Perancangan visual branding dan promosi Boyolali milk festival 2015 (BOMFEST 2015) Pengantar
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PERANCANGAN VISUAL BRANDING DAN PROMOSI
BOYOLALI MILK FESTIVAL 2015
(BOMFEST 2015)
TUGAS AKHIR
Disusun Guna Melengkapi dan Memenuhi Persyaratan
Mencapai Gelar Sarjana Seni Rupa
Program Studi Desain Komunikasi Visual
Disusun oleh:
BETA PUTRI KHARISMAWATI
C0711006
PROGRAM STUDI DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
2015
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PERSEMBAHAN
Karya ini saya persembahkan untuk :
1. Orang Tua dan keluarga tercinta
2. Sahabat dan teman-teman tersayang
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MOTTO
Stop worrying about what you have to loose.
Start focusing about what you have to gain.
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KATA PENGANTAR
Puji Syukur penulis panjatkan kepada Tuhan Yang Maha Esa, yang atas
segala karunia dan limpahan rahmat-Nya penulis diberi kelancaran dalam
menyelesaikan Karya Tugas Akhir ini meskipun sempat terhambat oleh beberapa
hal. Dalam proses penulisan Karya Tugas Akhir ini, bantuan, bimbingan, arahan,
serta dukungan dari berbagai pihak sangat berpengaruh dan bermanfaat bagi
penulis.
Maka
penulisan
Konsep
Karya
Tugas
Akhir
dengan
judul
PERANCANGAN VISUAL BRANDING DAN PROMOSI BOYOLALI MILK
FESTIVAL 2015 (BBOMFEST 2015) ini dapat terselesaikan dengan baik. Untuk
itu penulis ingin menyampaikan rasa terimakasih kepada:
1. Drs. Ahmad Adib, M.Hum, Ph.D selaku Dekan Fakultas Seni Rupa dan Desain
Universitas Sebelas Maret Surakarta.
2. Dr. Deny Tri Ardianto, S.Sn, Dipl.Art selaku Ketua Program Studi S1 Desain
Komunikasi Visual.
3. Drs. Ahmad Adib, M.Hum, Ph.D selaku pembimbing I yang telah memberikan
banyak arahan, masukan, kritik, dan saran yang membangun.
4. Drs. Bedjo Riyanto M.Hum selaku pembimbing II yang telah memberikan
arahan, masukan, dan saran dalam Karya Tugas Akhir ini.
5. Seluruh Dosen dan karyawan Fakultas Seni Rupa dan Desain Universitas
Sebelas Maret Surakarta, khususnya S1 Desain Komunikasi Visual.
6. Bambang Jiyanto, SP, MS selaku Kepala Dinas Peternakkan dan Perikanan
Kabupaten Boyolali yang telah mengizinkan penulis untuk memperoleh data
yang dibutuhkan.
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7. Meiyanto S.Sos selaku perwakilan dari Dinas Kebudayaan dan Pariwisata
Kabupaten Boyolali yang telah mengizinkan penulis untuk memperoleh data
yang dibutuhkan.
8. Orang Tua dan keluarga yang senantiasa memberikan dukungan penuh baik
secara moral maupun materi.
9. Para sahabat yang senantiasa mendukung penulis untuk tetap bersemangat
dalam menyelesaikan kuliah dengan baik dan lancar.
10.
Seluruh pihak yang telah membantu penulis dalam menyelesaikan Konsep
Karya Tugas Akhir.
Penulis menyadari bahwa dalam penyusunan Konsep Karya Tugas Akhir
ini masih jauh dari sempurna, meskipun penulis sudah berusaha sebaik mungkin
dalam pengerjaannya, karena keterbatasan penulis dalam berbagai hal. Oleh
karena itu saran dan kritik yang sifatnya membangun sangat penulis harapkan dari
para pembaca. Akhir kata penulis ucapkan terimakasih dan penulis berharap
semoga apa yang telah penulis susun ini dapat bermanfaat serta menambah
wawasan bagi pembaca.
Surakarta,
Juni 2015
Penulis
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Perancangan Visual Branding dan Promosi
Boyolali Milk Festival 2015 (BOMFEST 2015)
Beta Putri Kharismawati1
Drs. Ahmad Adib M. Hum, Ph.D 2 Bedjo Riyanto M.Hum3
ABSTRAKSI
Beta Putri Kharismawati. 2015. Pengantar karya Tugas Akhir ini berjudul
“Perancangan Visual Branding dan Promosi Boyolali Milk Festival 2015
(BOMFEST 2015)”. Adapun permasalahan yang dikaji adalah : (1) Bagaimana
merancang visual branding yang tepat untuk Boyolali Milk Festival 2015? (2)
Bagaimana merancang promosi yang tepat untuk Boyolali Milk Festival 2015? (3)
Media apa saja yang digunakan sebagai pendukung festival atau acara tersebut?
Boyolali merupakan salah satu kabupaten di Jawa tengah yang menjadi
sentra penghasil susu sapi dengan hasil yang melimpah. Namun hal itu tidak
diimbangi dengan kesadaran masyarakatnya untuk mengkonsumsi susu sapi
secara rutin untuk memenuhi nutrisi harian tubuh. Padahal susu sapi merupakan
salah satu bahan pangan yang memiliki banyak manfaat untuk kesehatan tubuh
manusia. Oleh karena itu dengan dilakukannya perancangan Boyolali Milk
Festival iini dapat membantu meningkatkan kesadaran masyarakat untuk rutin
mengkonsumsi susu sapi demi memenuhi nutrisi harian tubuh.
.
Kata Kunci : Promosi, Festival, Susu Sapi, Boyolali.
1
Mahasiswa Jurusan Deskomvis Fakultas Seni Rupa dan Desain Universitas Sebelas
Maret Surakarta dengan NIM C0711006
2
Dosen Pembimbing I
3
Dosen Pembimbing II
viii
commit to user
perpustakaan.uns.ac.id
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Designing of Visual Branding and Promotion
Boyolali Milk Festival 2015 (BOMFEST 2015)
Beta Putri Kharismawati1
Drs. Ahmad Adib M. Hum, Ph.D 2 Bedjo Riyanto M.Hum3
ABSTRACT
Beta Putri Kharismawati. 2015. The introductory of this final project
entitled "Designing of Visual Branding and Promotion Boyolali Milk Festival
2015 (BOMFEST 2015)". The problems examined in this Final Project are: (1)
How to design a proper visual branding for Boyolali Milk Festival 2015? (2) How
to design a proper promotion for Boyolali Milk Festival 2015? (3) What media are
to be used to support this festival?
Boyolali is one of the districts in Central Java which became the center of
the milk-producing with abundant results. But it is not matched by the public
awareness to consume milk regularly to meet the body's daily nutrition. Whereas
cow's milk is one food that has many health benefits for the human body.
Therefore the designing of Boyolali Milk Festival is expected can raise the public
awareness to regularly consume cow's milk in order to meet the body's daily
nutrition.
Keywords : Promotion, Festival, Milk, Boyolali.
1
The student of Visual Communication Design Faculty of Fine Art and Design Sebelas
Maret University NIM C0711006
2
Guide Lecture I
3
Guide Lecture II
ix
commit to user
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DAFTAR ISI
LEMBAR JUDUL ........................................................................................................... i
LEMBAR PERSETUJUAN .......................................................................................... ii
LEMBAR PENGESAHAN ........................................................................................... iii
LEMBAR PERSEMBAHAN ....................................................................................... iv
LEMBAR MOTTO ........................................................................................................ v
KATA PENGANTAR ................................................................................................... vi
ABSTRAKSI................................................................................................................. viii
ABSTARCT .................................................................................................................... ix
DAFTAR ISI ................................................................................................................... x
DAFTAR TABEL ........................................................................................................ xiii
DAFTAR GAMBAR .................................................................................................... xiv
BAB I PENDAHULUAN ............................................................................................. 1
A. Latar Belakang ......................................................................................... 1
B. Perumusan Masalah .................................................................................. 4
C. Tujuan Perancangan ................................................................................. 4
D. Metode Penelitian ...................................................................................... 5
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E. Target ......................................................................................................... 8
BAB II KAJIAN TEORI .............................................................................................. 12
A. Tinjauan Umum ...................................................................................... 12
1. Perancangan ....................................................................................... 12
2. Visual ................................................................................................. 13
3. Branding ............................................................................................ 14
4. Visual Branding ................................................................................. 18
5. Promosi .............................................................................................. 20
6. Boyolali.............................................................................................. 20
7. Milk .................................................................................................... 21
8. Festival ............................................................................................... 26
B. Tinjauan Khusus ...................................................................................... 26
1. Masyarakat ....................................................................................... 27
2. Syarat Terbentuknya Masyarakat ...................................................... 29
3. Desa .................................................................................................. 29
4. Kota .................................................................................................. 33
5. Masyarakat Desa .............................................................................. 34
6. Masyarakat Kota ............................................................................... 35
BAB III IDENTIFIKASI DATA ................................................................................ 36
A. Kabupaten Boyolali ................................................................................. 36
B. Dinas Kebudayaan dan Pariwisata Kab. Boyolali ................................... 44
C. Dinas Peternakan dan Perikanan Kab. Boyolali ...................................... 49
D. Produksi Susu Sapi di Boyolali ............................................................... 61
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E. Konsumen Susu Sapi Boyolali ................................................................ 62
F. Pemasaran Susu Sapi Boyolali ................................................................ 63
G. Promosi .................................................................................................... 66
H. Komparasi................................................................................................ 68
I.
Analisa SWOT......................................................................................... 70
J.
Unique Selling Preposition...................................................................... 72
K. Positioning............................................................................................... 72
L. Riset ......................................................................................................... 74
BAB IV KONSEP PERANCANGAN ....................................................................... 82
A. Konsep Karya ......................................................................................... 82
B. Konsep Perancangan ............................................................................... 84
C. Teknik Pelaksanaan ................................................................................ 94
D. Perencanaan Biaya................................................................................ 101
BAB V VISUALISASI KARYA ............................................................................... 105
A. Visual Branding ................................................................................... 105
B. Media Promosi....................................................................................... 115
C. Merchandise .......................................................................................... 128
BAB VI KESIMPULAN ........................................................................................... 136
A. Kesimpulan ....................................................................................................... 136
B. Saran ................................................................................................................. 137
DAFTAR PUSTAKA
LAMPIRAN
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DAFTAR TABEL
Tabel 1. Data Produksi Susu di Boyolali ........................................................................ 61
Tabel 2. Analisa SWOT .................................................................................................. 70
Tabel 3. Perencanaan Biaya .......................................................................................... 101
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DAFTAR GAMBAR
Gambar 1. Kerangka Pemikiran ........................................................................................ 5
Gambar 2. Peta Kabupaten Boyolali ............................................................................... 37
Gambar 3. Logo Kabupaten Boyolali ............................................................................. 40
Gambar 4. Kantor Dinas Kebudayaan dan Pariwisata Kabupaten Boyolali ................... 44
Gambar 5. Struktur Organisasi Disbudpar Kabupaten Boyolali ..................................... 47
Gambar 6. Kantor Dinas Peternakan dan Perikanan Kabupaten Boyolali ...................... 49
Gambar 7. Struktur Organisasi Disnakkan Kabupaten Boyolali .................................... 59
Gambar 8. Patung Sapi di Boyolali ................................................................................. 66
Gambar 9. Halaman Media Sosial Facebook Boyolali Kota Susu ................................. 67
Gambar 10. Halaman Blog Boyolali Kota Susu ............................................................. 67
Gambar 11. Festival Jenang solo .................................................................................... 68
Gambar 12. Festival Jenang Solo .................................................................................... 69
Gambar 13. Tata Letak Desain 1..................................................................................... 84
Gambar 14. Tata Letak Desain 2..................................................................................... 85
Gambar 15. Warna .......................................................................................................... 86
Gambar 16. Ilustrasi Susu Sapi ....................................................................................... 87
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Gambar 17. Ilustrasi Keramaian ..................................................................................... 87
Gambar 18. Font GetCoffee Regular .............................................................................. 88
Gamabar 19. Font DJB See Spot Run ............................................................................. 88
Gambar 20. Font Halfmoon ............................................................................................ 89
Gambar 21. Font Century Gothic ................................................................................... 89
Gambar 22. Konfigurasi Logo ........................................................................................ 90
Gambar 23. Logo Grid .................................................................................................... 90
Gambar 24. Warna Logo ................................................................................................. 91
Gambar 25. Font GetCoffee Regular .............................................................................. 91
Gambar 26. Seragam Panitia ......................................................................................... 104
Gambar 27. ID Card .................................................................................................
105
Gambar 28. Signage System ......................................................................................
106
Gambar 29. Mobil Kantor .........................................................................................
107
Gambar 30. Kertas Surat ............................................................................................... 108
Gambar 31. Amplop ...................................................................................................... 109
Gambar 32. Stofmap .................................................................................................
110
Gambar 33. Notes ......................................................................................................
111
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Gambar 34. CD Cover & Label ................................................................................
112
Gambar 35. Kartu Nama ...........................................................................................
113
Gambar 36. Poster .....................................................................................................
114
Gambar 37. Brochure ................................................................................................
115
Gambar 38. Leaflet ....................................................................................................
116
Gambar 39. X-Banner 1 ............................................................................................
117
Gambar 40. X-Banner 2 ............................................................................................
117
Gambar 41. Spanduk .................................................................................................
118
Gambar 42. Street Banner .........................................................................................
119
Gambar 43. Baliho ....................................................................................................
120
Gambar 44. Umbul-umbul ........................................................................................
121
Gambar 45. Backdrop ...............................................................................................
122
Gambar 46. Standbooth Tampak Depan ...................................................................
123
Gambar 47. Standbooth Tampak Perspektif .............................................................
123
Gambar 48. Standbooth Tampak Samping dan Dalam .............................................
124
Gambar 49. Facebook Cover ....................................................................................
125
Gambar 50. Twitter Header .......................................................................................... 126
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Gambar 51. Kaos Merchandise ..................................................................................... 127
Gambar 52. Totebag ...................................................................................................... 128
Gambar 53. Kalender .................................................................................................... 129
Gambar 54. Notes .......................................................................................................... 130
Gambar 55. Mug ........................................................................................................... 131
Gambar 56. Pin ............................................................................................................. 132
Gambar 57. Sticker ........................................................................................................ 133
Gambar 58. Gantungan Kunci....................................................................................... 134
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PERANCANGAN VISUAL BRANDING DAN PROMOSI
BOYOLALI MILK FESTIVAL 2015
(BOMFEST 2015)
TUGAS AKHIR
Disusun Guna Melengkapi dan Memenuhi Persyaratan
Mencapai Gelar Sarjana Seni Rupa
Program Studi Desain Komunikasi Visual
Disusun oleh:
BETA PUTRI KHARISMAWATI
C0711006
PROGRAM STUDI DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
2015
i
commit to user
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commit to user
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digilib.uns.ac.id
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commit to user
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PERSEMBAHAN
Karya ini saya persembahkan untuk :
1. Orang Tua dan keluarga tercinta
2. Sahabat dan teman-teman tersayang
iv
commit to user
perpustakaan.uns.ac.id
digilib.uns.ac.id
MOTTO
Stop worrying about what you have to loose.
Start focusing about what you have to gain.
v
commit to user
perpustakaan.uns.ac.id
digilib.uns.ac.id
KATA PENGANTAR
Puji Syukur penulis panjatkan kepada Tuhan Yang Maha Esa, yang atas
segala karunia dan limpahan rahmat-Nya penulis diberi kelancaran dalam
menyelesaikan Karya Tugas Akhir ini meskipun sempat terhambat oleh beberapa
hal. Dalam proses penulisan Karya Tugas Akhir ini, bantuan, bimbingan, arahan,
serta dukungan dari berbagai pihak sangat berpengaruh dan bermanfaat bagi
penulis.
Maka
penulisan
Konsep
Karya
Tugas
Akhir
dengan
judul
PERANCANGAN VISUAL BRANDING DAN PROMOSI BOYOLALI MILK
FESTIVAL 2015 (BBOMFEST 2015) ini dapat terselesaikan dengan baik. Untuk
itu penulis ingin menyampaikan rasa terimakasih kepada:
1. Drs. Ahmad Adib, M.Hum, Ph.D selaku Dekan Fakultas Seni Rupa dan Desain
Universitas Sebelas Maret Surakarta.
2. Dr. Deny Tri Ardianto, S.Sn, Dipl.Art selaku Ketua Program Studi S1 Desain
Komunikasi Visual.
3. Drs. Ahmad Adib, M.Hum, Ph.D selaku pembimbing I yang telah memberikan
banyak arahan, masukan, kritik, dan saran yang membangun.
4. Drs. Bedjo Riyanto M.Hum selaku pembimbing II yang telah memberikan
arahan, masukan, dan saran dalam Karya Tugas Akhir ini.
5. Seluruh Dosen dan karyawan Fakultas Seni Rupa dan Desain Universitas
Sebelas Maret Surakarta, khususnya S1 Desain Komunikasi Visual.
6. Bambang Jiyanto, SP, MS selaku Kepala Dinas Peternakkan dan Perikanan
Kabupaten Boyolali yang telah mengizinkan penulis untuk memperoleh data
yang dibutuhkan.
vi
commit to user
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digilib.uns.ac.id
7. Meiyanto S.Sos selaku perwakilan dari Dinas Kebudayaan dan Pariwisata
Kabupaten Boyolali yang telah mengizinkan penulis untuk memperoleh data
yang dibutuhkan.
8. Orang Tua dan keluarga yang senantiasa memberikan dukungan penuh baik
secara moral maupun materi.
9. Para sahabat yang senantiasa mendukung penulis untuk tetap bersemangat
dalam menyelesaikan kuliah dengan baik dan lancar.
10.
Seluruh pihak yang telah membantu penulis dalam menyelesaikan Konsep
Karya Tugas Akhir.
Penulis menyadari bahwa dalam penyusunan Konsep Karya Tugas Akhir
ini masih jauh dari sempurna, meskipun penulis sudah berusaha sebaik mungkin
dalam pengerjaannya, karena keterbatasan penulis dalam berbagai hal. Oleh
karena itu saran dan kritik yang sifatnya membangun sangat penulis harapkan dari
para pembaca. Akhir kata penulis ucapkan terimakasih dan penulis berharap
semoga apa yang telah penulis susun ini dapat bermanfaat serta menambah
wawasan bagi pembaca.
Surakarta,
Juni 2015
Penulis
vii
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Perancangan Visual Branding dan Promosi
Boyolali Milk Festival 2015 (BOMFEST 2015)
Beta Putri Kharismawati1
Drs. Ahmad Adib M. Hum, Ph.D 2 Bedjo Riyanto M.Hum3
ABSTRAKSI
Beta Putri Kharismawati. 2015. Pengantar karya Tugas Akhir ini berjudul
“Perancangan Visual Branding dan Promosi Boyolali Milk Festival 2015
(BOMFEST 2015)”. Adapun permasalahan yang dikaji adalah : (1) Bagaimana
merancang visual branding yang tepat untuk Boyolali Milk Festival 2015? (2)
Bagaimana merancang promosi yang tepat untuk Boyolali Milk Festival 2015? (3)
Media apa saja yang digunakan sebagai pendukung festival atau acara tersebut?
Boyolali merupakan salah satu kabupaten di Jawa tengah yang menjadi
sentra penghasil susu sapi dengan hasil yang melimpah. Namun hal itu tidak
diimbangi dengan kesadaran masyarakatnya untuk mengkonsumsi susu sapi
secara rutin untuk memenuhi nutrisi harian tubuh. Padahal susu sapi merupakan
salah satu bahan pangan yang memiliki banyak manfaat untuk kesehatan tubuh
manusia. Oleh karena itu dengan dilakukannya perancangan Boyolali Milk
Festival iini dapat membantu meningkatkan kesadaran masyarakat untuk rutin
mengkonsumsi susu sapi demi memenuhi nutrisi harian tubuh.
.
Kata Kunci : Promosi, Festival, Susu Sapi, Boyolali.
1
Mahasiswa Jurusan Deskomvis Fakultas Seni Rupa dan Desain Universitas Sebelas
Maret Surakarta dengan NIM C0711006
2
Dosen Pembimbing I
3
Dosen Pembimbing II
viii
commit to user
perpustakaan.uns.ac.id
digilib.uns.ac.id
Designing of Visual Branding and Promotion
Boyolali Milk Festival 2015 (BOMFEST 2015)
Beta Putri Kharismawati1
Drs. Ahmad Adib M. Hum, Ph.D 2 Bedjo Riyanto M.Hum3
ABSTRACT
Beta Putri Kharismawati. 2015. The introductory of this final project
entitled "Designing of Visual Branding and Promotion Boyolali Milk Festival
2015 (BOMFEST 2015)". The problems examined in this Final Project are: (1)
How to design a proper visual branding for Boyolali Milk Festival 2015? (2) How
to design a proper promotion for Boyolali Milk Festival 2015? (3) What media are
to be used to support this festival?
Boyolali is one of the districts in Central Java which became the center of
the milk-producing with abundant results. But it is not matched by the public
awareness to consume milk regularly to meet the body's daily nutrition. Whereas
cow's milk is one food that has many health benefits for the human body.
Therefore the designing of Boyolali Milk Festival is expected can raise the public
awareness to regularly consume cow's milk in order to meet the body's daily
nutrition.
Keywords : Promotion, Festival, Milk, Boyolali.
1
The student of Visual Communication Design Faculty of Fine Art and Design Sebelas
Maret University NIM C0711006
2
Guide Lecture I
3
Guide Lecture II
ix
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DAFTAR ISI
LEMBAR JUDUL ........................................................................................................... i
LEMBAR PERSETUJUAN .......................................................................................... ii
LEMBAR PENGESAHAN ........................................................................................... iii
LEMBAR PERSEMBAHAN ....................................................................................... iv
LEMBAR MOTTO ........................................................................................................ v
KATA PENGANTAR ................................................................................................... vi
ABSTRAKSI................................................................................................................. viii
ABSTARCT .................................................................................................................... ix
DAFTAR ISI ................................................................................................................... x
DAFTAR TABEL ........................................................................................................ xiii
DAFTAR GAMBAR .................................................................................................... xiv
BAB I PENDAHULUAN ............................................................................................. 1
A. Latar Belakang ......................................................................................... 1
B. Perumusan Masalah .................................................................................. 4
C. Tujuan Perancangan ................................................................................. 4
D. Metode Penelitian ...................................................................................... 5
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E. Target ......................................................................................................... 8
BAB II KAJIAN TEORI .............................................................................................. 12
A. Tinjauan Umum ...................................................................................... 12
1. Perancangan ....................................................................................... 12
2. Visual ................................................................................................. 13
3. Branding ............................................................................................ 14
4. Visual Branding ................................................................................. 18
5. Promosi .............................................................................................. 20
6. Boyolali.............................................................................................. 20
7. Milk .................................................................................................... 21
8. Festival ............................................................................................... 26
B. Tinjauan Khusus ...................................................................................... 26
1. Masyarakat ....................................................................................... 27
2. Syarat Terbentuknya Masyarakat ...................................................... 29
3. Desa .................................................................................................. 29
4. Kota .................................................................................................. 33
5. Masyarakat Desa .............................................................................. 34
6. Masyarakat Kota ............................................................................... 35
BAB III IDENTIFIKASI DATA ................................................................................ 36
A. Kabupaten Boyolali ................................................................................. 36
B. Dinas Kebudayaan dan Pariwisata Kab. Boyolali ................................... 44
C. Dinas Peternakan dan Perikanan Kab. Boyolali ...................................... 49
D. Produksi Susu Sapi di Boyolali ............................................................... 61
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E. Konsumen Susu Sapi Boyolali ................................................................ 62
F. Pemasaran Susu Sapi Boyolali ................................................................ 63
G. Promosi .................................................................................................... 66
H. Komparasi................................................................................................ 68
I.
Analisa SWOT......................................................................................... 70
J.
Unique Selling Preposition...................................................................... 72
K. Positioning............................................................................................... 72
L. Riset ......................................................................................................... 74
BAB IV KONSEP PERANCANGAN ....................................................................... 82
A. Konsep Karya ......................................................................................... 82
B. Konsep Perancangan ............................................................................... 84
C. Teknik Pelaksanaan ................................................................................ 94
D. Perencanaan Biaya................................................................................ 101
BAB V VISUALISASI KARYA ............................................................................... 105
A. Visual Branding ................................................................................... 105
B. Media Promosi....................................................................................... 115
C. Merchandise .......................................................................................... 128
BAB VI KESIMPULAN ........................................................................................... 136
A. Kesimpulan ....................................................................................................... 136
B. Saran ................................................................................................................. 137
DAFTAR PUSTAKA
LAMPIRAN
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DAFTAR TABEL
Tabel 1. Data Produksi Susu di Boyolali ........................................................................ 61
Tabel 2. Analisa SWOT .................................................................................................. 70
Tabel 3. Perencanaan Biaya .......................................................................................... 101
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DAFTAR GAMBAR
Gambar 1. Kerangka Pemikiran ........................................................................................ 5
Gambar 2. Peta Kabupaten Boyolali ............................................................................... 37
Gambar 3. Logo Kabupaten Boyolali ............................................................................. 40
Gambar 4. Kantor Dinas Kebudayaan dan Pariwisata Kabupaten Boyolali ................... 44
Gambar 5. Struktur Organisasi Disbudpar Kabupaten Boyolali ..................................... 47
Gambar 6. Kantor Dinas Peternakan dan Perikanan Kabupaten Boyolali ...................... 49
Gambar 7. Struktur Organisasi Disnakkan Kabupaten Boyolali .................................... 59
Gambar 8. Patung Sapi di Boyolali ................................................................................. 66
Gambar 9. Halaman Media Sosial Facebook Boyolali Kota Susu ................................. 67
Gambar 10. Halaman Blog Boyolali Kota Susu ............................................................. 67
Gambar 11. Festival Jenang solo .................................................................................... 68
Gambar 12. Festival Jenang Solo .................................................................................... 69
Gambar 13. Tata Letak Desain 1..................................................................................... 84
Gambar 14. Tata Letak Desain 2..................................................................................... 85
Gambar 15. Warna .......................................................................................................... 86
Gambar 16. Ilustrasi Susu Sapi ....................................................................................... 87
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Gambar 17. Ilustrasi Keramaian ..................................................................................... 87
Gambar 18. Font GetCoffee Regular .............................................................................. 88
Gamabar 19. Font DJB See Spot Run ............................................................................. 88
Gambar 20. Font Halfmoon ............................................................................................ 89
Gambar 21. Font Century Gothic ................................................................................... 89
Gambar 22. Konfigurasi Logo ........................................................................................ 90
Gambar 23. Logo Grid .................................................................................................... 90
Gambar 24. Warna Logo ................................................................................................. 91
Gambar 25. Font GetCoffee Regular .............................................................................. 91
Gambar 26. Seragam Panitia ......................................................................................... 104
Gambar 27. ID Card .................................................................................................
105
Gambar 28. Signage System ......................................................................................
106
Gambar 29. Mobil Kantor .........................................................................................
107
Gambar 30. Kertas Surat ............................................................................................... 108
Gambar 31. Amplop ...................................................................................................... 109
Gambar 32. Stofmap .................................................................................................
110
Gambar 33. Notes ......................................................................................................
111
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Gambar 34. CD Cover & Label ................................................................................
112
Gambar 35. Kartu Nama ...........................................................................................
113
Gambar 36. Poster .....................................................................................................
114
Gambar 37. Brochure ................................................................................................
115
Gambar 38. Leaflet ....................................................................................................
116
Gambar 39. X-Banner 1 ............................................................................................
117
Gambar 40. X-Banner 2 ............................................................................................
117
Gambar 41. Spanduk .................................................................................................
118
Gambar 42. Street Banner .........................................................................................
119
Gambar 43. Baliho ....................................................................................................
120
Gambar 44. Umbul-umbul ........................................................................................
121
Gambar 45. Backdrop ...............................................................................................
122
Gambar 46. Standbooth Tampak Depan ...................................................................
123
Gambar 47. Standbooth Tampak Perspektif .............................................................
123
Gambar 48. Standbooth Tampak Samping dan Dalam .............................................
124
Gambar 49. Facebook Cover ....................................................................................
125
Gambar 50. Twitter Header .......................................................................................... 126
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Gambar 51. Kaos Merchandise ..................................................................................... 127
Gambar 52. Totebag ...................................................................................................... 128
Gambar 53. Kalender .................................................................................................... 129
Gambar 54. Notes .......................................................................................................... 130
Gambar 55. Mug ........................................................................................................... 131
Gambar 56. Pin ............................................................................................................. 132
Gambar 57. Sticker ........................................................................................................ 133
Gambar 58. Gantungan Kunci....................................................................................... 134
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