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by their particular programs. uncomfortable to do their
duties in room. Public Relations Division
lacks of facilities. Actually they have some computer,
but most of them can not be operated.
D. The Strategies to Succed the Programs of the Public Relations of
Sukoharjo Local Government
Based of the observation, the writer found that Sukoharjo Local Government faced many obstacles in running their programs. It is caused not only
from its external side but also from internal. Therefore,the writer has proposes communication plan to enhance quality of PR division in Sukoharjo Local
Government, as follows: 1.
Public Relations Training Program
The writer found that many problems faced by Public Relations Division in Sukoharjo Local Government is from their Public Relations officers. Some of
them do not have appropriate standard of their education background. Some of them cannot operate computer high technology communication: camera, video
shooting, make press release, make speech text, manage website and many more.
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The participants of this program come from PR officers in Sukoharjo Local Government and also for new employees.
Public Relations Training Program will be held in PendopoSukoharjo Local Government every Monday to Saturday after working hours along January-
April 2012. Description of Public Relations Training hours:
No. DAY
TIME 1.
Monday-Thursday 02.00 pm - 03.00 pm
2. Friday
01.00 pm - 02.00 pm 3.
Saturday 01.00 pm
–02.00 pm
The goal of Public Relations Training Program is to create thenew generation with high quality standard of PR officers in Sukoharjo Local
Government. It means that the PR officers who have high discipline, high responsibility in doing their duties, and high capability in operating high
communication technology. 2.
Completing the equipments of Public Relations Division Communication is growing rapidly. Therefore, the writer suggests the
Public Relations Division of Sukoharjo Local Government to facilitate PR officers in doing their duties by completing the equipment, such as: computer, laptop,
printer, camera digital and fan. The writer found that PR Division in Sukoharjolack of facilities such as: computer, laptop, printer, camera digital and
fan. However, those facilities cannot be used well, it should be renewed. The goal
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of this program is to make the PR officers more comfortable in doing their duties in PR Division’s room. The guest will also feel more comfortable. It will create
positive image of PR Division of Sukoharjo Local Government. 1.
Sukoharjo Local Government Website Competition Sukoharjo Local Government has many communication tools to share
information to public. They also have website of Sukoharjo Local Government. The website is operated by PDE Electronic Data and Processing Division since
2010. The website is not operated well because lack of human resources especially in IT Information Technology. The writer suggests to rearrange the
website and it should be operated by Public Relations Division as a center of information source in Sukoharjo.
Therefore, the writer proposes a website competition created by Public Relations Division in Sukoharjo Local Government. The details of Website
Competition Program are as follows: Theme
: “SUKOHARJO MAKMUR” as slogan of Sukoharjo Regency
Grand Prize : 1. 1 Unit Honda Scoopy and Holiday Trip to Bali First Winner
2. Holiday Trip to Bali Second and Third Winner Participants
: Students, All publics around Sukoharjo and Professionals IT Requirement : The candidate encloses the address of their website including the
Identity Card in soft file in a CD Execution
: Mei 3
th
to July 28
th
, 2012
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Final : August 10
th
, 2012 Venue
: GEDUNG SUWARSO, JalanJenderalSudirman No. 199 Sukoharjo
The Sukoharjo Local Government Website Competition Program is beneficial both for Public Relations Division and Sukoharjo Regency. The
Website Competition with the theme “SUKOHARJO MAKMUR” as a slogan of Sukoharjo Regency has a goal to remind the society about Sukoharjo
Regency’s vision. The Government wants to create the informative, communicative and
innovative society to support the Sukoharjo Regency as a “MAKMUR” regency.
It is also expected to build image of Sukoharjo Local Government to be more modern in expanding
the information by high technology to the public’s eyes. The Public Relations Division will easily extend the information to the public by
website. 2.
Sharing information to the public Public Relations Division in Sukoharjo has many ways to share the
information to public. They use media to share their information such as making billboard, banner, poster, publishing tabloid “SuaraMakmur”, making calendar,
photo exhibition, counselingand
SiaranKelilling
. Those programs are expected to be a bridge between Government and public. However, some of those programs
are not routine, Public Relations Division made a rare schedule of it. The writer suggests making more schedules for those programs, especially in publishing
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tabloid and counseling. Theseprograms should be rearrangedto be more routine, sothat public can get the information as soon as they can.
No. Program
Schedule
1. Publishing Tabloid
“SuaraMakmur” 12 times in a year once times in
a monthmonthly 2.
Counseling 8 times in a year
The writer also found a weakness in
SiaranKeliling
. This program is not effective and wasting time. The way of
SiaranKeliling
is too traditional in this modern era. The route of
SiaranKeliling
is not wide enough. The information cannot be received by public all over Sukoharjo Regency. The writer suggests
making a new route of
SiaranKeliling
, the vehicle should be added too. 3.
Journalist Communication Forum Sukoharjo Because of only afew journalist who are still active in Sukoharjo
especially Sukoharjo Local Government, Sukoharjo Local Government needs journalist to share their information. The writer suggests Public Relations
Division to create Journalist Communication Forum Sukoharjo. The forum will build good relationship between the journalists and Sukoharjo Local Government.
The participants of Journalist Communication Forum Sukoharjo are journalists from Wawasan, Kedaulatan Rakyat, Meteor, Solopos, JawaPos, SuaraMerdeka,
RRI, TATV, Antara, Inspirasi, JogloSemar, Metro TV, Radio El-Shinta, RSPD and Seputar Indonesia.
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The Structure Organization of Journalist Communication Forum Sukoharjo:
The goal of this program is to make harmonious relationship between journalists and Sukoharjo Local Government. The participation of journalist is a
must in sharingthe information widely to the public. In this program, Sukoharjo Local Government will help the journalists by providing some facilities, such as:
press room, computer, internet facilities and others.
E. The Response of Public Relations of Sukoharjo Local Government about
