Tantangan Profesi Humas di Era Kompetisi.

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O O kt

O Sep

O N ov

T a n ta n g a n P r o fe si H u m a s
-----

d i E r a K o m p e tis i
O le h

ERKEM BANGAN

P

bungan

d ilirik b a n y a k
an hum as

k e n d a ti

n a tlu lu s a n

k e ju ru s -

tin g g i

m e n in g k a t,

k e ta t.

d a ri b e rb a g a i

m e la n ju tk a n
m a g is te r

k a re n a

c a lo n


d u n ia

hum as

b e n tu k

hum as

itu te n tu n y a

in d u s tri

d a la m

p e ro le h

dukungan

kader


p a rta i

s tra te g i
a n u n tu k

banyak

m e ra u p

a n g g o ta

hubungan

dukung-

le g is la tif, b u a ta u p re s id e n .

m a sy a ra k a t


im a g e b u ild in g

c itra )

r e p u ta tio n

b a g i in d iv id u
kukan,

dengan

ta h a p ,

yakni

p r o b le m s

dan
a ta u


o rg a n is a s i

m e la lu i

d e fin in g

m in g (p e re n c a n a a n

kan

dan

m e d ia ),

H um as,
2 2 J u li

kenal

2 0 1 0 , tid a k


a ta u

c a n tik ,

bekas

b e rb u sa n a

m enguasai

d ila em pat

r e la tio n s

m e to d e

d a ri C u tlip , C e n te r

dan


sebagai

hum as

hum as

H um as

se se o ra n g

sebaham s

p u b l i c s p e a k i n g (b e rb ic a ra

m enguasai

p u b lik ),
u n tu k

w r i t i n g (m e n u lis

m e d ia

m assa,

a ta u

di

rilis , a r-

m e n y u n tin g

m a ja la h

p e ru sa h a a n ,

il-

ham s

p e n e litia n

s e tid a k n y a

h o u s e jo u r n a l

(p e n g u k u ra n

H um as

p e ja b a t

g a i p ro fe s i,

kabar

Pa-

a d a la h

s e b a g a i ilm u d a n h u -

d a n k u a lita tif).

depan

sudah

se k a ra n g

(k u a n tita tif

tik e l

(p e -

itu

la m a d a n u s a n g .

p ro fe s i.

m a s a la h -m a s a -

m engguna-

sem ua

p ro fe si h u m a s

(mem-

b e rp a ra s
k e p u b lik ,

ra d ig m a

hum as

20-

te r-

o ra n g

senyum

p a ra d ig m a

m em aham i

N a s io n a l

d i J a k a rta ,

s e le b iritis ,

m in im ,

a la t

ke depan,

la g i h a m s

m e n ja d i

s e tid a k n y a

b u ild in g

hum as

m engum bar

b is a

m engu-

K onvensi

B P P P e rh u m a s,

and program -

k o m u n ik a s i

b a s il) (d ia d a p ta s i

p ro fe si

p ro g -

m em buat

y a n g b is a

d a la m

m u,

d a n p e m ro g ra m a n ),

e v a lu a tin g

T a n ta n g a n
y a n g d ib a h a s

a d a la h

ta k in g a c tio n a n d c o m m u n ic a tin g
la k s a n a a n

in s tru m e n

sebagai

s e d ik itn y a

p la n n in g

a ta u

m as

p e rlu

p u b lic

(m e n e m u k a n

h u m a s),

ja s a

m em buat

m encapai

bangun

la h

A g a r m e rn -

u n tu k

d a la m

m e n ja d i

s u a tu

m enggunakan

p a ti, w a li k o ta , g u b e m u r,
S tra te g i

k o n s u l-

m a s y a ra k a t,

hum as

hum as

uang

m e n ja d i

b id a n g ja s a .

p o litik

p e ru sa h a a n

u n tu k

p e ja b a t h u m a s

k u r k e g ia ta n .

m e s in

B a ru ta h a p
dan

B anyak

k a re n a

dan

k o m u n i-

h a ru s

m e d ia .

d i J a k a rta ,

d a n m e d ia

d ila k s a n a k a n

in d u s tri

te r-

k e ti-

y a n g te la h

ukur

b e rm u n -

ta h a p

p e re n c a n a a n

d iu k u r,

ke-

a p a p e la k s a n a a n

y a n g d ig u n a k a n .

b e rk e m b a n g n y a
hum as,

ta h a p

s e tia p

dengan

k o n s u lta n

da-

d a n p ro g -

S e m e n ta ra

k o m u n ik a s i

kasi hum as

pada

p e re n c a n a a n

s e p e rti

te ra k h ir,

b e rd a sa rk a n

s e h in g g a

le b ih a k u ra t,

hum as

a d a d i ib u k o ta . J a s a p e ru s a h a a n
ta n

d a ri p e n e litia n ),

g a a d a la h

in -



p e re n c a n a -

b y r e s e a r c h (d ip e ro le h

ra m

m e n ja d i

a rtin y a

ham s

d is ip -

m a g is te r

buku

a n d a n p ro g ra m

p e m b u a ta n

ju g a

A rd ia n to ,

ta d a n fa k ta a ta u

dua

m a h a s is w a

sudah

E lv in a ro

p e rta m a ,

s e irin g

c u la n p e ru s a h a a n
u ta m a

T ahapan

ra m

K in i, d u n ia

d a la m

M i-

m u ltie n tr y .
d u s tri,

B ro o m ,

P u b lic R e la tio n s P r a k tis , 2 0 0 9 ).

s tu d i p a s c a -

p ro g ra m

m e n e rim a

ta -

d a ri

s e p i p e m in a t,

s e m a k in

s a rja n a

p ro g ra m

hum as

P e m in a t

tid a k p e m a h

lin ilm u u n tu k
s a rja n a

s e m a k in

o ra n g .

p e rs a in g a n

(h u m a s)

r e la tio n s

d i p e rg u ru a n

h u n k e ta h u n

p ro fe si h u -

m a sy a ra k a t

p u b lic

a ta u

E L V IN A R O A R D IA N T O

m e n u lis

a ta u

su ra t

com pany

p r o file , a n n u a l r e p o r t, r e p o r t w r itin g ,
d a n la in n y a ).
D i e ra k o m p e tis i
si hum ?S

tid a k

in i, ta n ta n g a n

hanya

d a ta n g

p ro fe -

d a ri te m a n

~--~----~--------~~------

Kliping Humas Unpad 2010

s a tu k u lia h , lu lu s a n

p e rg u ru a n

tin g g i

b a ta n

p o litis (s e p e rti p re s id e n ,

g u b e r-

la in d i In d o n e s ia , te ta p i p e rs a in g a n u n -

n u r, w a li k o ta , b u p a ti, a n g g o ta le g is la tif).

tu k b is a b e rk ip ra h

M is a ln y a ja b a ta n

ju ru b ic a ra p re s id e n

itu b u k a n ja b a ta n

p o litis , te ta p i ja b a ta n

b e rd a ta n g a n

d i p ro fe s i h u m a s in i

d a ri m a n c a n e g a ra .

L ih a t

s a ja n e g a ra te ta n g g a , s e p e rti S in g a p u ra
d a n M a la y s ia , p a ra lu lu s a n h u m a s n y a
s u d a h m e m ilik i s e rtifik a s i in te rn a s io n a l,

k a rie r, h a m s d iis i o ra n g y a n g b e rla ta r
b e la k a n g ilm u k o m u n ik a s i, b u k a n ilm u
p o litik . D i b e b e ra p a in s ta n s i p e m e rin ta h

s e h in g g a b is a b e rk ip ra h d i n e g a ra m a ju

h u m a s b u k a n ja b a ta n

a ta u m a s u k k e In d o n e s ia .

k a re n a s u d a h tid a k a d a la g i ja b a ta n p e n -

P ro fe s i h u m a s d i In d o n e s ia h a m s d i-

b u a n g a n , a rtin y a

tin g y a n g a k a n d ib e rik a n

kepada

seo-

ra n g b iro k ra t, te m y a ta d ija d ik a n p e ja b a t

s ia p k a n
sum ber
daya
m a n u s ia n y a
(S D M ) u n tu k b e rm a in d i tin g k a t g lo b a l,

h u m a s s a ja , w a la u o ra n g itu a w a m te n -

tid a k h a n y a lo k a l. T a n ta n g a n y a n g tid a k

ta n g d u n ia k e h u m a s a n

te la p a k ta n g a n

K e d e p a n p ro fe si h u m a s h a ru s su d a h

in i h a m s m e n ja d i p e k e rja a n ru m a h b a -

s e ja ja r s e p e rti p ro fe s i la in (d o k te r, e k o -

g i tig a p ila r p e n d id ik a n

n o m , s ip il, a rs ite k , in s in y u r, d a n la in n y a ), d e n g a n m e m ilik i s ta n d a r k o m p e -

sem udah

m e m b a lik k a n

m a sy a ra k a t p e rg u ru a n
kat

p ro fe si

hum as,

hum as,

yakni

tin g g i, m a s y a ra dan

m a sy a ra k a t

p e n g g u n a (o rg a n is a s i d a n p e ru s a h a a n ).
K e n d a ti o rg a n is a s i p ro fe s i h u m a s te la h m e la h irk a n s e rtifik a s i n a s io n a l p ro fe s i h u m a s , k e d e p a n p e rlu d ig a g a s la g i
b a h w a h u m a s s e b a g a i Ao p
m e n ja d i

s e m i-c lo s e d

tid a k m u n g k in
s io n ,

en

p r o fe s s io n

p r o fe s s io n

m e n ja d i

(w a la u

c lo s e d p r o fe s -

s e p e rti k e d o k te ra n ,

a k u n ta n s i, s i-

p il).

te n s i d a la m b id a n g h u m a s y a n g d a p a t
d ia n d a lk a n , s e h in g g a m a s y a ra k a t m e n g a k u i b a h w a p ro fe si h u m a s

B e rk a ita n d e n g a n p ro fe s i h u m a s , m a s ih a d a b e b e ra p a p e k e rja a n ru m a h y a n g
ham s

d is e le s a ik a n ,

k e n d a la p e n e ra p a n
hum as.

s e p e rti m a s ih

ada

s ta n d a r k o m p e te n s i

B e lu m s a tu b a h a s a
dengan

m a n a g em en t

P e n u lis y a n g m a s ih m e m e g a n g m a z -

itu a d a d a n

d ip e rlu k a n .

a n ta ra

p e ja b a t

to p

hum as,

b a h w a h u m a s itu m e m ilik i k o m p e te n s i

h a b b a h w a s u a tu p ro fe s i itu h a ru s m e la -

sebagai

lu i p e n d id ik a n . A p a y a n g d ila k u k a n s e o -

te r

ra n g d o k te r a ta u d o k te r g ig i m e n ja la n i

b u a t k lip in g a ta u p e n g e re k b e n d e ra , s e -

p ro fe s i h u m a s , d a p a t d ib a y a n g k a n

p e rti o lo k -o lo k y a n g d itu ju k a n

se-

p e rti a p a t r i a l a n d e r r o r (c o b a d a n s a la h ) d a la m m e n g a p lik a s ik a n ilm u d a la m
p ro fe si h u m a s.

B is a s a ja d o k te r

a ta u

bagi

c o n s e lo r , a d v ic e r ,
to p

dan

m a n a g e m e n t,

p ro fe si h u m a s.

P e k e rja a n

in te r p r e -

bukan pem kepada

ru rn a h

la in -

n y a , k h u s u s In d o n e s ia , ia la h b a g a im a n a
m e n g o p tirn a lk a n

h u m a s in te rn a s io n a l

d o k te r g ig i y a n g ja d i h u m a s s e c a ra a u to -

y a n g d a p a t m e n d o n g k ra k p u b lis ita s n e -

d id a k , a w a ln y a tid a k b is a m e n u lis rilis

g a ra in i d i d u n ia in te rn a s io n a l.

***

b e rita , m e m b u a t n a s k a h p id a to , w a la u pun

a k h irn y a

m am pu

ju g a m e n ja la n i

Penulis,
m as

p ro fe si h u m a s.
S e p a n ta s n y a s e m u a k o m p o n e n b a n g -

F ik o m

P en g u ru s

P u sa t

s a in i in i a g a r p e rs e p s in y a s a m a b a h w a

w a n

h u m a s a d a la h ja b a ta n

J a w a B a r a t.

k a rie r, b u k a n ja -

d o sen

Ju ru sa n

Ilm u

U n p a d ,fu n g s io n a r is

P a ka r

B P C

H u -

B a d a n

P erh u m a s,

K e tu a

P erh u m a s

B a n d u n g -

D e-