Pengaruh Promosi Penjualan terhadap Minat Beli Konsumen (Studi Kasus pada Travel Andi’s di Kota Bandung).

!

"

#$

%"
&

'

(

) & &)

& &

!

"

!
#$$

!

%

(

&'
) !

$"*$+
!

%

!

%

0
1 2 #"*+3 4 $",55 6"
$",55

,$"- .

!

!
/+"*.

1

" !

"

"

Universitas Kristen Maranatha

! "# # $

! "

$

#

!"

$
$

#
%

$
&''

"

$
(
"

$

)(

*

+

'#,'-"
.'#/ 0
"2

$

1-#, 0
34
#

3

&#,-5 6 '#.77 8#
!
#

$

$
'#.77"
!

"

9

#

#

!

Universitas Kristen Maranatha

! "#

"

$

% " &! ' ( '

)

+

,-, "

.

"

*

"

#," "

$

"

"

*
"

/

- " ,' !
$

"#

" 1(," ! '

$
$

0

1%
$

( '

"

0

1(," ! '

( '

"

2

, " 1(," ! '

( '

"

3

Universitas Kristen Maranatha

$

$

$

$

$

$

"4 " " %

' "#

/

$

$

"

5! " ,-, " %

$

$$

"

5! " "##

$

$+

"

5! "

' " 6 "# ! " % ' (5 ! "

$$

$

$.

"

5! "

% 6 "# ! " % #," ! "

$+

+

' "#

" %

0

' "#

$2

1(1'

$.

$

+

$

+ $ ,-, "

$

++

1(1'

$

+.

1(1'

$

+3

1(1'

.

"#

"

1(1'

$.

1(1'

$3
1"',( "

(

% # "# "
'" ' % "

$7
(

1(1'

$0
" #

"-,

'

+2
+$

$

.

$

.$

$

.+

$

..

3

"#

"

!

'

' !

'&! '
!1

+$
'

++

'

( 4,

+7
',!' ' " %

(

'" '

!, 1"',( "
$

3

$

3$

$

3+

7

"

"#

1' '

+/
.$

"
!,

'

(8
"# (8

!, 1"',( "

.$

" 1"',( "

.+

"

.3

5, ,' " 1"',( "

"

.*

$

7

!1

$

7$

) 5 "

"#
"

(5 "# ,)

"

./
3

Universitas Kristen Maranatha

$

7+

$$

"#!

$+

51 ' '

+

-

+$

!
(!

)

' !

33

+$$

72

"

"
(5

"

7$

(5

7$

' ' ;

8

7.

" ' % " ,(8
%

+$3

*2

'% "
- ;

!" ! "

+$*

1%
+$*

*2
*

'

*

''

*$

"

''

*+

-

# '

*+

1

+$*+ 1 &' "

"

'

'

8

+$*$ -

+$/ -

8

%

+$3$ -

'

"

7$

' 1"

+$3 - ;

.

7

15, '

+$$$
+ $ + :5

30

"

' "

+$7

3$

"% 9'

+ $ $ 15, ' % "

+$.

"

3/

"

+$

(5 "# ,)

"

"#!

1%

"#

'

"

''

(" '

% ) "

*3
*7

51 ' '

**

"

*/

Universitas Kristen Maranatha

.
.$

"

''

(8 ) ' "
.$

'! 5 &
1(1'

;

8

1(1'

.$$;

8

"

.$+ "

''
-

.$+$ -

.$+.
(8 ) ' "

3

' (5, "

3$

"-,

1

1"',( "

//

"

/0

1"',( "

2

1(1'

"-,

"

) % 5

"

2/

(" '

"

27
2*

'

"#,- "
'

"

/3

# '

.$++ -

.+

"

"# ,)

.$+

'51"% "

20

51 ' '

2

"

$

.

"

3
7
/
..

Universitas Kristen Maranatha

;
;

'51"

4)6

1% '

!

' ! 1"',( "

.
3+

:5

' 1" ;

8 <

8 =>

:5

' 1" ;

8 <

8

"

5

'

1 &' " 1

77
>

70

'

*7

;

'

4,!,5 "

(5

;

'

"#,- " ;

%

;

'

"#,- "

8

'

1(1'

'

"#,- "

8

'

"

'

- :,

=
=
=

-

=

"'

=

'

=;

"% 5

=;
=;

1(

*/
'

/2

/$

'
("

/+
=% "

/.

'51"% "

/3

'51"% "
"

!, "'
,(8

/7

'51"% "

/7

"##," ! "

"% 9'

/*

"&1 ( '

//

"## 5 "

'51"% "

"# "

=;

"## 5 "

'51"% "

"# "

"## 5 "

'51"% "

"# "

"## 5 "

'51"% "

"# "

==

1"',( "

'

=;

==

/

1 1"# "

#

0

"#, "# " ) #
#
" "'

"#

0$
&

' 1"',( "

"% )

0+
0.

Universitas Kristen Maranatha

==

"## 5 "

'51"% "

"# "

?

"

==

"## 5 "

'51"% "

"# "

16

'

07

==

"## 5 "

'51"% "

"# "

-

18

0*

== ;

"## 5 "

'51"% "

"# " )

5 "

0/

==;

"## 5 "

'51"% "

"# "

6

==;

"## 5 "

'51"% "

"# "

- "# "

==;

"## 5 "

'51"% "

"# "

' %

==;

"## 5 "

'51"% "

"# "

"

"## 5 "

'51"% "

"# "

"# " " " ,!

===

"## 5 "

'51"% "

"# "

===

'

-

===

'

-

===

'

===

!

03

00
22

"

2+
2.
"418

23
27
2*

'

) ,"# " 1 & ' "

"

"% ! " 1"',( "

# '
1

' (5

20
(" '

Universitas Kristen Maranatha

2

$
$$
$+
$.
$3

"', @ "',

(

"4 " " %
!1

( 4,
!,

1' '

1' ' 1(," ! '
' "#

5, ,' "

(8

"#!

(!

$*

% #(

,8,"# " "
8

1(1'

.$

# (;

8

"

"# ,) =

+0
..

"

.*
37

# (;

"

'

"

.

)

'" '

" 1"',( "

$7

.+

0

',!' ' "

(8

$

( "% "

;
"-,

8

"

"

"

3*
02
2$

"1 ! " 1 -

) % 5

Universitas Kristen Maranatha

, ' 1"

0

'

? 8 " , ' 1"

$.

'

!1

+

8

)@ , %

8 A

, ' 1"

' 8,'

+3
1(

.

Universitas Kristen Maranatha

!!"#

$

#%

&
&
'
(

)
)

)
*

+
,
-

-

.

+

,
,

)-

-

),

Universitas Kristen Maranatha

+
+
/
0

/

*
/

*

+

)

2

1

34

)

#
54

6

74

/
/

0

6

6

8

!!5

+

6

4

8
/

,

&

8

.

9

6

+

8
*

*

Universitas Kristen Maranatha

/

5

6

8

5!
)

4

:5!! , /

;*
, /

6

/

6

8

6

8

*

8
6
+

)

/
/
+
-

6

*

, /

8 #

<

<

!= !!

! !!

-

>,

!= !!

! !!

-

>.

$

,
$

>.

$
>-

$

9

=! !!! )

9

?@ !!! )

Universitas Kristen Maranatha

8

3

0

4

*

)

*

)
)

*

)

*

4

6

!!= # 7!

*

!!" # @ ! $
!
!

"
*

Universitas Kristen Maranatha

@

<

4

/

*

!!" # !! $ #%

'

/

-

/
+

!!?

! !

/

6

8

#

Universitas Kristen Maranatha

6

8

?

!!?

=3?!

!!7

= =?

!!=

!=@!

!!"

5@@!

! !

@==@
!"
+

/

6

!!7
-

*

)*

)
A

)

, /

.

+
6

6

8

< + ,

8

0
6

8
&
#

Universitas Kristen Maranatha

, /

8

7

#

$ $"

" "%

!"

+

,

% &

'$

'$ "

("

)*

" & "

6

#

, / 6

8B

6

, /
8 B

5

, /

6

8

B

-&

"

,

#

0
, / 6

8

0
, / 6
5

8

0
6

, /
8

Universitas Kristen Maranatha

=

.'
*
,

#

$#

+ +

4
4

-

#
#

#

+ +

Universitas Kristen Maranatha

!

!
!

#

!

"

$
%

&

'
"

$

"
() & *

Universitas Kristen Maranatha

(

+
'

#

'

&

"

!

%

,

Universitas Kristen Maranatha

! "
#
&'

$ %

(
0

#)* +

$
, -

.

/

# 1 +'

2

#
.

3
+ "

# 7

$

4

- 55 ! "

#6

$ %

$

4

,

6

++
8

%,

92

92

4

!

!

* 2

1

1

8

,

2/

2

9 2

6

Universitas Kristen Maranatha

!, 8,

2

2/ +
(

0

,

8,

2

& 3

""" +

"

1 +#

4

6

-

8,+ #
8, #

!

!
4

, + 60 5 /

!

/ 0!: 1 +#

+ $ 2

1

1

7

Universitas Kristen Maranatha