S IKOM 1206315 Bibliography
DAFTAR PUSTAKA
Buku
Baran, S.J & D.K Davis. (2010). Mass Communication Theory: Foundations,
Ferment, and Future, 6th Edition. Boston: Wadsworth.
Barker, C. (2004). The Sage Dictionary of Cultural Studies. London: SAGE
Publications Ltd.
Belch, G. E & M.A Belch. (1998). Advertising & Promotion: An Integrated
Marketing Communication Perspective, 5th Edition. USA: McGraw-Hill, Inc.
Blades, M, dkk. (2014). Advertising to Children: New Directions, New Media.
London: Palgrave Macmillan.
Bloor, M, dkk. (2001). Focus Groups in Social Research. London: SAGE
Publications, Ltd.
Blythe, J. (2006). Essentials of Marketing Communications, 3rd Edition. Harlow:
Pearson Education Ltd.
Bullo, S. (2014). Evaluation in Advertising Reception; A Socio-Cognitive and
Linguistic Perspective. London: Palgrave Macmillan.
Bungin, B. (2007). Penelitian Kualitatif: Komunikasi, Ekonomi, Kebijakan
Publik, dan Ilmu Sosial Lainnya, Edisi Kedua. Jakarta: Prenada Media Group.
Creswell, J.W. (2014). Research Design: Qualitative, Quantitative, and Mixed
Method Approaches, 4th Edition. California: Sage Publications, Inc.
Danesi, M. (2009). Dictionary of Media and Communications. New York: M.E.
Sharpe, Inc.
Davis, J.J. (2012). Penelitian Periklanan: Teori & Praktik. Jakarta: Grafindo.
Daymon, C. & I. Holloway. (2011). Qualitative Research Methods in Public
Relations and Marketing Communications, 2nd Edition. New York:
Routledge.
Denzin, N.K & Y.S Lincoln. (2009). Handbook of Qualitative Reseach, Edisi
Terjemahan. Yogyakarta: Pustaka Pelajar.
Flick, U. (2009). An Introduction to Qualitative Research. London: Sage
Publications Ltd.
Griffin, E. (2011). A First Look At Communication Theory, 8th Edition. New
York: McGraw-Hill/Irwin.
Hall, S. (1993). Encoding Decoding. Dalam Simon During (Penyunting), The
Cultural Studies Reader, (hlm. 507-517). New York: Routledge.
Hanley, P. (2000). Copycat Kids? The Influence of Television Advertising on
Children and Teenagers. London: ITC.
Kotler, P & K.L. Keller. (2012). Marketing Management, 14th Edition. Upper
Saddle River: Prentice Hall.
Kriyantono, R. (2006). Teknik Praktis Riset Komunikasi: Disertai Contoh Praktis
Riset Media, Public Relations, Advertising, Komunikasi Organisasi,
Komunikasi Pemasaran. Jakarta: Prenada Media Group.
127
Saffina Azzahra Firdaus, 2016
ANALISIS PENERIMAAN PESAN IKLAN TELEVISI MY NOODLEZ PADA ANAK-ANAK SEBAGAI
KHALAYAK AKTIF
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
128
Littlejohn, S.W & K.A Foss (2009). Encyclopedia of Communication Theory.
California: SAGE Publications, Inc.Lusted, M.A. (2009). Advertising to
Children. Minnesota: ABDO Publishing Company.
McQuail. D. (2010). Mass Communication Theory, 6th Edition. London: SAGE
Publications, Ltd.
Moriarty. S, dkk. (2011). Advertising & IMC: Principles and Practices, 9th
Edition. Upper Saddle River: Prentice Hall.
Patton, M.Q. (2005). Qualitative Research. Dalam Everitt. B & D. Howell
(Penyunting), Encyclopedia of Statistics in Behavioral Science, Volume 3,
(hlm. 1633-1636). New Jersey: Wiley.
Rakhmat, J. (2008). Psikologi Komunikasi. Bandung: Rosda Karya.
Ritchie, L & J. Lewis. (2003). Qualitative Research Practice: A Guide for Social
Science Students and Researchers. Lodon: Sage Publications, Ltd.
Ruben, B. D & L.P. Stewart. (2013). Komunikasi dan Perilaku Manusia, Edisi
Kelima. Jakarta: Rajawali Pers.
Shimp, T.A. (2007). Advertising, Promotion, and Other Aspects of Integrated
Marketing Communications, 7th Edition. Mason: Thomson South-Western.
Smtih, K, dkk. (2005). Handbook of Visual Communication; Theory, Methods,
and Media. Mahwah: Lawrence Elbraum Associates, Inc.
Sobur, A. (2014). Ensiklopedia Komunikasi (P-Z). Bandung: Simbiosa Rekatama
Media.
Sugiyono. (2015). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung:
Alfabeta.
Stratton, P. (1997). Children's Food Marketing and Innovation. Surrey: Chapman
& Hall. Professional.
Vivian, J (2008). Teori Komunikasi Massa Edisi 8. Jakarta: Prenada Media
Group.
West, R. & L.H. Turner. (2014). Introducing Communication Theory: Analysis
and Application, 5th Edition. New York: McGraw-Hill/Irwin.
Jurnal
Boyland, E.J & J.C.G Halford. (2013). Television Advertising and Branding.
Effects on Eating Behaviour and Food Preferences in Children. Elsevier:
Journal of Apetite, 62, hlm. 236-241.
Buckingham, D. (2007). Selling Childhood? Children and Consumer Culture.
Routledge: Journal of Children and Media, 1 (1), hlm. 15-24.
Cox, M.J (2008). Sustainable Communication: A Study of Green Advertising and
Audience Reception within the Growing Arena of Corporate Social
Responsibility. Case Study: British Petroleum. Earth & Environment, 3, hlm.
32-51.
Ebren, F & Y. Çelik. (2011). Television Advertisements: A Reception Study.
Turkish Online Journal of Qualitative Inquiry, 2 (3), hlm. 40-66.
Jensen, K.B. (1987). Qualitative Audience Research: Toward an Integrative
Approach to Reception. Routledge: Critical Studies in Mass Communication,
4, hlm. 21-36.
Saffina Azzahra Firdaus, 2016
ANALISIS PENERIMAAN PESAN IKLAN TELEVISI MY NOODLEZ PADA ANAK-ANAK SEBAGAI
KHALAYAK AKTIF
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
129
Jensen, K.B & K.E Rosengren. (1990). Five Traditions in Search of the Audience.
SAGE: European Journal of Communications, 5, hlm. 207-238.
Lawlor, M. & A. Prothero. (2003). Children’s Understanding of Television
Advertising Intent. Journal of Marketing Management, 19, 411–431.
Lozano, J & L. Frankenberg. (2009). Theoretical Approaches and Methodological
Strategies in Latin American Empirical Research on Television Audiences:
1992–2007. SAGE: Global Media & Communication, 5 (2), hlm. 149–176.
McNeal, J.U. (2003). Children’s Visual Memory of Packaging. Emerald Insight:
Journal of Consumer Marketing, 20 (5), hlm. 400-427.
Pine, K.J & A.N. (2002). Dear Santa: The Effects of Television Advertising on
Young Children. International Journal of Behavioral Development, 26 (6),
hlm. 529–539.
Sumarwan, U, dkk. (2012). Persepsi dan Preferensi Iklan Mempengaruhi Niat Beli
Anak Pada Produk Makanan Ringan. IPB: Jurnal Ilmu Keluarga &
Konsumen, 5 (2), hlm. 185-192.
Waller, D.S & Lanasier E.V. (2014). Attitudes of Indonesian Mothers Toward
Food Advertising Directed to Children. Routledge: Journal of Food Products
Marketing, 21, hlm. 397-412.
Warren, R, dkk. (2007). Food and Beveraged Advertising to Children on US
Television: Did National Food Advertisers Respond?. Sagepub: J & MQ
Quarterly Journal Winter 2007, 84 (4), hlm. 795-810.
Wood, H. (2007). The Mediated Conversational Floor: An Interactive Approach
to Audience Reception Analysis. SAGE: Media, Culture, & Society, 29 (1),
hlm. 75–103.
Tesis
Rachman, R.A. (2012). Pemaknaan Iklan Layanan Masyarakat Lingkungan
Hidup (Analisis Pemaknaan Mahasiswa Kehutanan Terhadap Iklan:
“HUTAN: Sumber Kehidupan, Keanekaragaman Hayati”). (Tesis).
Universitas Indonesia, Depok.
Wharton, C. (2005). Text and Context: An Analysis of Advertising Reception.
(Tesis), Northumbria University, Newcastle.
Sumber dari Website
Home Tester Club: Review Indomie My Noodlez. Diakses dari
https://hometesterclub.com/id/id/Products/indomie-my-noodlez/36360?p=0
(diakses pada 3 September 2016, 16:20 WIB)
Indofood. Diakses dari http://www.indofood.com/ (diakses pada 28 Agustus 2016,
12:44 WIB)
Indomie. Diakses dari http://www.indomie.com/ (diakses pada 28 Agustus 2016,
12:48 WIB)
Industri Bisnis Online. Ajak Anak Makan Sayur, Indofood Luncurkan Indomie
My
Noodlez.
Diakses
dari
http://industri.bisnis.com/read/20151020/100/484090/ajak-anak-makanSaffina Azzahra Firdaus, 2016
ANALISIS PENERIMAAN PESAN IKLAN TELEVISI MY NOODLEZ PADA ANAK-ANAK SEBAGAI
KHALAYAK AKTIF
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
130
sayur-indofood-luncurkan-indomie-my-noodlez, (diakses pada 3 September
2016 pukul 15:08 WIB)
Livingstone, S. (1998). Relationships Between Media and Audiences: Prospects
for
Audience
Reception
Studies.
[Online].
Diakses
dari
http://www.lse.ac.uk/collections/media@lse/mediaWorkingPapers/ (diakses
pada 9 Juni 2016, 23:00 WIB)
Marketeer Online. Diakses dari http://marketeers.com/new/indomie-hadirkan-mieinstan-khusus-anak-anak (diakses pada 8 Mei 2016, 17:30 WIB)
Republika Online. “Indofood Keluarkan Indomie My Noodlez untuk Anak-Anak.
Diakses
dari
http://gayahidup.republika.co.id/berita/gayahidup/kuliner/15/10/20/nwigq8359-indofood-keluarkan-indomie-my-noodlezuntuk-anakanak, (diakses pada 3 September 2016, 14:55 WIB)
Review
Weekly:
Perang
Sengit
Mie
Instan.
Diakses
dari
http://www.majalahreviewweekly.com/read/36/perang-sengit-mi-instan
(diakses pada 8 Mei 2016, 17.45 WIB)
Siaran Pers My Noodlez. Diakses dari http://www.indofood.com/pressrelease/indofood-introduces-a-new-innovation-through-indomie-my-noodlezthe-first-instant-noodle-for-children-made-with-carrot-or-seaweed-addedwith-exciting-crunchy-topping, (diakses pada 3 September 2016, 16:10 WIB)
Statista. Pengeluaran Biaya Iklan di Indonesia tahun 2015. Diakses dari
http://statista.com/statistics/386393/advertising-expenditures-by-mediumindonesia/ (diakses pada 8 Mei 2016, 18:18 WIB)
SWA Online. Mie Instan My Noodlez Incar Segmen Anak-Anak. Diakses dari
http://swa.co.id/swa/trends/marketing/mie-instan-my-noodlez-incar-segmenanak-anak, (diakses pada 3 September 2016, 16.02 WIB)
WINA:
Data
Konsumsi
Mie
Instan
di
dunia
tahun
2015.
http://instantnoodles.org/en/noodles/market.html/ (diakses pada 9 Juni 2016,
22:50 WIB)
Saffina Azzahra Firdaus, 2016
ANALISIS PENERIMAAN PESAN IKLAN TELEVISI MY NOODLEZ PADA ANAK-ANAK SEBAGAI
KHALAYAK AKTIF
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Buku
Baran, S.J & D.K Davis. (2010). Mass Communication Theory: Foundations,
Ferment, and Future, 6th Edition. Boston: Wadsworth.
Barker, C. (2004). The Sage Dictionary of Cultural Studies. London: SAGE
Publications Ltd.
Belch, G. E & M.A Belch. (1998). Advertising & Promotion: An Integrated
Marketing Communication Perspective, 5th Edition. USA: McGraw-Hill, Inc.
Blades, M, dkk. (2014). Advertising to Children: New Directions, New Media.
London: Palgrave Macmillan.
Bloor, M, dkk. (2001). Focus Groups in Social Research. London: SAGE
Publications, Ltd.
Blythe, J. (2006). Essentials of Marketing Communications, 3rd Edition. Harlow:
Pearson Education Ltd.
Bullo, S. (2014). Evaluation in Advertising Reception; A Socio-Cognitive and
Linguistic Perspective. London: Palgrave Macmillan.
Bungin, B. (2007). Penelitian Kualitatif: Komunikasi, Ekonomi, Kebijakan
Publik, dan Ilmu Sosial Lainnya, Edisi Kedua. Jakarta: Prenada Media Group.
Creswell, J.W. (2014). Research Design: Qualitative, Quantitative, and Mixed
Method Approaches, 4th Edition. California: Sage Publications, Inc.
Danesi, M. (2009). Dictionary of Media and Communications. New York: M.E.
Sharpe, Inc.
Davis, J.J. (2012). Penelitian Periklanan: Teori & Praktik. Jakarta: Grafindo.
Daymon, C. & I. Holloway. (2011). Qualitative Research Methods in Public
Relations and Marketing Communications, 2nd Edition. New York:
Routledge.
Denzin, N.K & Y.S Lincoln. (2009). Handbook of Qualitative Reseach, Edisi
Terjemahan. Yogyakarta: Pustaka Pelajar.
Flick, U. (2009). An Introduction to Qualitative Research. London: Sage
Publications Ltd.
Griffin, E. (2011). A First Look At Communication Theory, 8th Edition. New
York: McGraw-Hill/Irwin.
Hall, S. (1993). Encoding Decoding. Dalam Simon During (Penyunting), The
Cultural Studies Reader, (hlm. 507-517). New York: Routledge.
Hanley, P. (2000). Copycat Kids? The Influence of Television Advertising on
Children and Teenagers. London: ITC.
Kotler, P & K.L. Keller. (2012). Marketing Management, 14th Edition. Upper
Saddle River: Prentice Hall.
Kriyantono, R. (2006). Teknik Praktis Riset Komunikasi: Disertai Contoh Praktis
Riset Media, Public Relations, Advertising, Komunikasi Organisasi,
Komunikasi Pemasaran. Jakarta: Prenada Media Group.
127
Saffina Azzahra Firdaus, 2016
ANALISIS PENERIMAAN PESAN IKLAN TELEVISI MY NOODLEZ PADA ANAK-ANAK SEBAGAI
KHALAYAK AKTIF
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
128
Littlejohn, S.W & K.A Foss (2009). Encyclopedia of Communication Theory.
California: SAGE Publications, Inc.Lusted, M.A. (2009). Advertising to
Children. Minnesota: ABDO Publishing Company.
McQuail. D. (2010). Mass Communication Theory, 6th Edition. London: SAGE
Publications, Ltd.
Moriarty. S, dkk. (2011). Advertising & IMC: Principles and Practices, 9th
Edition. Upper Saddle River: Prentice Hall.
Patton, M.Q. (2005). Qualitative Research. Dalam Everitt. B & D. Howell
(Penyunting), Encyclopedia of Statistics in Behavioral Science, Volume 3,
(hlm. 1633-1636). New Jersey: Wiley.
Rakhmat, J. (2008). Psikologi Komunikasi. Bandung: Rosda Karya.
Ritchie, L & J. Lewis. (2003). Qualitative Research Practice: A Guide for Social
Science Students and Researchers. Lodon: Sage Publications, Ltd.
Ruben, B. D & L.P. Stewart. (2013). Komunikasi dan Perilaku Manusia, Edisi
Kelima. Jakarta: Rajawali Pers.
Shimp, T.A. (2007). Advertising, Promotion, and Other Aspects of Integrated
Marketing Communications, 7th Edition. Mason: Thomson South-Western.
Smtih, K, dkk. (2005). Handbook of Visual Communication; Theory, Methods,
and Media. Mahwah: Lawrence Elbraum Associates, Inc.
Sobur, A. (2014). Ensiklopedia Komunikasi (P-Z). Bandung: Simbiosa Rekatama
Media.
Sugiyono. (2015). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung:
Alfabeta.
Stratton, P. (1997). Children's Food Marketing and Innovation. Surrey: Chapman
& Hall. Professional.
Vivian, J (2008). Teori Komunikasi Massa Edisi 8. Jakarta: Prenada Media
Group.
West, R. & L.H. Turner. (2014). Introducing Communication Theory: Analysis
and Application, 5th Edition. New York: McGraw-Hill/Irwin.
Jurnal
Boyland, E.J & J.C.G Halford. (2013). Television Advertising and Branding.
Effects on Eating Behaviour and Food Preferences in Children. Elsevier:
Journal of Apetite, 62, hlm. 236-241.
Buckingham, D. (2007). Selling Childhood? Children and Consumer Culture.
Routledge: Journal of Children and Media, 1 (1), hlm. 15-24.
Cox, M.J (2008). Sustainable Communication: A Study of Green Advertising and
Audience Reception within the Growing Arena of Corporate Social
Responsibility. Case Study: British Petroleum. Earth & Environment, 3, hlm.
32-51.
Ebren, F & Y. Çelik. (2011). Television Advertisements: A Reception Study.
Turkish Online Journal of Qualitative Inquiry, 2 (3), hlm. 40-66.
Jensen, K.B. (1987). Qualitative Audience Research: Toward an Integrative
Approach to Reception. Routledge: Critical Studies in Mass Communication,
4, hlm. 21-36.
Saffina Azzahra Firdaus, 2016
ANALISIS PENERIMAAN PESAN IKLAN TELEVISI MY NOODLEZ PADA ANAK-ANAK SEBAGAI
KHALAYAK AKTIF
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
129
Jensen, K.B & K.E Rosengren. (1990). Five Traditions in Search of the Audience.
SAGE: European Journal of Communications, 5, hlm. 207-238.
Lawlor, M. & A. Prothero. (2003). Children’s Understanding of Television
Advertising Intent. Journal of Marketing Management, 19, 411–431.
Lozano, J & L. Frankenberg. (2009). Theoretical Approaches and Methodological
Strategies in Latin American Empirical Research on Television Audiences:
1992–2007. SAGE: Global Media & Communication, 5 (2), hlm. 149–176.
McNeal, J.U. (2003). Children’s Visual Memory of Packaging. Emerald Insight:
Journal of Consumer Marketing, 20 (5), hlm. 400-427.
Pine, K.J & A.N. (2002). Dear Santa: The Effects of Television Advertising on
Young Children. International Journal of Behavioral Development, 26 (6),
hlm. 529–539.
Sumarwan, U, dkk. (2012). Persepsi dan Preferensi Iklan Mempengaruhi Niat Beli
Anak Pada Produk Makanan Ringan. IPB: Jurnal Ilmu Keluarga &
Konsumen, 5 (2), hlm. 185-192.
Waller, D.S & Lanasier E.V. (2014). Attitudes of Indonesian Mothers Toward
Food Advertising Directed to Children. Routledge: Journal of Food Products
Marketing, 21, hlm. 397-412.
Warren, R, dkk. (2007). Food and Beveraged Advertising to Children on US
Television: Did National Food Advertisers Respond?. Sagepub: J & MQ
Quarterly Journal Winter 2007, 84 (4), hlm. 795-810.
Wood, H. (2007). The Mediated Conversational Floor: An Interactive Approach
to Audience Reception Analysis. SAGE: Media, Culture, & Society, 29 (1),
hlm. 75–103.
Tesis
Rachman, R.A. (2012). Pemaknaan Iklan Layanan Masyarakat Lingkungan
Hidup (Analisis Pemaknaan Mahasiswa Kehutanan Terhadap Iklan:
“HUTAN: Sumber Kehidupan, Keanekaragaman Hayati”). (Tesis).
Universitas Indonesia, Depok.
Wharton, C. (2005). Text and Context: An Analysis of Advertising Reception.
(Tesis), Northumbria University, Newcastle.
Sumber dari Website
Home Tester Club: Review Indomie My Noodlez. Diakses dari
https://hometesterclub.com/id/id/Products/indomie-my-noodlez/36360?p=0
(diakses pada 3 September 2016, 16:20 WIB)
Indofood. Diakses dari http://www.indofood.com/ (diakses pada 28 Agustus 2016,
12:44 WIB)
Indomie. Diakses dari http://www.indomie.com/ (diakses pada 28 Agustus 2016,
12:48 WIB)
Industri Bisnis Online. Ajak Anak Makan Sayur, Indofood Luncurkan Indomie
My
Noodlez.
Diakses
dari
http://industri.bisnis.com/read/20151020/100/484090/ajak-anak-makanSaffina Azzahra Firdaus, 2016
ANALISIS PENERIMAAN PESAN IKLAN TELEVISI MY NOODLEZ PADA ANAK-ANAK SEBAGAI
KHALAYAK AKTIF
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
130
sayur-indofood-luncurkan-indomie-my-noodlez, (diakses pada 3 September
2016 pukul 15:08 WIB)
Livingstone, S. (1998). Relationships Between Media and Audiences: Prospects
for
Audience
Reception
Studies.
[Online].
Diakses
dari
http://www.lse.ac.uk/collections/media@lse/mediaWorkingPapers/ (diakses
pada 9 Juni 2016, 23:00 WIB)
Marketeer Online. Diakses dari http://marketeers.com/new/indomie-hadirkan-mieinstan-khusus-anak-anak (diakses pada 8 Mei 2016, 17:30 WIB)
Republika Online. “Indofood Keluarkan Indomie My Noodlez untuk Anak-Anak.
Diakses
dari
http://gayahidup.republika.co.id/berita/gayahidup/kuliner/15/10/20/nwigq8359-indofood-keluarkan-indomie-my-noodlezuntuk-anakanak, (diakses pada 3 September 2016, 14:55 WIB)
Review
Weekly:
Perang
Sengit
Mie
Instan.
Diakses
dari
http://www.majalahreviewweekly.com/read/36/perang-sengit-mi-instan
(diakses pada 8 Mei 2016, 17.45 WIB)
Siaran Pers My Noodlez. Diakses dari http://www.indofood.com/pressrelease/indofood-introduces-a-new-innovation-through-indomie-my-noodlezthe-first-instant-noodle-for-children-made-with-carrot-or-seaweed-addedwith-exciting-crunchy-topping, (diakses pada 3 September 2016, 16:10 WIB)
Statista. Pengeluaran Biaya Iklan di Indonesia tahun 2015. Diakses dari
http://statista.com/statistics/386393/advertising-expenditures-by-mediumindonesia/ (diakses pada 8 Mei 2016, 18:18 WIB)
SWA Online. Mie Instan My Noodlez Incar Segmen Anak-Anak. Diakses dari
http://swa.co.id/swa/trends/marketing/mie-instan-my-noodlez-incar-segmenanak-anak, (diakses pada 3 September 2016, 16.02 WIB)
WINA:
Data
Konsumsi
Mie
Instan
di
dunia
tahun
2015.
http://instantnoodles.org/en/noodles/market.html/ (diakses pada 9 Juni 2016,
22:50 WIB)
Saffina Azzahra Firdaus, 2016
ANALISIS PENERIMAAN PESAN IKLAN TELEVISI MY NOODLEZ PADA ANAK-ANAK SEBAGAI
KHALAYAK AKTIF
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu