tripbarometer march2015 global 9
TripBarometer
The world’s largest accommodation and traveler survey*
GLOBAL EDITION
MARCH 2015
GLOBAL TRAVEL ECONOMY
Globally, travel spending is up for 2015.
2015 global travel budgets
Why some global travelers
will spend more:
26%
42%
41%
41%
10%
39%
23%
Why some global travelers
will spend less:
feel they deserve it
31%
are going to a
dream destination
haven’t saved
enough money
27%
have been saving
up for it
are visiting less
expensive countries
23%
didn’t get a pay raise
Spend More
Spend Same
Spend less
Don’t Know
Average number of international trips
GlobAl TrAvelerS:
+15% in 2015
Hoteliers everywhere are conident about 2015.
Some markets are more conident than others. How do we know?
The Hotelier Conidence Index.
We started with 3 key measurements on a 5-point scale:
And indexed them to compare key
tourism markets:
HoTelIer CoNFIDeNCe INDeX INDICATorS
MArKeT rANKINGS
WorlDWIDe
1. INDoNeSIA
3.92 / 5.00
2. INDIA
optimism about
proitability
3. MeXICo
73%
4. SoUTH AFrICA
5. brAZIl
3.99 / 5.00
6. CArIbbeAN
19%
7%
Pessimistic
7. UNITeD STATeS
3.64 / 5.00
8. GreeCe
Neutral
Optimistic
9. TUrKeY
10. THAIlAND
4%
4%
Room rates
50%
3.54 / 5.00
Increasing
Staying the same
Decreasing
11. PorTUGAl
12. AUSTrAlIA
GLOBAL AVERAGE
3.51 / 5.00
13. AUSTrIA
42%
Don’t Know
14. CHINA
15. NeW ZeAlAND
16. ArGeNTINA
17. IrelAND
Investment
priorities
3.14 / 5.00
Highest increase
1. online reputation management
2. Small scale renovations
3. Marketing/advertising
18. SPAIN
19. CANADA
20. GerMANY
21. UNITeD KINGDoM
22. rUSSIA
Lowest increase
9. back ofice
10. room distribution
11. Staf hiring
23. MoroCCo
24. ITAlY
25. SWITZerlAND
26. JAPAN
27. FrANCe
To see the full TripBarometer report and data, go to:
tripadvisor.com/TripBarometer
Methodology: The Hotelier Conidence Index measures conidence levels across the global hotel sector. The resulting index ranks
27 major tourism markets based on proitability expectations, year-on-year shits in room rates and investment plans for 2015.
*Data based results from online survey of 10,261 accommodations and 34,016 travelers by TripAdvisor and Ipsos, collected
January–February 2015.
3.01 / 5.00
The world’s largest accommodation and traveler survey*
GLOBAL EDITION
MARCH 2015
GLOBAL TRAVEL ECONOMY
Globally, travel spending is up for 2015.
2015 global travel budgets
Why some global travelers
will spend more:
26%
42%
41%
41%
10%
39%
23%
Why some global travelers
will spend less:
feel they deserve it
31%
are going to a
dream destination
haven’t saved
enough money
27%
have been saving
up for it
are visiting less
expensive countries
23%
didn’t get a pay raise
Spend More
Spend Same
Spend less
Don’t Know
Average number of international trips
GlobAl TrAvelerS:
+15% in 2015
Hoteliers everywhere are conident about 2015.
Some markets are more conident than others. How do we know?
The Hotelier Conidence Index.
We started with 3 key measurements on a 5-point scale:
And indexed them to compare key
tourism markets:
HoTelIer CoNFIDeNCe INDeX INDICATorS
MArKeT rANKINGS
WorlDWIDe
1. INDoNeSIA
3.92 / 5.00
2. INDIA
optimism about
proitability
3. MeXICo
73%
4. SoUTH AFrICA
5. brAZIl
3.99 / 5.00
6. CArIbbeAN
19%
7%
Pessimistic
7. UNITeD STATeS
3.64 / 5.00
8. GreeCe
Neutral
Optimistic
9. TUrKeY
10. THAIlAND
4%
4%
Room rates
50%
3.54 / 5.00
Increasing
Staying the same
Decreasing
11. PorTUGAl
12. AUSTrAlIA
GLOBAL AVERAGE
3.51 / 5.00
13. AUSTrIA
42%
Don’t Know
14. CHINA
15. NeW ZeAlAND
16. ArGeNTINA
17. IrelAND
Investment
priorities
3.14 / 5.00
Highest increase
1. online reputation management
2. Small scale renovations
3. Marketing/advertising
18. SPAIN
19. CANADA
20. GerMANY
21. UNITeD KINGDoM
22. rUSSIA
Lowest increase
9. back ofice
10. room distribution
11. Staf hiring
23. MoroCCo
24. ITAlY
25. SWITZerlAND
26. JAPAN
27. FrANCe
To see the full TripBarometer report and data, go to:
tripadvisor.com/TripBarometer
Methodology: The Hotelier Conidence Index measures conidence levels across the global hotel sector. The resulting index ranks
27 major tourism markets based on proitability expectations, year-on-year shits in room rates and investment plans for 2015.
*Data based results from online survey of 10,261 accommodations and 34,016 travelers by TripAdvisor and Ipsos, collected
January–February 2015.
3.01 / 5.00