creative thinking Penulisan Naskah Digital « Ayo Menulis FISIP UAJY
penulisan
naskah
iklan
creative thinking
creat + active
kampus
rumah
membuat satu sama lain
mempunyai koneksi
television
- music : instruments
- gastronomy : the art of cooking
- restaurant
rexona : berani lebih dekat --> detail
berani mendekati ?
berani = percaya diri, bebas berekspresi, pdkt
finding ideas that communicate
without words
kekuatan visual, tanpa / minim kata bisa merepresentasikan USP, product benefit,
bercerita, mengungkapkan situasi dan kondisi.
mixing and matching
bagaimana memadupadankan produk dengan sesuatu untuk memperjelas USP. Asosiasi,
lanturan dan sesuatu yang berhubungan.
comparative juxtaposition
such as before-after, the benefit of product and the problem solution, stimulating
advertising ideas.
repetition and accumulation
emphasizing the product benefit by repetition, how can repetition attract attention,
represent the problem situation in a witty, provocative or exaggerated way ?
telling stories
situasi, kondisi dan pengalaman yang bisa digunakan untuk membangun cerita sehingga
product benefit menonjol. menjadi provokatif? mengajak? emotional?
play with words
how can you play with the typography to present the USP in an effective visual image?
how can words, symbols or logos be integrated into the picture without using the usual
typographic techniques? unusual way ?
a change of perspective
how can the product be represented from the viewpoint of other creatures,
things or events associated with it ?
how can the product reveal new perspectives to the target audiens?
exaggeration
what exaggeration could represent the benefit more forcefully ?
what reduction, no matter how extreme, could represent the USP more forcefully ?
referensi
Lanturan tapi relevan, budiman hakim
creative advertising, Thames & Hudson
how to get ideas, jack foster
naskah
iklan
creative thinking
creat + active
kampus
rumah
membuat satu sama lain
mempunyai koneksi
television
- music : instruments
- gastronomy : the art of cooking
- restaurant
rexona : berani lebih dekat --> detail
berani mendekati ?
berani = percaya diri, bebas berekspresi, pdkt
finding ideas that communicate
without words
kekuatan visual, tanpa / minim kata bisa merepresentasikan USP, product benefit,
bercerita, mengungkapkan situasi dan kondisi.
mixing and matching
bagaimana memadupadankan produk dengan sesuatu untuk memperjelas USP. Asosiasi,
lanturan dan sesuatu yang berhubungan.
comparative juxtaposition
such as before-after, the benefit of product and the problem solution, stimulating
advertising ideas.
repetition and accumulation
emphasizing the product benefit by repetition, how can repetition attract attention,
represent the problem situation in a witty, provocative or exaggerated way ?
telling stories
situasi, kondisi dan pengalaman yang bisa digunakan untuk membangun cerita sehingga
product benefit menonjol. menjadi provokatif? mengajak? emotional?
play with words
how can you play with the typography to present the USP in an effective visual image?
how can words, symbols or logos be integrated into the picture without using the usual
typographic techniques? unusual way ?
a change of perspective
how can the product be represented from the viewpoint of other creatures,
things or events associated with it ?
how can the product reveal new perspectives to the target audiens?
exaggeration
what exaggeration could represent the benefit more forcefully ?
what reduction, no matter how extreme, could represent the USP more forcefully ?
referensi
Lanturan tapi relevan, budiman hakim
creative advertising, Thames & Hudson
how to get ideas, jack foster