Week 4 business research process
Chapter 4 Chapter 4 The Business The Business Research Process: Research Process: An Overview An Overview McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved.
Learning Objectives Learning Objectives Understand …
- That research is decision- and dilemma- centered.
- That the clarified research question is the result of careful exploration and analysis and sets the direction for the research project.
Learning Objectives Learning Objectives Understand . . .
- How value assessments and budgeting
influence the process for proposing research, and ultimately, research design.
- What is included in research design, data collection, and data analysis.
- Research process problems to avoid.
Curiosity Drives Research Curiosity Drives Research “Learning to ask empowering questions— especially in moments of crisis—is a critical skill that will ultimately shape the meanings you create.”
Anthony Robbins founder Robbins Research International, Inc.
PulsePoint: PulsePoint: Research Revelations Research Revelations
Purpose of Research Purpose of Research Reduce the level of risk of a business decision.
Evaluating the Evaluating the Value of Research Value of Research
Option Analysis Option Analysis
Decision Theory Decision Theory
Prior or Interim Evaluation Prior or Interim Evaluation
Ex Post Facto Evaluation Ex Post Facto Evaluation
Research Process Research Process
Stage 1: Clarifying the Research Stage 1: Clarifying the Research Question Question Management-research question hierarchy process begins by identifying the management dilemma
Stage 2: Proposing Research Stage 2: Proposing Research Budget Types
- Rule-of-thumb
- Departmental
- Task
The Research Proposal The Research Proposal
Purpose Methods Extent Purpose
Extent Legally-
Legally- binding Timing binding
Timing
Written
Written
contract contract
proposals
proposals
establishestablish
Obligations Obligations
Delivery Budgets
Budgets
Stage 3: Stage 3: Designing the Research Designing the Research
Stage 3: Designing the Research Stage 3: Designing the Research The Research
Project The Research
Project Research Design Research Design Sampling Design Sampling Design Pilot Testing Pilot Testing
Stage 4: Data Collection Stage 4: Data Collection
Collecting Sensitive Data Collecting Sensitive Data Demands Safeguards Demands Safeguards Scotts used a healthcare management company to collect sensitive wellness data during annual health assessments to preserve participant confidentiality.
Data Characteristics Data Characteristics Abstractness Abstractness
Verifiability Verifiability Elusiveness Elusiveness
Closeness Closeness
Stage 5: Stage 5: Data Analysis &Interpretation Data Analysis &Interpretation
Reduce data to manageable size Reduce data to manageable size
Steps in Data Analysis and Steps in Data Analysis and Interpretation Interpretation
Develop summaries Develop summaries
Look for patterns Look for patterns
Apply statistical techniques Apply statistical techniques
Stage 6: Stage 6: Reporting the Results Reporting the Results
Parts of the Research Report Parts of the Research Report Research Report
Research Report
Executive Summary
Executive Summary
Research Overview
Research Overview
Technical Appendix
Technical Appendix
Implementation Strategies
Implementation Strategies
The Research Report Overview The Research Report Overview
Problem’s background Problem’s background
Summary of exploratory findings Summary of exploratory findings
Research design and procedures Research design and procedures
Conclusions Conclusions
Research Process Problems to Research Process Problems to Avoid Avoid
Research Process Problems to Research Process Problems to Avoid Avoid
- Company Database Strip-Mining
- The Favored- Technique Syndrome
Key Terms Key Terms
- Census • Data –Primary data
- Management question
- Management-research
question hierarchy
- Pilot test
- Research design
- Research process
- Research questions
- Sample • Target population<
- –Secondary data