Evaluation of The Balanced Scorecard Implementation in PT. Bank Negara Indonesia (Persero) Tbk Regional Office 02 Padang.

lry

al. renpat / Tsr r,nn : Padas / 25 Novcnbs re36 b) Nsa oms Tua :
Dj .)
Ekdnoni d) r@s: Aklntusi o. No.BP I 05br0r6 Drgr r_urus r1 rewi
20rI g) Eeditlr LulG: bsd Menuar h).tPK:r.0' i)
sbdi : 5 rtrn, s Bti ).

F*dhs:

h,

Evdurion ofTbe B.lrmed SoItgrd lbpl€bdnr.tiotr i. PI- Brnk Negrn Indoresix
(PeFero) Tbk Regionrl Ofiic. 02 ?&l!ng
skipsisl
Penbinbing

r

oleh


i

Purri Olia

D6 RiMyadi, MB/\, Ak

In ords b ohiove the vision ond nission, llE ampony needed !o inpleme lne cored statee/ Ii dE
oihe. side. to be l6le io se *heLlrer the compry has adopbd rhe righr nmie$/, companies neen to evaluate
intemal and ext.ml l&b6. That requic a molhod and slsen of p€rfomec appnisd 6 a mcos ot
evrluation to ddemine iftie onpdnyhb ihplenmtei a tutgy bssed on the cxperd psloman€
dssment. lnplemenhrion ollhh pcrfomance Asnenr me6od usen b obbin $e compsny s succs$ in
achi.ving the laqets ser oui in L\e abinrent ol !l]e vnion ed mission. Balanccd $oreard is a solurion
b condud an se$nenr olorpone p€domadce, beeusperfomece appBisal ffisd oniror only
fin cial rcmsbu!.lsoin tms of.on-finecial. Purpo$ofrhis $0dt is ro inve$isnte d evalure
lhe p€rfo@ce of FT BNI (Pesem) Tbk Regional Offic 02 Padmg inimplemeiling thc balancad
scoean nethod usin8Fo p€hp€ciiles, which conshts ofthe perspeclive offinancial d operrrional

peBp.ctive. From theevdlmtion ofrhe brlfced $oHard p€fommce 6s$m l synem
inplenhred PT. BNI boih i. tens offinucial and non-banl fdanciil PL BM (Perso) Tbk Regiond
Office 02 Padmg


m

be

crregorizd

d

"Good".

X. tuo^l:. bulrnce Kora. atd,

Ds. Rimyadi. MBA. AK
Skipsi lelah dipdansnlm
,01I Ahsftk relsh disebi

siddg penguji

Dm. Hu,na Roza M com


s

blan nddand ke

'ld

(Hont, Ak

dinyatake ldus pad, ranggal I I

Yes Otrvi4 SE M Bu\ Ak

Falaturru.irdilas And,l8 dd ne

N

?eLusa FakulE/

N.


An,mni F,h,lEq

Nd

Alm.i ljnive^il1s

i

.dLm

Unirersib

CHAPTER

1

INTRODUCTION

Mesement of $e compuy shoutd be abte io ideDlii, accurarety


tbe

conpetirion nr the mdket md how thc shreeies should inplenefi by

1he

compsy to conpete wilh conpelitor conpmy Since crhis era in Sou$
East,{sia especially Indonesia $om

dd

ycr

2OO7

consmer behavior is moE

hd


serices rhar they

b!y. Cosnher usually compm ber*een b€nenr Dd cosl

tnar they spend to

rationale, eficient,

l@us on vatuc Gom producl

scl laiue of the pmduct. In tem of siving vatue ro costner,
needs

onpoy

lo dwelo! rhe valuable producr, neas lhat rhe products not ody

lulfiU costMa need bul also wi1n rdtionale cost.

Tbe pftlommce


ad indilidualt

b€hayior

in rh. comp y wilt

suppod the conperiiion. The question is whjch pe6lectiles

tlie conpmy

1o

ould snlporr

oeaure th€ quality? In rhe begjmine. conley sed to

inplemenl daditionol ac@utins rhat focNd
budgeting md sllnded cos! to


nnmdal pmF.live

or n.dcial

nesm fien p€rfomece.

neNenor v6

sDch

d

Horeverj drjs

not mough to evatuale conpey

p€domdce throucn a conp€tiriv€ envibment. Finecial DesDh€nl
detemine of compaly perfommce findciel by

rzle a shod-tin€ action by saclificins ibc


!6hi.g

longrm

increN profir or ROI, a nmags cm Edue
.ielelopmenr

or t?ining lor ttre

rhe neaser

obj@rlves

ht

sh a

cohmitdeni


enptoyee, included inveslmdr

nrue.eeds.lr neos

lcchnology systen for c.mpany

in shon rem. n wi

perforndcc risos, bur in long-tem h sill decease. This

cause nnmcial

hedurenenl ienores non,findcial apecr md

inr

sible sset

Every coDpmy shoDld inresl md run rheir ihr.ltectBt asscl by


buildiq a sood ieladonship with

rhe custoner

becae, good relarionship

loyalit md orsaniarion possibilily in s€Ne
seghent of custon& md narlcr efecti!€ly and

new

eficinuy will sive benenl

lbr the conpmy at fie €nd oflhe process. Inhcluce imolative !rcducr
senic€s needed ofcuslom*. Produce hish qurtiry producl

lower cosr

dd

continnosly

i.

prccess, qualiiy,

fmcial

perfomce of

dd serices l,ilh

shon tine. Motivatc rhe employecs 10 do inpmvdenr

ThercfoE, it is cle& rhat

haed on

ed

ed

respomc rine 10 laise cfliciency

perfomce meslllwent

le.speclive is no lonser suficienl

a @mpey,

ud

syslem ihat only

lo

appmise lhe

baaue conpdy pedomce cove6 a ldge

md @npelitive s!€cl, Thal h wlry conpaies reed a new systd

h6ue

their

rqlomdce.

inmciai ap€cl

bur also

'l-his problen

They need a syslen which nol ody

bedue

10

th€

.on-6ndcial spect.

ha nade Kaplm dd Norlon fomutat€

a

!s

conceF

in perfomece n*uen€nt systen nm€d Baldced Smrecad (BSC).
This baldced

fin

h€s

balace in ihe penpeclives between

cial dlects. ln balmce scorca.4

n*uin8

indcial ad

non

lhft e fou lers!€crives in

cobpmy pdlommcq flmcial peBpectivo

6

finmcial

spel

CTIAPTER 5

CONCLUSIONS

Anerdoine resqrch, co ecting dab, and conduct
interviews . bour lhe
scolecard

dar is aprtied ro rhe pr. Bmk Negm Indonesia (pc^erc)
Tbk

Regional om@ 02 Padde, we

l.

bat ..n

Baldced scorecdd

@

hs ben

conctude sevemt thinss, which arc:

implenenred in pT. Bank NegaE rndonesia

(Pe6em) Tbk W€s Slmata Reeion siice
2006.

2.

The conpdy's pedomace lppDisal $rcush lne
linired in

3.

the

inher

svsem k

BNt h.adquMer JalaJb.

In 2009, rhe baranced scomad orpT. B&k
NegaE rndonesia (peNerc)

Tbk Regjonat ofice 02 padang onty had lwo pe^pecri!6
ot bdanccd

$oead_

These teBpeclives werc

tD&ci.t p€Bpelive sd op€€lional

p6p€cri,c. Th*d peNpecrivcs w.rc sm.
have already

s

pr€vious

y.d beus. !h.

ben fomatized in de p€rtbmece Moagenot
systen

(PMS).

4.

hdicatoN for peGpalive tnanciat !re Operali.g rnohe,
lee hmne,
Retun on Asrs (RoA), cost 16 Inconc R.tio (CrR),
&d E?ning p.r
Enployee (EPE) for lbe findnoial penp.ctile.
opeEtiomr p€tspedive
i.dicatoB de Cusioher

Sc

icc Salisfaction, Cr.dit

R.cw.+

oublanding

Balane Expdsion for Sya.iah Om€e ChMneling
in Conventioel B€ncL

Outrroding

Lod E,\pMioo, Colt.ctjbitity of Lod. the ODtsiandjn,

REFERENCES

Balan.ed Scorecard, Viqcd on

FebnDn
htp://en.wikipedia.ordwiki/Bslanccd scorccard

Ballnccd ScoEard, vicwed on

Bdl,rc.d

\co

ecrrd

v

eed

tnp. *N.rrc\ctope
lOl3 b:l3ncedseorcLsrd-iLrtt

Ba

&ced

Scorecsrd Bsrc,
hllDr/baldcedscorcc.id.o
d/55/Delau

February

on teorudr) 4.

vi€wed

on

Fcbtua.y

otn

9, 2oto. fton

BSCResources/AbounheBatlncedScorecard/hbi

L^ox

Balb.ed ScoEkd Perlomdce and Melnodolos/.pdl DoMtoad
2010, fron htbr/M,meaenent.dera,oov/726,hln

Bm-t .arqsd.
from

Cobbor4

/00a. Depdrnrnr
desridas,[email protected]

I

I&/,

bL!,q:

eaoto\ee. ,

nli

Janum 8. r0.,,

& cavin L.wn€, 2002, Batarcd S.arecad as
Ca.leqoe papd, USA: Boston.

2CC

Conpdy pnffl. conJwy tmfile [email protected], DoMtoad on seF€mber t, 2010, from
hrtpT

w.bni,co.id

Gspeq \ incerr

s^\a Mrnjetun Kqe4J r?rin,.s6i aa! red
\u Siaao btLr A,pan^;"i B^a^ dan pen.narah

20or.

s.o\catd dpnsak

ralarla: PT. C@edi. Pustala Uram.

Hidalal. rrend,. 20Oa. PerJdaup Meawcn?n! Srqen rptsl. \iew.d
Noveabn 72.20t0 flm Webdy Hidayar r[eBJos.s hh

on

How is bank cost ro in@ne Etio cdtculat€d, viewed on Novenbe! 20,20t0, fton
hitor/wiki.ansm.com/O lov is bank cosl ro incone mtio cotculard

Ksple, Rib€n S. & David P. Norlon, 1996, B.tanced Score.a/A: Meretuptzn
Stateai Meajadi Atsi {trdstat:J4 St€regy into Adion), takolt : Erldssa.
Kaplr.Rob€f, s & Dorid P. Nonon. tsa6 JmFeh, r sihc aahnaed srcp,atd
Snateqi Varczenc4t S\ je4, Hddrd Brsines Revi€u

6a