Resp TV Radio Media cetak Keluarga Ternan Coba-coba Tertarik Kebiasaan Informas' Mendapatkan Manfaa Initiato Influencer Decider Buver User

Lampiran 1 : Analisis Latar Belakang KOllsumcn
No
Asal informasi
Sebab-sebab membeli
Peranan konsumen
Resp TV Radio Media cetak Keluarga Teman Coba-coba Tertarik Kebiasaan Informas' Mendapatkan Manfaa Initiato InfluenCCl Decider Buver User
1 X
X
X
2
X
X
X
3
X
X
X
4
X
X
X

5
X
X
X
6
X
X
X
7
X
X
X
8
X
X
X
9
X
X
X

X
10
X
X
II
X
X
X
12 X
X
X
X
13
X
X
14
X
X
X

15
16
17
18

X
X

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X
X
X

X
X
'.

X
X

X

-

XI
X

X

X

X

X

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X

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X

X

X
X

-

-

-

-

X
X

I

X

X
X

X

I

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X

19

20
21
22
23

24
25
26
27

X
X

X
---

---

-

---

-

X

X

--

X
-

--

--

L- _ _

- - - ---

X

I
I

Asal informasi
Sebab-sebab membeli
Peranan konswnen
No
Informas'
Keluarga
Ternan
Mendapatkan
Manfaa
Resp TV Radio Media cetak
Coba-coba Tertarik Kebiasaan
Initiato Influencer Decider Buver User
X
X
28 X

29
30
31
32

33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52

53
54
55
56

X

X

X

X
X

X

X
X

X

X

X
X

X

X
X

X

X

X

X

X
X

X

X

X

X

X

X
X

X
X

X
X
X

X

X

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X
X
X

X
X

X

X

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X
X

X
X
X

X

X
X

X
X

X
X

X
X
X

X

X

X

X
X

X

X
X
- - --- -

X

X

X

X

X
X
X
X
X
X

X

X

X

X

X
X

X

Asal informasi
Sebab-sebab membeli
No
Peranan konsumen
Resp TV Radio Mediacetak KeJuarga Teman Coba-coba Tertarik Kebiasaan Informas· Mendapatkan Manfaa InitiatOl Influencet Decider Buver
X
X
X
57
X
X
58
X
X
X
59
X
60 X
61 X
X
X
X
62 X
X
63
X
X
X
64
X
X
65 X
X
X
66
X
X
67
X
X
68 X
X
69 X
X
70
X
X
X
X
71
X
72 X
X
73 X
X
74
X
X
X
X
75 X
X
X
76 X
X
X
77
X
X
78
X
X
79 X
X
X
80 X
X
81 X
X
X
82
X
X
83
X
X
84
X
X
85 _

User

X
X
X
X

X
X
X
X
X
X
X

X
X

X
X
X
X
X

Asal informasi
Sebab-sebab membeli
No
Peranan konsumen
Resp TV Radio Mediacetak Keluarga Ternan Coba-coba Tertarik Kebiasaan Informas Mendapatkan Manfaa Initiato Influence1 Decider Buver
X
86
.x
X
87
X
X
X
X
X
88
X
X
89
90
X
X
X
X
91
X
X
X
X
X
92
X
X
93
94
X
X
X
95 X
X
X
96 X
X
X
97
X
X
X
98
X
X
X
99
100 X
X
X
101 X
102 X
X
X
X
103
X
X
X
104
X
105 X
X
X
106
X
X
X
X
107
X
108 X
X
109 X
110
X
X
III
X
X
X
112 X
X
113 X
X
114
X
X
X

User
X

X·
,

.

I

X·
X
X
X

X
X
X
X

X
X
X
X
X
X

No
Asal infonnasi
Sebab-sebab membeli
Resp TV Radio Media cetak Keluarga reman Coba-coba Tertarik Kebiasaan Informas . Mendapatkan Manfaa
115 X
X
116 X
X
117
X
X
118
X
X
119 X
X
120 X
X
121 X
X
122
X
X
123
X
X
124
X
X
125
X
X
126
X
X
127
X
X
128
X
X
129
X
X
130
X
X
131
X
X
132 X
X
133
X
X
134
X
X
135 X
X
136 X
X
\37
X
X
138
X
X
139
X
X
140 X
X
141 X
X
142 X
X
143
X
X
Inita~

Peranan konswnen
Influencer Decider Buver User
X
X
X

X
X
X
X
X
X

X
X
X
X
X
X

X
X
X
X
X

X

.

X

X
X

X
X

X
X

-

X

--'--

No
Asal informasi
Scbab-sebab membeli
Peranan konswnen
Resp TV Radio Media cetak Keluarga Ternan Coba-coba Tertarik Kebiasaan Infonnas Mendapatkan Manfaa Initiato Influence Decider Buver
144
X
X
X
145 X
X
I
146
X
X
X
147
X
X
148 X
X
149 X
X
150
X
X
151
X
X
X
152 X
X
153 X
X
154
X
X
X
155 X
X
X
156 X
X
X
157
X
X
158
X
X
159 X
X
X
160 X
X
X
161 X
X
162
X
X
163
X
X
164
X
X
165
X
X
166
X
X
167
X
X
X
168
X
X
X
169
X
X
170
X
X
X
171
X
X
X
172 X
X
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Useri
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,

,

X
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,
,

Peranan konsumen
Asal infonnasi
No
Sebab-sebab membeli
I
Resp TV Radio Media cetak Keluarga Temar. Coba-coba Tertarik Kebiasllan Infonnas Mendapatkan Manfaa Initiator Influencet Decider Buver Userl
X
173
X
X
174
X
X
X
Total 66

0 1

8

90

10

28

24

66

0

56

0

4
-

56

4
~-

-

-

-

-

110
-

Lampiran I : Analisis Latar Belakang Konsumen
Tempat membeli
Ukumn pasta gigi
Merek
Variabel \llng dipilih
Frekwcnsi
No Harga Merek Manfaa (Jkurun Kemasan IX 2X 3X 4X >4X Super Mini Toko Kios! Besar Scdang Kedl Pepsodent Close up Ciptaden Fonnula l.ainnya
market market
Warung
Resp

X

I
2
3

4
5

7
8
9

10

X

X
X
X

X

12

X
X

\3

X

X

X

X

X

X

X
X

X
X

X

X
X
X

X

X
X

X

33

X

34
35

X

36

X

X

X

X
X

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X
X
X

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X

X

X

X

X
X
X
X
X
X
X
X
X

X
X

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X
X
X

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X
X

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X
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X
X

X

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X
X
X
X
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X
X
X
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X

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X

X

X

X

X

X

X

X

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X

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X

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X

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X

X

X

X
X

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30

X
X

X
X

X

X
X

X

X

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X

X

X

X

X

X
X

X

X

X

23

31
32

X
X

18
19

24
25
26
27
28
29

X

X
X
X

X

X

X

X

X
X
X

X
X

X

X

X
X

X

X

X

20
21
22

X

X

II

14
15
16
17

X
X
X
X
X
X
X
X

X

6

X
X

X

X
X
X
X

X
X
X

X
X
X
X

X
X
X
X

Variabel \angdipilih

Frekwensi

Tempat membeli

Ukuran pasta gigi

Merek

No Harga Merek Manfaat lJkuran Kemasan IX 2X 3X 4X > 4X Super Mini Tokl> Kios! Besar Sedang Keci Pepsodent Close up Ciptaden Formula Lainnyd
Resp
market market
Warung
37
X
X
X
X
X
38
X
X
X
X
X
X
39
X
X
X
X
40
X
X
X
X
X
41
X
X
X
X
X
42
X
X
X
X
X'
43
X
X
X
X
X
X
44
X
X
X
X
45
X
X
X
X
X
46
X
X
X
X
X
47
X
X
X
X
X
X
48
X
X
X
X
49
X
X
X
X
X
50
X
X
X
X
X
X
51
X
X
X
X
X
52
X
X
X
X
X
X
X
X
53
X
54
X
X
X
X
X
X
X
X
X
X
55
X
X
X
56
X
X
57 X
X
X
X
X
X
X
X
58
X
X
X
X
X
X
59
X
X
X
X
60
X
X
X
X
X
61
X
X
X
X
X
62
X
X
X
63
X
X
X
X
X
X
X
64
X
X
X ,
X
X
X
X
65
X
66
X
X
X
X
67
X
X
X
X
X
X
X
X
X
68
X
X
X
X
X
69
X
70
X
X
X
X
X
X
X
71
X
X
X
X
X
X
X
X
72
X
X
X
X
73
X
74
X
X
X
X
X

Merck
Variabel vang dipilih
Ukuran pasta gigi
Frekwcnsi
Tempat membeli
No Harga Merek Manfaa IJkurall Kcmasan IX 2X 3X 4X >4X Super Mini Toko KioS/ Besar Sedang Keci Pepsodent Close up Ciptaden Fonnula Lainnya
market market
Warung
Resp
X
X
X
X
X
69
X
X
X
X
70
X
X
X
X
71
X
X
X
X
X
72
X
X
X
X
X
X
X
73
X
X
X
74
X
X
X
X
X
75
X
X
X
X
X
X
X
76
X
X
X
X
X
77
X
X
X
78
X
X
X
79
X
X
X
X
X
X
X
X
X
80
X
X
8t
X
X
X
X
X
X
X
X
82
X
X
X
X
X
83
X
X
X
X
84
X
X
X
X
X
X
85
X
X
X
X
X
86
X
X
X
X
87
X
X
X
X
X
X
88
X
X
X
X
X
89
X
X
90
X
X
X
X
X
X
X
X
91
X
X
X
92
X
X
X
X
X
X
X
93
X
X
X
X
X
94
X
X
X
X
X
95
!
X
X
X
X
X
96
X
X
X
97
X
X
X
X
X
X
X
98
I
X
X
X
X
X
99
X
X
X
X
100
X
X
X
X
X
X
101
X
X
X
102
X
X
X
X
X
X
X L_
103
-- L-_
-

Variabel vang dipilih
Merck
Frekwensi
Tempat membcli
Ukuran p asta gigi
No Harga Merck Manfaa Ukuran Kemasan IX 2X 3X 4X > 4X SUp!'r Mini To ko Kiosl Besar Scdang Keci Pepsodent Close up Ciptaden Fonnula Lainnya
Resp
market market
Warung
X
X
104 X
X
X

105
106
107
108
109
110
III
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130

X
X
X
X

X

X
X

X

X

X

X

X

X

X
X

X

X

X
X

X

X

X
X

X
X

X

X
X

X
X
X

X

X

X

X
X
X
X

X
X
X

X

- -

-

-

-

X
X

X

X

X
X
X
X

X

X

X
X

X

X
X

X

X

X
X

X
X

X

X

X
X

X

-

X

X
X

X

X
X

X

X
X
X
X
X
X

X

X
X

X

X

X

X
X
X
X
X
X
X

X
X
X
X

X

X
X
X
X
X
X
X

X

X
X

X
X

X

X

X

X
X
X
X

X

X

X
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X
X
X

X

X
X
X

X

X
X
X

X
X

X

-

X

X

131

137
L~

X

X

X
X

X

X

X

X

132
133
134
135
136

X

X

X
X

X

X
X
X
X
X
X
X
X
X
X
X
X

X
X
X
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X
X
X

Vat~bel
vang dipilih
Frekwcnsi
Ukuran pasta gigi
Tempat membeli
Merek
No Harga Merck Manfaa IJkuran Kemasa n IX 2X 3X 4X >4X Super Mini Toko Kios! Besar Scdang Kecil Pepsodent Close up Ciptaden FOn1lUI2 Lainnya
R\!Sf,
market market
Warung

139
140
141

X

X
X

X

14Z

143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173

X

X

X
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X
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X
X

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X
X
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X
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X
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.

Variabel vang dipilih
Frekwensi
Tcmpat membeli
Ukuran pasta gi~
Merck
No Hurg" Merck Manfaa \Ikuran Kemasan IX 2X 3X 4X > 4X Super Mini Toko Kiosl Bcsar Scdang Kecil Pepsodent Close up Ciptaden
market market
Warung
Resp
174
X
X
X
X
X
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26

3&

102

0

)I

16 128 30 0

0

107

31

36

0

105

69

0

174

0

0

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16
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18
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20
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22
23
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26
27
28
29
30
31
32
33
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36
37
38
39
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41
42
43
44

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46

47
48

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4
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80
81
82
83
84
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86
87
88
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90
91
92
93
94
95
96
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1
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2
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1
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