S IPS 1203537 Bibliography
DAFTAR PUSTAKA
Buchari, Alma. 2007. Manajemen Pemasaran dan Pemasaran Jasa. PT Alfabeta
Davis, Bernard. et al. 2008. Food and Beverage Management. Fourth Edition.
Burlington: Elsevier.
Hasan, Ali. 2013. Marketing. Yogyakarta : CAPS
Hasan, Ali. 2014. Marketing Dan Kasus-Kasus Pilihan. Yogyakarta : CAPS
Hasan, Ali. 2015. Tourism Marketing. Yogyakarta : CAPS
Hermawan, Asep. 2009. Penelitian Bisnis Paradigma Kuantitatif. Jakarta. PT.
Grasindo
Hollensen, Svend. 2011. Global Marketing : A Decision-Priented Approach 5th
Edition. Italy : Pearson Education Limited
Husein, Umar. 2008. Metode Riset Bisnis. Jakarta. PT. Gramedia Pustaka Utama
Kotler dan Makes. 2010. Hospitality and Travel Marketing. Jakarta : PT Indeks
Kelompok Gramedia
Kotler dan Kevin Keller. 2016. Marketing Management 15th Edition. United
States of America : Pearson Education
Kotler dan Amstrong. 2012. Principle Marketing. Jakarta : Erlangga
Kotler, Bowen dan Maken. 2014. Marketing for Hospitality and Tourism 6th
Edition. London : Person Education Limited
Malhotra, Naresh K. 2007. Marketing Reseacrh : An Applied Orientation,
London:
Prentice Hall
Marsum, W. 2005. Restoran dan Segala Permasalahannya Edisi 4.Yogyakarta:
ANDI
Morrison, A. M. 2010. Hospitality and Travel Marketing 4th ed. Delmar Cebgage
Learning
Pendit, S. Nyoman. 2003. Ilmu Pariwisata. Jakarta : Pradnya Paramita
Rianse, Usman dan Abdi. 2012. Metodoligi Penelitian Sosial dan Ekonomi.
Bandung : Alfabeta
Schiffman dan Kanuk. 2012. Consumer Behaviour. Italy : Pearson Education
Sugiyono. 2012. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung :
Alfabeta
Risha Aisha Giffari, 2016
PENGARUH VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI FABRIK EATERY & BAR
BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Suharsimi, Arikunto. 2010.Prosedur Penelitian Suatu Pendekatan (Suatu
Pendekatan Prkatik). Jakarta : Rineka Cipta
Tabachnick.B.G,& Fidell. L.S. (2013).Using Multivariate Statistic, Sixth Edition.
Boston:Perason Educative Inc
Tjiptono, Fandy. 2015. Stategi Pemasaran. Yogyakarta : Abdi Offiset
Setiyaningrum, Jusuf dan Efendi. 2015. Prinsip-prinsip Pemasaran. Yogyakarta:
ANDI
Umar, Husein. 2009. Metode Penelitian untuk Skripsi dan Tesis Bisnis. Jakarta :
Rajagrafindo Persada
Utama, I Gusti Bagus Rai dan Ni Made Eka Mahadewi. 2012. Metode Penelitian
Pariwisata Dan Perhotelan. Yogyakarta : ANDI
Yoeti, A. Oka. 2006. Pengantar Ilmu Pariwisata. Jakarta : TB Surya Angkasa
JURNAL
Alkharabsheh, Khalid Suleiman et al. 2011. The Impact of Viral Marketing via
Internet
on
Promotion
of
Tourism
Products
in
Jordan.
International
Research Journal of Finance and Economics
Cruz, Danilo. 2008. Evaluating viral marketing : Isolating the key criteria,
Marketing Intelegence And Planning. Vol. 27 No.7
Ferguson, Rick. 2008. Word of Mouth and Viral Marketing : Taking The Temperature of the Hottest Trends In Marketing. Journal Consumer
Marketing, Vol. 3 No.2
Jansson, Carl Oscar, Jens Myhrman, Michael Nordstrom. 2011. Successful Branding In
Covert Virals : Communication Strategy and Communication Channel Synergy, Jonkoping International Business School
Simmons, Goeffrey. 2007. “i-Branding”: developing the internet as a branding
tool. School of Marketing. Enterpreneurship and Strategy
University of Ulster, UK. Marketing Inteligence & Planning
Vol.25 No.6
Situmorang, James R. 2010. Jurnal administrasi bisnis. Center For Business
Study.
Vol. 6 No.1
Risha Aisha Giffari, 2016
PENGARUH VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI FABRIK EATERY & BAR
BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Tresna, Sri. 2013. Pengaruh Viral marketing terhadap keputusan pembelian pada
PT.”X”. Surakarta
Website
www.bisnis.com
www. id.openrice.com
www.kemenpar.go.id
www.nationalgeographic.co.id
www.pikiran-rakyat.com
www.seputarjabar.com
Risha Aisha Giffari, 2016
PENGARUH VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI FABRIK EATERY & BAR
BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Buchari, Alma. 2007. Manajemen Pemasaran dan Pemasaran Jasa. PT Alfabeta
Davis, Bernard. et al. 2008. Food and Beverage Management. Fourth Edition.
Burlington: Elsevier.
Hasan, Ali. 2013. Marketing. Yogyakarta : CAPS
Hasan, Ali. 2014. Marketing Dan Kasus-Kasus Pilihan. Yogyakarta : CAPS
Hasan, Ali. 2015. Tourism Marketing. Yogyakarta : CAPS
Hermawan, Asep. 2009. Penelitian Bisnis Paradigma Kuantitatif. Jakarta. PT.
Grasindo
Hollensen, Svend. 2011. Global Marketing : A Decision-Priented Approach 5th
Edition. Italy : Pearson Education Limited
Husein, Umar. 2008. Metode Riset Bisnis. Jakarta. PT. Gramedia Pustaka Utama
Kotler dan Makes. 2010. Hospitality and Travel Marketing. Jakarta : PT Indeks
Kelompok Gramedia
Kotler dan Kevin Keller. 2016. Marketing Management 15th Edition. United
States of America : Pearson Education
Kotler dan Amstrong. 2012. Principle Marketing. Jakarta : Erlangga
Kotler, Bowen dan Maken. 2014. Marketing for Hospitality and Tourism 6th
Edition. London : Person Education Limited
Malhotra, Naresh K. 2007. Marketing Reseacrh : An Applied Orientation,
London:
Prentice Hall
Marsum, W. 2005. Restoran dan Segala Permasalahannya Edisi 4.Yogyakarta:
ANDI
Morrison, A. M. 2010. Hospitality and Travel Marketing 4th ed. Delmar Cebgage
Learning
Pendit, S. Nyoman. 2003. Ilmu Pariwisata. Jakarta : Pradnya Paramita
Rianse, Usman dan Abdi. 2012. Metodoligi Penelitian Sosial dan Ekonomi.
Bandung : Alfabeta
Schiffman dan Kanuk. 2012. Consumer Behaviour. Italy : Pearson Education
Sugiyono. 2012. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung :
Alfabeta
Risha Aisha Giffari, 2016
PENGARUH VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI FABRIK EATERY & BAR
BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Suharsimi, Arikunto. 2010.Prosedur Penelitian Suatu Pendekatan (Suatu
Pendekatan Prkatik). Jakarta : Rineka Cipta
Tabachnick.B.G,& Fidell. L.S. (2013).Using Multivariate Statistic, Sixth Edition.
Boston:Perason Educative Inc
Tjiptono, Fandy. 2015. Stategi Pemasaran. Yogyakarta : Abdi Offiset
Setiyaningrum, Jusuf dan Efendi. 2015. Prinsip-prinsip Pemasaran. Yogyakarta:
ANDI
Umar, Husein. 2009. Metode Penelitian untuk Skripsi dan Tesis Bisnis. Jakarta :
Rajagrafindo Persada
Utama, I Gusti Bagus Rai dan Ni Made Eka Mahadewi. 2012. Metode Penelitian
Pariwisata Dan Perhotelan. Yogyakarta : ANDI
Yoeti, A. Oka. 2006. Pengantar Ilmu Pariwisata. Jakarta : TB Surya Angkasa
JURNAL
Alkharabsheh, Khalid Suleiman et al. 2011. The Impact of Viral Marketing via
Internet
on
Promotion
of
Tourism
Products
in
Jordan.
International
Research Journal of Finance and Economics
Cruz, Danilo. 2008. Evaluating viral marketing : Isolating the key criteria,
Marketing Intelegence And Planning. Vol. 27 No.7
Ferguson, Rick. 2008. Word of Mouth and Viral Marketing : Taking The Temperature of the Hottest Trends In Marketing. Journal Consumer
Marketing, Vol. 3 No.2
Jansson, Carl Oscar, Jens Myhrman, Michael Nordstrom. 2011. Successful Branding In
Covert Virals : Communication Strategy and Communication Channel Synergy, Jonkoping International Business School
Simmons, Goeffrey. 2007. “i-Branding”: developing the internet as a branding
tool. School of Marketing. Enterpreneurship and Strategy
University of Ulster, UK. Marketing Inteligence & Planning
Vol.25 No.6
Situmorang, James R. 2010. Jurnal administrasi bisnis. Center For Business
Study.
Vol. 6 No.1
Risha Aisha Giffari, 2016
PENGARUH VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI FABRIK EATERY & BAR
BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Tresna, Sri. 2013. Pengaruh Viral marketing terhadap keputusan pembelian pada
PT.”X”. Surakarta
Website
www.bisnis.com
www. id.openrice.com
www.kemenpar.go.id
www.nationalgeographic.co.id
www.pikiran-rakyat.com
www.seputarjabar.com
Risha Aisha Giffari, 2016
PENGARUH VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI FABRIK EATERY & BAR
BANDUNG
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu