S MBS 0901089 Bibliography
DAFTAR PUSTAKA
Aaker, A David.1991. Managing Brand Equity, New York: Free Press
___________,2008. Manajemen Ekuitas Merek, Alih Bahasa oleh Aris Ananda.
Jakarta: Mitra Utama.
Achmad Buchory, Herry& Saladin Djaslim.2009. Manajemen Pemasaran Edisi
Pertama. Bandung. Linda Karya
Achmad Buchory, Herry& Saladin Djaslim.2010. Manajemen Pemasaran: Edisi
pertama. Bandung. Linda Karya
Agus Hermawan.2012. Komunikasi Pemasaran. PT Gelora Aksara Pratama.
Jakarta
Albert Kurniawan.2010. Belajar Mudah SPSS Untuk Pemula. Yogyakarta:
Mediakom
Al Rasyid, Harun, (Penyunting : Teguh Kismantoroadji, dkk). 1994. Dasar-Dasar
Statistika Terapan, Program Pascasarjana, Unpad : Bandung
Ali Hasan.2010.World Of Mouth Marketing Jakarta:Media pressindo
Ali,Mohammad. 1985. Penelitian Kependidikan Prosedur dan Strategi,
AngkasaBandung, Bandung,
Allen, K.2008. Viral Marketing 100 Success the Secrets.Lulu.com
Andi M. Shadat.2009. Brand Belief. Strategi Membangun Merek Berbasis
Keyakinan. Jakarta. Salemba Empat.
Arifin A.2007.Viral Marketing On Strategi Membangun Mega Bisnis Dengan
Konsep Viral Marketing. Yogyakarta: Penerbit Andi.
Asep Hermawan. 2009. Penelitian Bisnis Paradigma Kuantitatif, Jakarta :
Grasindo.
Banu Swastha dan Irawan, (2005). Manajemen Pemasaran Modern. Liberty.
Yogyakarta
Brandweek.(2007 October 29) The Role Emotion in Advertising.
Bryan A.2011. The New Digital Storytelling.USA:ABC-Clio
Meika Alicia, 2014
Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu
Buchari Alma.2008. Manajemen Pemasaran dan Pemasaran Jasa. Bandung:
Alfabeta
Burrow,J.L.2011.Marketing.Connecticut : Cencage Learning.
Chairani, Ebraham,et al.2012. Brand performance and Brand Equity. Journal of
Chen, Ching-Fu and Chang, Yu-Ying.2007. Airline brand equity, brand
preference, and purchase intentions- The moderating effects of switching
costs. Journal of Air Transport Management 14 (2008) 40-42 National
Cheng Kung University, Taiwan.
Conento Marketing Analysis Consulting.2007. Brand Equity. Journal of Conento
Marketing Analysis Consulting Mathematics as the service of marketing.
Subject number 2-September 2007.
Cordiner, R.2009.Campaign.IPA Excellence Diploma Delegates Class of 2007-8
Dahlen,M., Lang, F., &Smith,T 2010. Marketing Communication: a Brand
Narrative Approach. West Sussex: Jhon Wiley& Sond ltd.
Daniasa,C.,Tomita,V,Stuparu,D&Stanciu,M.2010.The Mechanism of The
Influence of Viral Marketing in Social Media.Economics ,Management and
Financial Markets Vol 5,280-282.
Data,P.,Chowdhury,D.,&Chakraborty,B.2005.Viral Marketing:New Form of
Word-Of-Mouth Through Internet. The Business review, Cambridge Vol 3,
74-75.
Denning,Stephen.2006.: Effective Storytelling : Journal strategy and Leadership,
Vol 34 no 1
Denning.S 2004. Telling Tales. Harvard Business Review
Don Sexton.2010.Marketing101: How To Use The Most Powerful Ideas In
Marketing To Get More Customers And Keep Then. Jhon wiley&sons, Inc
Fandy Tjiptono dan Chandra Gregious.2005. Service, Quality and Satisfaction.
Penerbit Andi, Yogyakarta
Fandy Tjiptono.2008. Strategi pemasaran. Yogyakarta: PT. Andi Offset
Fog.K,.Budtz.,Munch,P.,&Blanchettes,S.2010.Storytelling Branding In Practice.
Frderisberg:Samfunds litteratur press
Greene, E.1996. Storytelling Art&Technique.Wesport: Greendwood
Meika Alicia, 2014
Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu
Harun A Rasyid.2001. Teknik Penarikan Sampel dan Penyusunan Skala.
Bandung: Universitas Padjajaran.
Hermawan Kertajaya.2010. Perjalanan Pemikiran Konsep Pemasaran. Jakarta:
PT Gelora Aksara Pratama
Hermawan Kertajaya.2010.On Branding. Jakarta:Gramedia Pustaka.
Husein Umar. 2008. Metode Riset Bisnis. Jakarta:PT.Gramedia Pustaka Utama
Ibarra,H,&Lineback,K.2007.Whats Your Story. Harvard Bussines Review
Jhon,M, Matthew,A.2010.: Story Is The Message: Journal Of Bussines Strategi,
Vol 31 no 2
Kadembo, E.M.2010. The Narrative/ Storytelling Approach
Development For Town. Accademy of Marketing Conference.
In
Brand
Kaufman,B.2003. Stories That Sell, Stories That Tell. Business Strategy
Kotler, Philip., (2007) Manajemen Pemasaran. Edisi 11 Jilid 1 dan 2. Jakarta.
Indeks.
Kotler, Philip dan Kevin Lane Keller.2009. Manajemen Pemasaran Edisi 13 Jilid
2. Jakarta: Erlangga
___________,2011.
Education,Inc
Marketing
Management
Fourtheenth
Edition.Pearson
____________,2012. Marketing Management Fourtheenth Edition.Pearson
Education,Inc
Kotler, Philip. Garry Armstrong,2008. Prinsip-Prinsip Pemasaran Edisi 12 Jilid
1. Jakarta: Erlangga.
___________,2009. Manajemen Pemasaran. Jakarta: PT Indeks Kelompok
Gramedia
___________,2012. Manajemen Pemasaran. Jakarta: PT Indeks Kelompok
Gramedia
___________,2012.Principles
Education,Inc
of
marketing
Fourtheenth
Edition.Pearson
Lewis,R.,Mobilio.L.,Phelps,J.,&Raman,N.2005..Understanding Pass-Along Emails:Motivations
and
Behaviors
of
Viral
Consumers.in
Meika Alicia, 2014
Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu
C.Haungtvedi,Online Consumer Psychology.New Jersey:Lawrence Erlbaum
Associates.
Lucia Garcia-Lorenzo, Sevasti-Melissa Nolas, Gerard de Zeeuw.2008. Telling
stories and the practice of Collaboration.Internationl. Journal of Sociology
and Social Policy Vol. 28 No. 1/2, pp. 9-19.
Lundby, Knut. (Ed) 2008. Digital Storytelling, Mediatized Stories: Self
Representations in New Media. New York, Bern, Berlin, Bruxelles,
Frankfurt am Main, Oxford, Wien: Peter Lang
Mathwes.R.,&Wacker,W.2007. Whats Your Story? Storytelling
Audiences, People, and Brands. Indianapolis:FT Press.
Markets.
McKee,R 2003. Storytelling That Moves People. Harvard Bussines Review
Mellisa.2012. Pengaruh Storytelling dalam proses terjadinya world of mouth
dalam kampanye cerita Indomie. Skripsi Fakultas Ilmu Sosial Dan Ilmu
Politik. Universitas Indonesia
Mohr,J.,Sengupta,S.,&Slanter,S.2009.Marketing of High Technology Products
and Innovations. New Jersey: Pearson.
Nafiseh, Sedahgat et.al.2012.The Impact of Promotional Mix Elements on Brand
Equity. American Journal of Scientific research. ISSN 1450-223X Issue
43,pp 5-15. Euro Journal Publishing Inc.
Naresh K, Maholtra 2009. Basic Marketing Reaserch. 3 Edition. New Jersey:
Printice Hall. United Stated of America
___________.2010. Basic Marketing Reaserch. 6 Edition. New Jersey: Printice
Hall, United Stated of America.
Naresh K, Maholtra.2008. Riset Pemasaran. Jakarta: Indeks Kelompok Media
Netemeyer et al.2004. Developing and Validating Measures of Facets of
Customer Based Brand Equity. Journal of Business Studies Quartely. Vol 4,
No1,pp 64-73.ISSN 2152-1034.
Nick Forster, Martin Cebis, Sol Majteles, Anurag Mathur, Roy Morgan, Janet
Preuss, Vinod Tiwari and Des Wilkinso. 1991. The role of story-telling in
organizational leadership. Journal Leadership & Organization Development
Vol 20 no11,17
Meika Alicia, 2014
Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu
Ratih Hurryati.2010.Bauran Pemasaran dan Loyalitas Konsumen.Alfabeta
Bandung.
Roger J.Best.2009.Market Besed Management: Strategies for Growing Customer
Value And Provability, Prentince Hall, New Jersey.
Salzer-Morling,M.,&Strannegard, L.2004.Silence of The Brands. Europan
Journal of Marketing Vol 38,228.
Scheider,E.,Lang,A.,Shin,M.,&Bradley,S.2004. Death with a Story. Human
Communication Research Vol 30 no 3.
Schiffman, Leon.G. dan Kanuk, Leslie (2003). Consumer Behaviour. Prentice
Hall Internasionallnc, Bandung.
Sernovitz, A.2006.Word Of Mouth Marketing. New York: Kaplan
Solomon,M.2004.Consumer
Jersey:Pearson.
Behavior:Buying,
Having,
and
Being.
New
Sugiyono.2008. Metode Penelitian Bisnis. Cetakan kedua belas 2008. Bandung:
Alfabeta.
___________.2010. Metode Penelitian Bisnis.Bandung : Alfabeta
___________.2011. Metode Penelitian Bisnis. Bandung:Alfabeta
Suharsimi Arikunto. 2006. Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta
:Rineka Cipta
Suharsimi Arikunto.2009.Prosedur Penelitian Suatu Pendekatan
Yogyakarta: Bina Aksara
Praktis.
Suharsimi Arikunto. 2010. Prosedur Penelitian. Jakarta: Rineka Cipta.
Sulastiyono, Agus. (2006). Manajemen Penyelenggaraan Hotel. Bandung:
Alfabeta.
Uma Sekaran.2009. Research Method For Bussines A Skill Buiding Aproach.
Willey
___________.2010. Research Method For Bussines A Skill Buiding Aproach.
Willey
Vered, A.2007. Tell a Friend-Word Of Mouth Marketing. Lulu.com
Weber, L.2009.Marketing to Social Web. New jersey : Jhon Wiley&Sons
Meika Alicia, 2014
Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu
Widjaja, Bernard T.2009.Lifestyle Marketing Servlist. Jakarta: Gramedia Pustaka
Utama.
Woodsite,A.,Sood,S.,&Miller,K(2008).When
Consumer&Brands
Talk:
Storytelling
Theory&Research
in
Psychology&Marketing.
Psychology&Marketing Journal vol 25 no 2, 97
Literatur Majalah
Marketing 12/XII/Desember 2012
SWA 11/XXVIII/20 SEP- 3 OKT 2012
SWA 15/XXVII/18-27 JULI 2011
SWA 16/XXV/27 JULI-5 AGUSTUS 2010
Internet
http://blog.customcontentcouncil.com diakses april 2013
http://the-marketeers.com diakses Maret 2013
http://www.topbrand-award.com diakses januari 2013
www.coca-colaamatil.co.id diakses 10 april 2013
www.cocacolaamatil.co.id januari 2013
www.coca-colacompany.com diakses Maret 2013
www.Euromonitor.com diakses Maret 2013
www.facebook.com/cocacola diakses 30 Mei 2013
www.foodreview.biz diakses 15 maret 2013
www.indofood.com diakses april 2013
www.indonesiafinancetoday.com diakses januari 2012
www.interbrand.com diakses desember 2012
Meika Alicia, 2014
Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu
www.pepsico.com april 2012
www.promotion.coca-cola.co.id diakses 10 april 2013
www.wikipedia.com/digitalstorytelling diakses 26 juni 3013
Meika Alicia, 2014
Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu
Aaker, A David.1991. Managing Brand Equity, New York: Free Press
___________,2008. Manajemen Ekuitas Merek, Alih Bahasa oleh Aris Ananda.
Jakarta: Mitra Utama.
Achmad Buchory, Herry& Saladin Djaslim.2009. Manajemen Pemasaran Edisi
Pertama. Bandung. Linda Karya
Achmad Buchory, Herry& Saladin Djaslim.2010. Manajemen Pemasaran: Edisi
pertama. Bandung. Linda Karya
Agus Hermawan.2012. Komunikasi Pemasaran. PT Gelora Aksara Pratama.
Jakarta
Albert Kurniawan.2010. Belajar Mudah SPSS Untuk Pemula. Yogyakarta:
Mediakom
Al Rasyid, Harun, (Penyunting : Teguh Kismantoroadji, dkk). 1994. Dasar-Dasar
Statistika Terapan, Program Pascasarjana, Unpad : Bandung
Ali Hasan.2010.World Of Mouth Marketing Jakarta:Media pressindo
Ali,Mohammad. 1985. Penelitian Kependidikan Prosedur dan Strategi,
AngkasaBandung, Bandung,
Allen, K.2008. Viral Marketing 100 Success the Secrets.Lulu.com
Andi M. Shadat.2009. Brand Belief. Strategi Membangun Merek Berbasis
Keyakinan. Jakarta. Salemba Empat.
Arifin A.2007.Viral Marketing On Strategi Membangun Mega Bisnis Dengan
Konsep Viral Marketing. Yogyakarta: Penerbit Andi.
Asep Hermawan. 2009. Penelitian Bisnis Paradigma Kuantitatif, Jakarta :
Grasindo.
Banu Swastha dan Irawan, (2005). Manajemen Pemasaran Modern. Liberty.
Yogyakarta
Brandweek.(2007 October 29) The Role Emotion in Advertising.
Bryan A.2011. The New Digital Storytelling.USA:ABC-Clio
Meika Alicia, 2014
Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu
Buchari Alma.2008. Manajemen Pemasaran dan Pemasaran Jasa. Bandung:
Alfabeta
Burrow,J.L.2011.Marketing.Connecticut : Cencage Learning.
Chairani, Ebraham,et al.2012. Brand performance and Brand Equity. Journal of
Chen, Ching-Fu and Chang, Yu-Ying.2007. Airline brand equity, brand
preference, and purchase intentions- The moderating effects of switching
costs. Journal of Air Transport Management 14 (2008) 40-42 National
Cheng Kung University, Taiwan.
Conento Marketing Analysis Consulting.2007. Brand Equity. Journal of Conento
Marketing Analysis Consulting Mathematics as the service of marketing.
Subject number 2-September 2007.
Cordiner, R.2009.Campaign.IPA Excellence Diploma Delegates Class of 2007-8
Dahlen,M., Lang, F., &Smith,T 2010. Marketing Communication: a Brand
Narrative Approach. West Sussex: Jhon Wiley& Sond ltd.
Daniasa,C.,Tomita,V,Stuparu,D&Stanciu,M.2010.The Mechanism of The
Influence of Viral Marketing in Social Media.Economics ,Management and
Financial Markets Vol 5,280-282.
Data,P.,Chowdhury,D.,&Chakraborty,B.2005.Viral Marketing:New Form of
Word-Of-Mouth Through Internet. The Business review, Cambridge Vol 3,
74-75.
Denning,Stephen.2006.: Effective Storytelling : Journal strategy and Leadership,
Vol 34 no 1
Denning.S 2004. Telling Tales. Harvard Business Review
Don Sexton.2010.Marketing101: How To Use The Most Powerful Ideas In
Marketing To Get More Customers And Keep Then. Jhon wiley&sons, Inc
Fandy Tjiptono dan Chandra Gregious.2005. Service, Quality and Satisfaction.
Penerbit Andi, Yogyakarta
Fandy Tjiptono.2008. Strategi pemasaran. Yogyakarta: PT. Andi Offset
Fog.K,.Budtz.,Munch,P.,&Blanchettes,S.2010.Storytelling Branding In Practice.
Frderisberg:Samfunds litteratur press
Greene, E.1996. Storytelling Art&Technique.Wesport: Greendwood
Meika Alicia, 2014
Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu
Harun A Rasyid.2001. Teknik Penarikan Sampel dan Penyusunan Skala.
Bandung: Universitas Padjajaran.
Hermawan Kertajaya.2010. Perjalanan Pemikiran Konsep Pemasaran. Jakarta:
PT Gelora Aksara Pratama
Hermawan Kertajaya.2010.On Branding. Jakarta:Gramedia Pustaka.
Husein Umar. 2008. Metode Riset Bisnis. Jakarta:PT.Gramedia Pustaka Utama
Ibarra,H,&Lineback,K.2007.Whats Your Story. Harvard Bussines Review
Jhon,M, Matthew,A.2010.: Story Is The Message: Journal Of Bussines Strategi,
Vol 31 no 2
Kadembo, E.M.2010. The Narrative/ Storytelling Approach
Development For Town. Accademy of Marketing Conference.
In
Brand
Kaufman,B.2003. Stories That Sell, Stories That Tell. Business Strategy
Kotler, Philip., (2007) Manajemen Pemasaran. Edisi 11 Jilid 1 dan 2. Jakarta.
Indeks.
Kotler, Philip dan Kevin Lane Keller.2009. Manajemen Pemasaran Edisi 13 Jilid
2. Jakarta: Erlangga
___________,2011.
Education,Inc
Marketing
Management
Fourtheenth
Edition.Pearson
____________,2012. Marketing Management Fourtheenth Edition.Pearson
Education,Inc
Kotler, Philip. Garry Armstrong,2008. Prinsip-Prinsip Pemasaran Edisi 12 Jilid
1. Jakarta: Erlangga.
___________,2009. Manajemen Pemasaran. Jakarta: PT Indeks Kelompok
Gramedia
___________,2012. Manajemen Pemasaran. Jakarta: PT Indeks Kelompok
Gramedia
___________,2012.Principles
Education,Inc
of
marketing
Fourtheenth
Edition.Pearson
Lewis,R.,Mobilio.L.,Phelps,J.,&Raman,N.2005..Understanding Pass-Along Emails:Motivations
and
Behaviors
of
Viral
Consumers.in
Meika Alicia, 2014
Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu
C.Haungtvedi,Online Consumer Psychology.New Jersey:Lawrence Erlbaum
Associates.
Lucia Garcia-Lorenzo, Sevasti-Melissa Nolas, Gerard de Zeeuw.2008. Telling
stories and the practice of Collaboration.Internationl. Journal of Sociology
and Social Policy Vol. 28 No. 1/2, pp. 9-19.
Lundby, Knut. (Ed) 2008. Digital Storytelling, Mediatized Stories: Self
Representations in New Media. New York, Bern, Berlin, Bruxelles,
Frankfurt am Main, Oxford, Wien: Peter Lang
Mathwes.R.,&Wacker,W.2007. Whats Your Story? Storytelling
Audiences, People, and Brands. Indianapolis:FT Press.
Markets.
McKee,R 2003. Storytelling That Moves People. Harvard Bussines Review
Mellisa.2012. Pengaruh Storytelling dalam proses terjadinya world of mouth
dalam kampanye cerita Indomie. Skripsi Fakultas Ilmu Sosial Dan Ilmu
Politik. Universitas Indonesia
Mohr,J.,Sengupta,S.,&Slanter,S.2009.Marketing of High Technology Products
and Innovations. New Jersey: Pearson.
Nafiseh, Sedahgat et.al.2012.The Impact of Promotional Mix Elements on Brand
Equity. American Journal of Scientific research. ISSN 1450-223X Issue
43,pp 5-15. Euro Journal Publishing Inc.
Naresh K, Maholtra 2009. Basic Marketing Reaserch. 3 Edition. New Jersey:
Printice Hall. United Stated of America
___________.2010. Basic Marketing Reaserch. 6 Edition. New Jersey: Printice
Hall, United Stated of America.
Naresh K, Maholtra.2008. Riset Pemasaran. Jakarta: Indeks Kelompok Media
Netemeyer et al.2004. Developing and Validating Measures of Facets of
Customer Based Brand Equity. Journal of Business Studies Quartely. Vol 4,
No1,pp 64-73.ISSN 2152-1034.
Nick Forster, Martin Cebis, Sol Majteles, Anurag Mathur, Roy Morgan, Janet
Preuss, Vinod Tiwari and Des Wilkinso. 1991. The role of story-telling in
organizational leadership. Journal Leadership & Organization Development
Vol 20 no11,17
Meika Alicia, 2014
Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu
Ratih Hurryati.2010.Bauran Pemasaran dan Loyalitas Konsumen.Alfabeta
Bandung.
Roger J.Best.2009.Market Besed Management: Strategies for Growing Customer
Value And Provability, Prentince Hall, New Jersey.
Salzer-Morling,M.,&Strannegard, L.2004.Silence of The Brands. Europan
Journal of Marketing Vol 38,228.
Scheider,E.,Lang,A.,Shin,M.,&Bradley,S.2004. Death with a Story. Human
Communication Research Vol 30 no 3.
Schiffman, Leon.G. dan Kanuk, Leslie (2003). Consumer Behaviour. Prentice
Hall Internasionallnc, Bandung.
Sernovitz, A.2006.Word Of Mouth Marketing. New York: Kaplan
Solomon,M.2004.Consumer
Jersey:Pearson.
Behavior:Buying,
Having,
and
Being.
New
Sugiyono.2008. Metode Penelitian Bisnis. Cetakan kedua belas 2008. Bandung:
Alfabeta.
___________.2010. Metode Penelitian Bisnis.Bandung : Alfabeta
___________.2011. Metode Penelitian Bisnis. Bandung:Alfabeta
Suharsimi Arikunto. 2006. Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta
:Rineka Cipta
Suharsimi Arikunto.2009.Prosedur Penelitian Suatu Pendekatan
Yogyakarta: Bina Aksara
Praktis.
Suharsimi Arikunto. 2010. Prosedur Penelitian. Jakarta: Rineka Cipta.
Sulastiyono, Agus. (2006). Manajemen Penyelenggaraan Hotel. Bandung:
Alfabeta.
Uma Sekaran.2009. Research Method For Bussines A Skill Buiding Aproach.
Willey
___________.2010. Research Method For Bussines A Skill Buiding Aproach.
Willey
Vered, A.2007. Tell a Friend-Word Of Mouth Marketing. Lulu.com
Weber, L.2009.Marketing to Social Web. New jersey : Jhon Wiley&Sons
Meika Alicia, 2014
Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu
Widjaja, Bernard T.2009.Lifestyle Marketing Servlist. Jakarta: Gramedia Pustaka
Utama.
Woodsite,A.,Sood,S.,&Miller,K(2008).When
Consumer&Brands
Talk:
Storytelling
Theory&Research
in
Psychology&Marketing.
Psychology&Marketing Journal vol 25 no 2, 97
Literatur Majalah
Marketing 12/XII/Desember 2012
SWA 11/XXVIII/20 SEP- 3 OKT 2012
SWA 15/XXVII/18-27 JULI 2011
SWA 16/XXV/27 JULI-5 AGUSTUS 2010
Internet
http://blog.customcontentcouncil.com diakses april 2013
http://the-marketeers.com diakses Maret 2013
http://www.topbrand-award.com diakses januari 2013
www.coca-colaamatil.co.id diakses 10 april 2013
www.cocacolaamatil.co.id januari 2013
www.coca-colacompany.com diakses Maret 2013
www.Euromonitor.com diakses Maret 2013
www.facebook.com/cocacola diakses 30 Mei 2013
www.foodreview.biz diakses 15 maret 2013
www.indofood.com diakses april 2013
www.indonesiafinancetoday.com diakses januari 2012
www.interbrand.com diakses desember 2012
Meika Alicia, 2014
Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu
www.pepsico.com april 2012
www.promotion.coca-cola.co.id diakses 10 april 2013
www.wikipedia.com/digitalstorytelling diakses 26 juni 3013
Meika Alicia, 2014
Analisis Kinerja Storytelling Terhadap Brand Equity Pada Produk Minuman Berkarbonasi
Merek Coca Cola
Universitas Pendidikan Indonesia | repository.upi.edu