41 development, graphic designs and management services to support our integrated
communications strategy. [COM010, COM011] •
Routine Press releases of partners – This is to be done in collaboration with CRC-URI Communications point persons
• World Environment Day 2015 - The proposed venue for participation in World Environment
Day will be discussed at technical staff meetings prior to the event. The SFMP will actively ensure media attention of key messages on World Environment Day to be held June 2015.
[COM012]
• Monthly Technical Meetings Reports – The communications team will use the summaries of
these meetings for story and weekly bullet identification. •
Quarterly and Annual Reports – The communications team will provide final editing of the quarterly and annual reports so they are suitable for distribution and will also use this process
for story identification. See Program Management
3.1.2. National and Regional Fisheries Policy Campaigns
This activity will produce a series of carefully coordinated national and regional Policy Campaigns on emerging technical and scientific information and policy dialogues timed to match
decision processes. Messages will capture stakeholder concerns including those of women and children who are typically overlooked. The SFMP Accra office will work on strategic messaging
leading up to the one National Policy Dialogue planned for Year One the 3
rd
Quarter. Friends of the Nation will engage major fisher organizations including the National Canoe Fishermen’s
Association, and others to participate in this event. •
Media Engagements promoting the National Policy Dialogue–Working with the mass media will set the tone for regionalnational dialogue. Collaborations will be established
with media houses in Accra SNV, and in Western and Central FoNHM regions. HM has already begun work on Fisheries IUU in CR and has established relationships with
media and community persons in Cape CoastElmina and Apam.
• A day’s orientation program will be held for the media prior to the National Policy
Dialogue to make them abreast of fisheries management issues. [COM013] •
The SFMP Communications Officer will explore free airtime space on GTV and other relevant media houses to promote discussionscampaign on fisheries policy.
•
Briefing packet for NationalRegional Stakeholder Engagements– FoN will also
develop briefing packets monthlyquarterly to communicate [COM014] •
Communications for Legislative Reform–This will require strategic communications
engagement with legislative committees and senior government officials, especially with MOFAD and the FC Public Relations Officer. FoN will lead a stakeholder engagement
process involving bottom-up communications with men and women of key stakeholder groups such as DAA, CEWEFIA, GNCFC, GIFA, NAFAG and GNAFF. SFMP will also
build on SNV experience in using innovative web-based and mobile phone social media tools to reach a wide-ranging and dispersed network of stakeholders in all coastal regions of
Ghana.
42
3.1.3 A Special Communications Plan in the CR
