tripbarometer march2015 apac 1
TripBarometer
The world’s largest accommodation and traveller survey*
ASIA & AUSTRALASIA EDITION
MARch 2015
GLOBAL TRAVEL ECONOMY
Globally, travel spending is up for 2015.
2015 global travel budgets
Why some APAC travellers
will spend more:
26%
41%
37%
41%
37%
23%
10%
Why some APAC travellers
will spend less:
feel they deserve it
28%
are going to a
dream destination
haven’t saved
enough money
26%
have been saving
up for it
are visiting less
expensive countries
26%
are choosing cheaper
transportation
Spend More
Spend Same
Spend Less
Average number of international trips
Don’t Know
Global travellers:
APAC travellers:
+15% in 2015
+15% in 2015
Hoteliers everywhere are conident about 2015.
Some markets are more conident than others. How do we know?
The Hotelier Conidence Index.
And indexed them to compare key
tourism markets:
We started with 3 key measurements on a 5-point scale:
HOTELIER CONFIDENCE INDEX INDICATORS
MARKET RANKINGS
ASIA AND AUSTRALASIA
3.92 / 5.00
1. INDONESIA
2. INDIA
3. MEXICO
Optimism about
proitability
70%
4. SOUTH AFRICA
5. BRAZIL
LATIN AMERICA
3.94 / 5.00
21%
6. CARIBBEAN
9%
Pessimistic
7. UNITED STATES
Neutral
Optimistic
8. GREECE
9. TURKEY
10. THAILAND
2%
5%
Room rates
11. PORTUGAL
ASIA & AUSTRALASIA
3.52 / 5.00
12. AUSTRALIA
50%
Increasing
Staying the same
Decreasing
3.53 / 5.00
43%
Don’t Know
GLOBAL AVERAGE
3.51 / 5.00
13. AUSTRIA
14. CHINA
15. NEW ZEALAND
16. ARGENTINA
Investment
priorities
3.24 / 5.00
Highest increase
1. Online reputation management
2. Small scale renovations
3. Marketing/Advertising
17. IRELAND
18. SPAIN
EUROPE, MIDDLE EAST & AFRICA
19. CANADA
20. GERMANY
Lowest increase
9. Room distribution
10. Large scale renovations
11. Staf hiring
21. UNITED KINGDOM
22. RUSSIA
23. MOROCCO
24. ITALY
25. SWITZERLAND
26. JAPAN
27. FRANCE
To see the full TripBarometer report and data, go to:
tripadvisor.co.uk/TripBarometer
Methodology: The Hotelier Conidence Index measures conidence levels across the global hotel sector. The resulting index ranks
27 major tourism markets based on proitability expectations, year-on-year shits in room rates and investment plans for 2015.
*Data based results from online survey of 10,261 accommodations and 34,016 travelers by TripAdvisor and Ipsos, collected
January–February 2015.
3.01 / 5.00
The world’s largest accommodation and traveller survey*
ASIA & AUSTRALASIA EDITION
MARch 2015
GLOBAL TRAVEL ECONOMY
Globally, travel spending is up for 2015.
2015 global travel budgets
Why some APAC travellers
will spend more:
26%
41%
37%
41%
37%
23%
10%
Why some APAC travellers
will spend less:
feel they deserve it
28%
are going to a
dream destination
haven’t saved
enough money
26%
have been saving
up for it
are visiting less
expensive countries
26%
are choosing cheaper
transportation
Spend More
Spend Same
Spend Less
Average number of international trips
Don’t Know
Global travellers:
APAC travellers:
+15% in 2015
+15% in 2015
Hoteliers everywhere are conident about 2015.
Some markets are more conident than others. How do we know?
The Hotelier Conidence Index.
And indexed them to compare key
tourism markets:
We started with 3 key measurements on a 5-point scale:
HOTELIER CONFIDENCE INDEX INDICATORS
MARKET RANKINGS
ASIA AND AUSTRALASIA
3.92 / 5.00
1. INDONESIA
2. INDIA
3. MEXICO
Optimism about
proitability
70%
4. SOUTH AFRICA
5. BRAZIL
LATIN AMERICA
3.94 / 5.00
21%
6. CARIBBEAN
9%
Pessimistic
7. UNITED STATES
Neutral
Optimistic
8. GREECE
9. TURKEY
10. THAILAND
2%
5%
Room rates
11. PORTUGAL
ASIA & AUSTRALASIA
3.52 / 5.00
12. AUSTRALIA
50%
Increasing
Staying the same
Decreasing
3.53 / 5.00
43%
Don’t Know
GLOBAL AVERAGE
3.51 / 5.00
13. AUSTRIA
14. CHINA
15. NEW ZEALAND
16. ARGENTINA
Investment
priorities
3.24 / 5.00
Highest increase
1. Online reputation management
2. Small scale renovations
3. Marketing/Advertising
17. IRELAND
18. SPAIN
EUROPE, MIDDLE EAST & AFRICA
19. CANADA
20. GERMANY
Lowest increase
9. Room distribution
10. Large scale renovations
11. Staf hiring
21. UNITED KINGDOM
22. RUSSIA
23. MOROCCO
24. ITALY
25. SWITZERLAND
26. JAPAN
27. FRANCE
To see the full TripBarometer report and data, go to:
tripadvisor.co.uk/TripBarometer
Methodology: The Hotelier Conidence Index measures conidence levels across the global hotel sector. The resulting index ranks
27 major tourism markets based on proitability expectations, year-on-year shits in room rates and investment plans for 2015.
*Data based results from online survey of 10,261 accommodations and 34,016 travelers by TripAdvisor and Ipsos, collected
January–February 2015.
3.01 / 5.00