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Therefore, they became the standard of beauty and this is also why the 79
th
Annual Academy Award Night reflected the myth of beauty. The more broad explanation of how this myth was reflected by the 79
th
Annual Academy Award is given in the next part of the analysis.
3. Myth of Endless Abundance
In the 79
th
Annual Academy Award, the myth of material success and the myth of beauty were also correlated to the myth of
endless abundance. Everyone wants not only to be accepted but also to be respected by other persons in the society. Therefore, they have to
meet the society beauty and also the standard of success are high, most people look for
the fastest way to reach the standard. Some people think that they will be accepted and respected by the society only by up-dating and
following the latest trend. Therefore, they will buy things that celebrities wear even though they do not need it and even though they
cannot afford it. So did in the 79
th
Annual Academy Award. The high expectation of the society toward celebrity made the
celebrity set the high standard of success and beauty. It was shown in the way the celebrities and the guests of the 79
th
Annual Academy Award Night wore their clothes, gowns and jewelries. The lifestyle of
the celebrities and the guests was also giving huge contribution to the
standard, the celebrities and the guest derived to the belief that
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consumerism is okay, because the things they bought even when they did not need it showed that they were successful persons. It explained
how in the 79
th
Annual Academy Award Night the myth of material success, myth of beauty and the myth of endless abundance correlated
to each other. The 79
th
Annual Academy Award Red Carpet combined the elements of the standard of beauty and the standard of material
success, which were the celebrities, the high-end wardrobe and the fancy and branded things. Therefore, celebrities at this ceremony were
considered as the trendsetters. Most people were thought that by following the trend and having newest and branded things which was
owned by the celebrities, the society would accept and respect them. The items that were owned by the celebrities were not the common
items which could be afforded by most of people. The ce lifestyle was considered to be exclusive and money wasting, therefore,
not all people afford to have this kind of life style. Since most people are eager to be accepted and respected by
the society, they will do whatever it takes to reach the soc standard of beauty and success. Most people will prefer the fastest
way to reach it without giving much effort. Certain people will buy the branded things that are worn by the celebrities which were seen in
television or on magazines, even though they can not afford it. They will simply use the credit card without considering whether they can
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pay the bill of the credit card or not. This tendency shows the belief that new is always better and to be consumerist is not a problem,
which are the values and beliefs of the myth of endless abundance.
endless abundance. For their hard work in a film project, they will be paid such amount of money which they used to buy houses, fancy
things, and many more. As a privilege, the celebrities also receive the latest goods, gadget, or product from factories, shops, or house of
mode as a way for advertising the newest products. The celebrities are very effective to advertise the new product because they are
considered as the trendsetter, therefore, people tend to follow their style and buy things that celebrities have. In this case, people thought
that to be consumerist is not a problem, because by being consumerist and buy the newest thing that become the trend, even when they are
not needed, can make them accepted and respected by other people in the society. The way this myth was reflected by the 79
th
Annual Academy Award Night is given in the next part of the analysis
4. Myth of Romantic Love
