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CHAPTER II LITERATURE REVIEW
A. Academy Award Past and Present
Academy of Motion Picture Arts and Sciences A.M.P.A.S. holds varied programs and events every year. The programs and events
range from cultural and educational agenda. The Academy Awards Night
Although there are many sources that provided the information of The Academy Awards Night, the researcher chose to use the information
from the official websites of Academy Award in order to maintain the accountability of the data.
1. Venues
The Annual Academy Award has been held since 1929. The first Academy Award Night happened on May 16, 1929. It was firstly
presented at a private dinner, a banquet, in the Blossom Room of the Hollywood Roosevelt Hotel with no media involvement or broadcast
coverage. The banquet was very long and filled with speeches. The attendances were 270 and the guest ticket cost 5.
The banquet affairs were lasted for 15 years and were held at the Ambassador and Biltmore hotels. The increase of the attendance
and the other causes, such as wars, had made the tradition of
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presenting the statuettes at a banquet impractical. Therefore, the AMPAS hold the presentation ceremony in the theaters since then.
First Awards Banquet, May 16, 1929 http:www.oscars.orgaboutacademy
awardshistory02.html : October 26,
2007, 06.18pm
Kodak Theatre at the Hollywood Highland Center®, and televised live
by the ABC Television Network on February 25,2007.
http:emol.orgfilmarchivesacadem yawards2007behindthescenes.html
: October 26, 2007, 03.47pm
The 16
th
ceremony was moved to Los Angeles Shrine Auditorium. The Academy Award ceremonies traveled from one theatre to another
since then. For 12 years, the ceremony was held at the Music Center before it went back to Shrine Auditorium for 6 years. Since 2002, the
Annual Academy Award has been held at the Kodak Theater at Hollywood and Highland Center.
2. Broadcast Coverage
The enthusiasm and interest in the Academy Award ceremony has run highly. The first Academy Award ceremony was the only
ceremony that escaped from the media audience. By the second year,
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a Los Angeles radio station did an hour live broadcast of the event and has had broadcast coverage at every presentation since then.
The first Annual Academy Award covered by network radio and broadcast overseas to American people is the 16
th
Annual Academy Award that was held at t
. On March 19, 1953 the Annual Academy Award was first televised. The
NBC-TV and radio network broadcast the 25
th
Annual Academy Award live from Hollywood with Bob Hope as the Master of
Ceremony, and from the NBC International Theater in New York with Fredric March making presentation. In 1961 and for the next 10 years,
the ABC-TV and radio network handled the broadcast duties. The Annual Academy Award was first broadcast in color in 1966. From
1971 to 1975 the NBC carried the Awards but in 1976 the NBC had taken over the broadcast duties and televised the show since then.
ABC also has contracted the show until 2014. The Annual Academy Award is the only award ceremony televised nation wide.
3. Voting
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