S MBS 1204893 Table of content

DAFTAR ISI

KATA PENGANTAR .......................................... Error! Bookmark not defined.
UCAPAN TERIMA KASIH ............................... Error! Bookmark not defined.
ABSTRAK ............................................................ Error! Bookmark not defined.
ABSTRACT ........................................................... Error! Bookmark not defined.
DAFTAR ISI........................................................................................................... 1
DAFTAR TABEL ................................................ Error! Bookmark not defined.
DAFTAR GAMBAR ............................................ Error! Bookmark not defined.
BAB I PENDAHULUAN ..................................... Error! Bookmark not defined.
1.1 Latar Belakang Penelitian ............................ Error! Bookmark not defined.
1.2 Identifikasi Masalah ..................................... Error! Bookmark not defined.
1.3 Rumusan Masalah ........................................ Error! Bookmark not defined.
1.4 Tujuan Penelitian.......................................... Error! Bookmark not defined.
BAB II ................................................................... Error! Bookmark not defined.
KAJIAN PUSTAKA, KERANGKA PEMIKIRAN, dan HIPOTESISError!

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2.1

Kajian Pustaka ......................................... Error! Bookmark not defined.

2.1.1

Customer Behavior (Perilaku Konsumen)Error! Bookmark not defined.

2.1.2 Komunikasi Pemasaran ......................... Error! Bookmark not defined.
2.1.3 Iklan ....................................................... Error! Bookmark not defined.
2.1.4 Penelitian Terdahulu .............................. Error! Bookmark not defined.
2.2 Kerangka Pemikiran ..................................... Error! Bookmark not defined.
2.3 Hipotesis ....................................................... Error! Bookmark not defined.
BAB III OBJEK METODE PENELITIAN ...... Error! Bookmark not defined.
Djody Pakuan, 2016
PENGARUH KONTEN IKLAN dan CELEBRITY ENDORSER TERHADAP NIAT MENGGUNAKAN SITUS TOKOPEDIA
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu

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3.1 Objek Penelitian ........................................... Error! Bookmark not defined.

3.2 Metode dan Desain Penelitian ...................... Error! Bookmark not defined.
3.2.1 Metode Penelitian .................................. Error! Bookmark not defined.
3.2.2 Desain Penelitian ................................... Error! Bookmark not defined.
3.3 Operasional Variabel .................................... Error! Bookmark not defined.
3.4 Jenis, Sumber dan Teknik Pengumpulan DataError! Bookmark not defined.
3.4.1 Jenis dan Sumber Data .......................... Error! Bookmark not defined.
3.4.2 Teknik Pengumpulan Data .................... Error! Bookmark not defined.
3.5 Populasi, Sampel dan Teknik Penarikan SampelError! Bookmark not defined.
3.5.1 Populasi ................................................. Error! Bookmark not defined.
3.5.2 Sampel ................................................... Error! Bookmark not defined.
3.5.2 Teknik Penarikan Sampel ...................... Error! Bookmark not defined.
3.6 Uji Instrumen Penelitian............................... Error! Bookmark not defined.
3.6.1 Uji Validitas ........................................... Error! Bookmark not defined.
3.6.2 Uji Reliabilitas ....................................... Error! Bookmark not defined.
3.7 Rancangan Analisis dan Hipotesis ............... Error! Bookmark not defined.
3.7.1 Rancangan Analisis ............................... Error! Bookmark not defined.
BAB IV OBJEK METODE PENELITIAN....... Error! Bookmark not defined.
4.1 Hasil Penelitian ............................................ Error! Bookmark not defined.
4.1.1 Profil Tokopedia .................................... Error! Bookmark not defined.
4.1.2 Analisis Deskriptif ................................. Error! Bookmark not defined.

4.2 Pembahasan Penelitian ................................. Error! Bookmark not defined.
4.2.1 Pembahasan Temuan Penelitian ............ Error! Bookmark not defined.
4.2.2 Pembahasan Pengaruh X terhadap Y..... Error! Bookmark not defined.
BAB V KESIMPULAN IMPLIKASI DAN REKOMENDASIError!

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5.1 Kesimpulan................................................... Error! Bookmark not defined.
5.2 Implikasi Manajerial .................................... Error! Bookmark not defined.
Djody Pakuan, 2016
PENGARUH KONTEN IKLAN dan CELEBRITY ENDORSER TERHADAP NIAT MENGGUNAKAN SITUS TOKOPEDIA
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu

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5.3 Rekomendasi ................................................ Error! Bookmark not defined.
DAFTAR PUSTAKA ........................................... Error! Bookmark not defined.

Djody Pakuan, 2016

PENGARUH KONTEN IKLAN dan CELEBRITY ENDORSER TERHADAP NIAT MENGGUNAKAN SITUS TOKOPEDIA
Universitas Pendidikan Indonesia| repository.upi.edu | perpustakaan.upi.edu