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4. Making the task report of the Head of Public Relations Division,
Mrs. UyunHermawati, SH, M.Hum about “ PembukaanKiosPujaseradi
Sukoharjo” 5.
Making agenda of Public Relations Division of Sukoharjo Local Government
’s activities on March and April.
From all the activities the writer did during the job training in Public Relations Division of Sukoharjo Local Government, the writer gained new
experience and got some lessons in doing PR officers duties.
C. Public Relations Problems in RunningTheir Programs
As one of the information sources, Public Relations Division has some activities to organize information and communication in order to create good
image, sympathy and opinion of public through mass media. Moreover, Public Relations Division found many obstacles in doing their activities, the activities of
Public Relations Division are as follow: 1.
Reporting the events To report the events, Public Relations Division is using steps, such as
preparing the equipment, contacting the journalist, and making documentation of the events. The first thing to do in reporting events is preparing the equipments. It
is needed to support the duty of Public Relation officers in achieving the goal. Contacting the journalist is also important because it means to create harmonious
relationship between Government and its public. It also helps the government to
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share the information easily to publics. Journalists are one of the important things, because they can be a bridge between government and its publics.
The Public Relations officers usually contact journalist from local and national such as SuaraMerdeka, Solo Pos, Radar Solo, Kompas, RRI, TA TV,
JogloSemar, JawaPos, Metro TV, Radio El-Shinta, RSPD, Meteor Wawasan, Kedaulatan Rakyat and Seputar Indonesia. The events are held in Sukoharjo are
always documented by Public Relations through photography or video. The documentation is
kept in Public Relation’s division room. In this case, the writer found that there are some problems in sharing
information to public through the journalist, because of only a few journalists who are still active in Sukoharjo Local Government. The Public Relations of
Sukoharjo Local Government found it difficult to share the information. Some ofjournalists prefer to look for the information and issue in Surakarta rather than
Sukoharjo. Furthermore, there is a weakness in Sukoharjo Local Government journalism room. They do not have appropriate facilities for the journalist. For
example the journalist„s room is not comfortable and not completed with fan and computer.
The writer also found the lack facilities, such as camera digital and video shooting that should be added.
2. Sharing information about the program of Sukoharjo Local Government
a. Making Billboard, Banner and Poster
Public Relations officers make billboard, banner and poster to give information about the government activities and socialize new
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policy program to its public. These billboard, banner and poster are put on strategic place in Sukoharjo.
b. Publishing Tabloid “
SuaraMakmur
” Public Relations officers help the government to pass on
information about the development of Sukoharjo Local Government program by making tabloid. The tabloid is
SuaraMakmur
. The tabloid is published every six times in a year. The contains are about government„s activities, programs, and
events. The writer found that Public Relations officers are exceedingly long in publishing their tabloid to public. It takes six
times in a year. c.
Making Calendar Every year, Sukoharjo Local Government always concerns on
budgetingSukoharjo Local Government calendar. The yearly calendar provides pictures aboutgovernment activities, programs,
and events. Public Relations officers shareSukoharjo Local Governmentcalendar to institutions in Sukoharjo every year.
d. Making Press Release
Public Relations officers prepare news material that will be in printed for media through a press release, so that the journalists can
get accurate news materials about government activities, programs, policies and events in Sukoharjo. It is expected that the media will
publish the press release widely to public.
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e. Photo Exhibition
SiaranKeliling
Photo Exhibition will be held every four times in a year. This
exhibition shows
photo ofSukoharjo
Local Government activities. The photo is created by Public
Relations sub-division of collecting, processing, and empowerment information. Photo exhibition can be
enjoyed by Sukoharjo’s public.
SiaranKeliling
is one of routine activities. It is managed by Sub-division of Collecting, Processing and Empowerment
Information. The objective of
SiaranKeliling
is to share information about government activities, programs and
events directly to public by car equipped with a microphone. Likewise, this activity also has purpose to
create good relationship between government and public. The writer found weaknesses of
SiaranKeliling
, because the way of doing
SiaranKeliling
is too traditional in this globalization era. However, this program still exists until
now. This program is not effective, because of the limited route of
SiaranKeliling
. They only concern on particular route, so that the information is not sharing maximally. As
a result, only a few public who know the information from this program.
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f. Website
Sukoharjo Local Government has an official website that is operated by PDE Electronic Data and Processing Division since
2010. This website also helps public to access information and news
update of
Sukoharjo Local
Government quickly.
Unfortunately, this website is not well-operated. The appearance of the website is not attractive. It is caused the lack of human
resource, especially in IT Information Technology. This website should be operated by Public Relations Division as a center of
information source in Sukoharjo. g.
Counseling Sharing information by counseling is one of Public Relations Sub-
division of
Collecting, Processing,
and Empowerment
I nformation„s main task. This activity is usually to be held by
Sukoharjo Local Government every 5 times in a year. This activity has purpose to disseminate information about policies, programs
and activities of Sukoharjo Local Government. This activity has the aim to discuss problems or phenomena that happened in Sukoharjo.
This activity is expected to create good cooperation between Sukoharjo Local Government and public.
During the job training the writer found some strengths and weaknesses in Public Relations Division of Sukoharjo Local Government. The strengths and
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weaknesses in Public Relations Division are influenced by two factors,that are internal and external factor. The strengths and weaknesses are as follows:
Strengths Weaknesses
Internal Some of PR officers have high
responsibility to do their job. They always do Public Relations
duties the best as they can. They always have extra working
hours to cover and report all of government
’s activities
or events in Sukoharjo.
They also have willingness to work in weekend, if they are
needed. Some of PR officers have
low discipline; they are alwaysback home before
working hours end. Many officers do not have
appropriate standard of their education
background, for
example some of the officers cannot operate computer and
they cannot access the internet facilities.
External Public Relations Division of
Sukoharjo Local Government is the center of information source
in Sukoharjo. Public Relations Division knows exactly what
public wants. Because, they communicate directly to public
The equipment of PR Division are incomplete, a fan and air
conditioner for instant. The Public Relation’s room is not
completed with
those facilities. It makes Public
Relations officers
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by their particular programs. uncomfortable to do their
duties in room. Public Relations Division
lacks of facilities. Actually they have some computer,
but most of them can not be operated.
D. The Strategies to Succed the Programs of the Public Relations of
