S MRL 1206750 Table of Content
DAFTAR ISI
ABSTRAK ............................................................................................................ i
ABSTRACT .......................................................................................................... ii
KATA PENGANTAR .......................................................................................... iii
UCAPAN TERIMKASIH..................................................................................... iv
DAFTAR ISI ......................................................................................................... vi
DAFTAR TABEL ................................................................................................. x
DAFTAR GAMBAR ............................................................................................ xii
DAFTAR LAMPIRAN ......................................................................................... xiv
BAB I
PENDAHULUAN ................................................................................ 1
A. Latar Belakang Penelitian............................................................... 1
B. Identifikasi Dan Rumusan Masalah................................................ 8
C. Tujuan Penelitian Penelitian ........................................................... 9
D. Manfaat Penelitian .......................................................................... 9
E. DefinisiOperasional ........................................................................ 10
F. Struktur Organisasi Penulisan ....................................................... 11
BAB II
TINJAUAN PUSTAKA ....................................................................... 12
A. Pengertian Wisata, Pariwisata dan
Kepariwisataan ............................................................................... 12
B. Segmentasi Wisata .......................................................................... 13
C. Pengertian Objek Wisata dan
Daya Tarik Wisata .......................................................................... 14
D. Syarat Suatu Objek Wisata
Dapat Dikembangkan ..................................................................... 14
E. Konsep Produk Wisata ................................................................... 14
F. Jenis-Jenis Citra .............................................................................. 20
G. Citra Majemuk ................................................................................ 22
H. Definisi Citra Destinasi .................................................................. 23
I. Konseptualisasi dan Pengukuran
Citra Destinasi ................................................................................ 24
J. Dimensi Citra Destinasi .................................................................. 25
K. Proses Pembentukan Citra .............................................................. 26
L. Hipotesis ......................................................................................... 29
M. Kerangka Pemikiran ....................................................................... 30
BAB III METODE PENELITIAN ..................................................................... 31
A. Lokasi Penelitian ............................................................................ 31
B. Metode Penelitian ........................................................................... 31
Sawas Dee Husein, 2016
Pengaruh Persepsi Produk Wisata Terhadap Citra di Situ Bagendit Kabupaten Garut
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
C. Populasi dan Sampel ....................................................................... 32
1. Populasi .................................................................................... 32
2. Sampel ...................................................................................... 33
D. Variabel Penelitian ......................................................................... 34
1. Variabel Bebas .......................................................................... 34
2. Variabel Terikat ........................................................................ 34
E. Operasional Variabel ...................................................................... 34
F. Teknik Pengumpulan Data ............................................................. 39
1. Teknik Pengumpulan Data Primer ........................................... 39
2. Teknik Pengumpulan Data Sekunder ....................................... 39
G. Skala Pengukuran ........................................................................... 40
H. Instrumen Penelitian ....................................................................... 41
1. Uji Validitas .............................................................................. 41
2. Uji Reliabilitas .......................................................................... 42
I. Metode Method Success Interval (MSI) ......................................... 47
J. Software SPSS 20.0 ........................................................................ 48
K. Jenis dan Sumber Data ................................................................... 49
1. Data Primer ............................................................................... 49
2. Data Sekunder........................................................................... 49
L. Teknik Analisis Data ...................................................................... 49
M. Regresi Sederhana .......................................................................... 53
N. Uji Hipotesis ................................................................................... 53
1. Koefisien Determinasi .............................................................. 53
2. Uji Hipotesis F .......................................................................... 54
3. Uji Hipotesis T.......................................................................... 55
BAB IV HASIL PENELITIAN DAN PEMBAHASAN .................................... 56
A. Temuan Penelitian .......................................................................... 56
1. Gambaran Umum ..................................................................... 56
a. Lokasi dan Aksesibilitas ..................................................... 56
b. Legenda Situ Bagendit ........................................................ 59
c. Kondisi Kewilayahan Sekitar
Kawasan Situ Bagendit ....................................................... 63
2. Profil Wisatawan ...................................................................... 65
a. Berdasarkan Tempat Asal ................................................... 65
b. Berdasarkan Jenis Kelamin................................................. 66
c. Berdasarkan Usia ................................................................ 67
d. Berdasarkan Pendidikan Terakhir ....................................... 68
e. Berdasarkan Pekerjaan ........................................................ 69
f. Berdasarkan Pendapatan ..................................................... 70
g. Berdasarkan Pengalaman Kunjungan ................................. 71
h. Berdasarkan Frekuensi Kunjungan ..................................... 72
Sawas Dee Husein, 2016
Pengaruh Persepsi Produk Wisata Terhadap Citra di Situ Bagendit Kabupaten Garut
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
i.
j.
k.
l.
Berdasarkan Pola Kunjungan ............................................. 73
Berdasarkan Lama Kunjungan............................................ 74
Berdasarkan Tujuan Berkunjung ........................................ 75
Berdasarkan Kegiatan Yang
Dilakukan di Daya Tarik Wisata ........................................ 76
m. Berdasarkan Rencana Berkunjung
Kembali............................................................................... 77
n. Berdasarkan Daya Tarik Unggulan..................................... 78
3. Tanggapan Persepsi Wisatawan Mengenai
Produk Wisata di Situ Bagendit................................................ 79
a. Tanggapan Respoden Tentang
Atraksi Alam ....................................................................... 79
b. Tanggapan Respoden Tentang
Atraksi Buatan .................................................................... 81
c. Tanggapan Respoden Tentang
Atraksi Budaya ................................................................... 83
d. Tanggapan Respoden Tentang
Fasilitas Akomodasi ........................................................... 85
e. Tanggapan Respoden Tentang
Fasilitas Tempat Makan ...................................................... 86
f. Tanggapan Respoden Tentang
Fasilitas Penunjang ............................................................. 88
g. Tanggapan Respoden Tentang
Aksesibilitas Infrastruktur .................................................. 90
h. Rekapitulasi Tanggapan Responden
Tentang Produk Wisata....................................................... 92
4. Tanggapan Wisatawan Mengenai Citra
di Situ Bagendit ........................................................................ 94
a. Tanggapan Respoden Mengenai
Citra Kognitif ...................................................................... 95
b. Tanggapan Respoden Mengenai
Citra Afektif ........................................................................ 97
c. Tanggapan Respoden
Mengenai Citra Konatif ..................................................... 98
d. Rekapitulasi Tanggapan Respoden
Mengenai Citra di Situ Bagendit ........................................ 100
5. Pengaruh Persepsi Produk Wisata
Terhadap Citra di Situ Bagendit ............................................... 102
a. Uji Asumsi Klasik............................................................... 102
b. Analisis Regresi Liniear Sederhana .................................... 106
c. Uji Hipotesis ....................................................................... 107
B. Pembahasan .................................................................................... 111
Sawas Dee Husein, 2016
Pengaruh Persepsi Produk Wisata Terhadap Citra di Situ Bagendit Kabupaten Garut
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
BAB V
KESIMPULAN DAN REKOMENDASI............................................. 115
A. Kesimpulan ..................................................................................... 115
B. Rekomendasi .................................................................................. 116
DAFTAR PUSTAKA ........................................................................................... 117
LAMPIRAN .......................................................................................................... 121
Sawas Dee Husein, 2016
Pengaruh Persepsi Produk Wisata Terhadap Citra di Situ Bagendit Kabupaten Garut
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
ABSTRAK ............................................................................................................ i
ABSTRACT .......................................................................................................... ii
KATA PENGANTAR .......................................................................................... iii
UCAPAN TERIMKASIH..................................................................................... iv
DAFTAR ISI ......................................................................................................... vi
DAFTAR TABEL ................................................................................................. x
DAFTAR GAMBAR ............................................................................................ xii
DAFTAR LAMPIRAN ......................................................................................... xiv
BAB I
PENDAHULUAN ................................................................................ 1
A. Latar Belakang Penelitian............................................................... 1
B. Identifikasi Dan Rumusan Masalah................................................ 8
C. Tujuan Penelitian Penelitian ........................................................... 9
D. Manfaat Penelitian .......................................................................... 9
E. DefinisiOperasional ........................................................................ 10
F. Struktur Organisasi Penulisan ....................................................... 11
BAB II
TINJAUAN PUSTAKA ....................................................................... 12
A. Pengertian Wisata, Pariwisata dan
Kepariwisataan ............................................................................... 12
B. Segmentasi Wisata .......................................................................... 13
C. Pengertian Objek Wisata dan
Daya Tarik Wisata .......................................................................... 14
D. Syarat Suatu Objek Wisata
Dapat Dikembangkan ..................................................................... 14
E. Konsep Produk Wisata ................................................................... 14
F. Jenis-Jenis Citra .............................................................................. 20
G. Citra Majemuk ................................................................................ 22
H. Definisi Citra Destinasi .................................................................. 23
I. Konseptualisasi dan Pengukuran
Citra Destinasi ................................................................................ 24
J. Dimensi Citra Destinasi .................................................................. 25
K. Proses Pembentukan Citra .............................................................. 26
L. Hipotesis ......................................................................................... 29
M. Kerangka Pemikiran ....................................................................... 30
BAB III METODE PENELITIAN ..................................................................... 31
A. Lokasi Penelitian ............................................................................ 31
B. Metode Penelitian ........................................................................... 31
Sawas Dee Husein, 2016
Pengaruh Persepsi Produk Wisata Terhadap Citra di Situ Bagendit Kabupaten Garut
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
C. Populasi dan Sampel ....................................................................... 32
1. Populasi .................................................................................... 32
2. Sampel ...................................................................................... 33
D. Variabel Penelitian ......................................................................... 34
1. Variabel Bebas .......................................................................... 34
2. Variabel Terikat ........................................................................ 34
E. Operasional Variabel ...................................................................... 34
F. Teknik Pengumpulan Data ............................................................. 39
1. Teknik Pengumpulan Data Primer ........................................... 39
2. Teknik Pengumpulan Data Sekunder ....................................... 39
G. Skala Pengukuran ........................................................................... 40
H. Instrumen Penelitian ....................................................................... 41
1. Uji Validitas .............................................................................. 41
2. Uji Reliabilitas .......................................................................... 42
I. Metode Method Success Interval (MSI) ......................................... 47
J. Software SPSS 20.0 ........................................................................ 48
K. Jenis dan Sumber Data ................................................................... 49
1. Data Primer ............................................................................... 49
2. Data Sekunder........................................................................... 49
L. Teknik Analisis Data ...................................................................... 49
M. Regresi Sederhana .......................................................................... 53
N. Uji Hipotesis ................................................................................... 53
1. Koefisien Determinasi .............................................................. 53
2. Uji Hipotesis F .......................................................................... 54
3. Uji Hipotesis T.......................................................................... 55
BAB IV HASIL PENELITIAN DAN PEMBAHASAN .................................... 56
A. Temuan Penelitian .......................................................................... 56
1. Gambaran Umum ..................................................................... 56
a. Lokasi dan Aksesibilitas ..................................................... 56
b. Legenda Situ Bagendit ........................................................ 59
c. Kondisi Kewilayahan Sekitar
Kawasan Situ Bagendit ....................................................... 63
2. Profil Wisatawan ...................................................................... 65
a. Berdasarkan Tempat Asal ................................................... 65
b. Berdasarkan Jenis Kelamin................................................. 66
c. Berdasarkan Usia ................................................................ 67
d. Berdasarkan Pendidikan Terakhir ....................................... 68
e. Berdasarkan Pekerjaan ........................................................ 69
f. Berdasarkan Pendapatan ..................................................... 70
g. Berdasarkan Pengalaman Kunjungan ................................. 71
h. Berdasarkan Frekuensi Kunjungan ..................................... 72
Sawas Dee Husein, 2016
Pengaruh Persepsi Produk Wisata Terhadap Citra di Situ Bagendit Kabupaten Garut
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
i.
j.
k.
l.
Berdasarkan Pola Kunjungan ............................................. 73
Berdasarkan Lama Kunjungan............................................ 74
Berdasarkan Tujuan Berkunjung ........................................ 75
Berdasarkan Kegiatan Yang
Dilakukan di Daya Tarik Wisata ........................................ 76
m. Berdasarkan Rencana Berkunjung
Kembali............................................................................... 77
n. Berdasarkan Daya Tarik Unggulan..................................... 78
3. Tanggapan Persepsi Wisatawan Mengenai
Produk Wisata di Situ Bagendit................................................ 79
a. Tanggapan Respoden Tentang
Atraksi Alam ....................................................................... 79
b. Tanggapan Respoden Tentang
Atraksi Buatan .................................................................... 81
c. Tanggapan Respoden Tentang
Atraksi Budaya ................................................................... 83
d. Tanggapan Respoden Tentang
Fasilitas Akomodasi ........................................................... 85
e. Tanggapan Respoden Tentang
Fasilitas Tempat Makan ...................................................... 86
f. Tanggapan Respoden Tentang
Fasilitas Penunjang ............................................................. 88
g. Tanggapan Respoden Tentang
Aksesibilitas Infrastruktur .................................................. 90
h. Rekapitulasi Tanggapan Responden
Tentang Produk Wisata....................................................... 92
4. Tanggapan Wisatawan Mengenai Citra
di Situ Bagendit ........................................................................ 94
a. Tanggapan Respoden Mengenai
Citra Kognitif ...................................................................... 95
b. Tanggapan Respoden Mengenai
Citra Afektif ........................................................................ 97
c. Tanggapan Respoden
Mengenai Citra Konatif ..................................................... 98
d. Rekapitulasi Tanggapan Respoden
Mengenai Citra di Situ Bagendit ........................................ 100
5. Pengaruh Persepsi Produk Wisata
Terhadap Citra di Situ Bagendit ............................................... 102
a. Uji Asumsi Klasik............................................................... 102
b. Analisis Regresi Liniear Sederhana .................................... 106
c. Uji Hipotesis ....................................................................... 107
B. Pembahasan .................................................................................... 111
Sawas Dee Husein, 2016
Pengaruh Persepsi Produk Wisata Terhadap Citra di Situ Bagendit Kabupaten Garut
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
BAB V
KESIMPULAN DAN REKOMENDASI............................................. 115
A. Kesimpulan ..................................................................................... 115
B. Rekomendasi .................................................................................. 116
DAFTAR PUSTAKA ........................................................................................... 117
LAMPIRAN .......................................................................................................... 121
Sawas Dee Husein, 2016
Pengaruh Persepsi Produk Wisata Terhadap Citra di Situ Bagendit Kabupaten Garut
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu