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CHAPTER III RESEARCH METHODOLOGY
This chapter discusses the methodology applied in the study. It covers four parts, namely Types of Study, Data Source, Data Collection, and Data Analysis.
The type of the study elucidates the kind of the study conducted in the research. The data source consists of the main source of the data as the object of the study.
The data collection covers the way the data is collected and processed in the research. The data analysis comprises the steps taken to answer the questions
posed in Chapter I.
A. Types of Study
This research is a pragmatic study. Thomas proposes that pragmatics is the study of ‘meaning in interaction’ involving the negotiation of meaning between
speaker and hearer, the context of utterance physical, social, and linguistic and the meaning potential of an utterance quoted in Cameron 68. The study
describes the language use in gaining respect and obedience in adult – children
communication, especially in parents – children interaction. The discussion is on
the types of sentences, mood, and communicative function of the utterances. Further, it discusses the nonconventional strategies employed in the process of
gaining children’s respect and obedience.
B. Data Source
The data source was the recording of the reality show Nanny 911. Nanny 911 is a reality television show focusing on child parenting. It was broadcasted by the
31 FOX television and also many other parts of the worlds. The duration of each
episode is 60 minutes included the commercial breaks. In Indonesia the series were broadcasted by Metro TV. Nanny 911 was an adaptation of an English serial
entitled Little Angels, a film of an American family with unruly children who were reformed by British Nannies who formerly served the Royal families. In
Nanny 911, different nannies were on duties for different issues in different families. In each episode, the Head Nanny Lilian Sperling decides which nanny is
suitable to help solve the family problem. For example, Nanny Deborah Carrol is good in dealing with discipline, Nanny Stella Reid is expert to form routines and
family system. An episode of Nanny 911 begins with the pictures of some families with
unmanaged children, follows by the introduction of the parents, the children and the unaccepted behavior of the children. One of the nannies then is sent by The
Head Nanny Lilian Sperling to the family. The supervision of the nanny in the family lasts for one week. On the first day, the nanny observes the family and
takes notes on the behavior of each member of the family. At the end of the day, the nanny, mother, and father discuss the family issues on the nanny’s perspective.
In the morning, the nanny already prepares the family rules to overcome the problems of the family. In some episodes, at the first days there are party who
does not willing to follow the rule. They can be the father, mother, or the children. This makes the nanny force the family to follow the rule. After they follow the
rule, the family is able to solve with their problem of behavior and pictured as
32 being happier. On the last day, the nanny says good bye to the family and gives
them presents or gifts. The data taken was limited to Season 1 of Nanny 911 produced in the year
2004. It was taken because the study was about respect and obedience in children – adult communication and the TV show contained the examples of interactions
between children – adult which shows respect and obedience. It represented the
various nannies and families, also the differences of utterances between the obeyed and the disobeyed. The nannies presented in the series were Nanny
Deborah Carrol, Nanny Stella Reid, and Nanny Ivonne Finnerty. Seventeen families were presented in Season 1, they were The Rock Family, The Johnston
Family, The Paul Family, The Mccray Family, The Mckelvain Family, The Mcroberts Family, The Lorimor Family, The Priore Family, The Sterneman
Family, The Finck Family, The Dunleavy Family, The Cubbison Family, The King Family, The Amico Family, The Lawrence Family, The Dickson Family, and The
Silcock Family.
C. Data Collection