S MBS 0802672 Appendix14
190
UJI VALIDITAS DAN RELIABILITAS VARIABEL Y
(BRAND ENGAGEMENT)
Case Processing Summary
N
%
Valid
Cases
Excluded
a
Total
30
100.0
0
.0
30
100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based
N of Items
on Standardized Items
.969
.969
13
Item Statistics
Mean
Std. Deviation
N
VAR00001
3.5000
2.16158
30
VAR00002
3.1000
1.95378
30
VAR00003
3.4000
2.23761
30
VAR00004
3.2667
2.13240
30
VAR00005
3.2000
2.09103
30
VAR00006
4.0000
2.00000
30
VAR00007
3.9000
1.95378
30
VAR00008
4.0667
2.19613
30
VAR00009
3.3000
2.15198
30
VAR00010
3.3000
2.01973
30
VAR00011
3.9667
2.00832
30
VAR00012
3.6333
1.99107
30
VAR00013
3.3000
2.07032
30
Fachi Hanif Albanna, 2014
P engaruh social media marketing facebook terhadap brand engagement (survey pada anggota
fanpage facebok lux)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
191
Item-Total Statistics
Scale Mean if
Scale Variance
Corrected
Squared
Cronbach's
Item Deleted
if Item Deleted
Item-Total
Multiple
Alpha if Item
Correlation
Correlation
Deleted
VAR00001
42.4333
446.668
.853
.931
.965
VAR00002
42.8333
450.902
.898
.936
.965
VAR00003
42.5333
446.464
.822
.898
.966
VAR00004
42.6667
444.368
.893
.960
.964
VAR00005
42.7333
445.375
.901
.978
.964
VAR00006
41.9333
459.513
.767
.917
.967
VAR00007
42.0333
461.137
.766
.938
.967
VAR00008
41.8667
464.326
.635
.745
.971
VAR00009
42.6333
449.413
.824
.932
.966
VAR00010
42.6333
448.723
.893
.926
.965
VAR00011
41.9667
451.757
.860
.845
.965
VAR00012
42.3000
452.631
.857
.924
.965
VAR00013
42.6333
456.378
.775
.863
.967
Scale Statistics
Mean
45.9333
Variance
529.237
Std. Deviation
23.00515
N of Items
13
Fachi Hanif Albanna, 2014
P engaruh social media marketing facebook terhadap brand engagement (survey pada anggota
fanpage facebok lux)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
UJI VALIDITAS DAN RELIABILITAS VARIABEL Y
(BRAND ENGAGEMENT)
Case Processing Summary
N
%
Valid
Cases
Excluded
a
Total
30
100.0
0
.0
30
100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based
N of Items
on Standardized Items
.969
.969
13
Item Statistics
Mean
Std. Deviation
N
VAR00001
3.5000
2.16158
30
VAR00002
3.1000
1.95378
30
VAR00003
3.4000
2.23761
30
VAR00004
3.2667
2.13240
30
VAR00005
3.2000
2.09103
30
VAR00006
4.0000
2.00000
30
VAR00007
3.9000
1.95378
30
VAR00008
4.0667
2.19613
30
VAR00009
3.3000
2.15198
30
VAR00010
3.3000
2.01973
30
VAR00011
3.9667
2.00832
30
VAR00012
3.6333
1.99107
30
VAR00013
3.3000
2.07032
30
Fachi Hanif Albanna, 2014
P engaruh social media marketing facebook terhadap brand engagement (survey pada anggota
fanpage facebok lux)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
191
Item-Total Statistics
Scale Mean if
Scale Variance
Corrected
Squared
Cronbach's
Item Deleted
if Item Deleted
Item-Total
Multiple
Alpha if Item
Correlation
Correlation
Deleted
VAR00001
42.4333
446.668
.853
.931
.965
VAR00002
42.8333
450.902
.898
.936
.965
VAR00003
42.5333
446.464
.822
.898
.966
VAR00004
42.6667
444.368
.893
.960
.964
VAR00005
42.7333
445.375
.901
.978
.964
VAR00006
41.9333
459.513
.767
.917
.967
VAR00007
42.0333
461.137
.766
.938
.967
VAR00008
41.8667
464.326
.635
.745
.971
VAR00009
42.6333
449.413
.824
.932
.966
VAR00010
42.6333
448.723
.893
.926
.965
VAR00011
41.9667
451.757
.860
.845
.965
VAR00012
42.3000
452.631
.857
.924
.965
VAR00013
42.6333
456.378
.775
.863
.967
Scale Statistics
Mean
45.9333
Variance
529.237
Std. Deviation
23.00515
N of Items
13
Fachi Hanif Albanna, 2014
P engaruh social media marketing facebook terhadap brand engagement (survey pada anggota
fanpage facebok lux)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu