tripbarometer global dec2015 9
Generational Travel Habits
TripBarometer | 2016 Travel Trends
Millennials
(18-34 years old)
Average travel budget for 2016
$2,915
Reasons to spend more
New travel activities in 2016
43%
28%
Visiting somewhere
on their wish list
25%
Adventure
travel
Deal-breakers for choosing accommodation
Key factors in choosing accommodation
88%
85%
Proximity to
key attractions
Solo travel
55%
Online
photos/videos
31%
Free in-room
wifi
Reason for choosing destination
Super-fast wifi
Essential travel items
25%
87%
To do an activity that wasn’t
possible elsewhere
33%
Smartphone
Generation X
Own towel
(35-64 years old)
Average travel budget for 2016
$5,700
Reasons to spend more
New travel activities in 2016
50%
17%
34%
I/my family
deserve it
Cruise
Planning more
long trips
Key factors in choosing accommodation
Deal-breakers for choosing accommodation
31%
40%
86%
Safe-deposit
box
Breakfast
included
Online reviews/
posts on TripAdvisor
Reason for choosing destination
Essential travel items
23%
73%
Accommodation’s
special offer/package
68%
Smartphone
Toiletries
37%
Tablet
Baby Boomers
(65+ years old)
Average travel budget for 2016
$8,736
Reasons to spend more
New travel activities in 2016
41%
15%
Visiting somewhere
on their wish list
Cruise
Key factors in choosing accommodation
76%
Air
conditioning
Reason for choosing destination
52%
Culture/society
of country
Solo travel
Deal-breakers for choosing accommodation
56%
Previous experience
10%
34%
In-room wifi
Essential travel items
20%
Specific type
of accommodation
Ipsos MORI survey conducted on behalf of TripAdvisor
Methodology: The research was conducted in 32 markets via an online banner and pop-up link on TripAdvisor’s local websites as well as an email invitation sent to TripAdvisor members.
Data based on results from online surveys of 34,026 TripAdvisor travelers and 10,756 TripAdvisor business owners collected between 14th – 29th October 2015.
71%
Camera
45%
Book
For more information, please visit
www.tripadvisor.com/tripbarometer
TripBarometer | 2016 Travel Trends
Millennials
(18-34 years old)
Average travel budget for 2016
$2,915
Reasons to spend more
New travel activities in 2016
43%
28%
Visiting somewhere
on their wish list
25%
Adventure
travel
Deal-breakers for choosing accommodation
Key factors in choosing accommodation
88%
85%
Proximity to
key attractions
Solo travel
55%
Online
photos/videos
31%
Free in-room
wifi
Reason for choosing destination
Super-fast wifi
Essential travel items
25%
87%
To do an activity that wasn’t
possible elsewhere
33%
Smartphone
Generation X
Own towel
(35-64 years old)
Average travel budget for 2016
$5,700
Reasons to spend more
New travel activities in 2016
50%
17%
34%
I/my family
deserve it
Cruise
Planning more
long trips
Key factors in choosing accommodation
Deal-breakers for choosing accommodation
31%
40%
86%
Safe-deposit
box
Breakfast
included
Online reviews/
posts on TripAdvisor
Reason for choosing destination
Essential travel items
23%
73%
Accommodation’s
special offer/package
68%
Smartphone
Toiletries
37%
Tablet
Baby Boomers
(65+ years old)
Average travel budget for 2016
$8,736
Reasons to spend more
New travel activities in 2016
41%
15%
Visiting somewhere
on their wish list
Cruise
Key factors in choosing accommodation
76%
Air
conditioning
Reason for choosing destination
52%
Culture/society
of country
Solo travel
Deal-breakers for choosing accommodation
56%
Previous experience
10%
34%
In-room wifi
Essential travel items
20%
Specific type
of accommodation
Ipsos MORI survey conducted on behalf of TripAdvisor
Methodology: The research was conducted in 32 markets via an online banner and pop-up link on TripAdvisor’s local websites as well as an email invitation sent to TripAdvisor members.
Data based on results from online surveys of 34,026 TripAdvisor travelers and 10,756 TripAdvisor business owners collected between 14th – 29th October 2015.
71%
Camera
45%
Book
For more information, please visit
www.tripadvisor.com/tripbarometer