Post
What we will try to do
today:
Vision – Who could
we be in the future?
Mission – What is
our central
purpose?
Value – What
standards will guide
our operation?
And Probably:
KSF’s – What are our
key success factors?
Priorities – What is our
main job that we
must do?
When visions are clear...
Job satisfaction is higher
Greater commitment & loyalty
Esprit de Corps
Higher clarity about organizational
values
Increased pride in the organization
From The Leadership Challenge by Kouzes &
Posner
VMV Key Questions:
Who are our primary stakeholders?
What are their needs?
What do our customers want?
What principles or values will we be
guided by?
How will we measure our success?
What will we look like in ten years if
successful?
VISION
Peter Block, The Empowered Manager
•
•
•
•
•
Forget about being number 1.
Don’t be practical.
Start with your customers.
How will we treat each other?
Make it radical and compelling.
“If your vision is something you would be
embarrassed to tell your mother about, then
you’re on the right track.”
VISION
Become number one or number
two in every market we serve
and revolutionize this
company to have the strength
of a big company and the
agility of a small company
- General Electric
1980s
VISION
Knock off RJR as the number one
tobacco company in the world
-Philip Morris,
1950s
VISION
Become a $125 billion company
by year 2000
-Wal-Mart, 1990s
West Point
“To provide the nation with leaders
of character who provide the nation’s
defense.”
Microsoft:
“Our vision is very simple: It is
a computer on every desk and
in every home, running
Microsoft software.”
MISSION
A company's mission is a
statement of its purpose or
reason for being. Mission
statements provide focus,
inspiration and criteria to
evaluate strategic choices.
MISSION
To solve unsolved problems
innovatively
-3M
MISSION
To help leading corporations and
governments be more
successful
-Mckinsey
&co
Disney:
“We create happiness by providing
the finest in entertainment to people
of all ages everywhere.”
MISSION
"With the power of direct and Dell's
team of talented people, we are
able to provide customers with
superb value; high-quality,
relevant technology; customized
systems; superior service and
support; and products and services
that are easy to buy and use".
-Dell Computers
MISSION
"We dedicate ourselves to
humanity's quest for longer,
healthier, happier lives through
innovation in pharmaceutical,
consumer and animal health
products".
-Pfizer Pharmaceutical
Ritz
Carlton:
“The Ritz
Carlton experience
enlivens the senses, instills well
being, and fulfills even the
unexpressed wishes and needs of
our customers.”
Anita Roddick & The Body Shop
“If you have an itsy bitsy vision, you have an itsy bitsy
company.”
Saving The Rain
Trade Not Aid
Forest
Saving The
Harvesting Brazil
Whales
Nuts
Planting trees
Paper From Nepal
Saving The Hutu
Stop Animal Testing
Amnesty
Orphanages In
International
Romania
“It’s impossible
to be inspired by
a moisture cream.”
Marriott School:
“Our mission is to attract and
develop men and women of
faith, character, and professional
ability who will become
outstanding managers and
leaders throughout the world.”
VALUE
Values are guiding principles
that indicate what behaviors
are needed for success and
what behaviors are
unacceptable.
Philip Morris:
The right of freedom of choice
Winning-beating others in a good fight
Encouraging individual initiative
Opportunity based on merit; no one is entitled
to anything
Hardwork and continuous self-improvement
Marriott School:
Principles of the restored Gospel including faith in the
Lord Jesus Christ, love of God and family, obedience
to the commandments and compassionate service.
Pioneering and entrepreneurial spirit, encompassing
vision, innovation, determination and hard work.
Appreciation for diversity in thought, ethnic and
cultural backgrounds, experiences, and individual
talents.
Passion for excellence
Commitment to lifelong learning and continuous
improvement
McDonalds:
QSC&V:
Quality
Service
Cleanliness
Value
Walt Disney:
No cynicism
Nurturing and promulgation of
“wholesome American value”
Creativity, dreams, and imaginations
Fanatical attention to consistency and
detail
Preservation and control of the Disney
Magic
today:
Vision – Who could
we be in the future?
Mission – What is
our central
purpose?
Value – What
standards will guide
our operation?
And Probably:
KSF’s – What are our
key success factors?
Priorities – What is our
main job that we
must do?
When visions are clear...
Job satisfaction is higher
Greater commitment & loyalty
Esprit de Corps
Higher clarity about organizational
values
Increased pride in the organization
From The Leadership Challenge by Kouzes &
Posner
VMV Key Questions:
Who are our primary stakeholders?
What are their needs?
What do our customers want?
What principles or values will we be
guided by?
How will we measure our success?
What will we look like in ten years if
successful?
VISION
Peter Block, The Empowered Manager
•
•
•
•
•
Forget about being number 1.
Don’t be practical.
Start with your customers.
How will we treat each other?
Make it radical and compelling.
“If your vision is something you would be
embarrassed to tell your mother about, then
you’re on the right track.”
VISION
Become number one or number
two in every market we serve
and revolutionize this
company to have the strength
of a big company and the
agility of a small company
- General Electric
1980s
VISION
Knock off RJR as the number one
tobacco company in the world
-Philip Morris,
1950s
VISION
Become a $125 billion company
by year 2000
-Wal-Mart, 1990s
West Point
“To provide the nation with leaders
of character who provide the nation’s
defense.”
Microsoft:
“Our vision is very simple: It is
a computer on every desk and
in every home, running
Microsoft software.”
MISSION
A company's mission is a
statement of its purpose or
reason for being. Mission
statements provide focus,
inspiration and criteria to
evaluate strategic choices.
MISSION
To solve unsolved problems
innovatively
-3M
MISSION
To help leading corporations and
governments be more
successful
-Mckinsey
&co
Disney:
“We create happiness by providing
the finest in entertainment to people
of all ages everywhere.”
MISSION
"With the power of direct and Dell's
team of talented people, we are
able to provide customers with
superb value; high-quality,
relevant technology; customized
systems; superior service and
support; and products and services
that are easy to buy and use".
-Dell Computers
MISSION
"We dedicate ourselves to
humanity's quest for longer,
healthier, happier lives through
innovation in pharmaceutical,
consumer and animal health
products".
-Pfizer Pharmaceutical
Ritz
Carlton:
“The Ritz
Carlton experience
enlivens the senses, instills well
being, and fulfills even the
unexpressed wishes and needs of
our customers.”
Anita Roddick & The Body Shop
“If you have an itsy bitsy vision, you have an itsy bitsy
company.”
Saving The Rain
Trade Not Aid
Forest
Saving The
Harvesting Brazil
Whales
Nuts
Planting trees
Paper From Nepal
Saving The Hutu
Stop Animal Testing
Amnesty
Orphanages In
International
Romania
“It’s impossible
to be inspired by
a moisture cream.”
Marriott School:
“Our mission is to attract and
develop men and women of
faith, character, and professional
ability who will become
outstanding managers and
leaders throughout the world.”
VALUE
Values are guiding principles
that indicate what behaviors
are needed for success and
what behaviors are
unacceptable.
Philip Morris:
The right of freedom of choice
Winning-beating others in a good fight
Encouraging individual initiative
Opportunity based on merit; no one is entitled
to anything
Hardwork and continuous self-improvement
Marriott School:
Principles of the restored Gospel including faith in the
Lord Jesus Christ, love of God and family, obedience
to the commandments and compassionate service.
Pioneering and entrepreneurial spirit, encompassing
vision, innovation, determination and hard work.
Appreciation for diversity in thought, ethnic and
cultural backgrounds, experiences, and individual
talents.
Passion for excellence
Commitment to lifelong learning and continuous
improvement
McDonalds:
QSC&V:
Quality
Service
Cleanliness
Value
Walt Disney:
No cynicism
Nurturing and promulgation of
“wholesome American value”
Creativity, dreams, and imaginations
Fanatical attention to consistency and
detail
Preservation and control of the Disney
Magic