Pengaruh Insentif dan Jaminan Kesehatan TerhadapMotivasi Kerja Karyawan padaPT. Alfa Scorpii Medan

PENGARUH INSENTIF DAN JAMINAN KESEHATAN
TERHADAPMOTIVASI KERJA KARYAWAN PADA
PT. ALFA SCORPII MEDAN
ABSTRAK
Minatbelimerupakantahapanpenting
yang
harusdilaluikonsumensebelummemutuskanuntukmelaksanakankegiatanpembelian
suatuproduk.Minatbelisendiridapatdiindentifikasikansebagaiberikut:
minatbeli
yang dimanakonsumencenderungmelaksanakankegiatanpembelian, minatbeli
yang dimanakonsumencenderungmemberikan saran kepada orang lain
untukmembeliproduktersebut,
minatbeli
yang
dimanakonsumenmemilihsuatuprodukmenjadipilihanutama,
minatbeli
yang
dimanakonsumenmencari tau informasitentangsuatuproduk.
Tujuan dilaksanakan penelitian ini adalah untuk mengetahui minat beli
konsumen dalam memilih kualitas, harga, promosi dan kesadaran merek dalam
mendukung usaha.

Metode yang digunakandalampenelitianiniadalahpenelitian kualitatif
denganpendekatan
deskriptif
.Pengumpulan
data
padaPenelitianinimenggunakanteknik
data
Primer
danSekunderyaitudengancarawawancaradanobservasi. Seluruhinformanberjumlah
15 orang yang terdiridari1 informankuncidan 14 informanutama.TeknikAnalisa
yang
digunakanolehpenelitiadalahreduksi
data,
penyajian
data
dankesimpulan/verifikasi data.
Berdasarkanpenelitian, darikeempatminatbelikonsumenyaitukualitasproduk,
harga, promosidankesadaranmerek.Kualitasprodukmerupakanfaktor yang paling
mempengaruhiminatbelikonsumenhalini di buktikandenganwawancara yang di
lakukankepada 14 konsumendenganmayoritaskonsumenmemilihkualitasproduk

yang
mempengaruhiminatbelimereka.Untukkesadaranmerekjugamemilikipengaruhbesa
rdalammempengaruhiminatbelikonsumen, sebagiankonsumenmemilihproduk di
karenakanmerek yang ternama.
Kata Kunci : MinatBeliKonsumen

INCENTIVE INFLUENCE AND WELL-BEING GUARANTEE TOWARDS
EMPLOYEE WORK MOTIVATION IN
PT. ALPHA SCORPII FIELD
ABSTRACT
Buying interest is an important step that must be passed consumers before
deciding to conduct the purchase of a product. Buying interest alone can
identified as follows: buying interest where consumers tend to carry out the
activities of purchasing, buying interest where consumers tend to give advice to
others to buy the product, buying interest where consumers choose a product
become the primary choice, which is where the buying interest consumers seek to
know information about a product.
Purpose of the implementation of this research was to determine consumer
buying interest in choosing quality, price, promotion, and brandawareness efforts
in support of used clothing

The method used in this research is descriptive research with a qualitative
approach. Collecting data in this study uses data Primary and Secondary is by
way of interviews and observations. The whole informants numbering 15 people
consisting of one key informant and 14 key informants. The analysis technique
used by the researchers is data reduction, data presentation and conclusion /
verification data.
Based on the research, of the four f of consumer purchase interest is the
quality of the product, price, promotion and brand awareness. Product quality is
the factor most affecting consumer buying interest this case proved with
interviews done to 14 consumers with the majority of consumers choose quality
products that affect their buying interest. For brand awareness also has a major
influence in affecting buy consumer interest , some consumers choose the product
in because of the famous brand.
Keywords: Buy Consumer Interests