENT
TITLE ................................................................................................................. i
APPROVAL ........................................................................................................ ii
ACCEPTANCE ................................................................................................... iii
TESTIMONY ...................................................................................................... iv
MOTTO ............................................................................................................... v
DEDICATION ..................................................................................................... vi
ACKNOWLEDGEMENT .................................................................................. vii
TABLE OF CONTENT ...................................................................................... ix
SUMMARY ......................................................................................................... xii
CHAPTER I
INTRODUCTION
A. Background of the Study .................................................... 1
B. Limitation of the Study ....................................................... 5
C. Problem Statement .............................................................. 5
D. Objective of the Study ........................................................ 5
E. Benefit of the Study ............................................................ 6
F. Research Paper Organization .............................................. 6
CHAPTER II
UNDERLYING THEORY
A. Previous Study .................................................................... 8
B. Theoretical Framework ....................................................... 17
1. Pragmatics............................................................... 17
2. Principle of Pragmatics ........................................... 18
ix
a. Diexis .............................................................. 18
b. Presupposition ................................................. 21
c. Speech Acts ..................................................... 22
d. Implicature ...................................................... 25
e. Entailment ....................................................... 26
f. Aspects of speech situation ............................. 27
3. Persuasive Expressions ........................................... 29
4. Linguistic Form ...................................................... 31
5. Notion of Advertisement ........................................ 34
CHAPTER III RESEARCH METHOD
A. Type of Research ................................................................ 36
B. Object of Research .............................................................. 36
C. Data and Data Source ......................................................... 36
D. Method of Collecting Data ................................................. 36
E. Technique of Analyzing Data ............................................. 37
CHAPTER IV FINDINGS AND DISCUSSION
A. The Linguistic Form and the Illocutionary Meaning of
Persuasive Expressions ....................................................... 38
1. Sentence ........................................................................ 39
2. Clause ........................................................................... 54
3. Phrase ............................................................................ 56
B. Discussion of the Findings.................................................. 65
1. The Kinds of Persuasive Expression ............................ 65
x
2. The Illocutionary Meaning of Persuasive Expression .. 67
CHAPTER V
CONCLUSION
A. Conclusion .......................................................................... 69
B. Suggestion .......................................................................... 70
BIBLIOGRAPHY
APPENDICES
xi
SUMMARY
PriaAdiByantara A.320100067 A PRAGMATICS ANALYSIS OF
PERSUASIVE EXPRESSIONS OF ADVERTISEMENT OF THE
JAKARTA POST FEBRUARY 10-16 2014.Research Paper. School of Teacher
Training and Education. Muhammadiyah University of Surakarta. 2014.
This study aims to describe the linguistic forms of persuasive expression
and to explain the intended meanings of persuasive expression found in the
advertisement of The Jakarta Post February 10-16 2014.
This is a descriptive qualitative research. The researcher collected the
data by using methods of observation and documentation. The data includes field
note of reading,underlying, classifying, rewriting and coding. The techniques used
in analyzing data are as follows:reading the data of persuasive expression,
underlying the data, analyzing the data from the result of observation and
classifying, and concluding the result and giving suggestion.
The results of the study shows that there are 22 of persuasive
expression.There are six kinds of persuasive expression from twenty two data
found in advertisement of The Jakarta Post. They are imperative sentence
(31,9%), declarative sentence (27,3%), independent clause (4,5%), noun phrase
(27,3%), compound noun phrase (4,5%)and verb phrase (4,5%). The types of
persuasive expression found in advertisement of The Jakarta Post dominated by
imperative sentence.The types illocutionarymeanings are(4,5%) of convincing,
(4,5%) of informing, (4,5%0 of emphasizing, (59,5%) of describing, (4,5%) of
persuading, (9%) of explaining, (4,5%) of imaging, (4,5%) of inviting and (4,5%)
of suggesting. The illocutionary acts mostly appear in the advertisement is
describing.The total is 22 (100%) of persuasive expressions.
Keywords:Persuasive expressions (The linguistic forms and the meanings of
persuasive expression).
xii
MATICS AN
NALYSIS O
OF PERSUA
ASIVE EXPR
RESSIONS
S OF
A
ADVERTISE
EMENT OF
F THE JAK
KARTA PO
OST FEBRU
UARY 10-16
6 2014
RESEAR
RCH PAPE
ER
Sub
bmitted as a Partial Fu
ulfillment off the Requirrements
for Gettting Bachelor Degree of
o Education
n
in English
h Departmeent
by
PRIA ADII BYANTARA
A 3220100067
SCHO
OOL OF TE
EACHER TRAINING
T
G AND EDU
UCATION
MU
UHAMMAD
DIYAH UNIIVERSITY OF SURAK
KARTA
2014
MOTTO
YOU’LL NEVER WALK ALONE
LFC
(The writer)
v
DEDICATION
This research paper is dedicated to:
¾ My beloved mother and father,
¾ My beloved brother sisters, and
¾ All of my friends who always support me.
vi
ACKNOWLEDGEMENT
Assalamu’alaikumWarahmatullaahiWabarakaatuh.
The writer whishes to express his greatest gratitude to almighty Allah
SWT for His blessing and His guidance, so he can finish his research paper. The
writer realized that without the help of others, it is impossible to express his
gratitude to the following person:
1. Prof. Dr. Harun Joko Prayitno, M. Hum, as Dean of School of Teacher
Training and Education of Muhammadiyah University of Surakarta,
2. Mauly Halwat Hikmat, Ph. D, as Chief of English Department,
3. Dra. Malikatul Laila, M.Hum, as the first consultant for her valuable
guidance, contributed ideas, patience, ant helpful encouragement until
completing this research paper,
4. Drs. Siti Zuhriah Ariatmi, M.Hum, as the second consultant for her
wisdom, correction, guidance, patience, help and kindness from beginning
until completing this research paper,
5. All lecturers at English Department of Muhammadiyah University of
Surakarta, thank you so muchfor the useful knowledge and wisdom,
6. His beloved parents, IbuDarwanti, S. Pd and BapakMulyono, S. Sos.
MM who are always give their love, support, and motivation to the writer,
7. His beloved brother and sisters, Mahera Sunaryoga, Monik Enggar
Wahyutri and Tulus Landung Kiranti, thanks for the support.
vii
8. All of his friends in English Department 2010, especially to B class thank
you so much,
9. His good friends: Dwi Rulianto, Febbi Kusuma Nugroho, Andrevian Ari
Wibowo, Fadhillah Akbar, Dwika Agus Febrian, Arif Agung Laksono,
Dedy Priyanto,Arifah Pratikayani, Sobri Kartikasari, Wulandari,
Musabani Yati Solekah, Yohana Aprilia.Thanks for the friendship and
always be the strength when the writer was weak,
10. His boarding house friends: BektiSunyoto, Amir Hidayah, Yusuf Sabila
Rosyada, Yusuf Nur Afandi, Arif Nor Fauzan, Fayan Sabilassalam,
Fergian Pratama, Kholis, Gani Ismu Nambar, Faqih Hidayat, Septian
Eko Cahyono, Iwan Barokah, Hirdiyanto Wibowo, and
11. All of his families, friends, and teachers that can not be mentioned one by
one.
The writer realizes that this research paper is still far from being perfect. So,
the writer needs many suggestion and supportive criticism to make this research
paper better and useful to the others.
Wassalamu’alaikumWarahmatullaahiWabarakaatuh.
Surakarta,
PRIA ADI BYANTARA
viii
December 2014
TABLE OF CONTENT
TITLE ................................................................................................................. i
APPROVAL ........................................................................................................ ii
ACCEPTANCE ................................................................................................... iii
TESTIMONY ...................................................................................................... iv
MOTTO ............................................................................................................... v
DEDICATION ..................................................................................................... vi
ACKNOWLEDGEMENT .................................................................................. vii
TABLE OF CONTENT ...................................................................................... ix
SUMMARY ......................................................................................................... xii
CHAPTER I
INTRODUCTION
A. Background of the Study .................................................... 1
B. Limitation of the Study ....................................................... 5
C. Problem Statement .............................................................. 5
D. Objective of the Study ........................................................ 5
E. Benefit of the Study ............................................................ 6
F. Research Paper Organization .............................................. 6
CHAPTER II
UNDERLYING THEORY
A. Previous Study .................................................................... 8
B. Theoretical Framework ....................................................... 17
1. Pragmatics............................................................... 17
2. Principle of Pragmatics ........................................... 18
ix
a. Diexis .............................................................. 18
b. Presupposition ................................................. 21
c. Speech Acts ..................................................... 22
d. Implicature ...................................................... 25
e. Entailment ....................................................... 26
f. Aspects of speech situation ............................. 27
3. Persuasive Expressions ........................................... 29
4. Linguistic Form ...................................................... 31
5. Notion of Advertisement ........................................ 34
CHAPTER III RESEARCH METHOD
A. Type of Research ................................................................ 36
B. Object of Research .............................................................. 36
C. Data and Data Source ......................................................... 36
D. Method of Collecting Data ................................................. 36
E. Technique of Analyzing Data ............................................. 37
CHAPTER IV FINDINGS AND DISCUSSION
A. The Linguistic Form and the Illocutionary Meaning of
Persuasive Expressions ....................................................... 38
1. Sentence ........................................................................ 39
2. Clause ........................................................................... 54
3. Phrase ............................................................................ 56
B. Discussion of the Findings.................................................. 65
1. The Kinds of Persuasive Expression ............................ 65
x
2. The Illocutionary Meaning of Persuasive Expression .. 67
CHAPTER V
CONCLUSION
A. Conclusion .......................................................................... 69
B. Suggestion .......................................................................... 70
BIBLIOGRAPHY
APPENDICES
xi
SUMMARY
PriaAdiByantara A.320100067 A PRAGMATICS ANALYSIS OF
PERSUASIVE EXPRESSIONS OF ADVERTISEMENT OF THE
JAKARTA POST FEBRUARY 10-16 2014.Research Paper. School of Teacher
Training and Education. Muhammadiyah University of Surakarta. 2014.
This study aims to describe the linguistic forms of persuasive expression
and to explain the intended meanings of persuasive expression found in the
advertisement of The Jakarta Post February 10-16 2014.
This is a descriptive qualitative research. The researcher collected the
data by using methods of observation and documentation. The data includes field
note of reading,underlying, classifying, rewriting and coding. The techniques used
in analyzing data are as follows:reading the data of persuasive expression,
underlying the data, analyzing the data from the result of observation and
classifying, and concluding the result and giving suggestion.
The results of the study shows that there are 22 of persuasive
expression.There are six kinds of persuasive expression from twenty two data
found in advertisement of The Jakarta Post. They are imperative sentence
(31,9%), declarative sentence (27,3%), independent clause (4,5%), noun phrase
(27,3%), compound noun phrase (4,5%)and verb phrase (4,5%). The types of
persuasive expression found in advertisement of The Jakarta Post dominated by
imperative sentence.The types illocutionarymeanings are(4,5%) of convincing,
(4,5%) of informing, (4,5%0 of emphasizing, (59,5%) of describing, (4,5%) of
persuading, (9%) of explaining, (4,5%) of imaging, (4,5%) of inviting and (4,5%)
of suggesting. The illocutionary acts mostly appear in the advertisement is
describing.The total is 22 (100%) of persuasive expressions.
Keywords:Persuasive expressions (The linguistic forms and the meanings of
persuasive expression).
xii