S MBS 0802672 Bibliography
164
DAFTAR PUSTAKA
Buku:
Aaker, A. David. (2008). Manajemen Ekuitas Merek, Alih bahasa oleh Aris
Ananda, Jakarta: Mitra Utama.
Aaker, A. David (2004). Brand Portfolio Strategy: Creating Relevance,
Differentiation, Energy, Leverage, and Clarity. New York :The Free
Press
Albert Kurniawan. (2010). Belajar SPSS untuk Pemula. Yogyakarta: Mediakom.
Asep Hermawan. (2006). Penelitian Bisnis Paradigma Kuantitatif. Jakarta,
Grasindo.
Belch, George E., Belch, Michael A. (2009). Advertising and Promotion : An
Integrated Marketing Communication Perpective . 8th Edition. New
York : McGraw-Hill.
Buchari Alma. (2008). Manajemen Pemasaran dan Pemasaran Jasa. Bandung:
Alfabeta
Cook, Sarah (2008). The Essential Guide to Employee Engagement: Better
Business Performance Through Sta ff . London: Kogan Page Publishers
Evans, Dave, 2008. Social Media Marketing An Hour A Day, Canada: Wiley
Publishing, Inc
Evans, Dave. (2010). Praise for Social Media Marketing: The Next Generation of
Business Engagement. Wiley Publishing, Inc., Indianapolis, Indiana
Fandy Tjiptono, (2008). Strategi Pemasaran . Yogyakarta: PT ANDI Offset
Gurnelius, Susan, 2011, 30-minute Sosial Media Ma rketing , United States:
McGraw-Hill Companies
Griffin W, Ricky dan Ronals J. Ebert. (2006). Bisnis. Jakarta: PT.Erlangga
Husein Umar. (2000). Metodologi Penelitian,
Jakarta: PT. Gramedia Pustaka Utama
Aplikasi da lam Pemasaran .
Keller, Kevin L.(2008). Strategic Brand Management Third Edition . New
Jersey:Pearson Education International.
Fachi Hanif Albanna, 2014
P engaruh social media marketing facebook terhadap brand engagement (survey
pada anggota fa npa ge fa cebok lux)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
165
Keller, K.L. (2001). Building Customer-Based Brand Equity: A Blueprint for Creating
Strong Brands. Ma rketing Science Institute, Working Pa per (01-107).
Komarudin Sastradipoera. (2008). Management Marketing.
Kotler, Philip & Armstrong.Gary, (2012). Pr inciples of Marketing 14 th Edition.
New Jersey:Pearson Peartice hall.
McNeil, Ruth. 2005. Business to Business Market Research “Understanding and
Measuring Business Markets. Kogan Page. London and Sterling, V.
Michael, Miller. (2011). The Ultimate Web Marketing Guide . Pearson Education,
Inc.
Moriarty, Sandra et.al (2011). Advertising & IMC: Principles and Pra ctice, 9 th
Edition, Frenchs Forest, N.S.W. : Pearson Australia
Morissan. (2007) Periklanan komunikasi terpadu . Jakarta : Ramdina Prakasa
Maslow, A. (1943). A Theory of Human Motivation . Retrieved November 30,
2010, from Classics in the History of Psychology:
http://psychclassics.yorku.ca/Maslow/motivation.htm
Naresh K. Maholtra 2009 Basic Marketing Research. 3th edition. New Jersey:
Ekonomi.Prentice Hall
Puntoadi, Danis (2011) Meningkatkan penjualan melalui media sosia l. Jakarta:
PT. Gramedia Pustaka Utama.
Puntoadi, Danis, 2011. Menciptakan Penjualan Melalui Socia l Media , PT Elex
Komputindo, Jakarta
Rangkuti, Freddy.(2002),
Creating effective marketing plan ,Jakarta: PT.
Gramedia Pustaka Utama.
Rangkuti, Freddy, (2008) The Power of Brand . Jakarta: PT. Gramedia Pustaka
Utama.
Riduwan dan Sunarto. 2010. Statistika untuk Pendidikan, Sosial, Ekonomi.
Saladin Djaslim. (2004). Manajemen Pemasaran Analisis, Perencanaan,
Pelaksanaan, dan Pengendalian . Jakarta: Lindah Karya
Santoso, Teguh.,Drs,MM. (2011), Marketing strategic, Jakarta: Oryza
Scoot, David Meerman . (2009). The New Rules of Ma rketing a nd PR. New Jersey
: John Wiley and Sons, Inc.
Fachi Hanif Albanna, 2014
P engaruh social media marketing facebook terhadap brand engagement (survey
pada anggota fa npa ge fa cebok lux)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
166
Shefrin, Hersh. (2007). Beha viora l Corpora te Fina nce Interna tiona l Edition.
Singapore : McGraw-Hill
Sherman ,Aliza & Elliott, Danielle (2013 ) Socia l Media Engagement For
Dummies Chapter 1 Sample,Wiley
Smilansky, Shaz .(2009), Experiential marketing , London: Kogan page
Soehadi,Agus W.(2005) , Efective Branding , Bandung: Quantum
Sugiyono, (2009). Metode Penelitian Pendidikan . Bandung :Alfabeta
Sugiyono. 2010. Metode Penelitian Bisnis. Alfabeta: Bandung.
Suharsimi Arikunto. (2010). Prosedur Penelitian Suatu Pendekatan Praktik.
Yogyakarta: Bina Aksara
Sutojo, Siswanto (2009). Manajemen Pemasaran. Jakarta: PT.Damar Mulia
Pustaka
Tuten, Tracy (2008). Advertising 2.0: Socia l Media Marketing in a Web 2.0
World, Greenwood Publishing Group
Ulber Silalahi. (2009). Metode Penelitian Sosial. Bandung: PT. Refika Aditama
Umi Narimawati. 2007. Riset Manajemen Sumber Daya Manusia. Jakarta: Agung
Media
Wahyudi, Sandy. ( 2012).Entrepreneuria l branding and selling ,Yogyakarta:
Graha Ilmu
Wenats.Eka, Yusuf.Kurniawaty,Suparto.Ratno& Wahyutama , (2012) . Integrated
Marketing Communications (komunikasi pemasaran di Indonesia)
Jakarta : PT. Gramedia Pustaka Utama.
Zarrella, Dan, 2010. The Socia l Media Marketing Book . Jakarta: PT. Serambi
Ilmu Semesta
Jurnal:
Antonieta Reyes Echezuria (2012) , Brand Engagement: An Analysis on
Motivation, The Florida State University Association of Ma rketing
Theory and Practice
Fachi Hanif Albanna, 2014
P engaruh social media marketing facebook terhadap brand engagement (survey
pada anggota fa npa ge fa cebok lux)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
167
Bowden, J.L.H. 2009. The process of customer engagement: A conceptual
framework, Journal of Marketing Theory and Practice 17 (1), 63-74
Brodie, Roderick J. et all. (2011). Concumer Enga gement in A Virtua l Bra nd
Community : An Expla ra tory Ana lysis .
Brodie RJ, Hollebeek L, Juric B, Ilic A. Customer engagement: conceptual
domain, fundamental propositions and implications for research.
Journal of Service Research 2011;14(3):1–20.
Chaterina Intan(2012). The Effect Of Customer Engagement In The Social Media
Towards Trust (Study To Facebook Sunsilk Indonesia )
(Skripsi,Universitas Indonesia, 2013, diterbitkan )
Chi, Hsu-Hsien. (2011). Interactive Digital Advertising Vs Virtual Brand
Community : Exploratory Study of User Motivation and Sosial Media
Marketing Responses in Taiwan. Journal of Interactive Advertising,
Vol 12 No 1 (Fall 2011), pp. 44-61
Clow, Kenneth E. & Baack, Donald. (2012). Integrated Advertising, Promotion
and Marketing Communication. Fifth Edition. Global Edition. Pearson
Education International
Faraz Farooq, Zohaib Jan ,(2012) The Impact of Social Networking to Influence
Marketing through Product Reviews , Emerald Group Publishing
Limited ISSN 2223-4985
Hsu-Hsien Chi (2011) Interactive Digital Advertising Vs. Virtual Brand
Community: Exploratory Study Of User Motivation And Social Media
Marketing Responses In Taiwan SOURCEJournal of Interactive
Advertising;Fall2011, Vol. 12 Issue 1, p44
I Gusti Ngurah Aditya Lesmana (2012) Analisis Pengaruh Media Sosial Twitter
terhadap PembentukanBrand Attachment (Studi : PT. XL Axiata)
(tesis, Universitas Indonesia, 2012, Diterbitkan).
Joshua Stein (2012) The Relationship between Social Media Use and Consumer
Brand Engagement. 2012 Journa l of Undergraduate Research at
Minnesota State University, Mankato
Justina Malciute (2012) Customer Brand Engagement On Online Social Media
Platforms. Aarhus University,Business and Social Sciences, August
2012
Fachi Hanif Albanna, 2014
P engaruh social media marketing facebook terhadap brand engagement (survey
pada anggota fa npa ge fa cebok lux)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
168
Manfred. Bruhn, Verena.Schoenmueller,Daniela B. Schafer (2012)”Management
Resear ch Review Are socia l media replacing traditiona l media in
terms of brand equity creation? ”Vol. 35 No. 9, 2012 pp. 770-790 q
Emerald
Group
Publishing
Limited
2040-8269DOI
10.1108/01409171211255948
Mohammad Ichsan (2011) Social Media Usage Effects On Brand Equity
Perception Building(Social Media Campaign Of Your Singapore
Tourism Brand (skripsi,Universitas Indonesia,2011,Diterbitkan)
Mollen A, Wilson H. Engagement, telepresence and interactivity in online
consumer experience: reconciling scholastic and managerial
perspectives. Journal of Business Research 2010;63:919–25.
Ma, R., Huang, Y. and Shenkar, O. (2011), „„Social networks and opportunity
recognition: a cultural comparison between Taiwan and the United
States‟‟, Strategic Management Journal, Vol. 32 11, November, pp.
1183-205, ISSN 1097-0266.
Patterson P, Yu T, de Ruyter K. (2006). Understanding Customer Engagement in
Services : Advancing theory, Maintaining Relevance, Proceedings of
ANZMAC Conference
P. Buckingham, Ian, (2008), Brand Engagement, How Employees Make or Break
Brands, Palgrave Macmillan Pub.
R. Craig.Lefebvre(2011) An integrative model for social marketing, Florida, USA
Journal of Social MarketingVol. 1 No. 1, 2011pp. 54-72q Emerald
Group Publishing Limited2042-6763
Sarah Tsitsi Chikandiwa ( 2013) The adoption of socia l media marketing in South
African banks , q Emerald Group Publishing Limited 0955-534XDOI
10.1108/EBR-02-2013-0013DOI 10.1108/20426761111104437
Sprott, David (2009), “The Importance of a General Measure of Brand
Engagementon Market Behaviour" , Journa l of Marketing
Research,Vol.46,No.1,February
Shu-Chuan &UniversityYoojung Kim (2011) Determinants of consumer
engagement in electronic word ‑ of‑ mouth (eWOM) in social
networking sites, The University of Texas at Austin, International
Journal of Advertising, 30(1), pp. 47–75 © 2011 Advertising
Association DOI: 10.2501/IJA-30-1-047-075
Tito Siswanto (2013) OPTIMALISASI SOSIAL MEDIA SEBAGAIMEDIA
PEMASARAN
USAHA
KECIL
MENENGAH,
Jurnal
Fachi Hanif Albanna, 2014
P engaruh social media marketing facebook terhadap brand engagement (survey
pada anggota fa npa ge fa cebok lux)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
169
Liquidity Vol. 2, No. 1, Januari-Juni 2013, hlm. 80-86 , Magister
ManajemenUniversitas Muhammadiyah Prof. Dr. Hamka
Yang, Sung-Un. (2009). Measuring Blog Engagement : Testing a FourDimensional Scale
Majalah :
SWA No.15/XXVI/15-28 JULI 2010
,SWA NO.15/XXVII/18-27 JULI 2011
SWA NO.20/XXVIII/20-3 OKTOBER 2012
Swa No.20 /Xxvii/20 -3 Oktober 2012
SWA NO.19/XXIX/12-25 SEPTEMBER 2013
Website :
www.lux.com
www.liputan6.com
www.bi.go.id
www.topbrand-award.com
www.facebook.com/LUX
www.twitter.com/LUX_ID
www. id.houseoflux.com
Fachi Hanif Albanna, 2014
P engaruh social media marketing facebook terhadap brand engagement (survey
pada anggota fa npa ge fa cebok lux)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR PUSTAKA
Buku:
Aaker, A. David. (2008). Manajemen Ekuitas Merek, Alih bahasa oleh Aris
Ananda, Jakarta: Mitra Utama.
Aaker, A. David (2004). Brand Portfolio Strategy: Creating Relevance,
Differentiation, Energy, Leverage, and Clarity. New York :The Free
Press
Albert Kurniawan. (2010). Belajar SPSS untuk Pemula. Yogyakarta: Mediakom.
Asep Hermawan. (2006). Penelitian Bisnis Paradigma Kuantitatif. Jakarta,
Grasindo.
Belch, George E., Belch, Michael A. (2009). Advertising and Promotion : An
Integrated Marketing Communication Perpective . 8th Edition. New
York : McGraw-Hill.
Buchari Alma. (2008). Manajemen Pemasaran dan Pemasaran Jasa. Bandung:
Alfabeta
Cook, Sarah (2008). The Essential Guide to Employee Engagement: Better
Business Performance Through Sta ff . London: Kogan Page Publishers
Evans, Dave, 2008. Social Media Marketing An Hour A Day, Canada: Wiley
Publishing, Inc
Evans, Dave. (2010). Praise for Social Media Marketing: The Next Generation of
Business Engagement. Wiley Publishing, Inc., Indianapolis, Indiana
Fandy Tjiptono, (2008). Strategi Pemasaran . Yogyakarta: PT ANDI Offset
Gurnelius, Susan, 2011, 30-minute Sosial Media Ma rketing , United States:
McGraw-Hill Companies
Griffin W, Ricky dan Ronals J. Ebert. (2006). Bisnis. Jakarta: PT.Erlangga
Husein Umar. (2000). Metodologi Penelitian,
Jakarta: PT. Gramedia Pustaka Utama
Aplikasi da lam Pemasaran .
Keller, Kevin L.(2008). Strategic Brand Management Third Edition . New
Jersey:Pearson Education International.
Fachi Hanif Albanna, 2014
P engaruh social media marketing facebook terhadap brand engagement (survey
pada anggota fa npa ge fa cebok lux)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
165
Keller, K.L. (2001). Building Customer-Based Brand Equity: A Blueprint for Creating
Strong Brands. Ma rketing Science Institute, Working Pa per (01-107).
Komarudin Sastradipoera. (2008). Management Marketing.
Kotler, Philip & Armstrong.Gary, (2012). Pr inciples of Marketing 14 th Edition.
New Jersey:Pearson Peartice hall.
McNeil, Ruth. 2005. Business to Business Market Research “Understanding and
Measuring Business Markets. Kogan Page. London and Sterling, V.
Michael, Miller. (2011). The Ultimate Web Marketing Guide . Pearson Education,
Inc.
Moriarty, Sandra et.al (2011). Advertising & IMC: Principles and Pra ctice, 9 th
Edition, Frenchs Forest, N.S.W. : Pearson Australia
Morissan. (2007) Periklanan komunikasi terpadu . Jakarta : Ramdina Prakasa
Maslow, A. (1943). A Theory of Human Motivation . Retrieved November 30,
2010, from Classics in the History of Psychology:
http://psychclassics.yorku.ca/Maslow/motivation.htm
Naresh K. Maholtra 2009 Basic Marketing Research. 3th edition. New Jersey:
Ekonomi.Prentice Hall
Puntoadi, Danis (2011) Meningkatkan penjualan melalui media sosia l. Jakarta:
PT. Gramedia Pustaka Utama.
Puntoadi, Danis, 2011. Menciptakan Penjualan Melalui Socia l Media , PT Elex
Komputindo, Jakarta
Rangkuti, Freddy.(2002),
Creating effective marketing plan ,Jakarta: PT.
Gramedia Pustaka Utama.
Rangkuti, Freddy, (2008) The Power of Brand . Jakarta: PT. Gramedia Pustaka
Utama.
Riduwan dan Sunarto. 2010. Statistika untuk Pendidikan, Sosial, Ekonomi.
Saladin Djaslim. (2004). Manajemen Pemasaran Analisis, Perencanaan,
Pelaksanaan, dan Pengendalian . Jakarta: Lindah Karya
Santoso, Teguh.,Drs,MM. (2011), Marketing strategic, Jakarta: Oryza
Scoot, David Meerman . (2009). The New Rules of Ma rketing a nd PR. New Jersey
: John Wiley and Sons, Inc.
Fachi Hanif Albanna, 2014
P engaruh social media marketing facebook terhadap brand engagement (survey
pada anggota fa npa ge fa cebok lux)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
166
Shefrin, Hersh. (2007). Beha viora l Corpora te Fina nce Interna tiona l Edition.
Singapore : McGraw-Hill
Sherman ,Aliza & Elliott, Danielle (2013 ) Socia l Media Engagement For
Dummies Chapter 1 Sample,Wiley
Smilansky, Shaz .(2009), Experiential marketing , London: Kogan page
Soehadi,Agus W.(2005) , Efective Branding , Bandung: Quantum
Sugiyono, (2009). Metode Penelitian Pendidikan . Bandung :Alfabeta
Sugiyono. 2010. Metode Penelitian Bisnis. Alfabeta: Bandung.
Suharsimi Arikunto. (2010). Prosedur Penelitian Suatu Pendekatan Praktik.
Yogyakarta: Bina Aksara
Sutojo, Siswanto (2009). Manajemen Pemasaran. Jakarta: PT.Damar Mulia
Pustaka
Tuten, Tracy (2008). Advertising 2.0: Socia l Media Marketing in a Web 2.0
World, Greenwood Publishing Group
Ulber Silalahi. (2009). Metode Penelitian Sosial. Bandung: PT. Refika Aditama
Umi Narimawati. 2007. Riset Manajemen Sumber Daya Manusia. Jakarta: Agung
Media
Wahyudi, Sandy. ( 2012).Entrepreneuria l branding and selling ,Yogyakarta:
Graha Ilmu
Wenats.Eka, Yusuf.Kurniawaty,Suparto.Ratno& Wahyutama , (2012) . Integrated
Marketing Communications (komunikasi pemasaran di Indonesia)
Jakarta : PT. Gramedia Pustaka Utama.
Zarrella, Dan, 2010. The Socia l Media Marketing Book . Jakarta: PT. Serambi
Ilmu Semesta
Jurnal:
Antonieta Reyes Echezuria (2012) , Brand Engagement: An Analysis on
Motivation, The Florida State University Association of Ma rketing
Theory and Practice
Fachi Hanif Albanna, 2014
P engaruh social media marketing facebook terhadap brand engagement (survey
pada anggota fa npa ge fa cebok lux)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
167
Bowden, J.L.H. 2009. The process of customer engagement: A conceptual
framework, Journal of Marketing Theory and Practice 17 (1), 63-74
Brodie, Roderick J. et all. (2011). Concumer Enga gement in A Virtua l Bra nd
Community : An Expla ra tory Ana lysis .
Brodie RJ, Hollebeek L, Juric B, Ilic A. Customer engagement: conceptual
domain, fundamental propositions and implications for research.
Journal of Service Research 2011;14(3):1–20.
Chaterina Intan(2012). The Effect Of Customer Engagement In The Social Media
Towards Trust (Study To Facebook Sunsilk Indonesia )
(Skripsi,Universitas Indonesia, 2013, diterbitkan )
Chi, Hsu-Hsien. (2011). Interactive Digital Advertising Vs Virtual Brand
Community : Exploratory Study of User Motivation and Sosial Media
Marketing Responses in Taiwan. Journal of Interactive Advertising,
Vol 12 No 1 (Fall 2011), pp. 44-61
Clow, Kenneth E. & Baack, Donald. (2012). Integrated Advertising, Promotion
and Marketing Communication. Fifth Edition. Global Edition. Pearson
Education International
Faraz Farooq, Zohaib Jan ,(2012) The Impact of Social Networking to Influence
Marketing through Product Reviews , Emerald Group Publishing
Limited ISSN 2223-4985
Hsu-Hsien Chi (2011) Interactive Digital Advertising Vs. Virtual Brand
Community: Exploratory Study Of User Motivation And Social Media
Marketing Responses In Taiwan SOURCEJournal of Interactive
Advertising;Fall2011, Vol. 12 Issue 1, p44
I Gusti Ngurah Aditya Lesmana (2012) Analisis Pengaruh Media Sosial Twitter
terhadap PembentukanBrand Attachment (Studi : PT. XL Axiata)
(tesis, Universitas Indonesia, 2012, Diterbitkan).
Joshua Stein (2012) The Relationship between Social Media Use and Consumer
Brand Engagement. 2012 Journa l of Undergraduate Research at
Minnesota State University, Mankato
Justina Malciute (2012) Customer Brand Engagement On Online Social Media
Platforms. Aarhus University,Business and Social Sciences, August
2012
Fachi Hanif Albanna, 2014
P engaruh social media marketing facebook terhadap brand engagement (survey
pada anggota fa npa ge fa cebok lux)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
168
Manfred. Bruhn, Verena.Schoenmueller,Daniela B. Schafer (2012)”Management
Resear ch Review Are socia l media replacing traditiona l media in
terms of brand equity creation? ”Vol. 35 No. 9, 2012 pp. 770-790 q
Emerald
Group
Publishing
Limited
2040-8269DOI
10.1108/01409171211255948
Mohammad Ichsan (2011) Social Media Usage Effects On Brand Equity
Perception Building(Social Media Campaign Of Your Singapore
Tourism Brand (skripsi,Universitas Indonesia,2011,Diterbitkan)
Mollen A, Wilson H. Engagement, telepresence and interactivity in online
consumer experience: reconciling scholastic and managerial
perspectives. Journal of Business Research 2010;63:919–25.
Ma, R., Huang, Y. and Shenkar, O. (2011), „„Social networks and opportunity
recognition: a cultural comparison between Taiwan and the United
States‟‟, Strategic Management Journal, Vol. 32 11, November, pp.
1183-205, ISSN 1097-0266.
Patterson P, Yu T, de Ruyter K. (2006). Understanding Customer Engagement in
Services : Advancing theory, Maintaining Relevance, Proceedings of
ANZMAC Conference
P. Buckingham, Ian, (2008), Brand Engagement, How Employees Make or Break
Brands, Palgrave Macmillan Pub.
R. Craig.Lefebvre(2011) An integrative model for social marketing, Florida, USA
Journal of Social MarketingVol. 1 No. 1, 2011pp. 54-72q Emerald
Group Publishing Limited2042-6763
Sarah Tsitsi Chikandiwa ( 2013) The adoption of socia l media marketing in South
African banks , q Emerald Group Publishing Limited 0955-534XDOI
10.1108/EBR-02-2013-0013DOI 10.1108/20426761111104437
Sprott, David (2009), “The Importance of a General Measure of Brand
Engagementon Market Behaviour" , Journa l of Marketing
Research,Vol.46,No.1,February
Shu-Chuan &UniversityYoojung Kim (2011) Determinants of consumer
engagement in electronic word ‑ of‑ mouth (eWOM) in social
networking sites, The University of Texas at Austin, International
Journal of Advertising, 30(1), pp. 47–75 © 2011 Advertising
Association DOI: 10.2501/IJA-30-1-047-075
Tito Siswanto (2013) OPTIMALISASI SOSIAL MEDIA SEBAGAIMEDIA
PEMASARAN
USAHA
KECIL
MENENGAH,
Jurnal
Fachi Hanif Albanna, 2014
P engaruh social media marketing facebook terhadap brand engagement (survey
pada anggota fa npa ge fa cebok lux)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
169
Liquidity Vol. 2, No. 1, Januari-Juni 2013, hlm. 80-86 , Magister
ManajemenUniversitas Muhammadiyah Prof. Dr. Hamka
Yang, Sung-Un. (2009). Measuring Blog Engagement : Testing a FourDimensional Scale
Majalah :
SWA No.15/XXVI/15-28 JULI 2010
,SWA NO.15/XXVII/18-27 JULI 2011
SWA NO.20/XXVIII/20-3 OKTOBER 2012
Swa No.20 /Xxvii/20 -3 Oktober 2012
SWA NO.19/XXIX/12-25 SEPTEMBER 2013
Website :
www.lux.com
www.liputan6.com
www.bi.go.id
www.topbrand-award.com
www.facebook.com/LUX
www.twitter.com/LUX_ID
www. id.houseoflux.com
Fachi Hanif Albanna, 2014
P engaruh social media marketing facebook terhadap brand engagement (survey
pada anggota fa npa ge fa cebok lux)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu