Pengaruh Pengetahuan Kewirausahaan dan Periklanan Terhadap Keberhasilan UKM pada Jajanan Malam Kawasan Setia Budi Medan

ABSTRAK
PENGARUH PENGETAHUAN KEWIRAUSAHAAN DAN PERIKLANAN
TERHADAP KEBERHASILAN USAHA JAJANAN KULINER JALAN
SETIA BUDI MEDAN
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh
Pengetahuan kewirausahaandan Periklanan terhadap Keberhasilan usaha jajanan
kuliner jalan Setia Budi Medan. Sampel penelitian ini adalah 64 responden
dengan metode Purposive Random Sampling. Metode analisis yang digunakan
adalah analisis deskriptif dan analisis linear berganda. Hasil penelitian
menunjukkan bahwa Pengetahuan kewirausahaan dan Periklanan secara bersamasama berpengaruh signifikan terhadap Keberhasilan usaha jajanan kuliner jalan
Setia Budi Medan. Dari hasil koefisien determinasi diperoleh nilai Adjusted R
Square (R2) sebesar 0,254 hal ini berarti 27,1% variabel keberhasilan usaha dapat
dijelaskan oleh variabel Pengetahuan kewirausahaan dan Periklanan sedangkan
sisanya sebesar 72,9% dapat oleh variabel lain yang tidak diteliti dalam penelitian
ini.

Kata Kunci : pengetahuan kewirausahaan, periklanan, keberhasilan usaha

i
Universitas Sumatera Utara

ABSTRACT
THE EFFECT DEVELOPMENT OF ENTREPRENEUR AND
ADVERTISING BUSINESS SUCCESS TO EAT THE FAITHFUL MIND
FIELDS
This study aims to determine the effect of entrepreneurial behavior and
family environment to business success in the culinary business Medan Setia
Budi.
This type of research is descriptive quantitative research. The sample in
this study is the culinary business owners Medan Setia Budi roads totaling 62
respondents with the method of sample selection using purposive sampling
techniques. Collecting data using primary data and questionnaire data. Testing the
hypothesis in this study using multiple regression analysis with significant value
α = 5% (0.05).
Simultaneously entrepreneurial behavior and the family environment
positive and significant impact on the success of the business, with a value of F
43.733> Ftable value of 3.15. Partially, entrepreneurial behavior and the family
environment positive and significant impact, where tcount variable
entrepreneurial behavior is 5,445 and 3,876 families thitung environment
variables, each of which is greater than the value ttabel 2.00100.
Adjusted R Square value obtained from the test results Determinant

coefficient (R2) of 0.584 to business success explained that 58.4% of business
success is able to be explained by the independent variables entrepreneurial
behavior and the family environment. While the remaining 41.6% is explained by
other variables not examined in this study.
Keywords: Behavior self-employment, family environment, Business Success

ii
Universitas Sumatera Utara