Perancangan Videoklip Animasi 2D pada Lagu Berjudul âEmpat Satuâ Karya Frau.
Konsep Pengantar Karya Tugas Akhir
Perancangan Videoklip Animasi 2D
pada Lagu Berjudul “Empat Satu” Karya Frau
Oleh
:
TYAS WIDYALOKA
C0709074
JURUSAN S1 DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
2015
ii
iii
HALAMAN MOTTO
“Karena sesungguhnya sesudah kesulitan itu ada kemudahan”
(QS. Al- Insyirah :6)
iv
HALAMAN PERSEMBAHAN
Tugas Akhir ini penulis persembahkan kepada
orang tua tercinta, suami tersayang,
sahabat dan teman-teman yang turut mendukung penulis.
v
KATA PENGANTAR
Puji syukur kehadirat Allah SWT karena rahmat dan karunia- Nya, maka
penulis dapat menyelesaikan Tugas Akhir yang berjudul “Perancangan Videoklip
Animasi 2D pada Lagu Berjudul “Empat satu” Karya Frau ” dengan lancar.
Penulis berterima kasih atas segala doa, bantuan dukungan, dan dorongan yang telah
diberikan secara langsung dan tidak langsung demi tersusunnya Tugas Akhir ini.
Oleh karena itu, pada kesempatan ini penulis menyampaikan ucapan terima kasih
kepada :
1. Drs. Ahmad Adib, M.Hum., Ph. D. Selaku Dekan Fakultas Seni Rupa dan
Desain Universitas Sebelas Maret.
2. Dr. Deny Tri Ardianto, S.Sn., Dipl.Art. selaku Ketua Jurusan Desain
Komunikasi Visual Universitas Sebelas Maret Surakarta.
3. Anugerah Irfan Ismail, S.Sn selaku pembimbing akademik.
4. Dr. Deny Tri Ardianto, S.Sn., Dipl.Art, selaku Pembimbing I, terima kasih
atas bimbingannya sehingga Tugas Akhir ini dapat terlaksana.
5. Anugerah Irfan Ismail, S.Sn selaku Pembimbing II, terima kasih atas
bimbingannya sehingga Tugas Akhir ini dapat terlaksana.
6. Bapak, ibu dosen beserta Staff Tata Usaha Fakultas Sastra dan Seni Rupa
Universitas Sebelas Maret Surakarta.
7. Leilani Hermiasih selaku vokalis serta pencipta lagu "Empat Satu" band
Frau.
vi
8. Keluarga dan Sahabat yang senantiasa mendukung penulis dalam
menyelesaikan tugas akhir.
9. Anjar Budhi Pratama, Salestinus, Ratih Dewi Dartika, Ardian Danandono,
Alivia Putri, dan teman-teman DKV yang telah membantu dan mendukung
dalam menyelesaikan tugas akhir.
Penulis menyadari bahwa dalam skripsi ini masih belum sempurna. Oleh
karena itu, penulis menerima kritik dan saran dari pembaca guna
menyempurnakan karya ini. Penulis meminta maaf apabila ada kesalahan
dan kekurangannya dan semoga karya ini dapat bermanfaat bagi mahasiswa
Seni Rupa dan Desain di Indonesia pada khususnya dan pada pembaca pada
umumnya.
Terima Kasih.
Surakarta, Juni 2015
Tyas Widyaloka
C0709074
vii
DAFTAR ISI
HALAMAN JUDUL .................................................................................
i
....................................................................
ii
HALAMAN PENGESAHAN ...................................................................
iii
HALAMAN MOTTO ...............................................................................
iv
..............................................................
v
..............................................................................
vi
.............................................................................................
viii
................................................................................
xiii
................................................................................................
xv
ABSTRACT ................................................................................................
xvi
BAB I PENDAHULUAN .........................................................................
1
LEMBAR PERSETUJUAN
HALAMAN PERSEMBAHAN
KATA PENGANTAR
DAFTAR ISI
DAFTAR GAMBAR
ABSTRAK
A. Latar Belakang
...................................................................
1
B. Rumusan Masalah
..............................................................
3
C. Tujuan Penelitian
...............................................................
3
D. Manfaat Penelitian ..............................................................
4
E. Target Market dan Target Audience ...................................
4
F. Metode Penelitian...................................................................
4
.........................................................................
7
BAB II KAJIAN TEORI
A. Tinjauan Tentang Videoklip
..............................................
7
1. Pengertian Videoklip ........................................................
7
2. Sejarah Videoklip ............................................................
7
3. Jenis Videoklip ...............................................................
9
a. Standart Clip .............................................................
9
b. Performance Clip ......................................................
9
c. Narrative Clip ...........................................................
9
d. Art Clip ......................................................................
9
viii
B. Tinjauan Umum Animasi .....................................................
10
1. Pengertian Animasi ........................................................
10
2. Sejarah Animasi ..............................................................
10
3. Prinsip Dasar Animasi ...................................................
11
a. Timing and Spacing ...................................................
11
b. Squash and Stretch ....................................................
12
c. Arc ..............................................................................
12
d. Anticipation, Overshoot and Moving Hold ...............
12
e. Overlapping Action and Follow through ..................
12
f. Ease In and Ease Out (Slow In and Slow Out) ............
12
g. Exaggeration .............................................................
12
h. Secondary Action .......................................................
13
i. Staging .......................................................................
13
j. Appeal ........................................................................
13
k. Straight Ahead and Pose to Pose ...............................
13
l. Solid Drawing ............................................................
13
4. Jenis Animasi ..................................................................
13
a. Animasi 2D ...............................................................
13
b. Animasi 3D ...............................................................
14
5. Teknik Penciptaan Animasi ...........................................
14
a. Teknik Stop Motion ...................................................
14
b. Teknik Animasi Tradisional ......................................
15
c. Teknik Animasi Hand Drawn dan Komputer .............
15
d. Teknik Animasi Komputer 3D ..................................
15
D. Tinjauan Umum Lagu ..........................................................
16
1. Pengertian Lagu ...............................................................
16
2. Jenis Lagu ........................................................................
16
a. Musik Seni (Art Music) ...............................................
16
b. Musik Klasik ...............................................................
16
c. Musik Pop ...................................................................
17
ix
d. Jazz .............................................................................
17
e. Gospel .........................................................................
17
f. Blues ............................................................................
17
g. Dangdut ......................................................................
17
h. Keroncong .......................................................................
18
BAB III IDENTIFIKASI DATA ...............................................................
18
A. Identifikasi Obyek Perancangan ...........................................
18
1. Gambaran Umum Band Indie Frau .................................
18
2. Analisa Grup Musik ........................................................
21
a. Logo ...........................................................................
21
b. Social Media : Fanpage Facebook ..........................
21
c. Blog/Website : Frau.Bandcamp.com ........................
21
d. Blog.Website : Infofrau.Wordpress.com ...................
22
e. Website Online label : Yesnowave.com ....................
22
f. Album ........................................................................
24
g. Videoklip ...................................................................
24
h. Merchandise Frau ......................................................
25
B. Identifikasi Komparasi ..........................................................
26
1. Videoklip Band Of Montreal - Id Engager ......................
26
2. Videoklip Band Secret Skriwl -Jeez Louise ....................
27
3. Videoklip Band The Head and The Heart .....................
28
C. Analisis SWOT .....................................................................
30
D. Unique Selling Point (USP) ................................................
33
E. Positioning .............................................................................
33
BAB IV KONSEP PERANCANGAN ......................................................
35
A. Metode Perancangan .............................................................
35
1. Tahap Pra Produksi ..................................................
35
2. Tahap Produksi ........................................................
36
x
3. Tahap pasca Produksi ...............................................
36
B. Konsep Karya Videoklip .......................................................
36
1. Tema ................................................................................
37
2. Sinopsis Cerita ................................................................
38
C. Standar Visual .....................................................................
41
1. Konsep Komunikasi Visual ............................................
41
a. Konsep Ilustrasi ........................................................
41
1) Karakter Utama : Jack ........................................
42
2) Karakter Utama : Queen .....................................
44
3) Karakter Pembantu : Pion ..................................
46
4) Karakter Penyanyi : Lani ...................................
47
5) Latar/ Setting ......................................................
47
6) Media Promosi ...................................................
49
b. Konsep Typografi .....................................................
50
c. Konsep Warna ..........................................................
52
d. Konsep Layout .........................................................
53
2. Konsep Komunikasi Verbal ...........................................
53
a. Kepala Berita (Headline) .........................................
53
b. Penjelasan Kepala Berita (Sub Headline) .................
53
c. Teks (Body Copy) .....................................................
54
d. Baseline ....................................................................
54
D. Teknik Pelaksanaan .............................................................
54
1. Pra Produksi ............................................................
55
a. Storyline .............................................................
55
b. Storyboard ..........................................................
55
2. Produksi ...................................................................
56
a. Animatik .............................................................
56
b. Pengambilan akting sebagai referensi animasi ....
..............................................................................
56
c. Membuat Gerakan Animasi ...............................
57
xi
d. Coloring .............................................................
57
e. Membuat Background ........................................
58
3. Pasca Produksi ........................................................
58
a. Editing dan Final Compositing ..........................
58
E. Media Placement .................................................................
59
1. Karya Utama/Videoklip ..........................................
59
2. Media Pendukung ....................................................
59
a. Label DVD .........................................................
59
b. Cover DVD ........................................................
59
c. Kaos Raglan .......................................................
59
d. Sticker ................................................................
60
e. Cover Fanpage Facebook ..................................
60
f. Poster Online ......................................................
60
F. Rincian Biaya ......................................................................
61
BAB V VISUALISASI KARYA .................................................................
62
A. Karya Utama ........................................................................
62
1. Videoklip ................................................................
62
a. Scene Preview ....................................................
63
B. Karya Pendukung .................................................................
75
1. Cover Packaging DVD ...........................................
76
2. Kaos Raglan ............................................................
77
3. Sticker .....................................................................
78
4. Label .......................................................................
79
5. Foto Sampul Facebook ...........................................
80
..................................................................................
81
A. Kesimpulan .........................................................................
81
B. Saran ....................................................................................
82
BAB VI PENUTUP
DAFTAR PUSTAKA
LAMPIRAN
xii
DAFTAR GAMBAR
1.3 Logo Frau ...............................................................................................
21
2.3 Fanpage Facebook Frau .........................................................................
21
3.3 Official Website Frau ............................................................................
22
4.3 Official Blog Frau .................................................................................
22
5.3 Website Online Label Frau ....................................................................
23
6.3 Album-album Frau ................................................................................
24
7.3 Videoklip "Water" ..................................................................................
24
8.3 Videoklip "Sepasang Kekasih yang Bercinta di Luar Angkasa" ...........
24
9.3 Videoklip "Mesin Penenun Hujan" ........................................................
25
10.3 Videoklip "Salahku Sahabatku" ............................................................
25
11.3 Merchandise Frau ..................................................................................
25
12.3 Videoklip Of Montreal ..........................................................................
26
13.3 Videoklip Secret Skriwl - Jeez Louise ..................................................
27
14.3 Videoklip Band The Head and The Heart - Ghost ...............................
28
1.4 Contoh Referensi Karakter Pemuda ......................................................
43
2.4 Alternatif (atas) serta gambar sketsa tokoh utama si pemuda (bawah) ..
43
3.4 Referensi kostum Queen .......................................................................
44
4.4 Alternatif tokoh Queen ........................................................................
45
5.4 Desain Karakter Tokoh Queen .............................................................
45
6.4 Referensi Bentuk Pion ..........................................................................
46
7.4 Desain Tokoh (Kiri) serta Gambar Alternatif Tokoh Pion (Kanan) .....
46
xiii
8.4 Referensi Wajah Vokalis Band Frau ....................................................
47
9.4 Referensi Latar Setting .........................................................................
48
10.4 Sketsa gamber latar cerita "Dunia Kartu" ............................................
48
11.4 Sketsa papan Board game ...................................................................
48
12.4 Contoh Referensi Ilustrasi Media Promosi Lagu "Empat satu" ...........
49
13.4 Contoh Referensi Warna Kaos Raglan ................................................
49
14.4 Warna Ambience Utama dalam format RGB ......................................
52
xiv
Perancangan Videoklip Animasi 2D
pada Lagu Berjudul “Empat Satu” Karya Frau
Oleh
:
TYAS WIDYALOKA
C0709074
JURUSAN S1 DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
2015
ii
iii
HALAMAN MOTTO
“Karena sesungguhnya sesudah kesulitan itu ada kemudahan”
(QS. Al- Insyirah :6)
iv
HALAMAN PERSEMBAHAN
Tugas Akhir ini penulis persembahkan kepada
orang tua tercinta, suami tersayang,
sahabat dan teman-teman yang turut mendukung penulis.
v
KATA PENGANTAR
Puji syukur kehadirat Allah SWT karena rahmat dan karunia- Nya, maka
penulis dapat menyelesaikan Tugas Akhir yang berjudul “Perancangan Videoklip
Animasi 2D pada Lagu Berjudul “Empat satu” Karya Frau ” dengan lancar.
Penulis berterima kasih atas segala doa, bantuan dukungan, dan dorongan yang telah
diberikan secara langsung dan tidak langsung demi tersusunnya Tugas Akhir ini.
Oleh karena itu, pada kesempatan ini penulis menyampaikan ucapan terima kasih
kepada :
1. Drs. Ahmad Adib, M.Hum., Ph. D. Selaku Dekan Fakultas Seni Rupa dan
Desain Universitas Sebelas Maret.
2. Dr. Deny Tri Ardianto, S.Sn., Dipl.Art. selaku Ketua Jurusan Desain
Komunikasi Visual Universitas Sebelas Maret Surakarta.
3. Anugerah Irfan Ismail, S.Sn selaku pembimbing akademik.
4. Dr. Deny Tri Ardianto, S.Sn., Dipl.Art, selaku Pembimbing I, terima kasih
atas bimbingannya sehingga Tugas Akhir ini dapat terlaksana.
5. Anugerah Irfan Ismail, S.Sn selaku Pembimbing II, terima kasih atas
bimbingannya sehingga Tugas Akhir ini dapat terlaksana.
6. Bapak, ibu dosen beserta Staff Tata Usaha Fakultas Sastra dan Seni Rupa
Universitas Sebelas Maret Surakarta.
7. Leilani Hermiasih selaku vokalis serta pencipta lagu "Empat Satu" band
Frau.
vi
8. Keluarga dan Sahabat yang senantiasa mendukung penulis dalam
menyelesaikan tugas akhir.
9. Anjar Budhi Pratama, Salestinus, Ratih Dewi Dartika, Ardian Danandono,
Alivia Putri, dan teman-teman DKV yang telah membantu dan mendukung
dalam menyelesaikan tugas akhir.
Penulis menyadari bahwa dalam skripsi ini masih belum sempurna. Oleh
karena itu, penulis menerima kritik dan saran dari pembaca guna
menyempurnakan karya ini. Penulis meminta maaf apabila ada kesalahan
dan kekurangannya dan semoga karya ini dapat bermanfaat bagi mahasiswa
Seni Rupa dan Desain di Indonesia pada khususnya dan pada pembaca pada
umumnya.
Terima Kasih.
Surakarta, Juni 2015
Tyas Widyaloka
C0709074
vii
DAFTAR ISI
HALAMAN JUDUL .................................................................................
i
....................................................................
ii
HALAMAN PENGESAHAN ...................................................................
iii
HALAMAN MOTTO ...............................................................................
iv
..............................................................
v
..............................................................................
vi
.............................................................................................
viii
................................................................................
xiii
................................................................................................
xv
ABSTRACT ................................................................................................
xvi
BAB I PENDAHULUAN .........................................................................
1
LEMBAR PERSETUJUAN
HALAMAN PERSEMBAHAN
KATA PENGANTAR
DAFTAR ISI
DAFTAR GAMBAR
ABSTRAK
A. Latar Belakang
...................................................................
1
B. Rumusan Masalah
..............................................................
3
C. Tujuan Penelitian
...............................................................
3
D. Manfaat Penelitian ..............................................................
4
E. Target Market dan Target Audience ...................................
4
F. Metode Penelitian...................................................................
4
.........................................................................
7
BAB II KAJIAN TEORI
A. Tinjauan Tentang Videoklip
..............................................
7
1. Pengertian Videoklip ........................................................
7
2. Sejarah Videoklip ............................................................
7
3. Jenis Videoklip ...............................................................
9
a. Standart Clip .............................................................
9
b. Performance Clip ......................................................
9
c. Narrative Clip ...........................................................
9
d. Art Clip ......................................................................
9
viii
B. Tinjauan Umum Animasi .....................................................
10
1. Pengertian Animasi ........................................................
10
2. Sejarah Animasi ..............................................................
10
3. Prinsip Dasar Animasi ...................................................
11
a. Timing and Spacing ...................................................
11
b. Squash and Stretch ....................................................
12
c. Arc ..............................................................................
12
d. Anticipation, Overshoot and Moving Hold ...............
12
e. Overlapping Action and Follow through ..................
12
f. Ease In and Ease Out (Slow In and Slow Out) ............
12
g. Exaggeration .............................................................
12
h. Secondary Action .......................................................
13
i. Staging .......................................................................
13
j. Appeal ........................................................................
13
k. Straight Ahead and Pose to Pose ...............................
13
l. Solid Drawing ............................................................
13
4. Jenis Animasi ..................................................................
13
a. Animasi 2D ...............................................................
13
b. Animasi 3D ...............................................................
14
5. Teknik Penciptaan Animasi ...........................................
14
a. Teknik Stop Motion ...................................................
14
b. Teknik Animasi Tradisional ......................................
15
c. Teknik Animasi Hand Drawn dan Komputer .............
15
d. Teknik Animasi Komputer 3D ..................................
15
D. Tinjauan Umum Lagu ..........................................................
16
1. Pengertian Lagu ...............................................................
16
2. Jenis Lagu ........................................................................
16
a. Musik Seni (Art Music) ...............................................
16
b. Musik Klasik ...............................................................
16
c. Musik Pop ...................................................................
17
ix
d. Jazz .............................................................................
17
e. Gospel .........................................................................
17
f. Blues ............................................................................
17
g. Dangdut ......................................................................
17
h. Keroncong .......................................................................
18
BAB III IDENTIFIKASI DATA ...............................................................
18
A. Identifikasi Obyek Perancangan ...........................................
18
1. Gambaran Umum Band Indie Frau .................................
18
2. Analisa Grup Musik ........................................................
21
a. Logo ...........................................................................
21
b. Social Media : Fanpage Facebook ..........................
21
c. Blog/Website : Frau.Bandcamp.com ........................
21
d. Blog.Website : Infofrau.Wordpress.com ...................
22
e. Website Online label : Yesnowave.com ....................
22
f. Album ........................................................................
24
g. Videoklip ...................................................................
24
h. Merchandise Frau ......................................................
25
B. Identifikasi Komparasi ..........................................................
26
1. Videoklip Band Of Montreal - Id Engager ......................
26
2. Videoklip Band Secret Skriwl -Jeez Louise ....................
27
3. Videoklip Band The Head and The Heart .....................
28
C. Analisis SWOT .....................................................................
30
D. Unique Selling Point (USP) ................................................
33
E. Positioning .............................................................................
33
BAB IV KONSEP PERANCANGAN ......................................................
35
A. Metode Perancangan .............................................................
35
1. Tahap Pra Produksi ..................................................
35
2. Tahap Produksi ........................................................
36
x
3. Tahap pasca Produksi ...............................................
36
B. Konsep Karya Videoklip .......................................................
36
1. Tema ................................................................................
37
2. Sinopsis Cerita ................................................................
38
C. Standar Visual .....................................................................
41
1. Konsep Komunikasi Visual ............................................
41
a. Konsep Ilustrasi ........................................................
41
1) Karakter Utama : Jack ........................................
42
2) Karakter Utama : Queen .....................................
44
3) Karakter Pembantu : Pion ..................................
46
4) Karakter Penyanyi : Lani ...................................
47
5) Latar/ Setting ......................................................
47
6) Media Promosi ...................................................
49
b. Konsep Typografi .....................................................
50
c. Konsep Warna ..........................................................
52
d. Konsep Layout .........................................................
53
2. Konsep Komunikasi Verbal ...........................................
53
a. Kepala Berita (Headline) .........................................
53
b. Penjelasan Kepala Berita (Sub Headline) .................
53
c. Teks (Body Copy) .....................................................
54
d. Baseline ....................................................................
54
D. Teknik Pelaksanaan .............................................................
54
1. Pra Produksi ............................................................
55
a. Storyline .............................................................
55
b. Storyboard ..........................................................
55
2. Produksi ...................................................................
56
a. Animatik .............................................................
56
b. Pengambilan akting sebagai referensi animasi ....
..............................................................................
56
c. Membuat Gerakan Animasi ...............................
57
xi
d. Coloring .............................................................
57
e. Membuat Background ........................................
58
3. Pasca Produksi ........................................................
58
a. Editing dan Final Compositing ..........................
58
E. Media Placement .................................................................
59
1. Karya Utama/Videoklip ..........................................
59
2. Media Pendukung ....................................................
59
a. Label DVD .........................................................
59
b. Cover DVD ........................................................
59
c. Kaos Raglan .......................................................
59
d. Sticker ................................................................
60
e. Cover Fanpage Facebook ..................................
60
f. Poster Online ......................................................
60
F. Rincian Biaya ......................................................................
61
BAB V VISUALISASI KARYA .................................................................
62
A. Karya Utama ........................................................................
62
1. Videoklip ................................................................
62
a. Scene Preview ....................................................
63
B. Karya Pendukung .................................................................
75
1. Cover Packaging DVD ...........................................
76
2. Kaos Raglan ............................................................
77
3. Sticker .....................................................................
78
4. Label .......................................................................
79
5. Foto Sampul Facebook ...........................................
80
..................................................................................
81
A. Kesimpulan .........................................................................
81
B. Saran ....................................................................................
82
BAB VI PENUTUP
DAFTAR PUSTAKA
LAMPIRAN
xii
DAFTAR GAMBAR
1.3 Logo Frau ...............................................................................................
21
2.3 Fanpage Facebook Frau .........................................................................
21
3.3 Official Website Frau ............................................................................
22
4.3 Official Blog Frau .................................................................................
22
5.3 Website Online Label Frau ....................................................................
23
6.3 Album-album Frau ................................................................................
24
7.3 Videoklip "Water" ..................................................................................
24
8.3 Videoklip "Sepasang Kekasih yang Bercinta di Luar Angkasa" ...........
24
9.3 Videoklip "Mesin Penenun Hujan" ........................................................
25
10.3 Videoklip "Salahku Sahabatku" ............................................................
25
11.3 Merchandise Frau ..................................................................................
25
12.3 Videoklip Of Montreal ..........................................................................
26
13.3 Videoklip Secret Skriwl - Jeez Louise ..................................................
27
14.3 Videoklip Band The Head and The Heart - Ghost ...............................
28
1.4 Contoh Referensi Karakter Pemuda ......................................................
43
2.4 Alternatif (atas) serta gambar sketsa tokoh utama si pemuda (bawah) ..
43
3.4 Referensi kostum Queen .......................................................................
44
4.4 Alternatif tokoh Queen ........................................................................
45
5.4 Desain Karakter Tokoh Queen .............................................................
45
6.4 Referensi Bentuk Pion ..........................................................................
46
7.4 Desain Tokoh (Kiri) serta Gambar Alternatif Tokoh Pion (Kanan) .....
46
xiii
8.4 Referensi Wajah Vokalis Band Frau ....................................................
47
9.4 Referensi Latar Setting .........................................................................
48
10.4 Sketsa gamber latar cerita "Dunia Kartu" ............................................
48
11.4 Sketsa papan Board game ...................................................................
48
12.4 Contoh Referensi Ilustrasi Media Promosi Lagu "Empat satu" ...........
49
13.4 Contoh Referensi Warna Kaos Raglan ................................................
49
14.4 Warna Ambience Utama dalam format RGB ......................................
52
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