S MBS 0906297 Bibliography
DAFTAR PUSTAKA
Atilgan, E., S. Aksoy. & S. Akinci. 2005. Determinants of the brand equity A
verification approach in the beverage industry in Turkey. Marketing
Intelligence & Planning Vol. 23 No. 3, 2005 pp. 237-248. DOI
10.1108/02634500510597283.
Bayarri, S., C. Calvo., E. Costell & L. Duran. 2001. Influence of Color on
Perception of Sweetness and Fruit Flavor of Fruit Drinks. Food Science
and Technology International 2001 7:399. DOI: 10.1106/JJWN-FFRQ-
JBMC-LQ5R
Björklund, Christoffer & Fredrik Svensson. 2006. Line Extensions: A
Longitudinal Study Concerning Effect on Brand Equity. (Tesis, Lund
University).
Blomquist, Victoria & Rikard Holm. 2004. Line Extension – from a Customer’s
Perspective. Journal Luleă University of Technology. (ISSN: 1402-1773,
ISRN: LTU-CUPP 04/55 SE).
Chen Si Jia & Gu Jing. 2012. The Analysis of Challenges and Opportunities in
Brand Extension. (Disertasi, Halmstad University).
Churchill, Jr. Gilbert A. 2005. Dasar-dasar Riset Pemasaran Jilid Satu. (Suryadi
Saat dan Wisnu C. Kristiaji, Editor). Jakarta: Erlangga.
Cravens, David W. & Nigel F. Piercy. 2009. Strategic Marketing. (Edisi 9) New
Jersey: McGraw-Hill.
Maryam Al Fitriyah, 2014
Pengaruh Kinerja Line Extensions Terhadap Brand Equity
Universitas Pendidikan Indonesia | repository.upi.edu |
149
Glynn, Mark S. & Lars Sandhaug. 2009. The Dilution Effects of a Line Extension
on the Brand Portfolio. (Tesis, Auckland University of Technology).
Hermawan, Asep. 2009. Peneliitian Bisnis Paradigma Kuantitatif. Jakarta:
Grasindo.
Hosseini, Seyed Mohsen. 2012. The influence of line extensions strategy on
customer-based Brand equity. Trends in Advanced Science and
Engineering TASE 5(1) 46-59. (ISSN: 2251-6557).
Iman, Dede. 2011. Pengaruh Kinerja Brand Extensions Terhadap Brand Equity
Sikat Gigi Pepsodent. (Skripsi, Universitas Pendidikan Indonesia, 2011,
Tidak Diterbitkan).
Hsiang Ming Lee., Ching Chi Lee & Cou Chen Wu. 2011. Brand image strategy
affects brand equity after M&A. European Journal of Marketing ,
Vol. 45 Iss: 7pp. 1091 – 1111. DOI: 10.1108/03090561111137624.
Kimpakorn , Narumon. & Gerard Tocquer. 2010. Service Brand Equity and
Employee Brand Commitment. Journal of Services Marketing, Vol. 24 Iss:
5 pp. 378 – 388. DOI: 10.1108/08876041011060486.
Kotler, Philip. 2003. Marketing Management. New Jersey: Pearson-Prentice Hall.
Kotler, Philip & Gary Amrstrong. 2013. Principle of Marketing. (Edisi 14). New
Jersey: Pearson Education, Inc.-Prentice Hall.
_______. 2011. Marketing. (Edisi 13). New Jersey: Pearson Education, Inc.Education.
Maryam Al Fitriyah, 2014
Pengaruh Kinerja Line Extensions Terhadap Brand Equity
Universitas Pendidikan Indonesia | repository.upi.edu |
150
_______. 2010. Principles of Markting. New Jersey: Pearson Education, Inc.Prentice Hall.
Kotler, Philip & Kevin Lane Keller. 2012. Marketing Management. New Jersey:
Pearson-Education.
Lokawati, Architeni. 2009. Pengaruh Kinerja Program Ekstensi Merek
Hemaviton C 1000 Terhadap Ekuitas Merek Produk Hemaviton C 1000.
(Skripsi, Universitas Pendidikan Indonesia, 2009, Tidak Diterbitkan).
Lomax, Wendy & Gil McWilliam. 2001. Consumer Response to Line Extensions.
Journal of Marketing Research: ISSN1472-1376/2001/03-40.
Kertajaya, Hermawan. 2010. Brand Operation. Surabaya: Erlangga.
Motameni, Reza & Manuchehr Shahrokhi. 1998. Brand Equity Valuation: A
Global Perspective. Journal of Product & Brand Management, Vol. 7 Iss:
4 pp. 275 – 290. DOI: 10.1108/10610429810229799.
Munish Kumar Tiwari. 2010. Separation of Brand Equity and Brand Value.
Global
Business
Review
11(3)
421–434.
DOI:
10.1177/097215091001100307.
Panchal, S.K., B.M Khan., & S. Ramesh. 2012. Importance of ‘brand loyalty,
brand awareness and perceived quality parameters’ in building brand
equity in the Indian pharmaceutical industry. Journal of Medical
Marketing 12(2) 81–92. DOI: 10.1177/1745790412440569.
Perreault., Cannon & McCarthy 2011. Essential of Marketing. New York:
McGraw-Hill.
Maryam Al Fitriyah, 2014
Pengaruh Kinerja Line Extensions Terhadap Brand Equity
Universitas Pendidikan Indonesia | repository.upi.edu |
151
Peter, J. Paul & Jr. James H. Donnelly. 2008. Marketing Managemet. New Jersey:
McGraw-Hill.
Pitta, Dennis A., & Lea Prevel Katsanis. 1995. Understanding Brand Equity for
Successful Brand Extensions. Journal of Consumer Marketing, Vol. 12
Iss: 4 pp. 51 – 64. DOI: 10.1108/07363769510095306.
Rangkuti, Freddy. 2002. The Power of Brands. Jakarta: Gramedia.
Riduwan., Engkos & Achmad Kuncoro. 2012. Cara Menggunakan dan Memakai
Path Analysis. Bandung: Alfabeta.
Sekaran, Uma. 2009. Metodologi Penelitian Untuk Bisnis. (Penerjemah: Kwan
Men Yon) Jakarta: Salemba Empat.
Semuel, Hatane. 2007. Perilaku dan Keputusan Pembelian Konsumen Restoran
melalui Stimulus 50% Discount di Surabaya. Jurnal Manajemen
Pemasaran Vol. 2: Universitas Kristen Petra.
Sinapuelas, Ian Clark & Sanjay Ram Sisodiya. 2010. Do line extensions influence
parent brand equity? An investigation of supermarket packaged goods.
Journal of Marketing Research: DOI 10.1108/ 10610421011018356.
Sitepu, Nirwana SK. 1994. Analisis Korelasi dan Regresi. Bandung: Statistika
FMIPA Universitas Padjadjaran.
Sugiyono. 2013. Statistika untuk Penelitian. Bandung: Alfabeta.
_______. 2010. Metodologi Penelitian Bisnis. Bandung: Alfabeta.
Wahyuni, Dini Sri. 2010. Pengaruh Line Extensions terhadap Ekuitas Merek.
(Skripsi, Universitas Pendidikan Indonesia, 2010, Tidak Diterbitkan).
Maryam Al Fitriyah, 2014
Pengaruh Kinerja Line Extensions Terhadap Brand Equity
Universitas Pendidikan Indonesia | repository.upi.edu |
152
Wheeler, Alina. 2006. Designing Brand Identity: A Complete Guide to Creating,
Building, and Maintaining Strong Brand. Philadelphia: Whiley.
Winer, Russell S. 2004. Marketing Management. New Jersey: Pearson-Prentice
Hall.
Yakup, Durmaz dan Sebastian Jablonsk. 2012. Integrated Approach to Factors
Affecting Consumers Purchase Behavior in Poland and an Empirical
Study. Global Journal of Management and Business Research, Vol 12.
ISSN: 2249-4588.
Yoo B., N Donthu & Lee S. 2000. An Examination of Selected Marketing Mix
Elements and Brand Equity. Journal of the Academy of Marketing Science
2000 28:195. DOI: 10.1177/0092070300282002.
Sumber Lain
SWA edisi 16/XXVI/27 Juli-5 Agustus 2009
SWA edisi 15/XXV/15-28 Juli 2010
SWA edisi 17/XXVII 3-12 Oktober 2011
SWA edisi 18/XXVIII/8-21 November 2012
SWA edisi 19/XXIX/12-25 September 2013
www.bisnis.com
www.ccamatil.com
www.elearning.gunadarma.ac.id
www.frontier.co.id
Maryam Al Fitriyah, 2014
Pengaruh Kinerja Line Extensions Terhadap Brand Equity
Universitas Pendidikan Indonesia | repository.upi.edu |
153
www.indonesiafinancetoday.com
www.isjd.pdii.lipi.go.id
www.nasional.kompas.com
www.nutrifood.co,id
www.nutrisari.co.id
www.portal.cbn.net.id
www.ptpn-11.com
www.repository.upi.edu
www.scribd.com
www.topbrand-award.com
Maryam Al Fitriyah, 2014
Pengaruh Kinerja Line Extensions Terhadap Brand Equity
Universitas Pendidikan Indonesia | repository.upi.edu |
Atilgan, E., S. Aksoy. & S. Akinci. 2005. Determinants of the brand equity A
verification approach in the beverage industry in Turkey. Marketing
Intelligence & Planning Vol. 23 No. 3, 2005 pp. 237-248. DOI
10.1108/02634500510597283.
Bayarri, S., C. Calvo., E. Costell & L. Duran. 2001. Influence of Color on
Perception of Sweetness and Fruit Flavor of Fruit Drinks. Food Science
and Technology International 2001 7:399. DOI: 10.1106/JJWN-FFRQ-
JBMC-LQ5R
Björklund, Christoffer & Fredrik Svensson. 2006. Line Extensions: A
Longitudinal Study Concerning Effect on Brand Equity. (Tesis, Lund
University).
Blomquist, Victoria & Rikard Holm. 2004. Line Extension – from a Customer’s
Perspective. Journal Luleă University of Technology. (ISSN: 1402-1773,
ISRN: LTU-CUPP 04/55 SE).
Chen Si Jia & Gu Jing. 2012. The Analysis of Challenges and Opportunities in
Brand Extension. (Disertasi, Halmstad University).
Churchill, Jr. Gilbert A. 2005. Dasar-dasar Riset Pemasaran Jilid Satu. (Suryadi
Saat dan Wisnu C. Kristiaji, Editor). Jakarta: Erlangga.
Cravens, David W. & Nigel F. Piercy. 2009. Strategic Marketing. (Edisi 9) New
Jersey: McGraw-Hill.
Maryam Al Fitriyah, 2014
Pengaruh Kinerja Line Extensions Terhadap Brand Equity
Universitas Pendidikan Indonesia | repository.upi.edu |
149
Glynn, Mark S. & Lars Sandhaug. 2009. The Dilution Effects of a Line Extension
on the Brand Portfolio. (Tesis, Auckland University of Technology).
Hermawan, Asep. 2009. Peneliitian Bisnis Paradigma Kuantitatif. Jakarta:
Grasindo.
Hosseini, Seyed Mohsen. 2012. The influence of line extensions strategy on
customer-based Brand equity. Trends in Advanced Science and
Engineering TASE 5(1) 46-59. (ISSN: 2251-6557).
Iman, Dede. 2011. Pengaruh Kinerja Brand Extensions Terhadap Brand Equity
Sikat Gigi Pepsodent. (Skripsi, Universitas Pendidikan Indonesia, 2011,
Tidak Diterbitkan).
Hsiang Ming Lee., Ching Chi Lee & Cou Chen Wu. 2011. Brand image strategy
affects brand equity after M&A. European Journal of Marketing ,
Vol. 45 Iss: 7pp. 1091 – 1111. DOI: 10.1108/03090561111137624.
Kimpakorn , Narumon. & Gerard Tocquer. 2010. Service Brand Equity and
Employee Brand Commitment. Journal of Services Marketing, Vol. 24 Iss:
5 pp. 378 – 388. DOI: 10.1108/08876041011060486.
Kotler, Philip. 2003. Marketing Management. New Jersey: Pearson-Prentice Hall.
Kotler, Philip & Gary Amrstrong. 2013. Principle of Marketing. (Edisi 14). New
Jersey: Pearson Education, Inc.-Prentice Hall.
_______. 2011. Marketing. (Edisi 13). New Jersey: Pearson Education, Inc.Education.
Maryam Al Fitriyah, 2014
Pengaruh Kinerja Line Extensions Terhadap Brand Equity
Universitas Pendidikan Indonesia | repository.upi.edu |
150
_______. 2010. Principles of Markting. New Jersey: Pearson Education, Inc.Prentice Hall.
Kotler, Philip & Kevin Lane Keller. 2012. Marketing Management. New Jersey:
Pearson-Education.
Lokawati, Architeni. 2009. Pengaruh Kinerja Program Ekstensi Merek
Hemaviton C 1000 Terhadap Ekuitas Merek Produk Hemaviton C 1000.
(Skripsi, Universitas Pendidikan Indonesia, 2009, Tidak Diterbitkan).
Lomax, Wendy & Gil McWilliam. 2001. Consumer Response to Line Extensions.
Journal of Marketing Research: ISSN1472-1376/2001/03-40.
Kertajaya, Hermawan. 2010. Brand Operation. Surabaya: Erlangga.
Motameni, Reza & Manuchehr Shahrokhi. 1998. Brand Equity Valuation: A
Global Perspective. Journal of Product & Brand Management, Vol. 7 Iss:
4 pp. 275 – 290. DOI: 10.1108/10610429810229799.
Munish Kumar Tiwari. 2010. Separation of Brand Equity and Brand Value.
Global
Business
Review
11(3)
421–434.
DOI:
10.1177/097215091001100307.
Panchal, S.K., B.M Khan., & S. Ramesh. 2012. Importance of ‘brand loyalty,
brand awareness and perceived quality parameters’ in building brand
equity in the Indian pharmaceutical industry. Journal of Medical
Marketing 12(2) 81–92. DOI: 10.1177/1745790412440569.
Perreault., Cannon & McCarthy 2011. Essential of Marketing. New York:
McGraw-Hill.
Maryam Al Fitriyah, 2014
Pengaruh Kinerja Line Extensions Terhadap Brand Equity
Universitas Pendidikan Indonesia | repository.upi.edu |
151
Peter, J. Paul & Jr. James H. Donnelly. 2008. Marketing Managemet. New Jersey:
McGraw-Hill.
Pitta, Dennis A., & Lea Prevel Katsanis. 1995. Understanding Brand Equity for
Successful Brand Extensions. Journal of Consumer Marketing, Vol. 12
Iss: 4 pp. 51 – 64. DOI: 10.1108/07363769510095306.
Rangkuti, Freddy. 2002. The Power of Brands. Jakarta: Gramedia.
Riduwan., Engkos & Achmad Kuncoro. 2012. Cara Menggunakan dan Memakai
Path Analysis. Bandung: Alfabeta.
Sekaran, Uma. 2009. Metodologi Penelitian Untuk Bisnis. (Penerjemah: Kwan
Men Yon) Jakarta: Salemba Empat.
Semuel, Hatane. 2007. Perilaku dan Keputusan Pembelian Konsumen Restoran
melalui Stimulus 50% Discount di Surabaya. Jurnal Manajemen
Pemasaran Vol. 2: Universitas Kristen Petra.
Sinapuelas, Ian Clark & Sanjay Ram Sisodiya. 2010. Do line extensions influence
parent brand equity? An investigation of supermarket packaged goods.
Journal of Marketing Research: DOI 10.1108/ 10610421011018356.
Sitepu, Nirwana SK. 1994. Analisis Korelasi dan Regresi. Bandung: Statistika
FMIPA Universitas Padjadjaran.
Sugiyono. 2013. Statistika untuk Penelitian. Bandung: Alfabeta.
_______. 2010. Metodologi Penelitian Bisnis. Bandung: Alfabeta.
Wahyuni, Dini Sri. 2010. Pengaruh Line Extensions terhadap Ekuitas Merek.
(Skripsi, Universitas Pendidikan Indonesia, 2010, Tidak Diterbitkan).
Maryam Al Fitriyah, 2014
Pengaruh Kinerja Line Extensions Terhadap Brand Equity
Universitas Pendidikan Indonesia | repository.upi.edu |
152
Wheeler, Alina. 2006. Designing Brand Identity: A Complete Guide to Creating,
Building, and Maintaining Strong Brand. Philadelphia: Whiley.
Winer, Russell S. 2004. Marketing Management. New Jersey: Pearson-Prentice
Hall.
Yakup, Durmaz dan Sebastian Jablonsk. 2012. Integrated Approach to Factors
Affecting Consumers Purchase Behavior in Poland and an Empirical
Study. Global Journal of Management and Business Research, Vol 12.
ISSN: 2249-4588.
Yoo B., N Donthu & Lee S. 2000. An Examination of Selected Marketing Mix
Elements and Brand Equity. Journal of the Academy of Marketing Science
2000 28:195. DOI: 10.1177/0092070300282002.
Sumber Lain
SWA edisi 16/XXVI/27 Juli-5 Agustus 2009
SWA edisi 15/XXV/15-28 Juli 2010
SWA edisi 17/XXVII 3-12 Oktober 2011
SWA edisi 18/XXVIII/8-21 November 2012
SWA edisi 19/XXIX/12-25 September 2013
www.bisnis.com
www.ccamatil.com
www.elearning.gunadarma.ac.id
www.frontier.co.id
Maryam Al Fitriyah, 2014
Pengaruh Kinerja Line Extensions Terhadap Brand Equity
Universitas Pendidikan Indonesia | repository.upi.edu |
153
www.indonesiafinancetoday.com
www.isjd.pdii.lipi.go.id
www.nasional.kompas.com
www.nutrifood.co,id
www.nutrisari.co.id
www.portal.cbn.net.id
www.ptpn-11.com
www.repository.upi.edu
www.scribd.com
www.topbrand-award.com
Maryam Al Fitriyah, 2014
Pengaruh Kinerja Line Extensions Terhadap Brand Equity
Universitas Pendidikan Indonesia | repository.upi.edu |