tripbarometer apac dec2015 2
Generational Travel Habits
TripBarometer | 2016 Travel Trends
APAC
Millennials
(18-34 years old)
Average travel budget for 2016
$2,400
Reasons to spend more
New travel activities in 2016
31%
29%
Prices have gone up
Adventure
travel
37%
50%
Eco friendly
Solo travel
Deal-breakers for choosing accommodation
Key factors in choosing accommodation
56%
29%
Kettle, tea bags,
coffee
Loyalty programme
46%
Essential travel items
Avios points
87%
Smartphone
Reason for choosing destination
31%
31%
Extra suitcase
25%
TV show
Cheap flight
Generation X
(35-64 years old)
Average travel budget for 2016
$5,000
Reasons to spend more
New travel activities in 2016
15%
29%
24%
Adventure
travel
Saving up for it
Currency
exchange
fluctuations
Key factors in choosing accommodation
71%
Solo travel
Deal-breakers for choosing accommodation
36%
53%
Eco friendly
20%
Kettle, tea bags,
coffee
Loyalty programme
45%
33%
Safe-deposit
box
Essential travel items
Avios points
77%
Smartphone
Reason for choosing destination
29%
16%
Own towel
22%
TV show
To do an activity that wasn’t
possible elsewhere
Baby Boomers
(65+ years old)
Average travel budget for 2016
$7,500
Reasons to spend more
New travel activities in 2016
31%
18%
Prices have gone up
Group travel
Key factors in choosing accommodation
55%
Eco friendly
41%
Avios points
TV show
Solo travel
Deal-breakers for choosing accommodation
36%
Kettle, tea bags,
coffee
Reason for choosing destination
31%
15%
23%
Super-fast wifi
Essential travel items
25%
Cheap flight
Ipsos MORI survey conducted on behalf of TripAdvisor
Methodology: The research was conducted in 32 markets via an online banner and pop-up link on TripAdvisor’s local websites as well as an email invitation sent to TripAdvisor members.
Data based on results from online surveys of 34,026 TripAdvisor travelers and 10,756 TripAdvisor business owners collected between 14th – 29th October 2015.
69%
Camera
For more information, please visit
www.tripadvisor.com/tripbarometer
TripBarometer | 2016 Travel Trends
APAC
Millennials
(18-34 years old)
Average travel budget for 2016
$2,400
Reasons to spend more
New travel activities in 2016
31%
29%
Prices have gone up
Adventure
travel
37%
50%
Eco friendly
Solo travel
Deal-breakers for choosing accommodation
Key factors in choosing accommodation
56%
29%
Kettle, tea bags,
coffee
Loyalty programme
46%
Essential travel items
Avios points
87%
Smartphone
Reason for choosing destination
31%
31%
Extra suitcase
25%
TV show
Cheap flight
Generation X
(35-64 years old)
Average travel budget for 2016
$5,000
Reasons to spend more
New travel activities in 2016
15%
29%
24%
Adventure
travel
Saving up for it
Currency
exchange
fluctuations
Key factors in choosing accommodation
71%
Solo travel
Deal-breakers for choosing accommodation
36%
53%
Eco friendly
20%
Kettle, tea bags,
coffee
Loyalty programme
45%
33%
Safe-deposit
box
Essential travel items
Avios points
77%
Smartphone
Reason for choosing destination
29%
16%
Own towel
22%
TV show
To do an activity that wasn’t
possible elsewhere
Baby Boomers
(65+ years old)
Average travel budget for 2016
$7,500
Reasons to spend more
New travel activities in 2016
31%
18%
Prices have gone up
Group travel
Key factors in choosing accommodation
55%
Eco friendly
41%
Avios points
TV show
Solo travel
Deal-breakers for choosing accommodation
36%
Kettle, tea bags,
coffee
Reason for choosing destination
31%
15%
23%
Super-fast wifi
Essential travel items
25%
Cheap flight
Ipsos MORI survey conducted on behalf of TripAdvisor
Methodology: The research was conducted in 32 markets via an online banner and pop-up link on TripAdvisor’s local websites as well as an email invitation sent to TripAdvisor members.
Data based on results from online surveys of 34,026 TripAdvisor travelers and 10,756 TripAdvisor business owners collected between 14th – 29th October 2015.
69%
Camera
For more information, please visit
www.tripadvisor.com/tripbarometer