ORACLE EXADATA AT WORK

SEPTEMBER/OCTOBER 2010

The Next Stage Oracle Business Intelligence

E IN

Enterprise Edition 11g sets a new standard for

enterprise BI / 25 Better Tools for Better

A GAZ M

Processes Oracle Unifi ed Business Process

Management Suite 11g delivers collaborative

and business-friendly tools / 27 Building on

Storage Create a cluster fi le system with Oracle Automatic Storage Management Cluster File

System / 67 On Popularity, Learning, and

CLE.COM/ORA A

Unlearning Our technologist revisits a classic,

OR

recounts Cardinality Feedback, and remembers

SQL*Plus / 71

ORACLE EXADATA AT WORK

Read how organizations are measuring success with Oracle Exadata

Database Security Upgrades

How businesses improved security with Oracle Database security solutions

Better Business Decisions with Oracle Enterprise Manager 11g

Two organizations deliver business- driven IT management

omag0910pCov2p001.indd 1

with y 7/8 shaping

tomorr

inf Or cutting- yF b adv data c syst busines IT solution pr Fujitsu c

orma acle inv

ujitsu. Our Or anc

ems int

ent

tion, ple

edge applications

ed serv

s ob

ers and field servic

ommands a global perspectiv

e stment and solv

egr jectiv

er

viders. The c o

ase visit

ation, managed servic es thr

acle , softw

ou

ow

-specific solutions driv

ar

ough int

www

, and managed servic

e , st

Find out mor PRIMERG its dynamic ener ac ther This blade serv

Dynamic Infr

er

ompan

or es oper

commodating up t eb

.fujitsu.c e al busines

age

egr

yr

, and mobile t

at ed off

y enables its clients t

Y educing c BX900’

ations alike benefit fr s and outsour e

e as one of the w

e about the he

om/or

er infr

s pr

erings

s gy and c scalable

osts while incr

oblems. F

e adv

o 18 serv

astructur

astructur acle

st e anc echnologies off

, including c

ooling efficiency c

o enhanc

ed t

cing. Ent

art of y and

e can be dynamical

or mor

er blades equipped with Int

o meet their

echnology

orld’

ful

om the

our infr ly easing y

e in a cube - PRIMERG s lar

ey

e erprises onsulting

dundant re

our

er

gest

ed

astructur our IT agility

ombined with e

design

e at

ly adapt

. It does so thank www ensur el® Xeon® Pr

ed t

xtr .fujitsu.c e

a eme virtualization capabilities. The

o diff

complet

er

om/primer

ent IT r

e oc o its high density inv

st

Y BX900.

es

estment sor , and thr

equir

gy www

ements

.black

pr ot

ough

-squar

ection. ,

.de e 7/30/10 10:32 AM .de e 7/30/10 10:32 AM

shaping t

omorr ow with y

ou

7/30/10 10:32 AM

© 20 ©2 ©2 ©2 © © © © © © 20 20 20 20 20 0 0 0 10 10 10 1 0F 0F uj u ujit ujit ujit jit 10 F 10 F 10 F it it t su L su L su L su L su L uL uL uL i imit im imit imit imit imit mit i ed. ed e ed e d d d. d d d d. All A All All All All ri r r r r r r r ri rig ri righ righ righ igh gh g gh gh gh g g g h h ts ts ts ts r ts ts ts r ts r ts r ts r s sr sr r eser ese ese ese e e e eser se ser er er r ve ved. ved. ved. ved. ved. ve v v d. Fuj Fuj Fuj Fuj Fuj F Fuj Fuj Fuj i its it its itsu itsu su u u , th , th , th , th , th e e Fu e Fu e Fu e Fu e Fu jits jits jits jits jits u lo u lo u lo u lo u lo go go a go go go a go go go oa oa a a a nd P nd P nd P nd P nd P nd P a RIME RIME RIME RI RIME RIM ME ME RGY RGY RGY RGY GY are are are are e e r regi r regi regi egi ster ster ster ster ster e rade rade rade rade rade ed t ed t ed t ed t ed t e e e e e e m m mark m m mark mark mark mark m m s s or s s or s or or or tra tra tr tra ra tra dema dema dema dem d em ma ma ma a a a r r rks rks rks rks rk rk ks o o o o o of of of F of F f fF fF fF F F F F F F F ujit u u u uji ujit ujit ujit ujit ujit ujit ujit ujit ujit ujit ujit j it su L s su su L su L su L su L su L su L su L su L su L su L uL u u L imit i im im imit imit imit imit imit imit imit imit imit imit m m mit mit ed di d n n n n n n n n n n n n n n ed i ed i ed i ed i ed i ed i ed i ed i ed i ed i ed i

the t the the t t the t t the the t he e e e Un U Un Uni Unit Unit Unit Uni nit it ed ed S S tate tate tate tate tate tate ate ate ed S ed S ed S s s an s an s an s an s an an an an d d d d o ot ot t ot her her her d ot her he her er r co c c c c c c coun coun coun coun ou o o oun ou oun u un u u u n n n n trie tr trie t t tr t tr tri tri trie trie trie tr ie e e e e s s s s s. s. s. A s. A s. A s. A A A A ll d ll d ll d ll d ll ll ll l l d d d d d esig esig esig esig esig esig esig esig esig nati nat nat na n n n nati ti ons o ons ons ons ons used used used used used in in in in in this this this this this s doc doc doc doc doc d umen umen umen umen umen me e e tm t t ma t ma t ma t ma t ma y be y y be y be y be y be be e tra ra tra tra tra dema dema dema dema dema rks, rks, rks, rks, rks, the the the the the e e e e e e e u u use u use u use use u u u use o of of of f f of whic wh wh whic whic ic c h h y y y h by h by h by h by h by th th thi th thi thi th thi th i rd rd rd p dp dp dp d d d p p p p p art a a a art a arti arti arti art arti arti arti rti r rti rti t ti i e e e e es es es es es f es f es f es f es f es f es f or t or t or or t or t or t or t or t or t or t r rt t heir he hei hei heir heir heir heir heir heir heir heir heir heir heir heir heir heir r own own own own own own own own own own own own own own own own 8 p p p p p purp pu pu purp purp purp ur urp urp rp p p p os o o oses oses oses os ses ses cou cou co ou cou ou cou ld v ld v ld v ld v ld v ld v d dv v iola iola iola io iola ola ola o ola te te te t te t et e e et t t e r ig ig ig ig ight gh gg g g g g gh g g gh he r he r he r he r he r ht ht ht h ht h ht h ht t t t t t t s of s s of s s s of s s of s of s of s of o of of of o o of f f the the the th h h t the the th th e e e e tra tra tra tr r tra tr a a a d d de dema dema dema dema dema dema ema ema ma rk o rk rk r r rk o rk o rk o k o o o wner wner wner wner wner s. C s. C s. C s. C s. C hang hang hang hang hang es i es i es es es i si si s s i i n n de n de n de n de n de n de d sign sign sig sign sign sign gn and and and and and a and te te te te te te chn chn chn chn chn h olo olo olo olo olo gy gy gy gy gy are are are are are re re re re re ser ser ser ser ser ser se s ser e e e e e r ved ved ved ved ved .I .I .I .I I I nte nte nte nte nte l, l, l, l, l, , the t the the the the t In I In In In n n n n n In tel tel tel te te te te te t l l lo lo lo lo lo o lo lo lo go g go go go, go, g go, go, go, go, g o o o, o, o, o, o, o, Xe X X X Xe X X X Xe Xe Xe Xe Xe Xe Xe on o on on, on, on, on, on, on, n , an an an an an an a an an an an n n dX d dX dX dX dX dX dX dX dX dX dX dX dX X eon e eo eon eon eon eon eon eon eon eon eon eon eon eon o on n x

I I In Ins Ins Ins I Ins ns n ns s s ide ide ide ide ide de de d e e ar ar ar ar ar et et e et e rad rad rad rad rad r a ad d e ema em ema ema ema ema ma ma ma a rks r rks rk rk rk rks rks rks s or or or or or re re re re re re gis g gi g gis gis gis s s s s s s s s s ter te te te t t t t ter ter ter e e er er r r r e ed e e ed ed ed ed ed ed ed d d d d d d tra t tra t tra tra t tra r ra a a a a a d de de de dem dem dem de em em m m m ark ark ark ark ark ark a k k k so so so so so o o o o fI fI fI f f f fI fI fI nt n nt nte nte e e e lC lC lC lC C orp orp orp orp orp o ora ora ora ora ora tio tio tio tio tio o ni ni ni ni ni n n n nt nt nt n n t h he he he he t he U.S U.S U.S U.S U.S S .a .a .a a a a nd nd nd nd d d oth oth oth oth oth er er er er er e cou cou cou cou cou ntr nt ntr ntr ntr ies ies ies ies ies . . .

8 x 10 7/8

Analyze, Illustrate, Fix and Run It

Grasp Legacy PL/SQL

Supporting legacy applications, documenting old and unfamiliar code or digging into someone else's code - a difficult and time-consuming task. Is there a solution?

using tools that...

• ...analyze and illustrate thousands of PL/SQL scripts in one run • ...display PL/SQL as charts or matrices (flowchart, call tree & CRUD) • ...document Oracle DBs, their structure and 47 DB object types (11gR2) • ...allow you to easily write Oracle DB objects, debug, test and execute them

...is the solution. Database tools for Oracle from Conquest.

Download our FREE TRIAL versions and find out why our tools are considered the price performance leader in their market. If you like any of them, go to our Web site and check your qualification for our „Competitive Upgrade“ program.

WORLD CLASS TOOLS FOR EVERYBODY’S BUDGET

SQLDetective

Oracle Development & DBA Tool

Developer’s choice to write database

A review and quality control tool for

Documents 47 object types (schema Documents 47 object types (schema

objects, debug, execute, test and

PL/SQL. Analyze, format, illustrate

and non-schema), their statuses and and non-schema), their statuses and

manage SQL & PL/SQL statements.

(flowcharts, call tree diagrams, CRUD

dependencies, the structure as well dependencies, the structure as well

DBAs choice to analyze, monitor,

matrices...) and fix your PL/SQL.

as source code modules up to Oracle as source code modules up to Oracle

examine and compare multiple Oracle

Unfamiliar PL/SQL code? Analyze

11gR2. Includes PL/SQL flowcharts, 11gR2. Includes PL/SQL flowcharts,

DBs, schemas and objects.

thousands of scripts with the click of

call tree diagrams, observation call tree diagrams, observation

Analyze, format and illustrate PL/SQL code. .

a button to grant DB up-time.

reports, CRUD matrices and more... reports, CRUD matrices and more...

www.sqldetective.com

omag0910p002p003.indd 1

8/2/10 1:32 PM

8 x 10 7/8

Analyze, Illustrate, Fix and Run It

Grasp Legacy PL/SQL

Supporting legacy applications, documenting old and unfamiliar code or digging into someone else's code - a difficult and time-consuming task. Is there a solution?

YES, using tools that... • ...analyze and illustrate thousands of PL/SQL scripts in one run

• ...display PL/SQL as charts or matrices (flowchart, call tree & CRUD) • ...document Oracle DBs, their structure and 47 DB object types (11gR2) • ...allow you to easily write Oracle DB objects, debug, test and execute them

...is the solution. Database tools for Oracle from Conquest.

Download our FREE TRIAL versions and find out why our tools are considered the price performance leader in their market. If you like any of them, go to our Web site and check your qualification for our „Competitive Upgrade“ program.

WORLD CLASS TOOLS FOR EVERYBODY’S BUDGET

ClearSQL

ClearDB

Analyze, Format, Illustrate & Fix

Advanced Oracle DB Documenter

Developer’s choice to write database

Documents 47 object types (schema Documents 47 object types (schema objects, debug, execute, test and

A review and quality control tool for

and non-schema), their statuses and and non-schema), their statuses and manage SQL & PL/SQL statements.

PL/SQL. Analyze, format, illustrate

dependencies, the structure as well dependencies, the structure as well DBAs choice to analyze, monitor,

(flowcharts, call tree diagrams, CRUD

as source code modules up to Oracle as source code modules up to Oracle examine and compare multiple Oracle

matrices...) and fix your PL/SQL.

11gR2. Includes PL/SQL flowcharts, 11gR2. Includes PL/SQL flowcharts, DBs, schemas and objects.

Unfamiliar PL/SQL code? Analyze

thousands of scripts with the click of

call tree diagrams, observation call tree diagrams, observation

Analyze, format and illustrate PL/SQL code. .

a button to grant DB up-time.

reports, CRUD matrices and more... reports, CRUD matrices and more...

www.myclearsql.com

www.mycleardb.com

omag0910p002p003.indd 2

8/2/10 1:32 PM

4 FEATURED CONTENT VOLUME XXIV - ISSUE 5

CONTENTS

ORACLE EXADATA AT WORK

Faster access to information can certainly help answer questions from business users, but can it fundamentally change the way a business operates? Discover how customers are using Oracle Exadata to create fundamental changes in the ways they analyze and react to data. —By David A. Kelly

Secure in the Knowledge / 47

A database security strategy isn’t just about security. It’s also about performance, availability, scalability, transparency, and speed of deployment. See how Oracle Advanced Security, Oracle Database Vault, and Oracle Audit Vault allow organizations to easily safeguard their data without significantly impacting performance or IT infrastructure. —By David A. Kelly

Focusing IT on Business / 51

Businesses are deploying Oracle Enterprise Manager 11g to take advantage of business-driven IT management. But what does that mean, and how does it differ from other systems management solutions? Find out how organizations benefit from business-driven application management, integrated application-to-disk management, and integrated systems management and support. —By David Baum

SEPTEMBER/OCTOBER 2010 ORACLE.COM/ORACLEMAGAZINE SEPTEMBER/OCTOBER 2010 ORACLE.COM/ORACLEMAGAZINE

When just “getting it done” doesn’t go far enough, it’s time to transform your infrastructure and regain the competitive advantage through industry standards.

HP’s services, products and solutions can bring speed and efficiency to your Oracle environment, helping your business reach its true potential.

Outcomes that matter. Learn more about the HP & Oracle

Alliance at hp.com/go/oracle

Copyright © 2010 Hewlett-Packard Development Company, L.P.

O-78MG6_SW_PrintAd_EN-US.indd 1 4/19/10 10:11 AM

6 DEPARTMENTS VOLUME XXIV - ISSUE 5

Up Front /8

FROM OUR FROM THE

MASHUP / 12

READERS /8 EDITOR / 10

News, views, trends, tools

Readers tell us what

What Would You Do with

they think.

a Million? —Tom Haunert

At Oracle / 14

EVENT PREVIEW / 14 EVENTS / 15

RESOURCES / 17

NEWS / 25

INTERVIEW / 27

Countdown to Oracle Find out about upcoming

Your guide to Oracle

The Next Stage in

Better Tools for

OpenWorld, JavaOne, and technology and industry

Webcasts, podcasts, blogs,

Business Intelligence

Business Processes

Oracle Develop events.

and more

Oracle Business Intelligence Oracle’s Hasan Rizvi on

BRIEFS / 22

Enterprise Edition 11g sets a Oracle Unified Business

The latest product news

new standard for enterprise Process Management

BI. —Chip Brookshaw

Suite 11g —Caroline Kvitka

Community / 30

PARTNER NEWS / 30 ARCHITECT / 34

UP CLOSE / 35

PEER-TO-PEER / 36

BOOK BEAT / 30 Something Old,

Stronger Together

Efficiency Experts

COMMUNITY Kai Yu, Roel Hartman,

Something New

Ecuador Oracle Users

BULLETIN Antonio Jose Rodrigues Neto / 33

Bridging the generation

Group’s Paola Pullas

On the Road with —Blair Campbell the Java Bus architecture

gap—in enterprise

—Jeff Erickson

A report from the Java Road —Bob Rhubart Trip: Code to Coast bus tour

—Tori Wieldt

Technology / 55

PL/SQL / 55 BUSINESS

ASK TOM / 71 Zoom In on Your Code

BROWSER-BASED

STORAGE / 67

INTELLIGENCE / 61

/ 65

Building on Storage

On Popularity, Learning,

Use PL/Scope to analyze

Using Oracle Essbase

User-Built Applications

Create sophisticated,

and Unlearning

Our technologist revisits a —Steven Feuerstein

your PL/SQL.

Release 11.1.2 Aggregate

Oracle Application Express

feature-rich clustered

Storage Option

4.0 Websheets enable end

file systems on Oracle

classic, recounts Cardinality

Feedback, and remembers Take advantage of new

Databases users to integrate, share, and

Automatic Storage

SQL*Plus. —Tom Kyte persistent calculation

maintain content.

Management disk groups.

—David Peake

—Arup Nanda

and allocation capabilities for planning and budgeting applications. —Mark Rittman and Venkatakrishnan Janakiraman

Comment / 76

IN THE FIELD / 76 Red Is the New Green!

Red dashboard indicators aren’t all bad. —David Ferguson

SEPTEMBER/OCTOBER 2010 ORACLE.COM/ORACLEMAGAZINE

ORACLE MAGAZINE SEPTEMBER/OCTOBER 2010

EDITORIAL Editor in Chief

Tom Haunert tom.haunert@oracle.com

Senior Managing Editor

Caroline Kvitka caroline.kvitka@oracle.com

Features Editor

Rich Schwerin rich.schwerin@oracle.com

Contributing Editor and Writer

Blair Campbell

Editor in Chief, Oracle Technology Network

Justin Kestelyn justin.kestelyn@oracle.com

Technology Advisor

Tom Kyte

Contributors

Marta Bright, Jeff Erickson, Chelsea Fryhoff, Fred Sandsmark, Leslie Steere

DESIGN Senior Creative Director

Francisco G Delgadillo

Design Director

Richard Merchán

Contributing Designer

Rob Martin

Production Designer

Sheila Brennan

EDITORIAL BOARD

Ian Abramson, Karen Cannell, Andrew Clarke, Chris Claterbos, Karthika Devi, Kimberly Floss, Kent Graziano, Taqi Hasan, Tony Jambu, Tony Jedlinski, Ari Kaplan, Val Kavi, John King, Steve Lemme, Carol McGury, Sumit Sengupta, Jonathan Vincenzo, Dan Vlamis

SUBSCRIPTION INFORMATION

Subscriptions are complimentary for qualified individuals who complete the subscription card found in each issue or online at oracle.com/oraclemagazine. For change of address, mail in label with the new address to: Oracle Magazine, P.O. Box 1263, Skokie, IL 60076-8263.

MAGAZINE CUSTOMER SERVICE

oracle@halldata.com Fax +1.847.763.9638 Phone +1.847.763.9635

PRIVACY

Oracle Publishing allows sharing of its mailing list with selected third parties. If you prefer that your mailing address or e-mail address not be included in this program, contact Customer Service at oracle@halldata.com.

PUBLISHING Publisher

Jeff Spicer jeff.spicer@oracle.com

Production Director and Associate Publisher

Jennifer Hamilton jennifer.hamilton@oracle.com +1.650.506.3794

Senior Manager, Audience Development and Operations

Karin Kinnear karin.kinnear@oracle.com +1.650.506.1985

ADVERTISING SALES Associate Publisher

Kyle Walkenhorst kyle@sprocketmedia.com +1.323.340.8585

Northwest & Central U.S.

Tom Cometa thomas.cometa@sbcglobal.net +1.510.339.2403

Southwest U.S. and LAD

Shaun Mehr shaun@sprocketmedia.com +1.949.923.1660

Northeast U.S. and EMEA/APAC

Mark Makinney mark.makinney@sprocketmedia.com +1.805.709.4745

Mailing-List Rentals

Contact your sales representative.

RESOURCES Oracle Products

+1.800.367.8674 (U.S./Canada)

Oracle Services

Oracle Press Books

www.oraclepress.com

PRODUCT INDEX PRODUCT NAME

PAGE PRODUCT NAME

PAGE PRODUCT NAME PAGE

Agile Customer Needs Management

22 Oracle Database Vault

47 Oracle SQL Developer 17 MySQL

17 Oracle E-Business Suite

30, 51 Oracle TimesTen 17 MySQL Enterprise

22 Oracle Enterprise Content Management Suite

22 Oracle Tuxedo 17 NetBeans Integrated Development Environment

22 Oracle Enterprise Manager

22, 51 Oracle Unified Business Process Management Suite

17, 27 Oracle Access Manager

51 Oracle Essbase

30, 61 Oracle Virtual Assembly Builder

17 Oracle Advanced Security

47 Oracle Exadata

17, 30, 42 Oracle WebCenter 30 Oracle Application Development Framework

17 Oracle Fusion Middleware

30 Oracle WebLogic Server 17, 22 Oracle Application Express

22 Oracle Grid Control

17 Oracle WebLogic Suite Virtualization Option

17 Oracle Application Integration Architecture

30 Oracle Hyperion

30 PeopleSoft Time and Labor 30 Oracle Audit Vault

47 Oracle Identity Management

51 StorageTek 30 Oracle Business Intelligence Enterprise Edition

22, 25 Oracle JDeveloper

17 Sun chip multithreading servers

30 Oracle Coherence

Oracle Policy Automation 17, 22

30 Sun Fire x86 17, 22 Oracle CRM On Demand

30 Oracle Project Billing

30 Sun Oracle Database Machine

42 Oracle Database

30, 47, 51, 55, 70, 71 Oracle Real Application Clusters

17, 51 Sun SPARC servers 30 Oracle Database Machine

42 Oracle Solaris

17, 30 Sun Storage 7000 Unified Storage Systems

Copyright © 2010, Oracle and/or its affiliates. All Rights Reserved. No part of this publication may be reprinted or other wise reproduced without permission from the editors. ORACLE MAGAZINE IS PROVIDED ON AN “AS IS” BASIS. ORACLE EXPRESSLY DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS OR IMPLIED. IN NO EVENT SHALL ORACLE BE LIABLE FOR ANY DAMAGES OF ANY KIND ARISING FROM YOUR USE OF OR RELIANCE ON ANY INFORMATION PROVIDED HEREIN. The information is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Oracle and Java are registered trademarks of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

Oracle Magazine (ISSN 1065-3171) is published bimonthly with a free subscription price by: Oracle, 500 Oracle Parkway, MS OPL-3C, Redwood City, CA 94065-1600. Periodicals Postage Paid at Redwood City, CA, and additional mailing offices. • POSTMASTER: Send address changes to: Oracle Magazine, P.O. Box 1263, Skokie, IL 60076-8263.

Printed by Brown Printing

8 FROM OUR READERS

Your corrections, your opinions, and your requests: Here’s your forum for telling us what’s right and wrong in each issue of Oracle Magazine, and for letting us know what you want to read.

ONE_ERROR_FOUND

in electronic form suitable for viewing on the Because I have never found one before, I can’t

The editors respond: We currently do not host

most Oracle Magazine articles and columns from Apple iPad?

help but point out an editorial typo on the front

before 2005. Technology moves very quickly,

Cliff Wakefield

cover of the July/August 2010 issue of Oracle

and we believe that most of our older content—

Magazine. Both on the cover and in the table of

The editors respond: Oracle Magazine strives contents, your summary of Tom Kyte’s article

five years or older—has minimal value to current

to deliver content to subscribers through the best says that he “meets NO_DATA_FOUND”, when

Oracle technologists. Ask Tom columns and

possible formats, including print, digital, and it should actually read “meets NO_DATA_

some other technical content from before 2005

coming soon, the iPad. NEEDED”. He already knew about NO_DATA_

is still available, but our news stories, customer

Follow Oracle Magazine on Twitter FOUND, but he had never known about the

reference articles, and other content is not.

We do not currently plan to maintain a histor- (@magazineoracle) and Facebook (bit.ly/ NO_DATA_NEEDED exception.

orclmagfb) for the launch announcement of Please continue to offer these code snippets

ical archive for most content that is more than

Oracle Magazine on the iPad. and educational articles in the magazine. It encour- in an Oracle Magazine archive, please send an ages me to keep current and to keep learning.

five years old, but if other readers are interested

e-mail to opubedit_us@oracle.com.

MORE JD EDWARDS

Jeff Mick You seem to do nothing to focus on Oracle’s JD

MORE PADDING

Edwards products. Is there any plan to rectify this?

MORE VIRTUALIZATION

I was wondering if you had any plans to offer

Luc Bureau

I went through “The Virtual Enterprise” by

Oracle Magazine on Apple’s new iPad? I would

David A. Kelly (Oracle Magazine, July/August

The editors respond: Profit, The Executive’s 2010) and found it really interesting, and it also Dipak Sharma

love if that was an option.

Guide to Oracle Applications, provides coverage helped to address some of my doubts about

of JD Edwards products. There is also a new virtualization. Thanks to the author for writing

special issue of Profit focused on JD Edwards this article.

Does Oracle provide an electronic copy of Oracle

Magazine that can be downloaded and viewed

available at oracle.com/profit.

I look forward to more articles about virtu-

through the iPad?

alization in the future so that I can continue to

Hussein Mahmoud Hussein

learn about the topic. Balan Anil Kumar

After recently purchasing an Apple iPad I have

SEND MAIL TO THE EDITORS

become accustomed to the digital format of

MORE HISTORY

managing and viewing various publications.

Send your opinions about what you read in Oracle

I see that at oracle.com/oramag it’s possible Magazine, and suggestions for possible technical I would very much like to change my printed articles, to opubedit_us@oracle.com. Or click to read past articles from the Oracle Magazine

the Write the Editors link on our Website, oracle archive, but they only go as far back as 2005.

subscription to a digital version that is iPad

compatible.

.com/oraclemagazine. You can also follow our

Is it possible to read any Oracle Magazine arti- @magazineoracle Twitter feed or join us on Ken Roth

Facebook at bit.ly/orclmagfb. Letters may be cles prior to 2005? I would be very interested in

edited for length and clarity and may be published this possibility.

in any medium. We consider any communications Marco Pinzuti we receive publishable. and am just curious if the magazine is available

I am a longtime subscriber to Oracle Magazine

SEPTEMBER/OCTOBER 2010 ORACLE.COM/ORACLEMAGAZINE

SEPTEMBER/OCTOBER 2010 ORACLE.COM/ORACLEMAGAZINE

FROM THE EDITOR

What Would You Do

with a Million?

Organizations are doing more with Oracle Exadata and its 1 million I/Os per second.

W e first featured Oracle Exadata V2 and the Sun Oracle Database

Machine in the November/December 2009 issue of Oracle Magazine. We reported on the September 2009 product release announcement, and I wrote a few words in this column focusing on some significant product metrics.

One of those key metrics is the fact that Oracle Exadata V2 is twice as fast as Oracle Exadata V1 for data warehousing. Another metric: Oracle Exadata V2 is capable of executing 1 million random I/Os per second. Almost a year later, the numbers for Oracle Exadata V2 continue to impress—and so does what this game-changing technology is doing for business.

WHAT’S IN AN I/O?

I/Os have long been considered “expensive” operations in application and query design, and minimizing I/Os has been a key goal of a lot of application and query tuning. Keeping data in fast main memory, limiting slower disk-based I/Os, and avoiding I/O conten- tion are all critical to the performance of high-volume online transaction processing (OLTP) applications and data-intensive query routines. But the information explosion continues, and keeping all your enterprise information in main memory is not always possible. What is possible is making the interconnect from main memory to storage better with InfiniBand technology; making persistent memory better with solid-state Flash storage; and making storage software that can optimize what the storage hard- ware and connections can do to prevent I/O bottlenecks. Along with InfiniBand and Flash technology, Oracle Exadata software is the

key to delivering 1 million I/Os per second in Oracle Exadata V2.

This extreme I/O capacity goes so many times beyond the I/O requirements of typical applications that the next question becomes “What would you do with a million I/Os per second?”

WORKING WITH I/Os

In this issue, “Oracle Exadata at Work” (page 42) presents the experiences of three organizations using Oracle Exadata and its unmatched I/O capacity. Executives and technologists from these companies describe getting more information about more information in data warehouses, storing and quickly accessing terabytes of information across millions of rows, and running more and faster calculations in OLTP applications. They also talk about the value of Oracle Exadata and the additional oppor- tunities it presents for their organizations.

The question “What would you do with a million I/Os per second?” has been addressed by the many organizations that are currently using Oracle Exadata V2; “Oracle Exadata at Work” presents a small part of the answer.

IN ADDITION

Note the addition of MySQL Sunday to the Oracle OpenWorld, Oracle Develop, and JavaOne triumvirate; it promises to be a great day. And I hope to see as many of you as I can at one of the many events taking place Sunday, September 19, through Thursday, September 23—not to mention Java University on September 24—in San Francisco, California.

Tom Haunert, Editor in Chief

tom.haunert@oracle.com

READ more about Oracle Exadata V2 “Do the Math”

bit.ly/exadatamath

“Announcing Oracle Exadata V2”

bit.ly/exadatanews

“Oracle Reveals Strategy and Customers for White-Hot Exadata”

bit.ly/exadatastrat

Oracle Exadata V2 product information

bit.ly/exadatainfo

LEARN more about Oracle OpenWorld, Oracle Develop, and JavaOne

oracle.com/openworld oracle.com/develop oracle.com/javaone

NEXT STEPS

Data Quality Tools for Oracle

Telephone Verification

Name Parsing & Genderizing

Geocoding Address Verification &

Standardization

Email Address Verification

Web Services & APIs Duplicate Elimination

Now, finding the right data verification tools doesn’t have to

BEFORE

be so puzzling. Melissa Data offers customizable APIs, Web

john smith iii phd

services and enterprise applications to match your budget

melissa data corp. 22382 Empresa 92688

and business needs. For solutions to cleanse, validate and

standardize your contact data, we’re ready to help you find john@800miAL.con the perfect fit.

AFTER

• Global address verification for 240 countries

John Smith III PhD

• Clean and validate data at point-of-entry or in batch Melissa Data Corp.

22382 Avenida Empresa Ste 100

• Correct misspellings, missing directionals, and confirm

Rancho Santa Margarita, CA 92688-2112

deliverability

949-589-5200 John@melissadata.com

• Enhance addresses with County, Census, FIPS, etc.

Delivery Indicator: Business *Highlights indicate added and/or corrected data.

• Append lat/long coordinates to the ZIP, +2 and +4 levels

Realtime NCOA Link

• Work natively with Oracle Forms, PL/SQL, C++, VB NET, Change-of-address

Web Service

C#, ASP and Java

available

Request your free trial at MelissaData.com/myoracle or call 1-800-MELISSA

Oracle is registered trademark of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

MashUp

12 News. Views. Trends. Tools.

HANDY RECORDER

“ It’s logical — if not enlightened — to think that

Whether you need to

lowering prices will improve one’s customer base.

record voice memos or conference

Of course customers like lower prices but they

sessions or conduct

prefer competitive prices from a company that

an interview, the Zoom H1 takes

delivers great value.”

portable recording to

—Lior Arussy, author of Customer Experience Strategy: The Complete

a whole new level of

Guide from Innovation to Execution (Strativity Group, 2010)

easy. The handheld recorder—about the size of a computer

f WHAT DID YOU SAY?

mouse—has an In our May/June issue, we asked if your easy-to-read backlit company planned to upgrade to Oracle LCD screen and a

Database 11g Release 2 in the next six large record button.

months.

The Zoom H1 records studio-quality audio

HARDWORKING APPS PAY THE BILLS

The results:

at up to 24-bit/

While news and entertainment smart-

47 47 30 30 23 23

96 kHz. US$99.

phone apps are downloaded most often,

samsontech.com

59 percent of apps revenue comes from

productivity tools.

YES YES

NO NO UNSURE UNSURE

Source: In-Stat, instat.com

Fall is the time to renew your commitment to learning, whether in a classroom or on the go. These apps will teach you a lesson.

L Graphing Init.ora

Open

TED

Calculator

A browsable,

Culture

Watch informative

OO Toss that brick

searchable

Access free

talks from the

H you carried in

reference

educational media,

annual TED

C college. This

containing almost

including audio

(technology,

high-resolution all initiation

books, university

entertainment,

function plotter and parameters for OS design) conference. courses, podcasts,

scientific calculator Oracle Database

videos, and

Free (Android,

supports more (Releases 7 to 11g). language lessons.

iPhone, and

KT than 30 functions, Neither 3G nor WiFi Downloads require Windows Mobile).

C with more to come. is required. Free

WiFi. Free (iPhone). motherapp.com/

FERRARI

A US$1.99 (iPhone).

openculture.com/

en/showcase/

B iphone-calc.com .zen-conseil.com iphone

motherted

SMARTPHONE

If you’ve always wanted to own a Ferrari,

THE CHALLENGES OF VIRTUAL TEAMS

now you can. But you’ll be driving this one Virtual teams, particularly those that

with your thumbs. The glossy red Acer cross international borders, have to

Time Zones

Liquid E Ferrari special edition smartphone work through a variety of challenges.

81%

runs on the Android 2.1 operating system. Technology is the least challenging,

12%

7%

It boasts chrome trim, a 3.5-inch high- while time zones—which no one can

Language

64%

resolution capacitive touchscreen, Ferrari

wallpaper, and a set of Ferrari engine control—are the most challenging. ringtones. The back of the phone sports 600 employees of multinational

30%

6%

Holidays, Local Laws and Customs

the legendary “Scuderia Ferrari” shield

corporations were surveyed.

with carbon fibre details, as well as a 5 Challenging

59%

37%

megapixel camera with autofocus and Not Applicable

Not Challenging

4%

Technology

geotagging. Matching glossy red Ferrari

43%

accessories are also available. Contact Acer

Source: RW 3

52%

CultureWizard, rw-3.com

5%

for pricing. acer.com/mobile

OENING Y GR LIND

SEPTEMBER/OCTOBER 2010 ORACLE.COM/ORACLEMAGAZINE

EVENT PREVIEW BY CAROLINE KVITKA

Countdown to Oracle OpenWorld, JavaOne,

and Oracle Develop

Get ready to dive deep into technology, September 19–23.

8 B USER GROUP PAVILION

y now you are gearing up for the feast

100 expert-led, in-depth technical sessions

of Oracle and Java technology offerings

and advanced how-tos on topics including

Moscone West

Membership has its privileges. No matter as the city opens its streets to Oracle

that await you in San Francisco, California,

.NET, Oracle Fusion Development, and

your place in the Oracle ecosystem, there is OpenWorld, JavaOne, and Oracle Develop

Oracle Solaris and Linux Development.

at least one user group for you. User group September 19 through 23. Here’s a look at

4 DATABASE STREAM

membership gives you a collective and

valued voice in the Oracle community. Stop during the week.

10 not-to-be missed technology offerings

Get up-to-date on the latest developments

for grid consolidation, maximizing avail-

by to chat with user group representatives

ability, optimizing storage, and addressing

and find out which one is your best fit.

1 MYSQL SUNDAY

data security and compliance requirements.

Sunday, September 19, 12:30 p.m.–5:00 p.m.

9 JAVA UNIVERSITY San Francisco Marriott Marquis

5 MIDDLEWARE STREAM

Friday, September 24

Finish the week off right with hands-on Java MySQL community with a half-day tech-

Oracle is rolling out the welcome mat for the

The Middleware Stream offers hundreds

training. Expert-led courses give you an nical conference jam-packed with the latest

of sessions and hands-on labs on topics

exclusive opportunity to delve deeper into on MySQL, the world’s most popular open

including application servers, application

the hottest Java topics. source database. Get up to speed on the latest

grid, business intelligence, collaboration, data

integration, identity management, and SOA.

MySQL technical innovations and hear what’s

10 LARRY ELLISON’S KEYNOTE

new and what’s next from Edward Screven,

6 SERVER AND STORAGE

Wednesday, September 22, 2:30 p.m.

Oracle CEO Larry Ellison takes the stage fol- MySQL Fireside Chat general session.

chief corporate architect at Oracle, at the

SYSTEMS STREAM

Learn how Oracle’s complete Sun server

lowing the Infosys keynote. Queue up early

and storage portfolios, combined with Sun

to reserve your seat for this keynote, which

2 JAVAONE

Flash technologies and innovations in Oracle

is always a crowd favorite. W

The Zone (San Francisco’s Hotel Nikko,

Solaris and Oracle Enterprise Linux, can help

Hilton San Francisco Union Square, and Parc your organization improve the ROI of your Caroline Kvitka is

senior managing editor JavaOne offers education, practical hands-on

55 hotels, and the surrounding area)

application investments.

of Oracle Magazine and sessions, and Java DEMOgrounds exclusively

Profit: The Executive’s geared toward the Java developer commu-

7 ORACLE DEMOGROUNDS

Guide to Oracle nity. Two JavaOne highlights are the Java

Moscone South and Moscone West

Applications. User Group Forum (Sunday, September 19)

Get hands-on experience with Oracle products

at demo stations staffed by product experts.

NEXT STEPS

and the JavaOne General Session (Tuesday,

Go to Moscone South for Oracle Applications,

September 21, at 8:00 a.m.).

Oracle Enterprise Manager for applications, LEARN and industries. Head to Moscone West for more and register for

Oracle OpenWorld

3 DEVELOP

Oracle Database, Oracle Fusion Middleware,

oracle.com/openworld

The Zone

Oracle Enterprise Linux, virtualization,

JavaOne

Develop is the best place in the world to find

oracle.com/javaone out what’s happening in the realm of enter-

Oracle servers and storage; Oracle Enterprise

Manager for database, middleware, and phys-

Oracle Develop

prise development. Choose from more than oracle.com/develop ical and virtual systems; and Oracle services.

SEPTEMBER/OCTOBER 2010 ORACLE.COM/ORACLEMAGAZINE

EVENTS

Technology Events

ORACLE AND JAVA USER GROUPS

Conferences and sessions to help you stay Java User Group Sardegna

Spring Meeting

on the cutting edge September 4, Cagliari, Italy

bit.ly/JUGEvents Java Users Group Bolzano-

Bozen Meeting

Oracle OpenWorld, JavaOne,

September 6, Bolzano, Italy

and Oracle Develop jugbz.org

September 19–23, San Francisco, California

Utah Oracle Users Group

Three leading technology conferences will happen Upgrade Forum

September 8, Salt Lake City, Utah

simultaneously, offering a comprehensive selection of

utoug.org

educational and networking opportunities for everyone in the enterprise. Attendees can custom-fit the event

Georgia Oracle Users’ Group Meetings

September 9 and October 14,

with sessions spanning Oracle hardware and software,

Dunwoody, Georgia

Java technologies, and developer-specific hands-on

gouser.org

labs. Gain insights at keynotes from industry lumi-

Swiss Oracle User Group

naries, and be sure to leave time for the many partner

Middleware SIG

exhibits and community celebrations. Learn more at

September 15, Baden-Dättwil, Switzerland

oracle.com/openworld, oracle.com/javaone, and

soug.ch

oracle.com/develop.

Portland Java User’s Group Meetings

September 21 and October 19, Portland, Oregon

Next-Generation Datacenter: pjug.org

with Oracle Database consultant Jonathan

Optimize with Oracle

New York Oracle Users Group Various cities, September through

Lewis, certification mini lessons, and demos.

Fall General Meeting

September 28, New York, New York

November

Smart Energy International

nyoug.org

f bit.ly/c05mRR

September 7–9, San Jose, California

This event, which will be held in more than 80 Houston Java Users Group Meetings

September 29 and October 27, locations worldwide over several months, will

f spintelligent-events.com/sei2010/en

This conference for the energy and utility

Houston, Texas

focus on how to use virtualization and consolida- industries features information on smart grids

hjug.org

tion for a more efficient, fully integrated, and

and smart metering, renewable energy, electric

Utah Oracle Users Group SIG Fest

optimized datacenter platform.

vehicles, home area networks, demand response,

October 13, Salt Lake City, Utah

and smart building systems.

utoug.org

Technology Strategies to Maximize

Virginia Oracle Users Group and Eastern

the Value of Your Oracle Applications No Fluff Just Stuff Software

States Oracle Applications User Group Various cities, September and October

Symposium Series

Combined Conference

October 13–14, Richmond, Virginia

f oracle.com/events

September 10–12, Boston, Massachusetts

voug.org

This global Oracle road show features keynotes

September 17–19, Seattle, Washington

and breakout sessions to help enterprises learn

September 24–26, Atlanta, Georgia

Grupo de Usuários de Tecnologia Oracle (Brazil) Tech Day

how to overcome common application imple-

October 18, São Paulo, Brazil mentation challenges and gain more value

October 15–17, Minneapolis, Minnesota

October 19–22, Chicago, Illinois

guob.com.br

from their applications with Oracle Fusion

October 29–30, Jersey City, New Jersey

Croatian Oracle Users Group 2010

Middleware, Oracle Database, and Oracle

f nofluffjuststuff.com

Conference

Enterprise Manager.

This tour focuses on helping developers improve

October 19–23, Rovinj, Croatia

skills, solve problems, and be productive. Topics hroug.hr

Sangam 10

Michigan Oracle Users Summit September 3–4, Hyderabad, India

include enterprise Java, Hibernate, Spring, Groovy

and Grails, Ajax, JavaServer Faces, and more.

October 20, Livonia, Michigan

mi-oaug.org/events.html

f aioug.org/sangam10.php

The All-India Oracle Users Group (AIOUG) holds

Michigan OakTable Symposium

Northeast Oracle Users Group

GE S

its second conference for the large and active

September 16–17, Ann Arbor, Michigan

Training Day

October 20, Waltham, Massachusetts Oracle community in India. The agenda includes

f michigan.oaktable.net

noug.com

GETTY IMA

expert sessions, question-and-answer sessions

This symposium brings together members of the

ORACLE MAGAZINE SEPTEMBER/OCTOBER 2010

16 EVENTS

This event brings together CTOs, architects, senior IT representatives, and kernel developers to hear about Linux developments and work together to directly advance the features most critical to using Linux in the enterprise.

GITEX Technology Week October 17–21, Dubai, United Arab Emirates

f gitex.com

More than 3,000 delegates are expected to attend sessions on business solutions, consumer electronics, networking and security, mobile

applications, e-government, cloud computing, and more.

Head to Dubai, United Arab Emirates, for GITEX Technology Week, October 17–21.

OakTable network—an informal gathering

information on dynamic measurement, billing,

International Conference on

of Oracle experts—to present experiences

and customer management.

Software and Computing

and best practices in utilizing and deploying

Technology

Oracle Database.

IT Governance, Risk, and Compliance October 18–19, Kunming, China Conference

f icsct.or g

EmTech@MIT 2010

October 6–8, Boston, Massachusetts

This global conference, sponsored by the Institute

September 21–23, Cambridge,

f www.isaca.org

of Electrical and Electronic Engineers, provides a

Massachusetts

IT compliance professionals will gather for ses-

platform for researchers, engineers, academics,

and industry professionals to describe develop- Sponsored by Technology Review magazine,

f technologyreview.com/emtech/10

sions on IT governance frameworks, resource

ment activities and present research results. this gathering at the Massachusetts Institute of

management, risk management, performance

management, and more.

Technology (MIT) campus showcases emerging

GridWeek 2010

technologies from innovative laboratories, com-

PMI Global Congress North America October 18–21, Washington DC

panies, and entrepreneurs around the world.

October 9–12, Washington DC

f gridweek.com/2010

f congresses.pmi.org/northamerica2010

This gathering for smart grid stakeholders will

Software Testing Analysis and

Sponsored by the Project Management Institute

include sessions on collaboration, consumer

Review Conference

(PMI), this professional development and

issues, deployment challenges, and standards,

September 26–October 1,

networking event can be customized to fit

with an emphasis on the intersection between

San Diego, California

attendees’ budgets and schedules. More than

smart grid and information and communica-

f sqe.com/starwest

150 educational sessions are featured, along

tions technologies.

This gathering of industry experts in the test

with a keynote address by President Bill Clinton.

and quality assurance communities includes

Chartwell’s EMACS Customer

in-depth tutorials, concurrent sessions on major

Oracle Health Sciences User Group

Experience Conference

testing issues, and certification training.

2010 Annual Conference

October 25–27, San Diego, California

October 10–13, San Antonio, Texas

f emacsconference.com

CLO Symposium

This event, designed for utilities with cutting- September 27–29, Laguna Niguel, California The Oracle Health Sciences User Group

f ohsug.org

edge customer-facing programs, will feature

some 30 presentations on customer service, The Chief Learning Officer (CLO) Symposium

f clomedia.com/events/symposiums

(OHSUG) conference will include presenta-

billing and payment, energy efficiency, smart examines the links between learning and orga-

tions on the technical and functional aspects

grid, marketing, and more. nizational strategy.

of Oracle Health Sciences applications.

Companies from the clinical, pharmaceutical, biotech, medical device, and clinical research

Metering, Billing/CRM Latin America industries will hear presentations and partici-

EVENTS LOCATOR September 28–30, São Paulo, Brazil

pate in group discussions.

f spintelligent-events.com/mlam2010/por

Oracle Events

With workshops, panel discussions, and net-

Linux Foundation End User Summit

oracle.com/events

GE S

working opportunities, this event for the Latin

October 12–13, Jersey City, New Jersey

Locate User Groups

American power industry will include technical oracle.com/technology/community/user_groups

f bit.ly/linuxsummit

GETTY IMA

SEPTEMBER/OCTOBER 2010 ORACLE.COM/ORACLEMAGAZINE

RESOURCES

What’s New at Oracle

The latest videos, podcasts, blogs, and more

VIDEOS

reduce IT infrastructure costs through consolida-

Oracle Makes Virtualized Java

TechCast Live: The MySQL Community Lives! tion, and preserve critical service levels.

Applications Practical

f bit.ly/deLs9M

f bit.ly/bkCQ5Z

Luke Kowalski, vice president in the corporate

Adam Messinger, vice president of product devel- architecture group at Oracle, and Jono Bacon,

Oracle TimesTen In-Memory Database

opment, Oracle Fusion Middleware, discusses Ubuntu community manager and author of The

f bit.ly/cWqR8W

how Oracle Virtual Assembly Builder and Oracle Art of Community (O’Reilly, 2009), discuss the

Marie-Anne Neimat, vice president of Oracle

WebLogic Suite Virtualization Option make Java meaning and value of community and why the

TimesTen, discusses how to achieve microsecond

response to SQL transactions by leveraging in-

virtualization practical.

MySQL community offers the ultimate example.

memory database technology in your response- time critical applications.

PODCASTS

Oracle Exadata Smart Flash Cache Handbook Authors on Oracle JDeveloper 11g

f youtube.com/watch?v=6Sv70I9UMYo

Oracle’s New Powerful and Integrated

f bit.ly/dcxF5Q

Want to know what’s so smart about Oracle

x86 Systems

The authors of Oracle JDeveloper 11g Handbook—

Building Rich Internet Applications with Oracle minute video explains how Smart Flash Cache

Exadata’s Smart Flash Cache feature? This three- f bit.ly/bhbEIR

ADF Business Components and ADF Faces helps solve the random I/O bottleneck challenge

John Fowler, executive vice president of systems

(Oracle Press, 2009) discuss strategies for using and delivers extreme performance for consolidated of powerful x86 systems ranging from blades and database applications.

at Oracle, unveils Oracle’s new comprehensive line

rackmount servers to networking systems based

Oracle Direct

on Intel’s Xeon 5600 and 7500 processors.

For Oracle product information, call the number for your region.

WEBCASTS

COUNTRY

PHONE NUMBER

Introducing Next-Generation Business 1.800.367.8674 Revealing the Secrets that will Re-energize

U.S. and Canada

Australia

Process Management

your Services Strategies

Austria

f bit.ly/bvasL5

f oracle.com/goto/ITOwebcast

Belgium

Hasan Rizvi, Oracle senior vice president of 0800.901.985 Enterprise architects at Oracle discuss how to

Oracle Fusion Middleware and Java develop-

refine your strategies and evolve your services

Denmark

ment, discusses Oracle Unified Business

to create an adaptable, sustainable enterprise

Finland

Process Management Suite 11g, Oracle’s com-

architecture.

France

plete, open, and integrated business process 0800.1.810.111

management solution.

New IT Optimization and

Hong Kong

Consolidation Strategies

India

Grid Consolidation on Private Clouds 001.800.1.672.253 f oracle.com/goto/SOAwebcas t

f bit.ly/aGpeA2

Find out how to overcome IT complexity with a

Italy

Find out how you can use Oracle Real Application

practical approach to building your optimization

Japan

Clusters and Oracle grid infrastructure to consoli- 1800.80.1837 roadmap. Topics covered include rationalization,

date your databases to a private cloud, where you

virtualization, datacenter consolidation, cloud

The Netherlands

can realize the efficiencies of multitenancy, rapid

computing, and the latest in database machines.

New Zealand

provisioning, and pay-for-use infrastructure. 800.14411

Reduce Cost of Rehosting IBM

Portugal

Extreme Performance for Consolidated

Mainframe Applications

Singapore

Workloads with Oracle Exadata

f bit.ly/cQZkFo

South Africa

f bit.ly/cn8235

Ajay Patel, vice president of product manage-

South Korea

Tim Shelter, vice president of Oracle Database

ment for Oracle Fusion Middleware, discusses

Sweden

product management, and Richard Exley, con-

how Oracle Tuxedo, Oracle Tuxedo Application

Switzerland

sulting member of technical staff at Oracle, 0800.672.253 Runtime for CICS and Batch, and Oracle Tuxedo

discuss how Oracle Exadata can help you deliver

Application Rehosting Workbench offer time and

Turkey

extreme performance for all database applications, cost savings for hosting mainframe applications.

U.K.

ORACLE MAGAZINE SEPTEMBER/OCTOBER 2010

18 RESOURCES

OVERHEARD