40 purpose of respective projects, rapidly share strategy insights, disseminate outreach products as
well as policy and technical information and address the need for international communication. A project Communications Team will be organized in the first quarter as part of a work plan
preparation. The team will seek out contacts and collaboration with the Fisheries Commission and WARFP communications advisors to carefully coordinate and collaborate throughout the
year. After an orientation retreat in February for partners, the Communications Team will confer with FC and WARFP to get inputs for the communications strategy.
ICFG’s partners, who are also core members of the SFMP team, created many new ties that accelerated information flow, engaged hundreds of new stakeholders and made unprecedented
progress in building consensus on the need for improved governance at local, district, regional and national levels providing a strong platform on which SFMP will build and expand.
3.1.1. Corporate and Internal Communications
This is the first tier of the SFMP communications plan and involves clarifying protocols for branding and documentation for implementing partners; timely and regular progress reports and
success stories in the form of work plans, annual reports, technical reports, and factsheets, weekly FtF bullets and significant change stories. SFMP will conduct an analysis and baseline
for the creation of a social network site to draw public support for the project while providing a steady feed of information to WARFP, the FC, and USAIDGhana, and ensure partners and
regional fisheries stakeholder groups post accurate, updated information on events and developments. SFMP will work closely with METSS on progress reporting, and ensure properly
branded and 508 compliant products.
List of Key Outputs •
Press Release on SFMP Cooperative Agreement – in November, 2014 •
Communications Strategy [COM001] •
SFMP Event Launch - In Accra, early February [COM002] •
Fisheries Policy Issue briefs See IR 1.1 and 1.2] o
Issue Brief 1 on Status of small pelagic FisheryImportance of Food Security in Ghana regionally [COM003]
o Issue Brief 2 on Fuel Subsidies and Overcapacity in Ghana [COM004]
o Issue Brief 3 on IUU Fishing in West Africa [COM005]
• Factsheets – At least once every quarter, a factsheet will be prepared. These are to be done by
CRC-Accra in collaboration with partners. These include factsheets on National Fisheries Policy Dialogue, Child Labour and Livelihoods factsheets. [COM006 to COM009]
• Feed the Future Bullets – Weekly. All partners will send brief summary of their activities
every Friday to Accra project office, where they will be edited and transmitted. •
Newsletters 4-pager, semi-annually – SNV will support the communications expert in developing newsletters and providing updates on the projects progress in national news
outlets. SNV will coordinate sharing this information with both state and local actors as well as the general public via social media platforms including Twitter and Facebook in
consultation with USAID. In addition, SNV will work with a local agency to provide creative
41 development, graphic designs and management services to support our integrated
communications strategy. [COM010, COM011] •
Routine Press releases of partners – This is to be done in collaboration with CRC-URI Communications point persons
• World Environment Day 2015 - The proposed venue for participation in World Environment
Day will be discussed at technical staff meetings prior to the event. The SFMP will actively ensure media attention of key messages on World Environment Day to be held June 2015.
[COM012]
• Monthly Technical Meetings Reports – The communications team will use the summaries of
these meetings for story and weekly bullet identification. •
Quarterly and Annual Reports – The communications team will provide final editing of the quarterly and annual reports so they are suitable for distribution and will also use this process
for story identification. See Program Management
3.1.2. National and Regional Fisheries Policy Campaigns
